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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 1 (2019): Avant Garde" : 7 Documents clear
KODE ETIK JURNALISTIK DAN INDEPENDENSI PRODUKSI PROGRAM TELEVISI INVESTIGASI Suwadi Suwadi
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.852

Abstract

This study aims to determine and explain about the importance of the Kode Etik Jurnalistik (KEJ) used in producing television programs, including a program of investigation. The issue of the code of conduct associated with the ethical values underlying a production, and it is necessary so that a television program has the responsibility for the moral good. The object of this research is investigation television program of Sigi in Surya Citra televisi (SCTV) with regard to the Kode Etik Jurnalistik (KEJ) statutes of the Press Council (Dewan Pers), Article 2, Article 3,Article 4 and Article 5 of the current stage of reporting, script writing and editing. This study uses the theory of social responsibility equipped with a concept of the Independence by Mc Quail that opinion, accuracy, juxtaposition and Sensationalism. Research studies using qualitative methods of interviews and observation as a data collection tool. In-depth interviews conducted with informants of the production crew Sigi. Participatory observation was done to see the activity of production Sigi editor. This study found the program Sigi still there is a discrepancy with the code of Journalistic ethics on the stage of the coverage article 2, point c is not a bribe while another stage is in conformity with the provisions of articles 2,3,4 and 5 of the Kode Etik Jurnalistik (KEJ). The independence of the indicator of the opinion there is no element of opinion, accuracy indicator there are elements accurately in the reporting and writing of the manuscript, an indicator of Juxtaposition include an element of juxtaposition in writing of the manuscript, an indicator of sensationalism there is an element on the coverage and editing. To avoid the impact of short-term and long-term broadcasters (SCTV) should provide training on crew production news for the Kode Etik Jurnalistik (KEJ) because the value of ethics in a television production is very necessary and should be understood by the journalists involved in the production process. The application of the ethical values embodied in the code of conduct to be a manifestation of the independence of the media in the middle of attraction with a variety of interests that may occur in the production process of a television program such as investigation.
KONSEP BRAIN, BEAUTY AND BEHAVIOR (3B) PADA PROFESI PUBLIC RELATIONS Intan Mustafa
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.982 KB) | DOI: 10.36080/avg.v7i1.853

Abstract

Qualification of Public Relations becomes a basic requirement for a company or organization. One of them is through the work of the front office in the banking industry. This study intends to examine the concept of 3B (Brain, beauty and behavior) into a work system based on Public Relations qualifications. with data collection techniques through interviews and observations to customers and front office employees at several banks in Sikka Regency. The results of data analysis carried out related to the implementation of the 3B concept are categorized based on the public relations qualifications namely: 1). Brain (A. ability to communicate ability in communication management based on 2 things, namely, knowledge and skill, b) Ability to Organize: Front officers are able to act as problem solvers in finding strategic solutions to problems related to products and services from banks. 2) Beauty (a. personal integrity, which includes 2 things namely a modest personality, and friendly and dress ethics, which contain aesthetic and ethical values 3) Behavior (a. Ability to get on with people, relationships based on customer satisfaction and providing good service. b. Imagination, insight and understanding of customer characteristics and mastering concepts, implementation in solving each problem responsibly and quickly). From the results of the research conducted, it was found that the front office performance in the banking industry has so far reflected the standard of a public relations officer.
PERAN ULAMA SEBAGAI OPINION LEADER DI PEDESAAN DALAM MENGHADAPI INFORMASI HOAKS Dadang Sugiana; Ira Mirawati; Putri Trulline
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.848

Abstract

Ulama is one of the opinion leaders in rural areas. Based on Two Step Flow Communication theory, they should be the information disseminator and legitimator for the community. However, is they still conduct that role in this digital era? Can Ulamas provide true information and play a role in counteracting hoaxes circulating through digital media? This study used descriptive methods with interviews as a data collection tool. The research informants were 17 Ulamas, 30-78 years old in Kecamatan Parigi, Kabupaten Pangandaran. The results shows that the majority of Ulamas over 50 years old do not have a smartphone, only a few of them have smartphones and have WhatsApp features as well as Facebook. They are not active in using it and are not at the forefront of knowing the latest issues circulating on social media. Communities in rural areas still make Ulamas as opinion leaders but not on news that develops on social media. Therefore, Ulama still have an important role in confirming hoax circulating on social media but their source of knowledge is not the internet but still guided by the Qur'an and printed holy books. These Ulamas argue that if the truth and benefits are unclear, they may not disseminate a message obtained from the internet. Ulama realize that information technology has developed greatly, but they argue that they do not need to preach about it. The problem of the community around them is the real problem that the solution is also through real discussion and communication.
ANALISA SEMIOTIKA TERHADAP PEMBENTUKAN CITRA DIRI JOKO WIDODO MELALUI MEDIA SOSIAL YOUTUBE Jeanie Annisa; Ricky Widyananda Putra
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.763 KB) | DOI: 10.36080/avg.v7i1.856

Abstract

Youtube is a communication tool that provides transmission of the value and flow of information in the form of video content that contains of semiotics. President Joko Widodo used it as a political communication to convey various information on state and daily activities to give some effect to build the formation of self-image. This study uses Sanders Pierce's semiotic theory and social media theory by Kaplan and Heinlein. This research methodology was using descriptive qualitative with secondary data collection. The results of this study indicate that youtube official account of President Joko Widodo's has formed a self-image construction through Sanders Pierce semiotic analysis "triangle meaning" such as objects, signs, and interpretants that can be found in visual forms such as images, colors and graphics and narrative text. This paper analysis 3 of 315 official Joko Widodo's vlog content, namely (1) #JKWVLOG Sneakers Story; (2) #JKWVLOG Young Leaders; (3) #JKWVLOG Invite Jan Ethes Sports.
INSTAGRAM SEBAGAI MEDIA PUBLIKASI DALAM MEMBANGUN BRAND AWARENESS JAKARTA AQUARIUM Shintadevy Maryolein; Nadya Dwina Hapsari; Rani Chandra Oktaviani
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.849

Abstract

Jakarta Aquarium is an ex-situ conservation and education institution located in Neo Soho Mall, West Jakarta. As a newly established institution, Jakarta Aquarium wants its brand to be used by the wider community. The efforts made by the Public Relations Jakarta Aquarium are to utilize the features available on Instagram. The purpose of this research was to find out strengths and weaknesses the utilization of Instagram as a media publication for Jakarta Aquarium to build brand awareness. The theory used in this study is new media theory and supported by Public Relations concepts, publication concepts, and Instagram. This study uses a qualitative descriptive method that designed by data collection techniques in the form of structured interviews, literature studies and internet reviews, especially on Instagram Jakarta Aquarium activities. The findings obtained in this study are the use of Instagram has maximized Instagram’s role as a platform to media publicity, consistent in managing the feed display and upload interesting content so that it can build Jakarta Aquarium's brand awareness in the wider community. In addition, through this research the researcher can find out more about the advantages of the Jakarta Aquarium’s Instagram that has made it easier for people to access all information quickly and easily, and establish two-way communication with their followers. Also, the disadvantages of Jakarta Aquarium’s Instagram that still uploads more promotional content than the educational content on Instagram.
GAYA KOMUNIKASI AHOK BERDASARKAN PERSPEKTIF KOMUNIKASI LINTAS BUDAYA Aprilyanti Pratiwi
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.850

Abstract

2019 is the year of Ahok's return after serving a prison sentence of 2 years. It is still embedded in people's memories of how the character of Ahok as a leader is very different from the character of leaders in Indonesia. The purpose of this study is to analyze Ahok's communication style while serving as the Governor of DKI Jakarta in terms of the context of cross-cultural communication. The method used in this study is qualitative by analyzing online news that displays Ahok's communication style. In addition, this study also uses literature studies in the form of previous research literature that examines Ahok's communication style. The results showed that based on cross-cultural perspectives, Ahok as an official and or political elite used Low Context Culture (LCC) communication style. Ahok displays a communication style that is outspoken or to the point. He paid little attention to the value system. If he considers that other people wrong, then he does not hesitate to say it without caring what he expressed is contrary to the values adopted by the people of Indonesia. However, there are several Ahok communication styles that do not conform to the characteristics of the LCC, namely when speaking Ahok tends to use non-formal language with high voice intonation.
REPRESENTASI GENDER DALAM IKLAN PRODUGEN VERSI ‘TWO STORIES’ DI FACEBOOK FANPAGE Elisabeth Intan Natalia; Rohmiati Rohmiati
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.522 KB) | DOI: 10.36080/avg.v7i1.851

Abstract

This article aims to find out the gender representation existing in the advertisement of Produgen White coffee Two stories version. This type of research used is descriptive qualitative research with Semiotic Barthes. The focus of this research is on the exposure of denotation in which a man and woman appear to have different activities and behaviors. The man is described as the owner of a coffee shop business and a coffee enthusiast, while the woman is a yoga and healthy milk lover. All these moments have the meaning behind called connotationin in whise there are various gender stereotypes requiring men and women to act properly for social expectation, whereas in the concept of gender itself is the nature or behavior that can be exchanged, and is not a nature that must be met, is different from sex.

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