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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 5, No 1 (2017): AVANT GARDE" : 7 Documents clear
PERANCANGAN KAMPANYE KOMUNIKASI KALENDER TANAM (KATAM) DALAM UPAYA ADAPTASI PERUBAHAN IKLIM Azis, Abdul; Isnaini, Muhamad; Fahrimal, Yuhdi; Alhafidz, Mohammad Alhabieb
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3158.332 KB) | DOI: 10.36080/avg.v5i1.614

Abstract

Background of this review is the fact that the campaign of InformationSystem of Integrated Planting Calendar/KATAM has been done on a massivescale. Notwithstanding, just many peasant know and use KATAM as aguideline.Purpose of this reviewis to determine the design of KATAMcommunication campaigns. Thisreview using secondary data,then analyzed withAISAS method. The results show, the communication through the campaign onKATAM basically already done by Balitbangtan. The campaign was carried outby using the internet and social media. KATAM campaign is quite effective.Further study need to be done to determine share of KATAM to others.
PERSONAL SELLING CROWN GROUP AUSTRALIA KEPADA CALON PEMBELI DI INDONESIA Gracia Rachmi Adiarsi; Clara Olivia
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.616

Abstract

Personal selling is important for marketing communication in order toconnect directly with the prospective buyers. The purpose of this research is toanalyze the process of personal selling and the elements of Crown Group sales teamas communicator in order to persuade the prospective buyers. This research usedqualitative methodology, personal selling and persuasive communication. The resultof this research found that the use of personal selling through the sales person andthe sales team elements as a communicator could be one of the ways to persuade theprospective buyers of Crown Group apartement in Sydney Australia.
PENGGUNAAN SMS SEBAGAI MEDIA INFORMASI DAN KONSULTASI KESEHATAN BAGI MASYARAKAT PEDESAAN Uud Wahyudin; Eni Maryani
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.618

Abstract

The development of technology always produces both positive and negativeimpacts, as well as the use of mobile phones in public. Today, short messageservices, known better as SMS, as a functionof mobile phones has been quitepopular to some people in rural areas in West Java.This paper describes the useof SMS in mobile phoneinthe process ofinformation seeking for health informationand services for community. This research was conducted through descriptiveapproach with in-depth interview, observation and literature study.The resultsshows that the development of SMS has become the channelfor informationseeking onhealth information and services. This system is usefull and hasbeendevelopedby the government and stakeholders engaged in public health toprovidethe information for health services. In general, SMS usage is consideredsuccessful and needs to be expanded by both government and non-governmentalorganizations due to several purposes.Firstly, the use of mobile phones hasbecome part of information seekingin rural communities.Secondly, the use of SMSin supplying health information and services can provide a faster informationsystem related to hospital services and patient’s condition. On the top of that, thedissemination of health information and services through SMS also providesopportunities for better communication between healthcare providers and patientin more deepen and intensive way.
PENGARUH KREDIBILITAS AGEN ASURANSI TERHADAP SIKAP NASABAH DALAM MEMBELI POLIS (Analisis Regresi mengenai keterpercayaan, keahlian dan daya tarik agen asuransi terhadap sikap pemilik asuransi di Kota Sukabumi) Witanti Prihatiningsih; Fitria Ayuningtyas
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.620

Abstract

Companies must have their own criteria for their sales agents, start from how tospeak in front of potential customers, personal appearance and knowledge aboutthe products and the company itself. The credibility of sales or marketing agentswill make their companies have a good reputation. Insurance agents also trainedby company to introduce the products until someone willing to buy the productsand become their loyal customer. This research aims to determine whether thereis any significant impact of insurance agent’s credibility to customer’s attitude inbuying a policy. The long-term results of the research can be used ascommunication competence for agents to persuade potential customers, whoprobably initially not interest to buy the products, became a loyal customer. Thisresearch is causal quantitative research. This research used regression analysisto determine the impact of insurance agent’s credibility to customer’s attitude inbuying policy. The data collection techniques used questionnaires that distributedto the respondent. The respondent of this research were people who haveinsurance in the city of Sukabumi, West Java. The sampling technique in thisresearch was purposive sampling. The theory that used in this research wassource credibility. The results of this research indicate that trustworthiness,expertise, and attractiveness of insurance agents have a significant impact tocustomer’s attitude in buying a policy. From the three components, the mostimportant thing is the expertise. The expertise of insurance agent has a highestscore compare with trustworthiness and attractiveness of insurance agent.
DARI PRASANGKA HINGGA DISKRIMINASI: MENYOAL STIGMA SESAT DAN KEKERASAN TERHADAP AHMADIYAH DALAM PERSPEKTIF KOMUNIKASI Halimatusa’diah Halimatusa’diah
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.771 KB) | DOI: 10.36080/avg.v5i1.611

Abstract

Ahmadiyya as a minor belief is not a new community in Indonesia. Sincereformation era, their existence experiences controversies as well as oppositionsfrom the society. From desk research and literature review method, this paperaims to describe the ways prejudice toward Ahmadiyya community emerge anddraw the role of communication in connecting the major and minor community inIndonesia. This paper discusses the violence against the Ahmadiyya in Indonesiathrough communication perspective. The concept of prejudice expression fromGW Allport (1954) and Samovar (2013) in this paper shows that violenceexperienced by Ahmadiyya is already at the stage of extermination rather thanonly at discrimination stage.
Konstruksi Keindonesiaan Dalam Film Tjokroaminoto Ahmad Toni
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.612

Abstract

This study uses critical discourse analysis method that aims to reveal the meaningof Indonesian keynthones in Tjokroaminoto Guru Bangsa film. The results showthat the representation of meaning at Indonesian level at the text level is arepresentation of the dominance of ethnic or racial tribes of Europe and Arabiaand subordinan tribes or races of Javanese, Chinese, Sundanese and do not havecitizenship. At the messo level the purpose of the film production system is thegoal of Tjokroaminoto's historical reconstruction based on the spirit of Islam asthe basis for the struggle. At the macro level shows the construction of nationalleadership is a rational effort in order to fulfill party politics based on the spirit ofkeindonesiaan. Keindonesiaan is the essence of the teachings of cultural Islamthat upholds human values in order to realize the concept of hijra or civil societyin Indonesia.
Jurnalisme dalam Kerangka Memori Kolektif Muhammad Aswan Zanynu
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.610

Abstract

This article aims to elaborate the role of journalism as a collective memory agent.The theoretical grounding is derived from the pattern of media relations andreality formulated by McQuail (2010). This literature review presents theoriesand concepts related to journalism, collective memory, and also media memory.The findings suggest that journalistic practice has a close relationship withcollective memory work. When articulated through the mass media, the work ofjournalism is then seen as a media memory phenomenon. As a memory agent, thejournalist's authority and social politic context are two fundamental things in thestudy of media memory. Off from some doubts over the professionalism ofjournalists in exercising their memory authority, prospective memory isrecommended for their run. This will enrich the meaning of the past, the presentday, and the direction that will be directed towards society in the future.

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