JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Articles
309 Documents
<![CDATA[KEBIJAKAN REDAKSI MEDIA SOSIAL PARTAI DEMOKRASI INDONESIA PERJUANGAN JAKARTA TIMUR DALAM MENENTUKAN PEMBERITAAN ]]>
<![CDATA[Bayquni, Bayquni]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[In this study, researchers tried to research a social media that people might not know much about, namely the Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur. The purpose of this study is to find out more in the editorial policies of Facebook Fan Page Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur in determining the news worthy of circulation. In order to study more about social media editorial policies Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timur researchers use the methodology of Moderate Participation Observation: in this study there is a balance between researchers being insiders and being outsiders. The researcher also participated in participatory observation in several activities, but not fully. The results of this study are Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timurhave a policy in making news. News writers are required to have a mindset that is in accordance with the style of language and writing must also be in accordance with the segmentation of the reader, in order to understand what they need to observe how to advance the theory of Hierarchy of Influence in Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur.]]>
<![CDATA[KOMUNIKASI ANTARPRIBADI ORANGTUA DAN GURU DALAM MEMAHAMI PENDIDIKAN INKLUSI DI TK JASMIEN JAKARTA UTARA ]]>
<![CDATA[Nilamsari, Natalina]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Education is the basic right of Indonesian people include children with special needs (ABK). Understanding of inclusive education for kindergarten is important for parents and teachers. Interpersonal communication can be a bridge to share ideas, facts, knowledge, thoughts from parents and teachers about inclusive education at Jasmien Kindergarten in North Jakarta. This is a descriptive qualitative research with case study method. The data obtained byobservation indepth interviews with the parents both of ABK and non ABK also the teachers. The study was conducted in May-July 2017. The result shows that the understanding of inclusive education for parents sourced by the experience the children in inclusion school. ABK and not ABK grow well by playing, learning and interact among the children. For teachers, inclusion education is a tangible form of fulfillment of the basic rights of children. Interpersonal communication between parents and teachers is found in dimensions: openness, empathy, supportive, positiveness and equality.]]>
<![CDATA[ANALISIS DRAMATURGI PENAMPILAN ANIES BASWEDAN DALAM KAMPANYE PILGUB 2017 ]]>
<![CDATA[Priyadi, Catur]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This research purpose to analyse Anies Baswedan’s performance in his campaign during Governor election 2017 in Indonesia. Anies known as Indonesian Intelectual figure and decide to involve in Indonesian Politics. Researcher interest in Anies’s decision to involve in politics and to recognize his self, wheter during campaign or not.This research is Dramaturgi Analyst with interaction symbolic approach. Kind of research is qualitative. As a research, this only focused on Anies Baswedan’s appearance, while he was in the campaign. Data of this research is qualitative, where data has not numbers. All data were substansive that interprete with erudite references. The analyst data system that used in this research progress to identify Anies Baswedan’s appearance during his campaign in Governor election 2017. Identify Anies’s appearance divided in two parts, front stage ( during campaign) and back stage (daily life). As the result, researcher conclude that Anies Baswedan managed his impression in front stage well. Even this research found some discrepancies between his front stage and back stage. This Discrepancy is the differences between Anies’s Statements with his daily life.]]>
<![CDATA[PARTISIPASI KHALAYAK MEDIA ONLINE TERHADAP LIPTAN6.COM DALAM MEMENANGKAN PERSAINGAN INDUSTRI MEDIA MASSA DI INDONESIA ]]>
<![CDATA[Bayquni, Bayquni]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Background of this research is new media or also called online media, researchers want to do an analysis of how Liputan6.com can do media convergence in accordance with market needs, so liputan6.com can win the competition in New Media or New Media industry. By looking at the formulation of the problem, it will be seen how the convergence in online media is done. The results of research on Liputan6.com stated that. In conducting Convergence Liputan6.com converges on the economy, on social and on culture, which further directs its preaching to young people. In addition, Liputan6.com also participates in the creation of affiliate program packaging, expression, collaboration of probleme solving and conection. By engaging the audience with a term called citizen journalism, so the audience to believe that what is conveyed contains elements of truth, and the last Commodification is Sibernat where the limitations of space and time become lost when directed and packaged in accordance with the purpose of Liputan6.com in informing the news. The results of research on Liputan6.com can be concluded that Liputan6.com has fulfilled the element in doing cultural participation in order to capture the competition of new media industry.]]>
<![CDATA[STRATEGI PUBLIC RELATIONS PT. PELNI (Persero) MENGIMPLEMENTASI PROGRAM CSR MELALUI PROGRAM KEMITRAAN DAN BINA LINGKUNGAN ]]>
<![CDATA[Intani, Retno]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This research describes the effort of PT Pelni (Persero)’s Public Relations (PR) to provide Corporate Social Responsibility (CSR) through Program Kemitraan Dan Bina Lingkungan (PKBL). CSR is a part of community relations activity, which happens to be part of PR function to build positive images of the company. The concepts that used to understand the phenomenon under the study are organization communications, Public Relations, strategic management of Public Relations, interactionist symbolic, partnership and CSR through qualitative case study considered as the right method to provide a holistic preview about strategic management of PR for CSR implementation. The findings of the research show that organization communications if implemented well, precisely and interactivy will accelerate Public Relations strategy for CSR implementation through PKBL although PKBL is structured under controlling by Finance Department PT Pelni (Persero) cq Treasury division not restrained by Corporate Secretary PT Pelni (Persero) in which PR and CSR fields are managed. CSR known as a PR activity that contributes to build and maintain good relationship between company and stakeholders and also to enhance positive images of the company.]]>
<![CDATA[STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO ]]>
<![CDATA[Ningsih, Cakra]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7C’s Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.]]>
<![CDATA[PEMAKNAAN IKLAN KOSMETIK WARDAH VERSI PERNIKAHAN DITINJAU DARI SUDUT PANDANG MATERIALISME DAN ISLAM ]]>
<![CDATA[Islami, Dian Ismi]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[Advertising is a muamalah (human relations) study within the scope of Islam, with the principle of fiqh in your practice is the origin of the law that you can, unless there is a proposition that prohibits it. The prohibition in practicing as a sign of Islam that human social activity also has ethics as its basic foundation. Islam regulates the moral ethics in the practice that in this case specializes in advertising not only for the benefit and prosperity of mankind itself, Islam does not teach to seek material gain alone by forgetting the element of blessing or victory (falah) for all people human beings as in the principles of materialism, wherethe main purpose of every activity is merely material or property, as well as its adverts. In this study is a qualitative research using a critical paradigm method.]]>
<![CDATA[CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK ]]>
<![CDATA[Damayanti, Novita]]>;
<![CDATA[Arief, Muminto]]>;
<![CDATA[Rachmawati, Syifa]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.]]>
<![CDATA[IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 ]]>
<![CDATA[Priyadi, Catur]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.]]>
<![CDATA[PANDANGAN TOKOH PERS TERHADAP ETIKA MEDIA BARU ]]>
<![CDATA[Pratopo, Wahyudi]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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<![CDATA[This study seeks to reveal the opinion of Indonesian press leaders about the new media ethics in the digital age. The study uses descriptive qualitative method. Researcher collected data by studying documents and interviewing press leaders from the Indonesia Journalists Association and the Alliance of Independent Journalists. This study reveals that Indonesian journalists have had journalism code of ethics and cyber media guidelines, but they haven’t had the New Media Code of Ethics. The press leaders share the same view about journalism ethics, but they have different opinion about new media ethics. ]]>
