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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 127 Documents
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The Role of Social Media in Marketing Communication for Santet Segoro Pitu Film Andriano, Stefanus
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The advancement of internet-based communication technologies has significantly transformed the marketing communication landscape, particularly for businesses aiming to boost sales and profitability. In Indonesia, where internet connectivity has markedly increased, social media has emerged as a crucial tool for marketing efforts. This study investigates how Hitmaker Studios uses these platforms to promote the horror film "Santet Segoro Pitu," focusing primarily on Instagram. By employing qualitative methods such as in-depth interviews and direct observations, the research examines the marketing strategies employed by the studios’ team. Initial findings indicate that well- organized social media content management is essential for driving ticket sales. These insights could provide valuable guidance for the effective use of social media in marketing, offering benefits not only within the entertainment industry but also in other areas. Ultimately, this research emphasizes the importance of creatively integrating marketing communication strategies with social media to enhance overall marketing effectiveness.
Participatory Empowerment Communication in Community- Based Social Welfare Prawira, R Yogie; Maulida, Hindina
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in- depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face- to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.
Organizational Communication Style of Village Head in Improving Public Services to the Community in Sikunang Village Wonosobo Central Java Pradhana, Yudha; Kadarsih, Dinar
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Communication plays a crucial role in human life, serving as a medium for conveying messages and information. It is utilized in various settings, including within families, communities, and organizations. In organizations, whether corporate or governmental, communication is vital for achieving objectives and ensuring smooth operations. In rural governance, the village head serves as the leader responsible for providing public services to the community in accordance with their formal duties and functions. This study aims to examine and analyze the organizational communication strategies employed by the Sikunang Village Government in Wonosobo Regency, Central Java, in improving public services. The research utilizes a descriptive qualitative approach, gathering data through direct interviews and observations of the village government. The findings highlight the significance of effective organizational communication in enhancing public service delivery and demonstrate how the leadership style of the village head influences group communication within the local government.
Flight Attendants' Digital Communication Strategies Through Self-Disclosure on TikTok: A Phenomenological Study Dacosta, Kornelia Johana; Putro, Harjono Padmono; Rusmandani, Bachtiar
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study explores how flight attendants from Sriwijaya Air Group use TikTok for self-disclosure. It aims to understand theirmotivations, the type of content shared, and its impact on social interactions, self-image, and the airline's public perception. Using a qualitative descriptive method with a phenomenological approach, this research involved five purposively selected informants. The data were analyzed using Joseph DeVito's self-disclosure theory and the Johari Window model. The findings reveal that self-disclosure is performed selectively and strategically. Flight attendants tend to share positive and professional content that aligns with work ethics, such as cabin activities or lighthearted moments in uniform. This practice functions more as a personal branding and impression management strategy rather than intimate emotional disclosure. TikTok serves as a digital stage for shaping a controlled professionalidentity, bridging the gap with the public while indirectly reinforcing the airline's humanistic image. In conclusion, self-disclosure among flight attendants is not a spontaneous act but a calculated communication to balance self-expression with the responsibility of institutional representation.
Corporate Reputation Management in Times of Crisis: The Contribution of Brand Image and CSR in Unilever Indonesia Yulianti, Wulan; Setyaningtyas, Emilya; Liryana, Khansa Arshy; Wijaya, Tirta Nata Adi
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The Israel–Palestine conflict has prompted Indonesia, the world’s second-largest Muslim nation, to boycott products perceived as supporting Israel. Unilever Indonesia was among the companies affected, raising concerns about reputational damage. In response, the company sought to strengthen its Corporate Social Responsibility (CSR) initiatives. This study examines the influence of brand image and CSR on Unilever Indonesia’s corporate reputation during the crisis. A quantitative approach was employed using surveys with purposive non- probability sampling. Findings based on the R2 value indicate that brand image and CSR together account for 87.6% of the variance in corporate reputation. Brand image demonstrated a significant effect (t = 7.404), while CSR also showed a significant effect (t = 4.666). These results confirm that both brand image and CSR positively and significantly affect corporate reputation. The study highlights that in times of crisis, a strong brand image and well-managed CSR initiatives play a crucial role in maintaining and enhancing corporate reputation.
#JagaAirKita in the Digital Era: A Study of an Environmental Campaign on Instagram Permatasari, Annisa; Hafiz, Aliya Ramdhani; Candra, John William
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Jakarta, Indonesia’s capital, faces intertwined crises of land subsidence, sea level rise, and water pollution, making it a crucial context for crisis communication. The DKI Jakarta Water Resources Agency launched the #JagaAirKita (“Let’s Protect Our Water”) campaign via Instagram (@sobatair.jkt) to raise public awareness and engagement. This qualitative case study analyzes the campaign using Aristotle’s rhetorical appeals ethos, pathos, logos and dialogic theory. Findings show the campaign employs a dual ethos: projecting state authority while positioning itself as a relatable community ally. Pathos is effectively used through emotive storytelling that connects with youth audiences. However, its challenge with logos, particularly in presenting technical data, reflects reliance on the knowledge-deficit model, which assumes information alone changes behavior. From a dialogic perspective, the campaign blends online and offline activities, showing potential for two-way engagement, yet remains largely top-down. While it fosters awareness, it has not fully embraced collaborative, community-centered approaches that empower public participation. This study offers insights into environmental communication and digital governance in climate-vulnerable megacities, suggesting a strategic shift from purely informational methods toward relational, dialogic engagement to build sustained public involvement in addressing water-related environmental risks.
The Role of Company Profile Videos in Strengthening the Reputation of Girikerto Village Government Lokananta, Arbi Cristional; Lestari, Rini; Jatisidi, Artyasto; Adisti, Mutiara
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The company profile is an increasingly popular and effective public relations (PR) tool in the digital era, aimed at introducing the Kalurahan Girikerto government institution to the public and stakeholders. The formulation of the creation idea involved discussions with the Kalurahan Girikerto Government and Desa Preneur Girikerto, leading to an agreement video-based company profile. The objective was to enhance understanding in building the reputation of the Kalurahan Girikerto Government, Sleman. Company profile video integrates elements of credibility, trustworthiness, reliability, and responsibility through the presentation of accurate data and footage of the daily activities of the Girikerto community. This research has data collection techniques included participatory observation, direct documentation, interviews with the Girikerto Head and the Desa Preneur Girikerto Chairman, and library research. The object of company profile video was determined to be the video company profile of Desa Preneur Girikerto. The design process included data research, idea gathering, concept formulation, media selection, visualization, and production. The company profile video, lasting 00:03:10 (three minutes, ten seconds), was published on the YouTube channel @girikerto, effectively building a positive image and reputation for the Kalurahan Girikerto Government. Overall role of this video company profile is informative and accurate, reflecting the kalurahan's ability to manage digital content. Recommendations for future improvements include enhancing team collaboration, upgrading production equipment and facilities, and optimizing funding to produce higher-quality works.

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