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Journal of Business and Applied Management
  • business-applied-management
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Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 138 Documents
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Kepercayaan terhadap Merek Perawatan Kulit Lokal di Era Krisis: Bukti Empiris dari Kasus Elshéskin Hellyani, Catharina Aprilia; Tirtasari, Yinartha; Sahertian, Pieter; Adriana, Erica
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9034

Abstract

Industri kecantikan, khususnya skincare, mengalami pertumbuhan pesat di Indonesia, namun menghadapi tantangan berupa overclaim yang dapat melemahkan kepercayaan konsumen. Penelitian ini bertujuan untuk menganalisis peran influencer media sosial, ulasan konsumen, dan recovery marketing dalam membangun kembali brand trust setelah krisis reputasi. Dengan menggunakan desain kuantitatif kausal-komparatif terhadap 100 responden yang dipilih melalui purposive sampling, penelitian ini melakukan uji validitas dan reliabilitas, kemudian dilanjutkan dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa influencer media sosial dan ulasan konsumen berpengaruh signifikan dalam meningkatkan brand trust, sementara recovery marketing menunjukkan pengaruh positif namun tidak signifikan. Secara simultan, ketiga variabel tersebut mampu menjelaskan 69% variasi brand trust, dengan influencer sebagai prediktor terkuat. Temuan ini menyiratkan bahwa validasi eksternal melalui influencer dan ulasan konsumen memainkan peran penting dalam memulihkan kepercayaan, sedangkan recovery marketing saja tidak cukup memadai. Penelitian ini berkontribusi pada literatur dengan memberikan bukti empiris dari Indonesia terkait pemulihan merek pasca krisis, serta menyoroti implikasi manajerial bagi perusahaan skincare untuk memprioritaskan strategi terintegrasi yang melibatkan influencer dan ulasan konsumen autentik sekaligus memperbaiki desain recovery marketing. Penelitian selanjutnya dianjurkan untuk mengeksplorasi mekanisme mediasi dan moderasi yang dapat memperkuat peran recovery marketing dalam sektor ini.
Pengaruh Kepercayaan Digital Generasi Z dalam Adopsi Perbankan Mobile Tajani, Zalena; Prayitno, Sentot Basuki
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9036

Abstract

This research investigates the direct impact of Search Engine Marketing (SEM), consumer engagement, and consumer trust on Generation Z’s purchase intention toward mobile banking services in DK Jakarta. As the use of technology and the internet has increased, mobile banking has developed as one of the primary service offerings of the banks especially to tech-savvy consumers such as Gen Z. Having grown in the age of digital technology, Gen Z tends to use search engines not only for information, but also for discovering services. Given Generation Z’s preference for online research and digital interactions, this study investigates whether SEM enhances visibility and influences purchase decisions, how consumer engagement strengthens relationships with banking brands, and the role of trust in shaping purchasing behavior. This research employs a quantitative method based on the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) to analyze 220 non-customers of Bank Mandiri and BRI in DK Jakarta through an online survey. This study employs path analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct effects. A closed-ended survey was created based on the validated constructs from previous research, utilizing a 5-point Likert scale to gauge the effectiveness of SEM, consumer engagement, consumer trust, and purchase intention. The data was analyzed to test the significance of the proposed relationships among the variables. The findings demonstrate that SEM, consumer engagement and consumer trust as independent variables significantly and positively affect purchase intention. Through SEM marketing banks could improve their brand visibility which improves brand discoverability and deepening the emotional and cognitive connection with brands through engagement. Trust emerged as the strongest predictor, confirming that security, reliability, and transparency are essential for encouraging Gen Z to adopt mobile banking. This research emphasizes the significance of integrated digital marketing strategies for Gen Z’s digital behavior and offers practical advice for banking institutions to attract this consumer segment through mobile platforms. This study also contributes to academic literature by complementing the body of research with a consolidated view regarding SEMs, consumer engagement, and consumer trust as predictors of a consumer behavior context in the financial technology domain.
Understanding Repurchase Decision of Boba Milk Drink among Gen Z in Jakarta Indrawan, Umar; Wismiarsi, Tri; Hatta, Holila
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9040

Abstract

The growth of boba milk drinks in Greater Jakarta has led to tight competition in the market. Regarding that, numerous small new brands exist in the market. As a result, the big company in the boba milk drink industry has a threat of losing its competition in the market. This study aims to examine consumers’ behavior to repurchase boba milk drinks by implementing TPB attitude, subjective norm, perceived behavioral control, product quality, and E-WOM towards repurchasing intention for boba milk drinks. Using the online survey, the data were collected from 165 respondents in greater Jakarta who love to drink boba milk. The findings indicate that attitudes are the strongest predictor of repurchasing intention for boba milk drink. Besides, the findings of this study showed that E-WOM is also known to have an influence on subjective norms, but E-WOM and subjective norms do not have a significant impact on repurchasing intention. Meanwhile, the findings show that perceived behavioral control has a significant impact on repurchasing intention.
Break-Even Point Analysis of Micro, Small, and Medium Enterprises (MSMEs) Producing Sasirangan Fabric in Sasirangan Village, Banjarmasin Rukman, Rukman; Bintari, Endah Sri; Sucidha, Irma; Nirwana, Ros
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9006

Abstract

This study aims to analyze the break-even point (BEP) as a tool for profit planning in the Sasirangan Cloth Micro, Small, and Medium Enterprises (MSMEs) located in Sasirangan Village, Banjarmasin. Using a quantitative descriptive approach, data were collected through observation and documentation supported by financial records of the enterprise. The analysis involved classifying costs into fixed, variable, and semi-variable categories, followed by BEP calculation in both units and monetary terms, as well as contribution margin, margin of safety, and profit planning analysis. The findings indicate that the enterprise reaches its break-even point at sales revenue of Rp. 54,042,553 or 1,633 units sold. The Contribution Margin Ratio (CMR) was found to be 47%, while the Margin of Safety (MOS) reached 53%, suggesting a relatively strong buffer against sales decline. Furthermore, in order to achieve a targeted profit increase of 5%, the MSME must generate revenue of Rp. 333,202,381, equivalent to 6,336 units sold. The implication is that BEP analysis can serve as a simple yet powerful instrument for MSMEs in traditional industries, enabling better decision-making, sustainability, and competitiveness in local and regional markets.
Overcoming Quiet Quitting by Reducing Role Ambiguity and Work-Leisure Conflict to Promote Decent Work Priambodo, Ary; Putra, Okta Prihatma Bayu
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9138

Abstract

In today’s era, workers are required to multitask to meet company and consumer expectations. This has the potential to create role ambiguity and work-leisure conflict. Both of these factors typically lead to employee resignation or disengagement. Considering the current competitive job market, workers tend to be “quiet quitter” rather than resign. This study aims to analyze the relation between role ambiguity, work-leisure conflict, and quiet quitting. This quantitative study used a questionnaire as a survey tool for respondents. The questions were adapted from previous studies. To determine the value of respondents’ answers, 5-point Likert scale was used. A total of 208 employees in Indonesia were selected using simple random sampling and served as the sample in the study. This research employs partial least squares structural equation modeling (PLS-SEM) and SmartPLS as analytical instruments. This study’s findings indicate that role ambiguity can affect work-leisure conflict and quiet quitting among employees, work-leisure conflict can affect quiet quitting, and mediate the relationship between role ambiguity and quiet quitting. This study’s findings enhance human resource management strategies to promote decent work by evaluating the role ambiguity and work-leisure conflict factors. This study’s limitations and recommendations for future research will be described in this study.
Understanding the role of gamification and loyalty programs in restaurant apps: a systematic literature review and conceptual framework development Sutrisno, Julius; Tarigan, Aritha; Purnomo, Ivanna Dominique Celesta
Journal of Business & Applied Management Vol 19, No 1 (2026): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v19i1.9775

Abstract

The rapid digital transformation in the restaurant industry has led to the widespread adoption of mobile applications incorporating gamification, rewards, and loyalty programs to enhance customer engagement and retention. This study conducts a systematic literature review to synthesize recent research on these strategies in restaurant mobile apps. Following the PRISMA guidelines, a comprehensive search of the Scopus database identified 587 records, with 42 studies published between 2020 and 2026 meeting the inclusion criteria. Thematic analysis revealed four primary themes: (1) mechanisms of user engagement driven by motivational affordances fulfilling autonomy, competence, and relatedness needs; (2) architecture of rewards and loyalty programs evolving from transactional to digital, tiered, and personalized ecosystems; (3) outcomes on customer loyalty encompassing both attitudinal and behavioral dimensions; and (4) challenges including privacy concerns, poor design, and wellbeing implications. The findings are interpreted through Self-Determination Theory, Service-Dominant Logic, and Oliver's loyalty framework, demonstrating that gamification enhances customer experience and fosters loyalty through need satisfaction and value co-creation. Practical implications guide restaurant managers and app developers in designing layered gamification experiences, navigating personalization-privacy trade-offs, and implementing ethical engagement practices. The review identifies critical research gaps, including the need for longitudinal studies, cross-cultural comparisons, and investigations of negative outcomes. This synthesis contributes to theoretical development in digital loyalty and offers actionable insights for industry practitioners.
GIG ECONOMY DAN TRANSFORMASI KERJA DIGITAL: ANALISIS DAMPAK TERHADAP PEKERJA DAN KEBIJAKAN Posma Sariguna Johnson Kennedy
Journal of Business & Applied Management Vol 19, No 1 (2026): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v19i1.9837

Abstract

Perubahan dunia kerja akibat digitalisasi, globalisasi, dan pandemi telah memunculkan fenomena gig economy dan hybrid work. Studi ini bertujuan mengkaji literatur-literatur mutakhir (2015-2025) untuk memahami implikasi hukum, sosial, gender, dan teknologi terhadap pekerja platform dan pekerja hybrid. Melalui tinjauan lintas-disiplin kajian ini merangkum bukti empiris dan konseptual yang ada, mengidentifikasi celah penelitian, serta merumuskan implikasi kebijakan untuk pembangunan sistem ketenagakerjaan yang adil dan berkelanjutan. Analisis menunjukkan bahwa fleksibilitas kerja menghadirkan peluang perluasan lapangan kerja, namuermenimbulkan tantangan berupa ketidakpastian pendapatan, risiko kesenjangan digital, dan marginalisasi pekerja. Kajian ini merekomendasikan reformasi regulasi berlapis, perlindungan hak minimum, investasi keterampilan digital, kebijakan Sumber Daya Manusai (SDM) yang adaptif, dan integrasi perspektif gender serta konteks lokal. Dari rekomendasi kebijakan menunjukkan hubungan antara regulasi, keterampilan digital, SDM hybrid, dan intervensi gender sebagai strategi komprehensif untuk dunia kerja.
Is It Decent Work? Role Ambiguity, Hustle Culture, Leisure Conflict Ary Priambodo
Journal of Business & Applied Management Vol 19, No 1 (2026): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v19i1.9845

Abstract

This study examines the relationship between role ambiguity, hustle culture, and work-leisure conflict among employees in Jakarta, Indonesia. As the country’s primary economic hub, Jakarta is characterized by high work demands that may blur the boundaries between work and leisure. Understanding the organizational factors that contribute to this imbalance is important in supporting the achievement of decent work under Sustainable Development Goal (SDG) 8. This study employed a cross-sectional survey design using an online questionnaire distributed to employees working in Jakarta. A total of 193 valid responses were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that role ambiguity has a positive and significant effect on work-leisure conflict. Role ambiguity also positively influences hustle culture, while hustle culture significantly increases work-leisure conflict. Furthermore, hustle culture mediates the relationship between role ambiguity and work-leisure conflict. These findings suggest that unclear job expectations may encourage excessive work involvement and reinforce workaholic norms. Managerially, organizations should reduce role ambiguity by providing clear job descriptions, performance expectations, and communication to prevent the normalization of excessive work practices that may undermine employees’ opportunities for leisure and recovery. 

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