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JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 309 Documents
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FILM DAN IDEOLOGI POTRET ISLAM DALAM FILM-FILM HOLLYWOOD Hermawan, Herry
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This research is concerned with Hollywood’s portrayal of Islam. This research paper is basically analyses of four Hollywood Movies (Batman v Superman: Dawn of Justice; Avatar: The Last Airbender; Robocop 2014 and Iron Man 3). It consists the analysis of these movies to find out how Hollywood portrays Muslims, especially after 9/11. Through the qualitative research method the analysis techniques in use were genre and semiotics analysis.  I analyzed and criticized the four movies’ scenes with regard to the language they used, the places where the scenes of movies took place and other minor details such as how the directors narrated and articulated different events and scenes with different Islamic symbols. The findings indicate that Islam and Muslims received negative coverage. A consistent stereotyped association with violence, terrorism, fundamentalism and extremism marks the representations of Islam and Muslims in Hollywood movies. These representations encapsulate the perception of Islam and Muslims by mass media to the point it becomes very difficult to perceive Islam and Muslims differently.
PENGARUH GAYA KOMUNIKASI “THE EQUALITARIAN STYLE” PIMPINAN TERHADAP KINERJA PELAKSANA PROGRAM ACARA INSERT TRANS TV Arifin, Kusnul; Pamungkas, Permadi Aji
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was to be able to explain the influence of the Communication Style "The Equalitarian Style" of the Leader on the performance of the implementers of the Insert Trans TV program. The sampling technique uses saturated sampling or census. The results of the study show that the performance of the Program Implementing Insert Trans TV employees is very good. This employee's performance is due to the ability to use work equipment so that they rarely make mistakes with little time. Employee performance is also generated from the existence of mutual cooperation between employees in overcoming work problems so that work spirit arises to do work effectively and efficiently; The results of the analysis of the influence of the Communication Style variable "The Equalitarian Style" Leaders on the performance of the implementers of the Insert Trans TV program are indicated by the coefficient of determination (rxy²) of 0.199 = 19.9%. This shows that 19.9% of the variance in the performance variable of the employees of the Insert Trans TV program are determined by the Communication Style variable "The Equalitarian Style" of the Leader, and the rest (= 80.1%) is determined by other variables that cannot be explained in the study this.
MOTIVASI TRAVELLER MENGAKSES INSTAGRAM @ayokelilingindonesia Sukarni, Nurul Fadzar
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The presence of social media of was globalization with the increasingly sophisticated telecommunication technology as it now brings an impact to the dynamics development of the world of communication that is increasingly easy and quickly accessible by anyone through a new way. With the diversity of communicated media available, it does not prevent people from connecting with each other, even increasing the creativity to be able to use it to become an important need in the side of life. Utilization of social media is then able to bridge the realization of the desire to be achieved such as getting information about something you want to know more. Instagram social media is expanding rapidly, the same as social media lawyer that has been there first. Instagram a lot of popular from various circles, both adults, teenagers, children with background work and education that when using it has a different motivation.
PENGARUH KOMUNIKASI PRODUKTIF ORANGTUA TERHADAP PERKEMBANGAN EMOSI ANAK Islami, Dian Ismi
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Productive communication is communication carried out from a positive way of thinking so as to produce positive words in delivering messages to the communicant so that they get positive results as well.This study aims to measure the development of Productive Communication on child development. In this study using a quantitative comparison method, this study wants to measure the influence of the large variable X (productive communication) on variable Y (development of child logistics). In the results of the study there is a variable X (VX), namely the importance of productive communication for children, in general, many respondents agree to develop productive communication with children, while in variable Y (VY) that is about developing development development of children who agree to always develop emotional development child in a positive direction. Relating to positive variable X (productive communication) to variable Y (child emotional development). Productive communication can improve children's development by 32.5%
PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perla’s marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perla’s marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perla’s marketing communication  a strategy to become a user. WOM elements consist of a talker, La Perla’s marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,
STRATEGI KOMUNIKASI PT ERTRI INDONESIAN DALAM MENJAGA EKSISTENSI SEBAGAI DIGITAL AGENCY Pasaribu, Mukka; Siregar, Haviansha
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this research is to determine the existence and inhibiting factors of PT Ertri Indonesia and how the communication strategy of PT Ertri Indonesia in maintaining the existence of the Digital Agency. The theory used by New Media, and Mouth to Mouth (WoM). The research approach used is qualitative and uses the post positivism paradigm. To become a Digital Advertising service provider, PT Ertri Indonesia must draft and conduct tenders in accordance with the instructions given by the client. Based on the results of the study show that providing trust by producing client needs internally and good access to communication to demand client needs is the main strategy of PT Ertri Indonesia found in this study. In addition, PT Ertri Indonesia needs mouth to mouth to get new clients from the recommendations of old clients who have used PT Ertri Indonesia’s services.
STUDI KRITIS HISTORIS KOMUNIKASI MENTERI PENERANGAN HARMOKO DENGAN PERS DI ERA ORDE BARU Sundoro, Panggih
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The study the historical-critical communication study of Information Minister of Harmoko and press in New Order Era is an interesting phenomenon particularly during the rule of the New Order government. The struggle for freedom of the press is the symbol of press struggle like in the American Revolution. It also prevails for Indonesian press with its major figures. They were successful to insert the freedom of the press in some articles of the 1945 Constitution. After the independence, however, Indonesian press did not get the freedom instantly. In the New Order Era, the press was under the control of the government of President Suharto through the hand of Information Minister Harmoko during his three periods of ministerial office. Finally, Harmoko, a former journalist, occupied the position of Chairman of MPR RI (People's Consultative Assembly of Republic of Indonesia). Harmoko's communication skill to control the Indonesian press were carried out through some measures, i.e. the establishment of Indonesian Journalists' Association (PWI), the control of Indonesian Press Board and The Indonesian News Publishers' Association (SPS) as well as the appointment of chief editors as the Golkar party officials. Harmoko also adopted the Press Law Number 21 of 1982 and issued Press Publication Permit (SIUPP). The study applies qualitative research constructivist paradigm. It occurs in the past because it uses historical approach and public relations theories, mass media/press communication, sociological communication, psychological communication and political communication. 
STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Yuwarti, Harti; Samsoro, Gagah Prakoso
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkara?s brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
KEBIJAKAN REDAKSI MEDIA SOSIAL PARTAI DEMOKRASI INDONESIA PERJUANGAN JAKARTA TIMUR DALAM MENENTUKAN PEMBERITAAN Bayquni, Bayquni; Saputra, Ardhyca Ade
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.884

Abstract

In this study, researchers tried to research a social media that people might not know much about, namely the Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur. The purpose of this study is to find out more in the editorial policies of Facebook Fan Page Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur in determining the news worthy of circulation. In order to study more about social media editorial policies Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timur researchers use the methodology of Moderate Participation Observation: in this study there is a balance between researchers being insiders and being outsiders. The researcher also participated in participatory observation in several activities, but not fully. The results of this study are Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timurhave a policy in making news. News writers are required to have a mindset that is in accordance with the style of language and writing must also be in accordance with the segmentation of the reader, in order to understand what they need.
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Santoso, Prasetya Yoga; Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.

Page 5 of 31 | Total Record : 309

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