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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 140 Documents
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Analyzing Urbanization in Indonesia and Netherlands Through IDIC and Relationship Models Arindhani, Amira; Amrullah, Azzahra Chadijah; Gunawan, Purbasari Nuasri; Schade, Luc
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Urbanization is one of the most significant global megatrends according to the United Nations (UN) that can shape the future of societies. Jakarta is a city that has become the main destination for people from the rural areas to migrate. Despite facing many urban challenges, Jakarta still maintained its positive reputation as a symbol of hope and opportunity for the migrants while the Netherlands took a decentralized urban approach. The ecosystem applied the same with different cities such as Amsterdam, Rotterdam, Utrecht, and The Hague. This paper aims to find out how a city’s image can affect urbanization by comparing urbanization conditions in Jakarta with cities in the Netherlands, as well as how their governments manage its relationship with their citizens through the lens of two frameworks such as 7 Relationship Characteristics as well as the IDIC Model from Peppers and Rogers (2017). This study uses a qualitative comparative case study approach, where the data gained for this research was collected through available public sources. In conclusion, the findings of this research show how both sides offer a different reputation, with Jakarta being a “powerhouse” of the nation, whilst the Netherlands showcased the benefits of equal distribution of economic development.
Identity Construction of Students with Special Needs on an Inclusive Campus: A Study of the Role of the LSBA Vocational Training Center Nova, Prischa; Suskarwati, Sri Ulya; Ahmad, Ichsan
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines the process of identity construction among students with special needs within an inclusive higher education context, with a focus on the role of a specialized vocational training center. Situated in a mainstream university committed to inclusive education, the London School Beyond Academy (LSBA) serves as a critical site for understanding how institutional support facilitates positive identity development. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and document analysis. The study is analytically grounded in Michael Hecht’s Communication Theory of Identity, which conceptualizes identity across personal, enacted, relational, and communal layers. The findings demonstrate that LSBA operates as a communicative scaffold that enables students to shift from deficit-oriented self-perceptions toward skill-based professional identities. Vocational activities allow students to enact competence and agency, while supportive interactions with faculty and peers validate these performances and bridge identity gaps between self-perception and social recognition. At the communal level, LSBA fosters a strong sense of belonging and collective purpose, reinforcing a resilient shared identity. This study argues that specialized vocational centers function as “third spaces” for communicative identity work, helping students navigate and resist ableist structures within higher education. By framing vocational training as a form of identity communication, this research contributes to inclusive education scholarship and highlights the importance of sustained, communication-based programs that empower students with disabilities to claim their identities with dignity and confidence.  
The Role of Food Delivery Apps in Consumer Loyalty: A Study of GrabFood Users in Java Qur'ani, Jasmine; Yuvista, Riska
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This research investigates the key factors influencing customer loyalty to the GrabFood app, with particular attention to price fairness, food quality, service quality, effort expectancy, and overall user satisfaction. The research employed a quantitative approach, using data collected from 250 GrabFood users residing on Java Island. selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The findings indicate that food quality, service quality, and satisfaction have significant direct effects on loyalty. Satisfaction also acts as a strong mediating variable, especially for the effects of price fairness and effort expectancy on loyalty. Interestingly, price fairness and food/service quality showed negative indirect effects through satisfaction, suggesting a gap between user expectations and actual experience. Meanwhile, effort expectancy did not significantly influence loyalty directly, but positively affected satisfaction. This study highlights the critical role of user satisfaction in strengthening consumer loyalty. and recommends aligning service delivery with customer expectations.
Scroll, Buy, Reflect: Building a Communication Framework for Sustainable Beauty on TikTok Fauziah, Farisa Najmi; Alamsah, Nadiny Salwaa; Saragih, Irene Brenda Patricia
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

TikTok is reshaping beauty consumption among Gen Z, driving impulsive purchasing patterns that often lead to regret, waste, and short-lived product use. In Indonesia, this dynamic is intensified by algorithmic targeting, influencer-driven credibility, and the accelerating cycle of viral aesthetics. A survey of 240 Gen Z TikTok users found that 82.09% regretted purchasing trending beauty products, and 78.61% reported owning viral items that were ultimately unused or discarded. These findings expose a persistent gap between consumers’ growing sustainability awareness and their actual purchasing behavior, suggesting that emotional reactivity continues to override rational decision-making in digital beauty consumption. To examine the drivers behind this gap, the study applies the Socio-Ecological Model (SEM) and integrates quantitative survey data with insights from eight in-depth interviews involving marketers, influencers, scholars, and Gen Z users. The analysis identifies regret as a pivotal emotional trigger that can facilitate behavioral change when appropriately addressed through communication. Based on these insights, the study proposes a strategic communication framework targeting all five SEM levels to encourage reflection, reduce overconsumption, and foster responsible digital habits. The paper argues that communication functions not only as a corrective mechanism but also as a catalyst for sustainable consumption aligned with SDG 12.
Strategic Communication Through Instagram: How STMIK IDS Builds Its AI Campus Identity Kumara, Dennis; Tiawan, Tiawan; Oktaviani, Rani Chandra
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

STMIK Indo Daya Suvana, also known as IDS Digital College, is undergoing a digital transformation aimed at establishing its reputation as an “AI Campus.” This paper examines an institution that has begun using Instagram as a communication strategy during its transformation. In the context of higher education, where competition is intensified by digital presence, social media has become essential for influencing student recruitment. This study employs a qualitative research design that combines document analysis with in-depth interviews. The research examines Instagram content, analyzing themes including posts, captions, images, and audience engagement. To enhance the analysis, interviews were held with key participants from STMIK IDS. Analyzing Instagram as a social media platform, this study found that it is used not only to advertise events and programs but also to tell stories about campus identity, values, and future direction. Content related to artificial intelligence (AI), digital innovation, and campus activities is presented in a persuasive and engaging style, helping to build STMIK IDS’s image as an institution focused on AI. In conclusion, effective communication on Instagram is not merely visual. It requires internal strategies that enhance understanding of prospective students while ensuring alignment with audience expectations. This case study shows that a digital platform can function as a branding channel while connecting the institutional image and public perception.
Building Customer Relationship Management through Digital Marketing Communication Strategies in GO-JEK Indonesia Nanda, Mutya; Praptiningsih, Novi Andayani; Hayat, Heni; Amallah, Nurlalillah Sari
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines how PT Go-Jek Indonesia implements marketing communication strategies through digital Customer Relationship Management (CRM) to strengthen customer relationships. The research aims to identify Go-Jek’s digital CRM activities, innovations in relationship building, and the obstacles and benefits of using digital CRM. The theoretical foundation is the Integrated Marketing Communication (IMC) theory, and the study employs a qualitative case study approach to provide an in-depth understanding of Go-Jek’s marketing communication strategy. Data were collected through in-depth interviews and analyzed descriptively, employing data reduction, presentation, and drawing conclusions. The findings reveal that Go-Jek’s digital CRM activities are conducted through three main stages: acquisition, enhancement, and retention. These involve building customer databases, profiling, profitability analysis, and interactive engagement using six IMC elements: advertising, sales promotion, events and sponsorships, publicity, direct marketing, and interactive marketing. Go-Jek’s main breakthrough lies in utilizing big data to analyze customers and partners individually, enabling personalized marketing communication. However, obstacles remain in several marketing mix components, particularly in product, price, and place. Despite these challenges, digital CRM provides significant benefits, including increased communication efficiency, reduced costs, and improved ability to evaluate and optimize organizational performance.
Machiavellian Leadership Communication in Korean Manhwa Taufiq, Muhammad
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines the representation of Machiavellian leadership communication in the Korean manhwa Heavenly Demon Can’t Live a Normal Life. Departing from conventional studies that locate Machiavellianism within formal political institutions or historical leadership, this research positions popular visual narratives as significant sites for the construction and dissemination of power discourse. Using a qualitative approach and critical discourse analysis, the study analyses narrative structures, character dialogues, and visual symbolism to uncover how leadership, legitimacy, and organizational control are communicatively produced. The findings reveal that leadership in the manhwa is constructed as a strategic communicative practice rather than mere coercion or inherited authority. The protagonist, Roman Dmitri, establishes legitimacy through a combination of performative competence, centralized decision-making, symbolic violence, and strategic displays of care. These communicative practices generate voluntary consent and organizational loyalty, aligning closely with Machiavellian principles that emphasize effectiveness, stability, and the management of perception. Furthermore, the manhwa integrates political communication and organizational communication by depicting power as a continuous process of discourse reproduction within a hierarchical structure. Authority is normalized through narratives that frame domination as necessary, rational, and morally justified when accompanied by protection and responsibility. This study contributes to communication scholarship by demonstrating that Korean manhwa functions as a meaningful political-organizational text, capable of articulating complex Machiavellian leadership logics through visual storytelling.
Consumer Behavior in Advancing Circular Economy Practices at Dapur Tara Flores Darma, I Made Krystya; Chang, Liv Artha; Wempi, J. A.
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines how circular economy practices are communicated and implemented by Dapur Tara, a community-based culinary enterprise in Liang Ndara Village, East Nusa Tenggara. Motivated by the Indonesian government’s agenda for a sustainable economic recovery, the research addresses the gap between national circular-economy strategies and their adoption at the grassroots level. Employing a qualitative case study design under a constructivist paradigm, data were collected through direct observation and in-depth interviews with the business owner and selected consumers. The findings demonstrate that Dapur Tara operationalizes circular principles through practices such as organic sourcing, eco-conscious waste management, and the use of reusable packaging, while simultaneously embedding these practices into its marketing communication strategies. Communication is delivered through interactive, culturally rooted experiences and digital platforms, effectively resonating with environmentally conscious tourists. The study highlights the potential of experiential and participatory communication to influence sustainable consumer behavior and strengthen the impact of circular economy models at the local level, while also identifying infrastructure limitations as key challenges to scalability.
Local Advertising Segmentation in Balinese Online Media: A Case Study of Kilasbali.com Wijayanto, Xenia Angelica; Nurhajati, Lestari
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The growth of local online media in Indonesia has encouraged them to develop business strategies that rely on digital advertising. At the local level, advertising not only serves as a source of revenue but also reflects segmentation patterns tailored to the region's characteristics and its audience. This study aims to identify and analyze local advertising segmentation in Balinese online media through a case study of Kilasbali.com. This study uses a descriptive quantitative approach with a single-case study design. Content analysis was conducted to examine digital advertising on the homepage and news pages of Kilasbali.com. The unit of analysis in this study was digital advertisements, classified by advertiser type, ad scale, theme, and ad format. The results show that the advertisements displayed are dominated by local advertisers, particularly from the local government and the tourism sector. This finding indicates that Kilasbali.com implements locality-based advertising segmentation by tailoring commercial content to the social, economic, and geographical context of Bali. This research contributes to the understanding of advertising practices and business models of local online media at the regional level.
EcoFriends: Multicultural Service-Learning Communication for SDG 15 (Life on Land) Cho, Hyunjun
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Environmental degradation and biodiversity loss require higher education to adopt pedagogical models that connect sustainability learning with real-world practice. This study proposes the EcoFriends Multicultural Service-Learning Model as a design-based conceptual framework for operationalizing Sustainable Development Goal 15 (Life on Land) in higher education. Developed through literature synthesis, model construction, theoretical benchmarking, and replicability guidelines, EcoFriends integrates four components: knowledge integration, campus-based environmental action, community engagement, and multicultural reflection and collaboration. The model contributes by (1) explicitly aligning service-learning with biodiversity-focused SDG 15 priorities, (2) operationalizing intercultural pedagogy through structured multicultural collaboration and reflection, and (3) framing sustainability education as a communicative and civic engagement process linking students, universities, and community partners. As a conceptual contribution, EcoFriends is modular, adaptable, and resource-efficient, offering practical guidance for institutions seeking to localize SDG 15 through inclusive and practice-oriented education.

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