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Journal of Business and Applied Management
  • business-applied-management
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Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 135 Documents
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Kepercayaan terhadap Merek Perawatan Kulit Lokal di Era Krisis: Bukti Empiris dari Kasus Elshéskin Hellyani, Catharina Aprilia; Tirtasari, Yinartha; Sahertian, Pieter; Adriana, Erica
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9034

Abstract

Industri kecantikan, khususnya skincare, mengalami pertumbuhan pesat di Indonesia, namun menghadapi tantangan berupa overclaim yang dapat melemahkan kepercayaan konsumen. Penelitian ini bertujuan untuk menganalisis peran influencer media sosial, ulasan konsumen, dan recovery marketing dalam membangun kembali brand trust setelah krisis reputasi. Dengan menggunakan desain kuantitatif kausal-komparatif terhadap 100 responden yang dipilih melalui purposive sampling, penelitian ini melakukan uji validitas dan reliabilitas, kemudian dilanjutkan dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa influencer media sosial dan ulasan konsumen berpengaruh signifikan dalam meningkatkan brand trust, sementara recovery marketing menunjukkan pengaruh positif namun tidak signifikan. Secara simultan, ketiga variabel tersebut mampu menjelaskan 69% variasi brand trust, dengan influencer sebagai prediktor terkuat. Temuan ini menyiratkan bahwa validasi eksternal melalui influencer dan ulasan konsumen memainkan peran penting dalam memulihkan kepercayaan, sedangkan recovery marketing saja tidak cukup memadai. Penelitian ini berkontribusi pada literatur dengan memberikan bukti empiris dari Indonesia terkait pemulihan merek pasca krisis, serta menyoroti implikasi manajerial bagi perusahaan skincare untuk memprioritaskan strategi terintegrasi yang melibatkan influencer dan ulasan konsumen autentik sekaligus memperbaiki desain recovery marketing. Penelitian selanjutnya dianjurkan untuk mengeksplorasi mekanisme mediasi dan moderasi yang dapat memperkuat peran recovery marketing dalam sektor ini.
Pengaruh Kepercayaan Digital Generasi Z dalam Adopsi Perbankan Mobile Tajani, Zalena; Prayitno, Sentot Basuki
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9036

Abstract

This research investigates the direct impact of Search Engine Marketing (SEM), consumer engagement, and consumer trust on Generation Z’s purchase intention toward mobile banking services in DK Jakarta. As the use of technology and the internet has increased, mobile banking has developed as one of the primary service offerings of the banks especially to tech-savvy consumers such as Gen Z. Having grown in the age of digital technology, Gen Z tends to use search engines not only for information, but also for discovering services. Given Generation Z’s preference for online research and digital interactions, this study investigates whether SEM enhances visibility and influences purchase decisions, how consumer engagement strengthens relationships with banking brands, and the role of trust in shaping purchasing behavior. This research employs a quantitative method based on the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) to analyze 220 non-customers of Bank Mandiri and BRI in DK Jakarta through an online survey. This study employs path analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct effects. A closed-ended survey was created based on the validated constructs from previous research, utilizing a 5-point Likert scale to gauge the effectiveness of SEM, consumer engagement, consumer trust, and purchase intention. The data was analyzed to test the significance of the proposed relationships among the variables. The findings demonstrate that SEM, consumer engagement and consumer trust as independent variables significantly and positively affect purchase intention. Through SEM marketing banks could improve their brand visibility which improves brand discoverability and deepening the emotional and cognitive connection with brands through engagement. Trust emerged as the strongest predictor, confirming that security, reliability, and transparency are essential for encouraging Gen Z to adopt mobile banking. This research emphasizes the significance of integrated digital marketing strategies for Gen Z’s digital behavior and offers practical advice for banking institutions to attract this consumer segment through mobile platforms. This study also contributes to academic literature by complementing the body of research with a consolidated view regarding SEMs, consumer engagement, and consumer trust as predictors of a consumer behavior context in the financial technology domain.
Understanding Repurchase Decision of Boba Milk Drink among Gen Z in Jakarta Indrawan, Umar; Wismiarsi, Tri; Hatta, Holila
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9040

Abstract

The growth of boba milk drinks in Greater Jakarta has led to tight competition in the market. Regarding that, numerous small new brands exist in the market. As a result, the big company in the boba milk drink industry has a threat of losing its competition in the market. This study aims to examine consumers’ behavior to repurchase boba milk drinks by implementing TPB attitude, subjective norm, perceived behavioral control, product quality, and E-WOM towards repurchasing intention for boba milk drinks. Using the online survey, the data were collected from 165 respondents in greater Jakarta who love to drink boba milk. The findings indicate that attitudes are the strongest predictor of repurchasing intention for boba milk drink. Besides, the findings of this study showed that E-WOM is also known to have an influence on subjective norms, but E-WOM and subjective norms do not have a significant impact on repurchasing intention. Meanwhile, the findings show that perceived behavioral control has a significant impact on repurchasing intention.
Break-Even Point Analysis of Micro, Small, and Medium Enterprises (MSMEs) Producing Sasirangan Fabric in Sasirangan Village, Banjarmasin Rukman, Rukman; Bintari, Endah Sri; Sucidha, Irma; Nirwana, Ros
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9006

Abstract

This study aims to analyze the break-even point (BEP) as a tool for profit planning in the Sasirangan Cloth Micro, Small, and Medium Enterprises (MSMEs) located in Sasirangan Village, Banjarmasin. Using a quantitative descriptive approach, data were collected through observation and documentation supported by financial records of the enterprise. The analysis involved classifying costs into fixed, variable, and semi-variable categories, followed by BEP calculation in both units and monetary terms, as well as contribution margin, margin of safety, and profit planning analysis. The findings indicate that the enterprise reaches its break-even point at sales revenue of Rp. 54,042,553 or 1,633 units sold. The Contribution Margin Ratio (CMR) was found to be 47%, while the Margin of Safety (MOS) reached 53%, suggesting a relatively strong buffer against sales decline. Furthermore, in order to achieve a targeted profit increase of 5%, the MSME must generate revenue of Rp. 333,202,381, equivalent to 6,336 units sold. The implication is that BEP analysis can serve as a simple yet powerful instrument for MSMEs in traditional industries, enabling better decision-making, sustainability, and competitiveness in local and regional markets.
Overcoming Quiet Quitting by Reducing Role Ambiguity and Work-Leisure Conflict to Promote Decent Work Priambodo, Ary; Putra, Okta Prihatma Bayu
Journal of Business & Applied Management Vol 18, No 2 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i2.9138

Abstract

In today’s era, workers are required to multitask to meet company and consumer expectations. This has the potential to create role ambiguity and work-leisure conflict. Both of these factors typically lead to employee resignation or disengagement. Considering the current competitive job market, workers tend to be “quiet quitter” rather than resign. This study aims to analyze the relation between role ambiguity, work-leisure conflict, and quiet quitting. This quantitative study used a questionnaire as a survey tool for respondents. The questions were adapted from previous studies. To determine the value of respondents’ answers, 5-point Likert scale was used. A total of 208 employees in Indonesia were selected using simple random sampling and served as the sample in the study. This research employs partial least squares structural equation modeling (PLS-SEM) and SmartPLS as analytical instruments. This study’s findings indicate that role ambiguity can affect work-leisure conflict and quiet quitting among employees, work-leisure conflict can affect quiet quitting, and mediate the relationship between role ambiguity and quiet quitting. This study’s findings enhance human resource management strategies to promote decent work by evaluating the role ambiguity and work-leisure conflict factors. This study’s limitations and recommendations for future research will be described in this study.

Page 14 of 14 | Total Record : 135

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