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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 90 Documents
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Mitos Militerisme pada Busana Kampanye (Analisis Semiotika Roland Barthes Busana Kampanye Agus Harimurti Yudhoyono–Sylviana Murni) Dudi Hartono; Riyan Hidayatullah
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.42

Abstract

ABSTRACTThe importance of fashion campaigns in the process of political communication in Indonesia has gained its own spotlight over the years. Clothing is seen to have an artifactual communication function as a political statement, or at least the image the user wants to display. So the meaning of dressing the contestants was faced with a variety of public interpretations. As Kris Budiman explained clothing has an ambiguous double face. On one side, the face of the dress looks attractive and seductive. Conversely, on the other hand, clothing also have the meaning of falsehood as well as deceive (Budiman, 2004). AHY -SYLVI campaign campaign is modeled, or at least inspired, from military tactical uniforms, AHY institution originated before deciding to participate in Jakarta 2017 Regional Head Election. Agus Harimurti Yudhoyono calls his campaign uniform with TactiCool term. A very entertaining and slang term. Blend the actual term Tactical (Tactical) and Cool (Cool). Moreover, then the design of the sergam was made body-fit body fitting alias that makes the clothes look more fashionable. By choosing a black color and sticking emblems here and there make the clothes feel very army-look.  To examine the AHY-SYLVI campaign uniform and the various embedded symbols, the authors use the Roland Barthes Semiotics analysis approach. Barthes's perspective on this myth becomes one of its semiological traits that opens up the new realm of semiology, that is, further excavations of marking to achieve the myths that work in the daily reality of society. This is what the authors of Roland Barthes's semiotics theory say is more appropriate in the choice of AHY-SYLVI fashion or uniform campaign as a particular symbol. Keywords: AHY; Semiotics; campaign fashion; Army Look;  Roland Barthes ABSTRAKSIPentingnya pernanan busana kampanye dalam proses komunikasi politik di Indonesia telah mendapatkan sorotan tersendiri selama ini. Pakaian dipandang memiliki fungsi komunikasi artifaktual sebagai pernyataan politik, atau setidak-tidaknya citra yang ingin ditampilkan oleh pemakainya. Sehingga makna berbusana para kontestan pun berhadapapan dengan tafsir publik yang beragam. Seperti dijelaskan Kris Budiman busana punya wajah ganda yang ambigu. Di satu sisi, wajah busana tampak menarik dan menggoda. Sebaliknya, di sisi lain, busana juga punya makna kepalsuan sekaligus mengelabui (Budiman, 2004). Busana kampanye AHY –SYLVI mencontoh, atau setidak-tidaknya terinspirasi, dari seragam taktikal militer, institusi AHY berasal sebelum memutuskan terjun dalam kontstasi Pilkada DKI Jakarta 2017. Agus Harimurti Yudhoyono menyebut seragam kampanye-nya dengan istilah TactiCool. Sebuah istilah yang sangat entertaining dan gaul. Memadukan istilah sebenarnya Tactical (Taktis) dan Cool (Keren). Apalagi kemudian desain sergam itu dibuat body-fit alias pas badan yang membuat baju itu terlihat lebih modis. Dengan memilih warna hitam dan menempelkem emblem di sana-sini membuat baju tersebut tersasa sangat army-look. Untuk mengkaji seragam kampanye AHY – SYLVI berikut berbagai simbol yang melekat di dalamnya, penulis menggunakan pendekatan analisa Semiotika Roland Barthes. Perspektif Barthes tentang mitos ini menjadi salah satu ciri semiologinya yang membuka ranah baru semiologi, yaitu penggalian lebih jauh tentang penandaan untuk mencapai mitos yang bekerja dalam realita keseharian masyarakat. Hal inilah yang menurut penulis pendekatan teori semiotika Roland Barthes lebih tepat dalam pilihan busana atau seragam kampanye AHY – SYLVI sebagai sebuah simbol tertentu. Kata Kunci: AHY; Semiotika; busana kampanye; Army Look; Roland Barthes
Communication Marketing Strategy For Mandalika Special Economic Zone As The 2018 Post Earthquake Priority Destination By The West Nusa Tenggara Tourism Office sri hermalia wulandari
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.35

Abstract

ABSTRACTThe earthquake that occurred in 2018 had an impact on the tourism sector in West Nusa Tenggara, which caused a decrease in the number of tourist visits by 69.18% from 2017. The Mandalika Special Economic Zone as a minimal destination affected by the earthquake became a bright spot for the West Nusa Tenggara Tourism Office tourists to return to West Nusa Tenggara. The purpose of this study was to find out the Mandalika Special Economic Zone Marketing Communication Strategy as the 2018 Post Earthquake Priority Destination by the West Nusa Tenggara Tourism Office. This study used a descriptive method with a qualitative approach. The results of this study indicate that after the 2018 earthquake, the  West Nusa Tenggara Tourism Office carried out a communication strategy planning process through 4 (four) steps namely Communication Target Analysis, Message Strategy, Establishing Methods and Media Selection. In destination promotions also the Tourism Office emphasizes aspects of Branding, Advertising and Selling. To strengthen destination promotion, the Tourism Office of West Nusa Tenggara conducts publications and promotions through Paid Media (local and national print and electronic media), owned media (websites), social media (Twitter, Facebook and Instagram). In implementing the strategy, the Tourism Office cooperates with 5 (five) elements of Pentahelix, namely the Academics, Business, Community, Government and Media partiesKewords: Communication Strategy; Tourism Destinations; Marketing
Effectiveness of Instagram Sponsored as Advertising/Promotion Media (Study of Tiket.com Advertisement with EPIC Model Method) Nabila Amira; Iis Kurnia Nurhayati
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.53

Abstract

The use of advertisements using social media is now increasingly widespread, one of which is Instagram social media. Instagram currently brings up the Instagram Sponsored feature as an alternative advertising medium. Tiket.com is one type of e-ticketing business in Indonesia and is actively promoting its advertising, one of which is by using Instagram Sponsored. This Instagram Sponsored feature is still fairly new as an advertising medium on Instagram media, so researchers want to measure the effectiveness of Instagram Sponsored feature advertising media through Tiket.com ads using the Instagram Sponsored feature with the A.C Nielsen EPIC method. This study uses a quantitative description methodology with the population of @tiketcom Instagram followers using four EPIC Model approaches namely Empathy, Persuasion, Impact, and Communication. The results of this study showed that the average EPIC rate score was 2.9, so it was declared effective.Keywords: Effectiveness, EPIC, Instagram Sponsored, Tiket.com
Communication Strategy of North Lombok District Disaster Board During Earthquake 2018 wayan Suadnya; Eka Putri Paramitha
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.49

Abstract

Effective communication is essential in disaster management. Effectif communication is formed when accurate communication strategies is implemented. During the emergency phase of North Lombok District  (KLU) natural disaster earthquake strick effectif communication was not carried out asthe theory of communication strategies. This was due to the KLU District Disaster Management board (BPBD) not yet ready withwritten and web and internet based communication strategies. Information crisis during the emergency period was  conventionally handledtherefore data and informasion collection and analisis less accuratecaulead to slow distribution of data and information to publick and users. As a result casualties rescue and managementslow and inadequate, unequal,unfair and overlaping. Therefore for the up comming future BPBD KLUhas to have good written web and internet based communication strategies. Keywords: Communication, strategy, disaster, Lombok. 
Marketing Communication of Golden Palace Hotel in Increasing the Number of Visitors after Lombok Earthquake Fitriah Zaid Al Amudi; Hartin Nur Khusnia; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.54

Abstract

Lombok earthquake in August 2018 affected physical damage and casualties. The earthquake also has an impact on the hotel industry as one of the regional economic sectors. Golden Palace Hotel is a hotel that is affected by physical damage resulting in a decrease in occupancy of hotel rooms so that the Golden Palace hotel wants to increase the number of visitors by making marketing strategies. This study aims to determine the marketing communication strategy of the Golden Palace Hotel in increasing the number of visitors after the Lombok earthquake. This study used descriptive qualitative method. Data collection techniques are done by interview, observation and documentation study. Data analysis used in this research is data reduction, data presentation, and conclusion drawing. The data validity test is done by triangulating sources and member checking. The results showed that the Golden Palace Hotel did the determination of communicators, making messages, determining the targets, choosing the media used and determining the desired goals based on the elements of communication and marketing communication services strategy.Keywords: Marketing Communications; Golden Palace Hotel; Lombok earthquake
Crisis Management of North Lombok District Government Public Relations During The Lombok Earthquake In 2018 Nadya Ulfa; I Wayan Suadnya; Hartin Nur Khusnia
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.48

Abstract

North Lombok District  is the worst affected area by the Lombok earthquake in 2018. Many hoaxes spread, even demonstration  for demanded stimulus fund during  disaster management. It could affect public trust in North Lombok District government. Therefore, North Lombok District government need Public Relations to manage communication crisis. The purpose of this research is to know the crisis management of North Lombok government Public Relations  during the Lombok earthquake in 2018. The type of this study is qualitative research with descriptive analysis. The result of this study show that North Lombok District Government Public Relations only respond to crisis according to the situation and conditions. It caused by they do not have a crisis communication plan before. The command post formed to effectively coordinate. Public Relations is more involved in information management activities. Analysis of public information is used as input and evaluation. After crisis, Public Relations formulated a long term plan to build the image of North Lombok government as the disaster resilient district.                                                                                                                                        Keywords: Crisis management; Government Public Relations;The Lombok Earthquake
Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era Nimas Parista Pancawati; Yulanda Trisula Sidharta Yohanes; Lalu Ahmad Rahmat
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.50

Abstract

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era
CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN PT INDONESIA POWER UJP PLTU JERANJANG DALAM MENGURANGI KEMISKINAN (Studi kasus pada masyarakat Desa Taman Ayu Kecamatan Gerung Kabupaten Lombok Barat) Banyu Arma supija; Lalu Ahmad Rahmat; Yulanda Trisula Sidharta Yohanes
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 1 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.8

Abstract

Creating a positive image in society, companies can conduct CSR programs. Poverty categories are understood in various ways including: Picture of material shortage, Overview of social needs, Descriptions of lack of income and adequate wealth. The meaning of "adequate" here varies widely across the sections of the Problem Formulation How Corporate Social Responsibility (CSR) PR Program PT Indonesia Power UJP PLTU JeranjangIn Reducing Poverty (A Case Study In Taman Ayu Village Village Gerung Subdistrict West Lombok)? " this research is to know Corporate Social Responsibility Program (CSR) PR PT. Indonesia Power UJP PLTU Jeranjang In Reducing Poverty (Case Study Of Taman Ayu Village Subdistrict Gerung West Lombok) In this research using descriptive qualitative research method called naturalistic method because the research is done on natural condition (natural setting), which means in accordance with facts and data that exist in the field. The results of the research are: Informants who serve as representatives of society and companies provide a lot of information ;, Description of research results indicate that the existence of support CSR implementation by the Company and Benefits Reduce Poverty by the Government of Taman Ayu Village, it is known that between theory and result is very significant. Suggestion given in this research are: PT. Indonesia Power continues to implement CSR Program as an effort to improve corporate image, CSR implementation to be improved, Village government and community continue to support and provide opportunities for sustainable CSR programs.Keywords : CSR and Poverty
Implementation of KAP Communication Model in Improving Interpersonal Communication Skill of Children with Special Needs PUTRI EKARESTY HAES
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.56

Abstract

Article 31, paragraph (1) of the 1945 Indonesia Constitution said that every citizen has a basic right to education. The law creates a framework for the main educational goals, policies, and plans as well as aims to make education relevant to the needs of the community. It also provides the rights and obligations of citizens to get full education without discrimination including children with disabilities or children with special needs. The KAP (Knowledge, Attitude, and Practice) communication planning model is divided into three phases. The first phase is targeting the audience, messages and communication channels. The second phase is planning to design messages, produce the media (drafting) and make the trial. The third phase includes changing the knowledge, attitudes, and practice of targets that are expected to be carried out by teachers and therapists. KAP communication planning model is intended to improve the interpersonal communication of children with special needs both in the teaching and learning process and also in their daily lives in the family and community.
Interpersonal Communication of Bima Students in Lawata Area, Mataram City, Nusa Tenggara Barat (NTB) Maya Atri Komalasari; Shinta Desiyana Fajarica
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.32

Abstract

Mataram is a city of education centers in the Province of West Nusa Tenggara (NTB). There are a number of students from various surrounding areas, including from Bima until there is an area that is popularly known to be inhabited by the Bima People namely Lawata, Mataram City, NTB. The purpose of this study was to determine the process of communication between Bima Students in Lawata Area, Mataram City, NTB. This research is a qualitative descriptive study with an intrinsic case study approach. The sampling technique uses purposive sampling. Data collection is done through: in-depth interviews and observations. Data analysis was carried out by Interactive Model of Analysis. The results of the study showed that the interpersonal communication process was carried out on fellow classmates both on college friends from Bima and from Lombok Island. The use of different languages in everyday areas causes different processes of interpersonal communication between Bima students and students from Lombok Island. To work around this, interpersonal communication is done in Indonesian Language (Bahasa Indonesia). On the other hand, the use of Indonesian Language (Bahasa Indonesia) is also an  obstacle to the interpersonal communication process which is a semantic obstacle.Keywords: Process; interpersonal communication; Bima students, Lawata

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