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Politicon : Jurnal Ilmu Politik
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 26856670     DOI : -
Core Subject : Social,
Social Sciences
POLITICON is a multi-disciplined journal focused on the study of political science, governance issues and public policy in and on Indonesia and Asia. The journal publishes theoretical and empirical research articles with an aim to promote and disseminate academic atmosphere in and on the region. The journal has areas of concern that includes political science, Indonesian politics, Asian politics, governance issues in Indonesia and Asia, public policy in Indonesia and Asia, decentralization, political parties and national and local election. The journal publication includes articles, research notes, notices on conferences, workshops and seminars, and book reviews.
Arjuna Subject : -
Articles 101 Documents
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Kpopification: Politicizing Fandom in Indonesia's 2024 Presidential Election Campaign of Anies Baswedan Yasinta, Jasmine Rizky El; Nanda, Elvira Chandra Dewi Ari; Aurora, Kezia; Wibowo, Isac Cristopher; Alhuda, Muhammad Ahsan; Purwaningtyas, Mashita Phitaloka Fandia
Politicon : Jurnal Ilmu Politik Vol. 7 No. 1 (2025): Politicon : Jurnal Ilmu Politik
Publisher : UIN Sunan Gunung Djati

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Abstract

In the 2024 presidential election, a fan community (fandom) named Humanies emerged to support one of the presidential candidates, Anies Baswedan. This support began with the emergence of @aniesbubble and @olpproject accounts on social media X, which carried out many activities that adopted fandom culture, such as crowdfunding and fan-projects to support their idol. This research aims to find out how fandom culture is utilized in Anies Baswedan’s political campaign on social media X, how the utilization of fandom politicization affects the gen-Z view about Anies Baswedan in the 2024 Presidential Election, and to determine the effectiveness of the campaign. The research method is a mixed-method that combines qualitative and quantitative approaches, conducted with netnography and survey. The result of this research shows that @aniesbubble and @olpproject accounts successfully adopted fandom culture as a campaign tool for Anies Baswedan. In addition, this research finds out that the politicization of fandom proved to have an influence of 79% on gen-Z’s views on Anies Baswedan and the campaign proved to be effective.

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