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Lestari Nurhajati
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lestari.n@lspr.edu
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communicarejournal@lspr.edu
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Kota adm. jakarta pusat,
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INDONESIA
Communicare : Journal of Communication Studies
ISSN : 20895739     EISSN : 25022091     DOI : -
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 127 Documents
SURVEI INTEGRITAS AKADEMIS DAN NON-AKADEMIS PADA MAHASISWA Rosidah A; Amia Luthfia
Communicare : Journal of Communication Studies Vol. 3 No. 1 (2016): Communicare
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

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Abstract

Students are one of the main targets of anticorruption campaign conducted by KPK (Corruption Eradication Commission) in Indonesia. It is because they are considered as a group that is able to influence other groups in the community in order to understand and instill the anticorruption values. They are also considered as a group of educated people who have high idealism and criticism. However, sometimes it is found that students have done dishonesty practices, no disciplines, or they are not concerned with what is happening around them, and so forth. Therefore, it is important to study how far the students understand the anticorruption values, specifically to learn their attitudes toward academic dishonesty (such as cheating, plagiarism, breaking class rules, etc.), non-academic integrity, such as students’ lifestyle and their understanding to the obligation as students, and their concern about corruption practices in Indonesia. It is expected that the result can provide valuable inputs for the initiator of anticorruption campaign in Indonesia, in this case KPK, in conducting a campaign to the students. The methodology is quantitative approach by using a survey to students as the respondents. Data analysis uses descriptive analysis, which is the frequency distribution. The scope is limited to the students of Binus University and attitudes as the variable. The results show that in terms of affection and cognition, they are aware that the fraudulent practices should not be performed and they also do not like the actions. However, as in conative (behavior) there is still tendency that some students are doing it. The respondents are aware to avoid hedonism and are concerned about the number of corruption cases prevailing in Indonesia and they support the appropriate punishment for the corruptors. As the suggestion for further research, it should be expanded to a wider scope of study. The variable of academic dishonesty can also be specified according to field of study. Keywords: Students, attitude, integrity, anticorruption campaign Mahasiswa adalah salah satu target utama kampanye antikorupsi KPK (Komite Pemberantasan Korupsi) di Indonesia. Hal ini karena mereka dianggap mampu mempengaruhi kelompok lain dalam masyarakat untuk memahami dan mengamalkan nilai antikorupsi. Selain itu, mereka dianggap sebagai kelompok masyarakat terpelajar yang memiliki idealisme dan sikap kritis yang tinggi. Akan tetapi, praktik-praktik ketidakjujuran, tidak disiplin, tidak acuh terhadap situasi di sekitarnya kerap terlihat dilakukan mahasiswa. Untuk itu, penelitian ini ingin mempelajari seberapa jauh mahasiswa memahami nilai-nilai antikorupsi dan integritas mereka. Secara spesifik bagaimana sikap mereka terhadap praktik kecurangan akademis yang terjadi di kampus, dan juga pada bidang non-akademis, seperti gaya hidup dan pemahaman tugas sebagai mahasiswa, serta perhatian mereka terhadap korupsi di Indonesia. Hasil penelitian diharapkan dapat menjadi masukan bagi inisiator kampanye antikorupsi dalam berkomunikasi kepada mahasiswa, terutama dalam melakukan pendidikan antikorupsi. Metode penelitian yang digunakan adalah kuantitatif dengan metode survei kepada mahasiswa sebagai responden. Analisis data menggunakan analisis deskriptif, yaitu Abstrak 37 38 Rosidah & Amia Luthfia SURVEI INTEGRITAS AKADEMIS DAN NON-AKADEMIS PADA MAHASISWA distribusi frekuensi. Ruang lingkup penelitian dibatasi pada responden mahasiswa di Binus University dan variabel sikap. Hasil penelitian didapatkan bahwa dari segi kognisi dan afeksi kebanyakan responden mengetahui bahwa kecurangan akademis tidak sepatutnya dilakukan dan mereka tidak menyukai hal tersebut. Namun masih ada kecenderungan (aspek perilaku) pada sebagian mahasiswa untuk melakukan kecurangan akademis. Responden juga berusaha untuk menghindari gaya hidup bermewah-mewahan dan mereka memiliki kepedulian terhadap masalah korupsi di Indonesia dan mendukung hukuman yang setimpal bagi koruptor. Saran bagi penelitian selanjutnya adalah dapat diperluas ruang lingkup penelitian dan variabel integritas akademis dapat dispesifikkan lagi sesuai bidang ilmu. Kata kunci: Mahasiswa, sikap, integritas, kampanye antikorupsi
Film Tourism Indonesian Style: The Cases of Laskar Pelangi and Eat Pray Love Indra Kusumawardhana; Ekky Imanjaya
Communicare : Journal of Communication Studies Vol. 3 No. 2 (2016): COMMUNICARE
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101003220162

Abstract

Film-induced tourism becomes a new emerging issue in tourism and scholarly research for the last 10 years. London’s “Harry Potter” series and New Zealand’s “Lord of the Rings” are among the best practices of the trend. On the other hand, Indonesia is a country with many beautiful places to visit by both local and international tourists. The number of visitors increases significantly every year. However, there is no contribution from film industry, both from local or international production, related to this increasing numbers of tourists, not before national movie production “Laskar Pelangi, 2008” (Rainbow Troops, 2008) by Riri Riza, and international box office movie production “Eat, Pray Love, 2010”. The study research will discuss about film induced tourism issues in Indonesia, particularly on why and how the two films--so far, until recently, only those two films--became phenomenon in film tourism--and why other films did not.
Preferensi Penonton Terhadap Film Indonesia Muhammad Yaumul Rizky; Yolanda Stellarosa
Communicare : Journal of Communication Studies Vol. 4 No. 1 (2017): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101004120172

Abstract

Perkembangan perfilman Indonesia dari tahun ke tahun cenderung lambat. Dikabarkan juga bahwa perfilman Indonesia akan redup. Namun saat ini perfilman Indonesia justru semakin berkembang dan mulai diminati. Penelitian ini dilakukan untuk mengetahui tentang preferensi penonton terhadap film Indonesia di Jakarta dilihat dari atribut film seperti genre, karya saduran, pemain, sutradara, sekuel, rumah produksi, latar, dan pemasaran. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif, kuesioner dibagikan kepada 200 orang responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa preferensi penonton terhadap film Indonesia cenderung pada atribut film genre film, preferensi kedua adalah pemasaran, preferensi ketiga adalah sekuel, preferensi keempat adalah karya saduran, preferensi kelima adalah sutradara, preferensi keenam adalah pemain, preferensi ketujuh adalah latar dan preferensi terakhir adalah rumah produksi.
Strategi Industri Periklanan dalam Menghadapi Khalayak Selektif Shinta Galuh Tryssa
Communicare : Journal of Communication Studies Vol. 4 No. 2 (2017): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101004220172

Abstract

Perkembangan teknologi komunikasi dan informasi saat ini telah memungkinkan khalayak untuk memilah dan memilih berbagai informasi yang ingin diaksesnya, pada media apa serta bagaimana mengaksesnya. Kehadiran internet beberapa dasawarsa terakhir semakin mengukuhkan kedudukan khalayak sebagai pihak yang aktif dan selektif. Industri periklanan harus pula menghadapi selektivitas ini dengan berbagai pilihan media yang semakin berragam. Uses and gratification theory mengatakan bahwa audiens menggunakan media massa untuk berbagai alasan dan pemenuhan kebutuhan. Hal tersebut juga dikuatkan dengan penelitian-penelitian selanjutnya yang dijadikan acuan dalam artikel ini. Dari kacamata industry periklanan, strategi utama yang harus dilakukan adalah melakukan segmentasi pasar, bukan hanya demografis namun meliputi psikografis dan gaya hidup. Strategi lainnya adalah menggunakan konsep pemasaran terpadu, yang tidak melulu mengandalkan media massa. Selain itu, kreativitas juga menjadi strategi lainnya guna menarik perhatian khalayak dan memunculkan aspek entertainment dalam membuat iklan. Kata kunci : Selektivitas Khalayak, Industri Periklanan, Strategi Periklanan.
The Dominance of Power Over the Figure of Donald Trump in the Official Presidential Speech of the United States of America (The United States Recognizes Jerusalem as The Capital Of Israel): A Discourse Analysis Ayu Tiara Maretha
Communicare : Journal of Communication Studies Vol. 5 No. 2 (2018): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101005220181

Abstract

The act to boost nation building is not separated from the role of a political actor who represents a country. Donald Trump’s decision to finally recognize Jerusalem as the capital of Israel is very contrary to US foreign policy over the past 7 decades, which makes it controversial. This raises questions about the dominance of power over a figure of the President of United States in representing his role as a political actor. This research aims to analyze the dominance of power over a figure of Donald Trump as The President of United States through his official presidential speech on recognizing Jerusalem as the capital of Israel. Using a discourse analysis by Teun A. Van Dijk, this research is done by analyzing structures of language based on the full transcript of the video, as The basic assumption of the study of critical discourse is that the language used for various functions has various consequences, whether it is governing, influencing, deciphering, filing, manipulating moving groups or persuading. It can also be implied that certain statement of a powerful political leader can be used to support nation building, in this case is the United States as a superpower.
Audience Concern of Eco-Fashion by Fashion Revolution Indonesia Through Marketing Communication in Jakarta Kevin Tan
Communicare : Journal of Communication Studies Vol. 5 No. 2 (2018): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101005220186

Abstract

After Rana Plaza tragedy, Fashion Revolution has came to Indonesia on 2016, deliver the objective is to unite people work together to change the perspective about the clothes are sourced, produced and consumed. However, based on Fashion Revolution Indonesia statement, it is challenging to evoke consumer’s concern about eco-fashion. The concern problem of sustainable fashion remains until now. Simply, the consumers don’t care, trying to deny, blaming others and refuse to take responsibility. Fashion Revolution Indonesia needs to figure out another way to communicate with audience who originally doesn’t concern about eco-fashion in the first place. The goal of this research is to analyze Fashion Revolution Indonesia marketing communication implementation towards audience concern about eco-fashion. Using qualitative approach, which the researcher gathers the data. Social marketing is more difficult rather than commercial marketing, which prestige, exclusivity, design options, quality, and pricing are some of the commercial marketing elements cater what consumer likes. In the other hand, social marketing is focused on making attitude change for social cause and give up the addictive behavior. By conclusion, Fashion Revolution Indonesia must understand how the ecosystem works to do the marketing communication in social context from internal and external, because social change is a complex issue. From the way they communicate, the message, media to promote, the organization, campaigners and partners themselves, every single one of the elements are important to lead an impact of attitude change to the audience.
Panopticism of Normal Body Discourse in Advertisement Sari Monik Agustin
Communicare : Journal of Communication Studies Vol. 5 No. 1 (2018): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101005120185

Abstract

This writing aimed to identify panopticism of normal body discourse to advertisement audiences. In addition, this study also aimed to identify the truth game of the normal body discourse in the media. There are some key concepts used as frameworks, particularly Michel Foucault’s panopticism, discipline of bodies, power relations and discourse relations. It also used a framework of advertisement in critical perspectives and the philosophy of bodies to enrich the analysis. The paradigm of this writing was critical constructionism. This was a descriptive qualitative research and the data collection techniques were depth interviews with obese women based on BMI standards. This study identified Patriarchy Panopticism, a game of truth of normal body discourse, and the discourse of normal healthy body in media, especially in advertisement as the results. Patriarchy panopticism occurs when discourse and discipline resides invisibly, without coercion and productively maintain the discourse through self-surveillance. At the end, media is only a way to enlarge of Patriarchy Panopticism and used to perpetuate the ideology of patriarchy in the society.
REPRESENTASI GAGASAN FEMINISME DALAM FILM THE HUNGER GAMES Anissa Karamina Viandra
Communicare : Journal of Communication Studies Vol. 3 No. 1 (2016): Communicare
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

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Abstract

This research discusses about the idea of feminism in the film The Hunger Games. Feminism is generally understood as a movement that asks for the equality of rights between women and men. The idea of feminism in the film is shown by the main character, Katniss Everdeen. By employing Hartsock’s standpoint theory, the research attempts to uncover how the idea of feminism in the film The Hunger Games is represented. The research is a qualitative study by analyzing data from selected scenes of The Hunger Games. It is concluded that the film The Hunger Games contains the idea of feminism that is in accordance with Hartsock’s standpoint theory and the third wave feminism (which is Postmodern feminism). Keywords: film, The Hunger Games, representation, feminism Penelitian ini membahas tentang gagasan feminisme dalam film The Hunger Games. Feminisme secara umum dipahami sebagai gerakan yang menuntut persamaan hak antara kaum wanita dan pria. Gagasan feminisme dalam film ini diperlihatkan oleh karakter utama yaitu Katniss Everdeen. Dengan menggunakan teori sikap Hartsock, penelitian ini berusaha mengungkapkan bagaimana gagasan feminisme di dalam film The Hunger Games direpresentasikan. Penelitian ini adalah penelitian kualitatif dengan menganalisa data dari adegan-adegan terpilih film The Hunger Games. Berdasarkan hasil penelitian, film The Hunger Games mengandung gagasan feminisme yang sesuai dengan teori sikap Hartsock dan feminisme gelombang ketiga (yaitu feminisme Postmodern). Keywords: film, The Hunger Games, representasi, feminisme
Promoting Environmental Awareness to Underprivileged Children in Jakarta By Holding a Special Event “The Joy of Children 2016” Magdalena Fenisia Caroline; Anastasia Maria Sri Redjeki
Communicare : Journal of Communication Studies Vol. 4 No. 1 (2017): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101004120173

Abstract

Lack of awareness to the urgency of environmental issues, especially those related to water pollution, has become one of the reasons among underprivileged children in Jakarta for not conserving the environment because it is not really a matter for them. They are not aware about the correlation between how people affect the water quality and the damages caused to marine environments. To cope with the water pollution issue, it is important to enact educational programs for them so they can be informed of how to conserve water, have proper hygiene, and maintain sanitation. Therefore, the writer created a pilot project focusing on underprivileged children in Jakarta to promote awareness of water pollution by holding a special event “The Joy of Children 2016” – Generasi Pelindung Air on 6th and 7th August 2016 at Cakung and Cilincing, areas in the outskirts of Jakarta. It was supported by WWF Indonesia Panda Mobile, SiDalang (Kreasi Daur Ulang), and WatSan Action – Yayasan Tirta Lestari who took part as the educators for the event. By using human-centered approach in special event concept, the writer conducted the workshop at where the problem is, by walking a tour through the community to identify and highlight the problem, to have a discussion, and to play a game with the experts. It was successfully held and the objective of the event was not only achieved for the children participant but also for the committee.
Konflik Transportasi Ojek Pangkalan dan Ojek Online di Bandung (Studi Analisis Tentang Identitas Budaya, Manajemen Konflik, dan Teknologi) Diana Anggraeni
Communicare : Journal of Communication Studies Vol. 4 No. 2 (2017): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101004220173

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa bagaimana sebuah kemajuan dalam teknologi informasi menghasilkan sebuah budaya baru dalam moda transportasi yang kemudian membentuk potensi konflik lintas budaya dengan pola konsumsi penggunaan trasnportasi yang sudah ada sejak lama dalam hal ini ojek pangkalan dengan ojek online. Studi ini berusaha menjelaskan, mendeskripsikan dan menganalisa konflik yang terjadi didasarkan pada pemberitaan di Koran Kompas tanggal 5 Januari 2018 tentang konflik ojek pangkalan dan ojek online di Bandung. Hasil analisis menyatakan bahwa konflik sudah dimulai sejak tahun 2010, kelompok ojek online hingga saat ini masih ditolak kehadirannya oleh kelompok ojek pangkalan yang menganggap bahwa kehadirannya merubah struktur sosial yang sudah terbangun sebelumnya. Alasan lainnya adalah adanya persepsi dan prasangka bahwa ojek online telah mengambil lahan penghasilan ojek pangkalan, sehingga pendapatannya menurun drastis. Faktor komunikasi juga memegang peran yang sangat kuat untuk menyelesaikan konflik antar kelompok yang berbeda budaya ini. Berbagai usaha dilakukan untuk meredam konflik ini terjadi, seperti kompromi, menghindar, namun tetap dibutuhkan sikap empati, toleransi, menghargai perbedaan dan mengembangkan komunikasi yang baik untuk menghindari kesalahpahaman. Kata kunci: konflik, Budaya, ojek online, ojek pangkalan, teknologi

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