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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 90 Documents
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PODCAST STORYTELLING: A NEW WAY OF TOURISM MARKETING IN INDONESIA Peni Meliaty Hutabarat; Arius Krypton Onarelly; Rahmi Setiawati; Melisa Bunga Altamira
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.191

Abstract

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.
Engagement in science communication among science and communication scholars in selected Nigerian universities Habib Mohammad Ali; Herbert Batta; Nnamdi T. Ekeanyanwu; Charles Obot; Nevelyn W. Batta
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.198

Abstract

There is a gross paucity of science communication researches in Nigeria and no research data exists on engagement in science communication between science and communication scholars in Nigeria. This gap necessitated this study. To gather data, we analyzed twelve departmental handbooks of six universities offering science and communication courses to determine the extent to which science communication was provided for in their curricula. We also conducted interviews with science and communication leaders in the selected twelve departments in the six universities to gauge their involvement in science communication. Some of the key findings were that both science and communication disciplines did not give science communication a commendable emphasis. Also, many academic leaders interviewed did not actually get involved in various science communication activities examined. Based on these findings, we conclude that science communication pedagogy, practice, and scholarship in Nigeria are very low. Therefore, it is recommended that science and communication scholars include more science communication courses into their academic curricula, and get more deeply involved in public and citizen science, media science, and virtual/online science communication efforts. These steps, it is believed, would help advance science communication in Nigeria.
POST-DISCIPLINE COMMUNICATION ON THE STRAIGHT WAY Andi Budi Sulistijanto; Burhan Bungin; Marlinda Irwanti; Mohd Khairi Ahmad; Monika Teguh
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.200

Abstract

The development of communication studies is currently driven by the information technology paradigm, making the discipline of communication a very sexy study, leaving other disciplines behind. Old communication studies traditions such as media effects, framing studies, agenda- setting, as well as various media impact studies, public relations, broadcasting, journalism and the like are grouped as traditional communication studies. Meanwhile, the development of the world of communication driven by social media and internet-based technology has made the world of communication very sexy and has attracted the attention of various disciplines by starting to connect disciplines outside of communication with communication disciplines, so that communication is referred to as post-communication. discipline. This study examines thinking by classifying the development of thinking in traditional communication disciplines and post- discipline communication. Collecting data using interviews and conducting library research. The conclusion of this study is that the communication discipline in today's world is distinguished between traditional and post-discipline disciplines. In developed countries, these two disciplines become an equally important conversation, while in new developing countries, communication of traditional disciplines becomes dominant. In Indonesia, communication stakeholders must maintain these two communication disciplines, this is what is meant by straight way communication.
Participatory Culture Fans Of Boyband Exo On Social Media Instagram Endah Murwani; Evlyn Genki; Nathanael Dewa; Stephanie Adita
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.201

Abstract

Phenomenon Hallyu that has become endemic in several countries does offer its own entertainment. Talking about K-Pop, it's always an interesting thing to discuss considering its significant development. The love of fans for their idols makes whatever the latest news about idols is spread on social media will always be monitored at any time regardless of the time. .This study aims to find out how the behavior patterns of fans of boyband EXO, commonly known as EXO-L, on the @WowFaktaEXO Instagram page This study uses a qualitative research with descriptive nature and data collection of observations and interviews. The data analysis method used is virtual ethnography. This study uses the concept of participatory cultures which is illustrated through four participatory cultures, namely: affiliation, expression, collaborative problem solving, and circulation. The results showed that fans joined the Exo-L community such as making fan videos, reading fan fiction stories, participating in anniversary projects, mass voting or streaming and circulating in the fan community.
Unboxing the Power of Communication in Empowerment Process wayan Suadnya
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.2

Abstract

Empowerment is one of the popular concepts in the field of social science and community development. In Indonesia, the word empowerment started to be used in 1998. Recently many empowerment projects were implemented in Indonesia but most of them failed to achieve their goals. The question is, then, what causes empowerment programs to fail? Many factors lead to the program fail, however in this paper, the focus of discussion will be the power of communication in empowerment processes. Empowerment is a process where individuals, groups and communities may obtain control over their lives. The empowerment process is an effort to reduce powerlessness by equipping people with self-awareness, self-competence, self-confidence, self-determination and perceived access to. To accelerate these effort, communication plays important roles. Communication is simply the act of transferring information from one person or group to another. Similar to empowerment: the process to transfer power from one person or organisation to others. Through effective communication people feel more empowered, developed a sense of belonging and responsibility. Most importantly, when the the communication process are open, people feel more comfortable with the relationship developed by change agent. As a result, they have feeling being empowered. The powering process. Consists of two mirror-image that show dialectical processes such as empowering and overpowering (disempowering). The process will undergo empowering when the change agent communicates clearly, honestly, caring, caring, valuing, respecting others and affirming, enhancing, and growing; these will lead to people being free, having self-control and independence and will become overpowering/disempowering if communication is unclear with distortion, objectifying, devaluing, diminishing, negating, constricting and subsuming these will lead to a feeling of being controlled, dominated and make them dependence.
Radio dan Pengembangan Pariwisata: Studi Kasus terhadap RRI Mataram dalam Mempromosikan MotoGP di Sirkuit Mandalika Lombok 2022 YY Wima Riyayanatasya; Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.195

Abstract

This study aims to determine the activities of reporters in promoting the MotoGP event at the Lombok Mandalika Circuit. The method used is a case study. This study uses data collection techniques in the form of interviews, observation, and documentation. The results of the study show that the activity of determining the topic of reporting on LPP RRI Mataram has been determined in editorial meetings, both news on air and online media. When the topic has been determined, then the reporter who covers MotoGP is determined. Selected reporters collect information related to tourism promotion through the MotoGP event. Some of these topics are supporting facilities for the MotoGP event, such as accommodation, transportation, to various kinds of tourist objects and special culinary delights. This is intended so that the public who reads and listens to get the information needed. The reporter's job in the field is to gather information, create a narrative, and submit it to the editor. However, if the narration made by the reporter is not enough, then the editor will return the narration to be completed. After obtaining approval from the editor, the narrative is submitted to the broadcasting department to be published on air. LPP Mataram as a broadcasting media also experiences problems in gathering information, such as language mastery that is not yet optimal for international events and knowledge of terms in MotoGP events. Keywords: Radio; agenda setting; promotion; motoGP ABSTRAK Penelitian ini bertujuan untuk mengetahui aktivitas reporter dalam mempromosikan event MotoGP di Sirkuit Mandalika Lombok. Metode yang digunakan adalah studi kasus. Penelitian ini menggunakan teknik pengumpulan data yang berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa aktivitas penentuan topik pemberitaan pada LPP RRI Mataram telah ditetapkan dalam rapat redaksi, baik berita on air maupun media online. Ketika topik telah ditetapkan, kemudian ditentukan reporter yang meliput MotoGP. Reporter terpilih melakukan pengumpulan informasi terkait promosi pariwisata melalui event MotoGP. Beberapa topik tersebut adalah fasilitas penunjang event MotoGP, seperti akomodasi, transportasi, hingga berbagai macam objek wisata dan kuliner khas. Hal ini bertujuan agar publik yang membaca maupun mendengarkan mendapatkan informasi yang dibutuhkan. Tugas reporter di lapangan adalah menggali informasi, membuat narasi, dan menyerahkan pada redaksi. Namun jika narasi yang dibuat reporter belum cukup, maka redaksi akan mengembalikan narasi untuk dilengkapi. Setelah mendapat persetujuan dari redaksi, narasi tersebut diserahkan pada bagian penyiaran untuk dipublikasikan secara on air. LPP Mataram sebagai media penyiaran juga mengalami kendala dalam melakukan pengumpulan informasi, seperti penguasaan bahasa yang belum optimal untuk event internasional dan pengetahuan mengenai istilah dalam event MotoGP. Kata Kunci: Radio; agenda setting; promosi; motoGP
ANALISIS RESEPSI REMAJA PENONTON VIDEO FYP TERHADAP POPULARITAS KONTEN KREATOR UNIK (@binirehan1) “BEGITU SULIT LUPAKAN REHAN” ririn tutiasri; Ahimsa Adi Wibowo; Jimmy Putra Pradana
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.205

Abstract

Social media is used by the public to gain popularity instantly, with this phenomenon, many content creators are starting to take advantage of this phenomenon to seek popularity. One example of this phenomenon is the TikTok video @binirehan1 "it's so hard to forget Rehan" which gets lots of likes, comments and is also shared across all social media. This video first appeared on TikTok media, from the account @binirehan1 or Intan Lembata singing the lyrics 'it's so hard to forget Rehan. This content was composed by William's song entitled Enough to remember, then Intan replaced the lyrics of the song with the word 'you' to become someone's name, namely 'rehan'. In this study using qualitative methods using the reception analysis approach (Reception Analysis) Stuart Hall. This qualitative research is used so that the research or investigation under study can be explained in depth. Data collection was done by in-depth interviews. Based on the results of the study it was found that creator content emphasizes viral phenomena rather than content.
Analisis Komunikasi Interaktif Brando Franco dengan Penontonnya dalam Live Streaming di Kanal YouTube Windah Basudara Jokhanan Kristiyono; Nafis Dwi Hermawan
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.206

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis interaksi antara YouTuber dan penonton yang melakukan live-streaming di kanal YouTube Windah Basudara. Penelitian ini juga bertujuan untuk memahami implikasi dari interaksi tersebut terhadap interaksi antara YouTuber dan penonton. Sebagai metodologi penelitian, digunakan metode deskriptif dengan pendekatan kualitatif, dengan pengumpulan data melalui observasi dan dokumentasi. Manfaat teoritis dari penelitian ini adalah memberikan kontribusi pada bidang ilmu komunikasi dengan meningkatkan efektivitas komunikasi live-streaming YouTuber dengan penonton di kanal YouTube Windah Basudara. Sedangkan manfaat praktisnya adalah memberikan sarana agar terjalin komunikasi yang baik sehingga dapat meningkatkan interaksi antara YouTuber dan penonton. Berdasarkan hasil analisis data dan temuan, diketahui bahwa tiga jenis komunikasi yang digunakan pada kanal YouTube Windah Basudara adalah komunikasi satu arah, dua arah, dan banyak arah. Interaksi antara YouTuber dan penonton sangat berarti, terutama karena mereka antusias dalam memberikan kritik dan berpartisipasi dalam diskusi secara terbuka. Selain itu, drama pada tahap terakhir siaran langsung membantu meningkatkan interaksi antara YouTuber dan pemirsa. Hasilnya, penelitian ini menunjukkan bahwa interaksi antara YouTuber dan penonton siaran langsung di kanal YouTube Windah Basudara menggunakan berbagai metode komunikasi yang berbeda satu sama lain dan antusiasme partisipan memberikan kontribusi yang signifikan terhadap interaksi yang dimaksud. Oleh karena itu, YouTuber dapat meningkatkan interaksi dengan pemirsa melalui penggunaan teknik komunikasi yang efektif dan penuh perhatian, yang akan meningkatkan popularitas, jangkauan, dan tingkat keterlibatan pemirsa.
#WomanWorld Post-Feminism? Textual Analysis: Comic Series #WomanWorld on Instagram Account @aminder_d Augustin Mustika Chairil; Roziana Febrianita; Kusnarto Kusnarto; Dwimas Rina
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.207

Abstract

#WomanWorld is an instagram comic series created by @aminder_d with the sci-fi comedy genre by presenting the lives of a group of women who struggle for their survival in the post-extinction world of men. The #WomanWorld comic presents a series of characters who represent freedom of expression by carrying the feminist concept from the first wave to the post-feminist phase. With technology and social media networks, as well as the fourth wave feminism movement has been started, this study examines the extent of the content of feminism and post-feminism in this comic. Netnography and Textual Analysis are a method to know which one is Feminism and Post-feminism contained in this comic. This article shows how the storyline and characters in comics represent the concept of first to third wave feminism. By using post-feminism conceptual dialogue, this comic reverses its axis by creating an understanding that the desired world of women has been created, women are no longer struggling to get choices of life.
ANALISIS MODEL NORMATIVE DEMOKRASI STRÖMBÄCK PADA PRAKTIK JURNALISME MEDIA ALTERNATIF “WATCHDOC DOCUMENTARY” YY Wima Riyayanatasya
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media and democracy are involved in a social contract, which has implications for one another. The emergence of alternative media is a breath of fresh air that provides an opportunity for the community to revive public space through public discussion and create a well-informed society regarding their rights in a democracy. Through literature review and digital observation, this paper attempts to describe the position of alternative media journalism practices based on Strömbäck's democratic normative model. WatchdoC Documentary as an alternative media implements a form of participatory democracy practice by using 'marginalized' sources, reaching out to issues that are rarely raised by the mainstream media, and placing citizens as active subjects and aware of the issues.

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