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Journal of Business and Applied Management
  • business-applied-management
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Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 135 Documents
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The Effect of Perceived Usefulness, Perceived Ease of Use and Perceived Price on Customer Loyalty in Gojek Through Customer Satisfaction (Study on Gojek Apps Users in Jabodetabek) Glen Meyer Suryatenggara; Kandi Sofia Senastri Dahlan
Journal of Business & Applied Management Vol 15, No 2 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i2.3866

Abstract

 This research is based on the competition in the online transportation service sector between Gojek and several other companies developing in Indonesia recent years like Grab and others. The increasing number of internet users affect the increasing number of online transportation users. The purpose of this research is proving the effect of Perceived Usefulness, Perceived Ease of Use, Perceived Price on Customer Loyalty in Gojek through Customer Satisfaction. The Technology Acceptance Model (TAM Model) is the theory used in this research. TAM Model has key variables such as Perceived Usefulness and Perceived Ease of Use which are used to measure user’s confidence in the level of utility and level of ease of using technology. In addition, price is also a consideration for customer in using online transportation services. This research is conducted quantitatively using Structural Equation Modeling (SEM). Smart PLS 3.0 is software used for analyzing data in this research. The data in this study will be obtained through questionnaires distributed to users of online transportation service (Gojek) in Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi). The number of respondents collected in this research are 255 respondents. Results of this research are Perceived Usefulness, Perceived Ease of Use and Perceived Price affect Customer Satisfaction positively and significantly. On other hand, Perceived Usefulness, Perceived Ease of Use and Perceived Price affect Customer Loyalty through Customer Satisfaction positively and significantly. Other Criteria of Service Quality like Perceived Safety, Perceived Risk and Responsiveness should be tested in the future research. Besides that, more specific segment of population and other method such as quantitative & interview method should be done in the future research.
Analysis of Factors Influencing Impulsive Buying in Luza Idea Consumers Islamidina, Shafa Syahida; Barkah, Cecep Safa'atul; Chan, Arianis; Tresna, Pratami Wulan
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.3901

Abstract

This study purposed to determine the factors that influence impulsive buying in Luza Idea consumers and provide recommendations for appropriate strategies to increase sales by considering the factors that most influence the impulsive buying of its consumers. The variables in this study are product characteristics (X1), marketing characteristics (X2), consumer characteristics (X3), and impulsive buying (Y). This type of research is quantitative research with descriptive methods. The conclusions in this study resulted in consumer characteristics as the variable that most influenced impulsive buying in Luza Idea consumers. Based on the results of the VRIO analysis, it shows that Luza Idea needs to increase the superiority of its product characteristics in terms of serviceability and aesthetics aspects. Then, from the characteristics of marketing, Luza Idea needs to increase its advantages in the aspect of its product offering.
Pengaruh Kualitas Layanan, Persepsi Harga, dan Word of Mouth terhadap Minat Beli Ulang dengan Kepuasan Konsumen Muslim sebagai Pemediasi Ardiyansyah, Muhammad; Abadi, Muhammad Taufiq
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4236

Abstract

This study aims to provide an empirical explanation of the effect of service quality, price perceptions and word of mouth on repurchase intention through Muslim consumer satisfaction as an intervening variable. The type of research in this research is survey research with quantitative methods used. With a sample of 97 respondents, Muslim consumers of Pondok Makan Sambal Djawa were determined by using incidental sampling technique. Researchers used a questionnaire as an instrument to obtain data. Data were analyzed using SPSS 25 in the form of path analysis, the results showed that service quality and word of mouth had a positive and significant effect on Muslim consumer satisfaction, price perceptions had no effect on Muslim consumer satisfaction, word of mouth and Muslim customer satisfaction had a positive and significant effect on interest repurchase, service quality and perceived price have no effect on repurchase intention and Muslim consumer satisfaction mediates between the effect of service quality and word of mouth on repurchase intention, and Muslim consumer satisfaction does not mediate between the effect of perceived price on Muslim consumer repurchase intention
Pengaruh Penggunaan Teknologi, Leadership dan Spiritualitas terhadap Keberhasilan Bisnis UMKM Desa Waru Lor Wiradesa Sofiana, Rizky Ekawati; Abadi, Muhammad Taufiq
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4189

Abstract

Business success is not synonymous with how much success a person has in making a profit so as to make him a rich man, but it is seen from whether or not a person is able to form, establish and run a business that was previously small and familiar in the community and then can develop, be recognized and accepted by the community. The purpose of this study is to determine the factors that influence the success of MSME businesses including the use of technology, leadership and spirituality. This research approach uses quantitative methods. While the research design is a causal design that functions to determine the effect of one variable on another. The population in this study were all Batik MSMEs in Warulor Village, Wiradesa District, Pekalongan, totaling 100. The analysis technique used multiple linear regression with the help of Microsoft Excel and SPSS version 23. The results showed that the use of technology and leadership had a significant influence on the success of MSME businesses. While the spirituality variable does not have a significant influence on the success of MSME businesses. Simultaneously, the use of technology, leadership and spirituality has a significant effect on the success of MSME businesses
Strategi Peningkatan Efektivitas Keputusan Pembelian Konsumen terhadap Produk Ramah Lingkungan Air Mineral “Aqua Life” Wijaya, Pang Kie; Wardhana, Ali
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4195

Abstract

Consumer buying decisions are part of consumer behavior, namely the study of how individuals, groups, and organizations choose, buy, use, and how goods, services, ideas or experiences to satisfy their needs and desires. Purchasing decisions, namely consumers have a choice before taking action in buying an item or service. In other words, consumers who will make a choice must make a choice from various alternatives. This study aims to determine and analyze the effect of price, environmentally friendly marketing, and environmental awareness on purchasing decisions in the bottled drinking water industry, namely aqua life mineral water. The population in this study were all consumers who had purchased Aqua Life mineral water products. The data obtained were primary data. This sampling method is atechnique non-probabilty sampling and obtains a sample of 106 respondents. This type of research is quantitative using descriptive statistical methods. The analysis in this study uses theSmartPLS 3.0 program to analyze and test the data. Based on the results of the research conducted, the conclusions obtained are that price, environmentally friendly marketing and environmental awareness have a significant effect on purchasing decisions. The results of this study support research that has been carried out by previous researchers
Faktor-faktor yang Mempengaruhi Intensi Pelanggan dalam Menggunakan Online Food Delivery (OFD) di Indonesia Soemitro, Fadhillah; Perkasa, Muhammad Ichsan; Arifin, Nathaniel Marvel; Wulansari, Safitri; Julia, Tiffany
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4216

Abstract

The rapid development of the Internet and technology had a big impact on the usage of online shopping including online food delivery (OFD) services. What factors affect the customer's intention on using online food delivery (OFD)? This study aims to investigate the factors affecting customer intention (CIU) on using online food delivery (OFD) services in Indonesia. This study used an online survey for data collection by distributing online questionnaires (57 questions) to OFD users in Indonesia. Factor analysis resulted in 11 variables and the multiple regression analysis was used to examine the impacts of 10 variables on CIU. Regression analysis results proved that Visibility, Perceived Usefulness, Time Saving Benefit, and Price Saving Benefit had positive and significant effects on customer intention to use OFD. This study focuses on Indonesia’s OFD services, so the findings may not be applicable in other cultural contexts. This limited generalizability can be addressed by future researchers trying to validate the findings of this study in other cultural backgrounds and geographies. In terms of dimension, the ten constructs might not be the only factors that affect CIU. Hence, examining underexplored dimensions on CIU is also needed.
Peranan E-Service Quality dan E-Marketing Mix sebagai Penentu Kepuasan dan Loyalitas Pelanggan di Industri E-Commerce Indonesia Pratama, Yohanes Dwi; Dahlan, Kandi Sofia
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4231

Abstract

The role of E-S-Qual scale on e-service quality variables can be used to measure the quality of services provided by Tokopedia toward customer and the e-marketing mix variabel can be used by organizational management so that they can win the competition in digital sales through e-commerce. Therefore, this research was conducted to analyze the role of e-service quality and e-marketing mix that can create customer satisfied and loyal. The sample was selected based on non-probability sampling technique and 373 people were selected as respondents. Data from filling out the questionnaire was processed using the structural model equation method with AMOS 26 software.The results of the study stated that the direct effect of e-service quality was positive and significant on e-satisfaction and e-loyalty. The direct influence of the e-marketing mix variable which is positive and significant is only obtained on its relationship with the e-satisfaction variable. The results of the indirect effect analysis are only proven on the relationship between e-service quality and e-loyalty through the e-satisfaction variable
The Effect of Place Attractiveness, Curiosity, and Lifestyle on Visit Decision in Kavling DPR Sidoarjo Abidin, Sarah Mauludiyah; Fauziyyah, Salma; Sularso, Raden Andi
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4235

Abstract

The growth of the coffee shop industry as evidence of shifting consumer behavior throughout the pandemic era has encouraged enterprises to constantly innovate new café designs with extraordinary characteristics, one of which is the Kavling DPR Sidoarjo. This study intended to examine how customers decide whether to visit the Kavling DPR Sidoarjo based on place attractiveness and curiosity as well as lifestyle. Purposive sampling was employed by the researcher to select 40 participants for this study in order to obtain the primary data using widely dispersed offline questionnaires. The researcher used the Partial Least Square (PLS) data analysis approach to assess the data after obtaining it. The findings of this study showed that place attractiveness directly, but not significantly, influenced visitors' curiosity in visiting Kavling DPR Sidoarjo. Meanwhile, customers' lifestyle directly and significantly influenced their curiosity in visiting Kavling DPR Sidoarjo. Other findings regarding customers' decision to visit Kavling DPR Sidoarjo revealed that curiosity and lifestyle had a direct and significant impact on it. Meanwhile, place attractiveness had a direct but not significant effect on customers' decision to visit Kavling DPR Sidoarjo. Additionally, subsequent findings show that consumers' curiosity did not significantly moderate the influence of place attractiveness on their choice to visit Kavling DPR Sidoarjo. However, it significantly influenced how customer's lifestyles affected their choice to visit Kavling DPR Sidoarjo.
Penggunaan Media Sosial, EWOM, Intensi Pembelian dan Dampaknya terhadap Loyalitas Pengguna Scarlett Whitening di Jakarta Indriyarti, Eko Retno
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4604

Abstract

Social media's technological advancements now allow content to be presented in a more diverse format. These various formats then became one of the motivators for social media users to make more extensive purchases. In conjunction with products that are well-accepted by the general public, such as skin care products. Based on this, the purpose of this study is to investigate the determinants of Scarlett Whitening product loyalty by incorporating the variables of purchase intention, EWOM, and social media use. A total of 120 users of this product in Jakarta were analyzed using PLS-SEM and the SmartPLS 3.0 analysis tool. There are five hypotheses in this study, three of which have direct effects and two of which have indirect effects. This study explains why all the study's hypotheses are accepted. Purchase intent creates loyalty in this case. Meanwhile, the use of social media and EWOM drives purchase intent. In this study, purchase intention succeeded in mediating both the use of social media and loyalty, as well as the relationship between EWOM and loyalty. The positive use of social media and EWOM in the past has supported the reinforcement theory, which claims that the presence of purchase intention forms loyalty. The use of specific criteria, such as women who use new skin care products, can be used as input for future research.
Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers Susilo, Sophia Reni; Sander, Ongky Alex; Anggraini, Metta
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4583

Abstract

Based on Hypefest and Katadata research in 2023, the growth of local brands in Indonesia is currently not matched by an optimal marketing strategy, because consumer purchase intention in local brands is still relatively low. Utilization of marketing through social media is expected to make the image of local brands more famous so as to increase consumer purchase intention, especially generations Y and Z. Optimizing marketing through social media by using influencers to introduce a product massively. The data collection technique was purposive sampling using a questionnaire, which collected 135 respondents who had never made purchases of local Indonesian brands and were active users of Instagram social media and were also generations Y and Z. The results of the study show that the first hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention. The second hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention which is moderated by the influencer variable. This proves that in the current digital era, social media is the main platform for marketing a product which will be strengthened by using the right influencers to expand the marketing of a brand. This research has limitations, namely only discussing local brands, especially in the fashion sector, so that further research can expand the local brand sector.

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