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JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 309 Documents
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Edukasi Anti Cyberbullying Dalam Iklan Layanan Masyarakat Pada Akun YouTube @cerdasberkarakter.kemdikdasmen Sahiralayalia, Difla Uzbanasyat; Zuhri, Saifudin
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5634

Abstract

The rapid development of information and communication technology has made the internet one of the most widely used means of communication, including through social media platforms such as YouTube. YouTube provides features such as watching, uploading, and sharing videos, making it an effective medium for delivering messages to a wide audience. Amid the increasing cases of cyberbullying in Indonesia, YouTube has been utilized as an educational platform to raise public awareness. One example can be seen on the YouTube account @cerdasberkarakter.kemdikdasmen, which presents public service advertisements containing educational messages to build awareness among viewers. This study aims to examine how anti-cyberbullying education is presented in public service advertisements on the YouTube account @cerdasberkarakter.kemdikdasmen. The research uses a qualitative approach with content analysis methods by Parker, Saundage, and Lee. The findings show that anti-cyberbullying education in these public service advertisements is conveyed through five main themes: education on the role of schools in fostering anti-cyberbullying awareness, education through student empowerment as agents of change, education on the role of social support in overcoming cyberbullying, education on digital literacy, and education on the underlying factors that drive perpetrators of cyberbullying.
Strategi Konten Dalam Peningkatan Engagement Rate Pada Instagram @beemahoney.id Satria, Farhan Hierro; Abdullah, Nisa Nurmauliddiana
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4195

Abstract

PT Beema Boga Arta, one of the companies that sells honey products, uses social media as a way to share information with its customers, under the username @beemahoney.id. PT Beema Boga Arta maximizes digital media as one of its product marketing tools, so that consumers can get to know the products produced by the company better. The purpose of designing this work is to explain how @beemahoney.id Instagram social media activities in planning content to increase engagement carried out by PT Beema Boga Arta which focuses on increasing engagement of Beema Honey at PT Beema Boga Arta within a period of 4 months from September-December 2023. The results obtained are that the Instagram social media @beemahoney.id uses a communication model, namely The Circular model of SoMe to design a content strategy on the Instagram account @beemahoney.id in increasing engagement. This research reveals that the content strategy designed by PT Beema Boga Arta through the Instagram account @beemahoney.id in the period of September-December 2023 has proven successful in increasing engagement.
Manajemen Event Olahraga dalam Penyelenggaraan Jakarta Football Expo 2024 Utomo, Bambang Setyo; Fairuzzabadi, Fairuzzabadi; Luthfi, Mohammad
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5314

Abstract

This study aims to analyze the event management process applied by the committee in organizing the Jakarta Football Expo 2024 tournament using a qualitative descriptive method. Data were collected through in-depth interviews and documentation. The findings show that the committee has implemented event management systematically across five stages: research, design, planning, coordination, and evaluation. In the research stage, the committee analyzed soccer community needs and reviewed previous competition systems. The design stage developed the theme 'Jakarta Kota Bola, Kami Rindu Juara' to promote youth talent development. Planning involved organizing the event structure and task division. Coordination was carried out through online and offline platforms to engage all stakeholders. Evaluation assessed audience participation, match management, finance, and promotion. The study concludes that the Jakarta Football Expo 2024 applied event management effectively, but improvements are needed in promotion, sponsorship, and legal endorsement. This research contributes to the study of sports event management in Indonesia and offers practical insights for organizers.
Digital Personal Branding Prabowo-Gibran Melalui Facebook pada Pilpres 2024 Anggita, Della; Asih, Situ; Shadikah, Arina Afiyati
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4954

Abstract

The 2024 Presidential Election will not only be limited to conventional campaigns such as rallies or door-to-door visits. But it has shifted to a wider and more dynamic virtual space, for example the use of the Facebook platform. Politicians who use Facebook as a medium for building their self-image or personal branding are Prabowo Subianto and Gibran Rakabuming Raka who are campaigning for the 2024 presidential election. Both of them have challenges in creating and building personal branding on digital media because of their large age difference. The purpose of this research is to determine the personal branding strategy used through the Facebook platform. A qualitative descriptive approach with multimodality analysis is the method used. The results of the research show that Prabowo-Gibran built a strong personal brand through a combination of creative content, consistent use of colors and structured message delivery. The uniqueness of Prabowo-Gibran's strategy lies in the combination of formal leadership with a personal approach that is close to the community, as well as the use of social media formats that are relevant to various audience segments. This research provides insight into the effectiveness of the use of social media in the formation of contemporary political personal branding.
Customer Relationship Management Communication Strategy to Increase Customers via Livin’ by Mandiri Wulandari, Siti Hardiati; Ambulani, Nur; Astuti, Marhanani Tri
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5389

Abstract

Banking competition with digital transformation has encouraged innovation in similar applications launched by banks, such as Livin' by Mandiri, BCA Mobile, BRImo, and others, which also offer superior features. This research aims to analyze the digital communication strategy implemented by PT. Bank Mandiri (Persero) Tbk through Livin' by Mandiri application increases the number of customers in Region IV Jakarta Kebon Sirih Area. This research uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, documentation and analysis using Customer Relationship Management (CRM) theory. This research concludes that 1) Livin' by Mandiri's communication strategy is carried out with digital literacy through community-based educational campaigns, video tutorials and outreach programs. 2) Challenges in Livin' by Mandiri digital communication campaign include limitations on incompatible devices, transaction failures due to slow or disconnected connections, educational background, age and demographic barriers in understanding digital features, as well as concerns about data security and habits that are difficult to change. 3) Bank Mandiri's successful actions to overcome challenges in increasing Livin' by Mandiri application customers include promotions and education to the public and institutions, which have had a positive impact on increasing application users by up to 76% and increasing customer loyalty.
Studi Komparatif Pengaruh Dua Kelompok Brand Ambassador Terhadap Brand Image Telkom University Rahadian, Sadam; Sudradjat, Ratih Hasanah; Mahdaria, Siti
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4272

Abstract

The public's need for higher education is one of the factors in the increasing number of universities in Indonesia. This makes universities need to carry out marketing communications to build a positive brand image to the public and Telkom University uses brand ambassadors to build this brand image. This research aims to see the influence that Brand Ambassador Tanjidor and Brand Ambassador SMB Telkom have on Telkom University's brand image, using the dimensions of visibility, credibility, attraction and power. Meanwhile, the dimensions of brand image are strength of brand association, favorableness of brand association, and uniqueness of brand association. This research also links it to ELT communication theory. The research method used is quantitative with a comparative study type. Data collection was carried out by distributing questionnaires to 385 respondents with a population of Instagram followers @telkomuniversity and @smbtelkom. The data collection technique in this research uses a non-probability sampling technique, namely purposive sampling. The research results show that SMB Brand Ambassadors have a greater influence, both partially and simultaneously, on Telkom University's Brand Image.
Strategi Konten Media Sosial untuk Meningkatkan Interaksi: Studi Facebook Hotel Masa Inn Pratiwi, Ni Luh Sinta; Intentilia, Anak Agung Mia
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.6006

Abstract

This research aims to understand the role of social media content strategy in increasing customer engagement, by taking the Facebook Masa Inn Hotel social media case study as its main digital communication platform. The focus of the research is on the consistency of the shared content and its ability to build closeness with the audience. The research method used is qualitative descriptive, with data collected through in-depth interviews with social media managers, direct observation of content activity on Facebook, as well as documentation of posts and customer interactions. Research results show that consistency in sharing daily content, such as guest activities and hotel events, can create natural engagement through the active participation of customers who also share experiences and mark the hotel's official account. However, Masa Inn Hotel's social media management is still limited due to the lack of a structured content calendar and optimization strategies based on analytical data. Even so, the warm interaction built on Facebook is a major factor in strengthening customer loyalty and expanding the hotel's positive image in the digital world.
Representasi Isu Lingkungan dalam Konten Instagram Greenpeace Indonesia Putri, Sekartaji Anisa
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4981

Abstract

Various pollution that accompanies increasingly extreme climate change is a problem that must be resolved immediately. Positive content from leading non-profit organizations that invite and inform the public to protect the environment is expected to be a means of raising public awareness. Therefore, it is important to understand the content of social media posts in the form of visual or video uploads from one of the leading non-profit organization's such as Greenpeace Indonesia. This study aims to find out what environmental issues are being raised on Greenpeace Indonesia's Instagram through descriptive content analysis. Content analysis was conducted on Greenpeace Indonesia's Instagram content uploaded in June 2024, totaling 57 contents. The reliability of Krippendorff's alpha in this study was proven to be reliable. In this study, 15 environmental problem themes were found in the content posted by Greenpeace Indonesia on Instagram. Two main themes were found, that is the issue of plastic and environmental conservation efforts. The issue of plastic mostly uploaded in the form of Instagram Posts. In contrast, the issue of environmental conservation mostly uploaded in the form of Instagram Reels.
Urgensi Mind dalam Interaksi Simbolik Komunikasi Antar Pribadi Dosen dan Mahasiswa Ramadhani, Salilah Zahira; Tazkia, Hana Rizqy; Salwa, Putri Giani Nabila; Sari, Yunita
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5862

Abstract

George Herbert's symbolic interaksionisme theory of Herbert Mead confirmed that human communication occurred through symbols that have a social meaning. In this perspective, mind (mind) plays a crucial role as the capacity to interpret symbols, provide reflective response, and executes the interaction. In a lecturer relationship - students, the implementation of the mind frame is the basis to reduce the risk of miscommunication and improve the quality of interpersonal relationships through empathic attitudes and openness. This research adopted a qualitative descriptive approach with a phenomenology foundation to explore the subjective experience of communication actors. Informants consist of two senior lecturers who have a teaching experience of more than ten years and two S2 program students who often interact formally or informally at a private university in Jakarta. The findings show that the urgency of the mind is seen in the symbol exchange process between lecturers and students; mind serves as an internal mechanism that includes perception, understanding, attitudes/emotions, motivation, and awareness of roles. Thus, mind plays an important role in the formation of meaning, smooth interpersonal communication, and strengthening academic relationships. 

Page 31 of 31 | Total Record : 309

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