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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 2 (2021)" : 5 Documents clear
Webqual 4.0 untuk Meningkatkan Keterlibatan Pengusaha UMKM di Indonesia (Studi pada www.berrybenka.com sebagai Platform E-Commerce Produk lokal UMKM (Usaha Mikro Kecil Menengah) Wayan Weda Asmara Dewi; Nufian Susanti Febriani
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.104

Abstract

Saat ini pola perilaku berbelanja masyarakat telah bergeser dari offline menuju online. Trend belanja online memicu kemunculan bisnis baru yang disebut dengan e-commerce. Di Indonesia mulai banayak e-commerce bermunculan, hal tersebut menyebabkan persaingan antar e-commerce semakin ketat. Oleh karena itu perlu adanya strategi komunikasi pemasaran untuk memenangkan persaingan antar e-commerce salah satunya ialah dengan menerapkan Webqual. Melalui penelitian ini, peneliti akan menemukan efektifitas Webqual terhadap keterlibatan konsumen. Secara akademis, penelitian ini dapat mengembangkan kajian ilmu komunikasi khususnya topik perubahan perilaku kognitif konsumen e-commerce di Indonesia dan menjadi dasar pengambilan keputusan bagi pembuat strategi komunikasi pemasaran dalam mempromosikan, mempertahankan dan meningkatkan kualitas dan kepuasan konsumen khususnya pada konsumen digital. Penelitian ini menggunakan skala diferensial semantik yang mengukur perasaan subjektif seseorang dengan menggunakan berbagai kata sifat karena orang biasanya mengomunikasikan evaluasi melalui kata sifat. Berdasarkan hal tersebut maka variable bebas dalam penelitian ini adalah dimensi Webqual 4.0 yang terdiri dari usability, information quality, dan service interaction quality. Berikutnya variable terikat dalam penelitian ini adalah keterlibatan konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif, sedangkan teknik analisis yang digunakan adalah analisis linier sederhana. Hasil  penelitian ini ditemukan hubungan yang signifikan antara Webqual dengan keterlibatan konsumen yaitu UMKM di Indonesia
Mendulang Suara di Masa Pandemi dengan Komunikasi Persuasif (Studi Kasus Pemilihan Umum Kepala Daerah Samarinda Untuk Pasangan Calon dengan Tag Line Siap Dipilih Berani Ditagih) afita nur hayati
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.134

Abstract

Direct election’s celebration of the head of the region at each steps in 2020 has been held at pandemic situation of covid-19.  The decision of KPUD Samarinda has final and the candidate number 2 has been sworn with length of service 2021-2024 periods.  The main question that will be asked is how is the candidate number 3 communicates the message they have to be interesting and positively so vote acquisition of the candidat number 3 can align with the candidat number 2 of vote’s acquisition whereas the political machine not so mature than the winner’s political machine. To answer this question, this article uses Analysis of Elaboration Likelihood Model (ELM) and using qualitative descriptive analysis with case study for detail and depth investigation of the candidate number 3 with tag line “Siap Dipilih Berani Ditagih.”  
Pergeseran Model Pendampingan Penggunaan Media Digital oleh Orangtua pada Anak di Masa Pandemi COVID-19 Syifa Syarifah Alamiyah; Ade Kusuma; Juwito Juwito; Didiek Tranggono
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.120

Abstract

As an effort to control and handle COVID-19, the government has issued a school from home (SFH) policy. This policy has forced children to stay at home and carry out learning using digital media. This situation has an impact on increasing the use of digital media and the involvement of parents in children's learning significantly. This study explores the use of digital media in children in Surabaya during the pandemic period and how parents can assist the use of these media. This research uses qualitative methods with in-depth interview techniques. Researchers distributed questionnaires about the use of digital media to 66 parents, and nine parents stated that they were willing to become informants. The results show that in addition to a significant increase in the time to use digital media during the pandemic, the pandemic has also changed the parental assistance and supervision of children. Before the pandemic, the assistance model was carried out more with technical restrictions, in the form of time restrictions, content access, application choices, and the number of data packages (restrictive mediation). However, during a pandemic, the mentoring model was carried out with active mediation through discussions and critical thinking, active together with devices, close surveillance, and monitoring on applications and post online activities (active mediation, co-using, supervision, monitoring). One of the pandemic's positive impacts is the opening of discussion spaces between parents and children, the opportunity to use gadgets together, and opportunities for children and parents to learn digital skills.
Video Animasi Sebagai Media Pembelajaran Efektif bagi Siswa Sekolah Dasar di Masa Pandemi COVID-19 Zainal Abidin Achmad; Muhammad Iqbal Dwi Fanani; Ghifari Zaka Wali; Rizkiyatul Nadhifah
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.121

Abstract

This article's background is the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on the process of implementing school learning that has turned online. This article contains the process of making animated video learning media using the Powtoon application. Animated video material is the National Examination subject (Indonesian, Science, and Mathematics) for elementary school students in grades one to six. The data collection method used interviewing students, parents, teachers, village heads, PKK administrators, and youth organizations. By analyzing the problems then accomplished by making animated videos that suitable to the syllabus for each subject. The animated video is uploaded to the Sidokumpul Village Community Service Program's official Youtube channel to be accessed by all target elementary students and the wider community. Making animation is to provide learning innovation for elementary school teachers and students in Sidokumpul village and attract interest in learning. The stages of making animated videos consist of pre-production, production, and post-production. Animated videos can accelerate elementary students' understanding of the subject matter. Moreover, parental involvement in online learning provides many positive things for relationships between family members and student personality development.
Komunikasi Pemerintah Daerah Kabupaten Lombok Utara Dalam Pemulihan Pembangunan Ekonomi Pasca Gempa Hartin Nur Khusnia; Muhlis Muhlis; Siti Chotijah; Yulanda Trisula Sidharta Yohanes
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.133

Abstract

Kabupaten Lombok Utara merupakan wilayah yang terdampak bencana gempa bumi secara signifikan. Pemulihan pembangunan ekonomi pasca gempa bumi di Lombok Utara fokus pada aspek pembangunan infrastruktur penunjang ekonomi dan sistem yang mendukung percepatan pembangunan ekonomi, baik dalam bidang pariwisata, UMKM, pertanian dan perkebunan, termasuk dalam kehidupan sosial masyarakat. Namun, dalam pelaksanaannya terdapat hambatan komunikasi antar dinas terkait. Munculnya ego sektoral yang lebih mendominasi dalam praktik komunikasi organisasi di pemerintah daerah kabupaten Lombok utara diprediksi akan menjadi penghambat percepatan pembangunan ekonomi di kabupaten Lombok Utara. Sebab, pelaksanaan program pemulihan ekonomi pasca gempa bumi memerlukan kerjasama antar satuan kerja perangkat daerah di lingkungan pemerintah Kabupaten Lombok Utara. Oleh karena itu, dibutuhkan koordinasi yang efektif antar satuan kerja perangkat daerah sehingga pelaksanaan dan tujuan program yang telah dirumuskan dapat berlangsung optimal. Penelitian ini menggunakan metode deskriptif kualitatif, dimana data diperoleh melalui wawancara mendalam (Indepth Interview), pengamatan (observasi) dan dokumentasi. Data penelitian diperoleh dari informan, yaitu para pengambil kebijakan di dinas-dinas terkait.

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