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Journal of Business and Applied Management
  • business-applied-management
  • Website
Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 135 Documents
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The Effectiveness of Digital Marketing: A Case Study of One Bowl Soup MSMEs Lady, Lady; Delfina, Delfina; Ng, Irvin; Quinn, Fionna; Wijaya, Alexander Janio; Lie, Hardy Winata
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4589

Abstract

Digital marketing is a key factor in facing business competition in the current era. Effective digital marketing strategy implementation could lead MSMEs to maximize the market potential available in social media. Therefore, this research is conducted to investigate the effectiveness of digital marketing implemented for One Bowl Soup. As previous research doesn’t show an actual comparison regarding before and after the suggested strategy implemented, this research does not only overcome the referred limitation, but is not limited to only 2 social medias and comprised of major social medias which has highest active users in Indonesia simultaneously. A qualitative approach is utilized, and customers of One Bowl Soup are collected as samples for this research. It was found that social media usage by enterprises, including MSMEs, would improve the brand awareness of residents towards said enterprise. Moreover, for Instagram, which majority of interviewed sample uses Instagram in their daily life, including searching about local culinary options. After using social media, One Bowl Soup has improved visibility or brand awareness in Batam City, Indonesia, which can be seen from profile traffic insights provided by each social media.
From Reviews to Revenues Website Design’s Role in Converting Opinions into Purchase Intentions Bernardus, Denny
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4660

Abstract

This research is to examine and investigate the relationship between online reviews, web design, and buying interest in the context of online commerce. The purpose of this study is to investigate and investigate the relationship between online reviews and web design. According to the findings of this research, which employs both qualitative and quantitative methods, user reviews posted on the internet are an important tool for reducing informational inequality. This, in turn, influences consumer trust, which in turn influences the decisions that consumers make when they are making purchases. Concerns, however, including a lack of trustworthiness and the potential of incorrect evaluations, argue for a stronger level of intervention. These concerns call for an intervention level that is stronger. In this context, web design appears as a powerful moderating factor, having the ability to improve purchase confidence and interest by giving an appealing appearance and clear navigation. This can be accomplished through the use of a website that is well-designed. The findings of this study have management implications that can assist the e-commerce business in the creation of customer-focused platforms, ethical content efforts, as well as technological and design breakthroughs that break new ground. These findings also provide a framework for additional research, such as an investigation into the consequences of phony reviews, studies that cross cultural divides, and the development of tools to manage reviews. In general, the findings of the study offer substantial new insights into the ways in which online evaluations and website design interact to form the experience of shopping online. In addition to this, the study offers direction for the development of best practices in this highly competitive and ever-changing sector of the economy.
Pengaruh Penggunaan Aplikasi Belanja Online, Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa Fadhilah, Nur; Abadi, Muhammad Taufiq
Journal of Business & Applied Management Vol 16, No 2 (2023): Journal of Business and Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i2.4293

Abstract

The purpose of this study was to determine the effect of using online shopping applications, digital payment applications, lifestyle, financial literacy and self-control on the consumptive behavior of FEBI students at UIN K.H. Abdurrahman Wahid Pekalongan class of 2019. This research is included in the type of field research or field research with a quantitative approach. The sampling technique used was proportional random sampling, followed by accidental sampling and data obtained based on the results of distributing questionnaires to FEBI students at UIN K.H. Abdurrahman Wahid Pekalongan class of 2019. The results showed that the use of online shopping applications partially had a positive and significant effect on student consumptive behavior. Digital payment applications partially have a negative and insignificant effect on student consumptive behavior. Lifestyle partially has a positive and significant effect on student consumptive behavior. Financial literacy partially has a negative and insignificant effect on student consumptive behavior. Partial self-control has a negative and significant effect on student consumptive behavior. Simultaneously the use of online shopping applications, digital payment applications, lifestyle, financial literacy and self-control have a positive and significant effect on student consumptive behavior.
Strategi Peningkatan Kinerja melalui Adopsi Media Sosial pada UMKM Makanan Ringan Elvina, Elvina; Wardhana, Ali
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5149

Abstract

Banyaknya produsen makanan ringan membuat UMKM makanan ringan membutuhkan strategi untuk dapat bertahan ditengah persaingan. Menggunakan media sosial sebagai alat pemasaran menjadi salah satu alternatif strategi yang marak dikalukan para pemasar. Penelitian ini bertujuan untuk mengetahui pengaruh faktor teknologi, faktor organisasi dan faktor lingkungan terhadap adopsi media sosial bagi UMKM makanan ringan, serta mengetahui pengaruh adopsi media sosial itu sendiri bagi kinerja UMKM makanan ringan. Penelitian dilakukan dengan metode kuantitatif dan mengumpulkan 166 responden. Data diolah dengan menggunakan aplikasi SmartPLS 3.2.9. Dari hasil pengolahan data, diperoleh hasil bahwa faktor teknologi, faktor organisasi dan faktor lingkungan memiliki pengaruh positif dan signifikan terhadap adopsi media sosial. Hasil penelitian ini juga menunjukan bahwa adopsi media sosial memiliki pengaruh terhadap kinerja UMKM.
Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME Lady, Lady; Shevia, Shevia; Nurjanah, Listia
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5252

Abstract

 The internet offers great potential for the development of micro, small, and medium enterprises (MSMEs) in Indonesia. Nisa Kitchen, an MSME in Batam City specializing in making brownies, utilizes digital marketing and social media to grow their business. This is a qualitative research study aimed at exploring the effect of engaging social media marketing content on customer engagement, with a focus on Nisa Kitchen. In this study, researchers use methodological triangulation to gather data from various sources and perspectives. This technique allows for the validation of findings by combining different research approaches such as content analysis, interviews, and observations, thereby producing a deeper and more accurate understanding of the topic under investigation. In addition to the owner, the primary participants in this study are customers who have made purchases from Nisa Kitchen and are above 17 years old. The study aims to gain a comprehensive understanding of the implications for Nisa Kitchen. One of the challenges faced by MSMEs is a lack of understanding of technology and social media. This study emphasizes its unique contribution to the literature by presenting new insights and a comprehensive approach to enhancing customer engagement through attractive marketing content on social media. The study proposes solutions by creating useful and engaging content using Canva, Linktree, and WhatsApp Business to simplify customer access to Nisa Kitchen. The research findings indicate positive changes in social media insight data (engagement) and customer interviews.
Analisis Jabatan Fungsional Pengelola Pengadaan Barangjasa pada Lingkungan Pemerintah Ningrum, Siti Kartinah; Herdiansyah, Muhammad Izman
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5249

Abstract

The purpose to be achieved in this study is to determine and analyze the implementation of the achievement of the functional position of goods and services procurement manager in the environment of South Sumatra Province. Key informants in this study were 7 people consisting of 5 Functional Officials of Goods and Services Procurement Managers and 2 structural officials. The analysis technique used is descriptive qualitative. The research results show that fulfilling the needs of the Functional Position of Goods and Services Procurement Manager has been supported by a good communication process, where changes in rules occur within a short period of time, thereby confusing the employees who are participants in the program. Apart from that, it has also been supported by reliable resources who have expertise in their fields, have a clear and measurable implementation time of 12 months and the availability of adequate facilities and infrastructure, for example computer facilities connected to the internet, printers and adequate space. In the disposition aspect, implementors and participants understand the aims and objectives of the policy program, especially implementation that prioritizes a sense of justice. Another factor is the bureaucratic structure that supports supervision and support from the executive and legislative parties.
Pengaruh Service Quality, Store Atmosphere, dan Price Fairness terhadap Customer Satisfaction dan Customer Loyalty pada Haidilao Mall Taman Anggrek Wijaya, Haggi Setia
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5206

Abstract

Every corporation or business entity operating in any field of business naturally aims to obtain profit. To achieve this goal, companies will pay attention to factors that can encourage customers to make purchases. This study aims to investigate the influence of Service Quality, Store Atmosphere, Price Fairness, Customer Satisfaction, and Customer Loyalty. The research gathered 126 samples through questionnaire distribution. It is a quantitative study of descriptive nature, employing a Likert scale for questionnaire measurement. Additionally, the researcher utilized data analysis techniques including two tests: outer model testing consisting of convergent validity, discriminant validity, and reliability testing, and inner model testing including R Square and path analysis significance testing using SmartPls 3 software. The findings indicate that Service Quality and Store Atmosphere significantly influence Customer Satisfaction, while Customer Satisfaction significantly affects Customer Loyalty. However, Price Fairness does not significantly influence Customer Satisfaction. Future research is encouraged to explore different objects, variables, and further theoretical discussions.
The Role of Operational Performance as a Mediator in the Influence of Supply Chain Management Practices on the Financial Performance of MSMEs Rubiyatno, Rubiyatno; Theodorus, Sutadi
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5255

Abstract

Financial performance is a tool for measuring the success of a business. Managers can make appropriate decisions by reviewing the results of the company's financial performance. One of the aspects believed to influence the financial performance of a company is operational performance. Of course, this must be done through supply chain management practices in order to achieve good financial performance of the company. This research aims to determine the mediating role of company operational performance in the influence of supply chain management (SCM) practices on company financial performance. A quantitative approach was carried out by distributing questionnaires to 100 business leaders. Primary data consists of the results of filling out a questionnaire by the business owner. The data collection technique uses a survey method by distributing questionnaires to respondents, namely business owners. The MSMEs in question are 100 MSMEs located in Yogyakarta. Validity and reliability tests are carried out before implementing research analysis techniques. In this research, we examine the effect of SCM practices on financial performance through the operational performance of micro, small and medium enterprises in Bantul Regency, Yogyakarta Special Region (UMKM). The analysis technique uses structural equation modeling-partial least squares (SEM-PLS) with the WrapPLS application. The researchers estimated the results of direct effects and indirect effects. The research results prove that operational performance as a mediator in SCM practices influences the financial performance of the company. Apart from this, it is also proven that supply chain management has influence on operational performance, operational performance has influence on financial performance and supply chain management also has a direct influence on financial performance.
Keadilan dan Dukungan Organisasi: Pengaruh terhadap Komitment dan Turnover Intention dengan Dimediasi Keterikatan Karyawan Verdian, Verdian; Hosen, Chandra
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5175

Abstract

This study aimed to examine the impact of Perceived Distributive Justice, Perceived Procedural Justice, and Perceived Organizational Support on Organizational Commitment and Employees' Intentions to Leave the Company, with Employee Engagement as a mediating factor at PT Tekun Jaya Utama. Additionally, it offers recommendations for PT Tekun Jaya Utama to enhance organizational commitment and mitigate employees' intentions to leave. Employing a quantitative approach, data were collected from 51 respondents through questionnaire distribution among PT Tekun Jaya Utama employees using probability sampling with a simple random sampling technique. Data analysis was conducted using Smart-PLS 3.0 software. The findings shows that the significant effects of justice and organizational support on organizational commitment and employees' intentions to leave. However, the overall mediating effect of employee engagement was found to be insignificant in this study. These results underscore the importance of justice and organizational support in shaping organizational commitment and turnover intentions among employees.
The Influence of Product Quality and Price on Purchasing Decisions: Brand Image as Mediation Rahmawati, Christina Heti Tri; Solagracia, Stella
Journal of Business & Applied Management Vol 17, No 2 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i2.6016

Abstract

Consumer behavior is the activity of a person who participates directly in obtaining and using goods, including in making purchasing decisions and determining these activities. Purchasing decisions are the process of determining the choice to buy a product. Several factors that influence purchasing decisions include product quality, price, and brand image. The purpose of this research is to determine (1) the influence of product quality on purchasing decisions; (2) the influence of price on purchasing decisions; (3) the influence of product quality on purchasing decisions mediated by brand image; and (4) the influence of price on purchasing decisions mediated by brand image among consumers of Pantene Shampoo products in Yogyakarta. This research uses a population of all consumers of Pantene Shampoo products in Yogyakarta. This type of research is quantitative research using primary data in the form of questionnaires distributed to 96 respondents as research samples. This research uses data analysis techniques in the form of Structural Equation Modeling (SEM) with WarpPLS 6.0 software. The research results show (1) product quality has a positive effect on purchasing decisions; (2) price has no effect on purchasing decisions; (3) brand image partially mediates the influence of product quality on purchasing decisions; and (4) brand image does not mediate the influence of price on purchasing decisions among consumers of Pantene Shampoo products in Yogyakarta. The implications of the research results for companies can be used as a strategy to improve product quality and price, thereby forming a positive brand image and ultimately increasing purchasing decisions and company revenues.

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