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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 10, No 2 (2019): Communication" : 7 Documents clear
Disfungsi Organisasi Dagang di Luar Negeri Sebagai Aktor Diplomasi Indonesia Rino F. Boer; Jessica Wongsodiharjo
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.189 KB) | DOI: 10.36080/comm.v10i2.895

Abstract

The existence of organizations that fight for the interests of Indonesia abroad is often only associated with the Indonesian Embassy (Indonesian Embassy). There are international trade organizations that play an important role in diplomacy such as the INTCC in Bangkok. INTCC held various activities aimed at assisting the promotion of the investment climate in Indonesia to local entrepreneurs through various trade diplomacy meetings, seminars, workshops, business forums, investment exhibitions, to sports competitions. However, in reality, INTCC did not succeed in getting full support from its stakeholders in Bangkok. The research objective is to identify the factors that cause the disfunction of this trade organization as an Indonesian diplomacy actor by using fully functioning society theory. This study uses a qualitative approach with a case study method that uses in-depth interviews with informants. Failure to maintain balance in accommodating all the interests of stakeholders, social capital that fails to form, and weaknesses in the use of language are the main factors causing this failure. The formation of full support from the local community is a key factor in the success of diplomatic actors, especially those from non-government official actors. The benefits of the research are expected to be able to develop studies on the engagement process quickly, accurately and efficiently to encourage the role of organizations abroad so that they can run more optimally to produce the expected output.
Giant Ekstra Bintaro Membangun Kesadaran Merek Produk UMKM Melalui Strategi Komunikasi Pemasaran Terpadu Prahara Gunadi, Taufan
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (941.592 KB) | DOI: 10.36080/comm.v10i2.896

Abstract

Giant Ekstra Bintaro is committed to developing local products by accepting and marketing UMKM products in various outlets that are widespread in many cities in Indonesia. Because all this time marketing has become a plan for small and medium entrepreneurs in developing businesses. What is done by Giant Extra Bintaro is conducting promotional activities in building brand awareness or approving brands in consumers' memories for UMKM products, with the aim of determining one product with another product or competitive product. With high brand awareness, Giant Extra Bintaro to increase sales of UMKM food products specifically for fresh and snack categories. This study aims to determine a series of marketing activities carried out by Giant Extra Bintaro for UMKM products. The method of analysis used qualitative description independent interview to several informants inside the company and of course to the customer itself. Based on result of analysis, it can be concluded that Giant Ekstra binatro sektor 7 Tangerang Selatan has applied Integrated Marketing Communication for their marketing activity and also treat UMKM’s product same like the regular one. However, because of the limited funds the UMKM’s suppliers can not fully participate to the marketing activities. Finnaly unaware brand has resuited because the customers prefer to buy daily needs product in the cheaper or discount prices without knowing wether it’s the UMKM product or not.
Studi Tanda Atas Makna Pelesarian Lingkungan Sebagai Isu Utama Konten Kreatif Media Sosial Fitrya Basarah, Finy
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.829 KB) | DOI: 10.36080/comm.v10i2.897

Abstract

The balance of nature could not be separated from human interactions, both destructive acts and those that supported the conservation of nature and the environment. Nowadays, quite a lot of environmental issues through some campaign rises up via social media in the form of vlogs, or video blogging. By utilizing Charles Sanders Peirce’s Semiotics Analysis, this research is done to uncover the meanings behind these environmental vlog contents. There are three vlogs chosen in this research, all of them are from YouTube.com. The results show that Health is an Investment, Conjoining with nature can be done together, and the conservation of environment cannot be done alone, and must be done together.
Komunikasi Orang Tua dengan Anak dalam Upaya Mengantisipasi Kebebasan Seks di Luar Nikah Dwi Prijono Soesanto; Muhammad Shaufi
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.26 KB) | DOI: 10.36080/comm.v10i2.898

Abstract

One reason to increase efforts to prevent children in sex freedom before marriage is to establish interpersonal communication with children. The reason is that the blurry portraits of Indonesian teenagers are caused by smelling cases of pornography, ranging from free sex, abortion, to HIV / AIDS. One of the causes of this phenomenon is the lack of interpersonal communication between parents and children. The paradigm used is Post-positivism, with a qualitative research approach and descriptive analysis method. The theory used is the theory of the formation of attitudes and behavior by Yvon. Research result; Parents find it difficult to communicate with children, especially openness about the issue of sexual freedom. Some ways that parents do include: Creating a comfortable and interesting communication atmosphere for children, through the style of telling stories about topics that are up to date, etc. Interpersonal communication carried out by parties who have a positive attitude, will greatly support the success of communication. The parties do not have suspicions, suspicions and negative allegations, but rather positive. More than that, parents must also be able to be flexible in terms of positioning. Parents are forbidden to be selfish, just want to be above the child. In communicating privately with children, parents must understand when when as a parent, when as a friend and when as a person who is under the child. Equality in interpersonal communication between parents and children is very important, so that communication can run smoothly, flow without the burden, and can talk about the issue of sexual freedom.
Revolusi Industri 4.0 Dalam Penguatan Kesiapsiagaan Bencana Di Indonesia Yuhdi Fahrimal; Muhammad Reza; Afrizal Tjoetra
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.984 KB) | DOI: 10.36080/comm.v10i2.893

Abstract

This paper aims to further examine the opportunities and challenges of the industrial revolution 4.0 in disaster preparedness management. The method used is qualitative by analyzing articles obtained from Google Scholar with keywords industrial revolution 4.0 and disaster preparedness. The results of an analysis of documents related to the industrial revolution 4.0 found that cloud computing technology, artificial intelligence, big data, and the internet of things are useful in collecting data, mapping, and design of disaster risk information in real time and up to date. These conditions make management of disaster management more effective and efficient because the data is presented accurately so as to minimize errors or data distortion. Challenges that may be faced in the integration of the industrial revolution 4.0 technology and disaster preparedness management are also discussed.
Masalah-Masalah Hukum dan Kode Etik Komunikasi di Indonesia Meylisa Yuliastuti Sahan
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.953 KB) | DOI: 10.36080/comm.v10i2.899

Abstract

Kita semua sepakat bahwa komunikasi merupakan proses pertukaran pesan antara dua orang yang disebut komunikator dan komunikan. Pesan ini banyak bentuknya, begitupula dengan komunikator dan komunikan. Namun, proses komunikasi tidak hanya berhenti sampai pada definisi ini. Hal lain yang masuk dalam proses komunikasi adalah feedback atau timbal balik atau respon yang diberikan lawan bicara. Berbicara soal komunikasi, proses ini juga tidak hanya mengenai pesan yang dibawa namun dampak dari pesan tersebut, sehingga diperlukan sebuah sistem yang mengatur, sebuah pakem atau batasan sehingga informasi yang dibawa tidak bias atau malah akhirnya merugikan salah satu pihak.
Makna Subscriber Bagi Youtuber Kota Bandung Achwan Noorlistyo Adi; Jenny Ratna Suminar; Nuryah Asri Sjafirah
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.368 KB) | DOI: 10.36080/comm.v10i2.894

Abstract

Making an online video is one of the channelling ideas of creativity which is certainly owned by a video maker, including a YouTuber. A YouTuber will consider himself appreciated if someone else watches their video. Especially if the audience then becomes a loyal audience or subscriber of the YouTube Channel of the YouTuber. To get a large number of subscribers, of course, you need to work hard in creating creative contents, attract viewers, and have quality. These three things run with an uneasy process. Many out there think that becoming a YouTuber is enough to simply upload a video to YouTube without regarding to the aesthetics, concepts and creative processes of the video. Subscriber is also a benchmark for the success of YouTubers, as well as YouTubers in Bandung. YouTube itself gives several awards for YouTubers who can reach a certain number of subscribers. Seeing this phenomenon, the purpose of this research is to find out the meaning of subscribers for YouTubers in Bandung. This research uses a constructivist paradigm with qualitative approach, phenomenological methods and symbolic interaction theory. Data collection was taken by in-depth interviews with 4 Bandung YouTubers namely Kery Astina, Minyo, Eno Bening and Hisqie Furqoni. The meaning of the subscribers for the Bandung YouTubers is as a supporter, as a friend, as a determinant of the rate card indicator, and as a party that always gives feedback to YouTubers.

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