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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 403 Documents
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THE INFLUENCE OF PRICE AND LOCATION ON INTEREST VISITING IN BETAWI RESTAURANT BABEH SADELI, PONDOK AREN, TANGERANG Tri Djoko Sulistiyo; Pricilia Johani Sakti; Eduard Rudolf Pangkerego
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2109

Abstract

This research aims to determine the influence of price and location on interest in visiting the Betawi Babeh Sadeli Restaurant, Pondok Aren, Tangerang. This research is quantitative in nature using two types of data, namely primary data and secondary data obtained through observation and distributing questionnaires to consumers. Secondary data includes sources such as books, theses and previous research journals. The population of this research is consumers of the Betawi Babeh Sadeli Restaurant. The sampling technique used is Simple Random Sampling, with a random sampling technique called the Accidental Sampling technique. The samples taken were 100 respondents. Affordable prices and strategic location have a big influence on interest in visiting Betawi Babeh Sadeli Restaurant. Affordable prices make restaurants more accessible to various levels of society, while strategic locations make access easier and increase customer interest with a wider market reach.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE TEENAGE KURING RESTAURANT SERPONG, SOUTH TANGERANG Christin Setiawan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to investigate the influence of service quality on customer satisfaction at the Teen Kuring Serpong Restaurant, South Tangerang. Service quality is measured along several dimensions, including staff friendliness, food quality, service speed, and environmental cleanliness. The survey method was used to collect data from restaurant customers. Statistical analysis was carried out to evaluate the relationship between service quality and customer satisfaction. The research results show that service quality significantly impacts customer satisfaction. Practical recommendations from this research can help restaurant management improve their services. This research contributes to understanding the factors influencing customer satisfaction in the restaurant industry. It is hoped that this research can provide valuable insights for stakeholders in the culinary industry to improve their customer experience and business performance.
LIQUIDITY RATIO ANALYSIS FOR FINANCIAL PERFORMANCE ASSESSMENT (CASE STUDY: UPK LANGGENG MAKMUR, PRINGAPUS DISTRICT, SEMARANG REGENCY) Lis Widowati; Andi Kurniawati
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2132

Abstract

This research aims to analyze liquidity ratios with the aim of being used as an assessment tool to financial performance at UPK Langgeng Makmur. This research uses a descriptive qualitative approach method. The data studied is in the form of UPK Langgeng Makmur's financial reports from 2019 to 2021. The standard used is the liquidity ratio standard according to Kasmir. From the results of calculating the average liquidity ratio, the financial performance condition of UPK Langgeng Makmur is said to be good. From the calculation of the current ratio from 2019 to 2021, it can be said to be good, although everything is still below the standard current ratio, namely 200%, but it is still said to be good because it is not less than 150%. Meanwhile, according to quick ratio calculations in 2019 and 2020 it was declared "very good" because it was above the standard ratio, namely 150%, but in 2021 it decreased slightly and was below the standard ratio but not less than 100% so it could still be said to be "good". And according to the calculation of the cash ratio and inventory to net working capital in the three years, the financial performance was said to be "very good" because it was far above the standard ratiomeasure. The general conclusion of this research is that the financial performance in 2019 to 2021 at UPK Langgeng Makmur can be said to be good and not too bad because all ratio calculations show good percentages
EVALUATION OF THE IMPACT OF WORKING CAPITAL CREDIT AND PEOPLE'S BUSINESS CREDIT ON BANK PROFITABILITY: EMPIRICAL STUDY AT PT. BANK NEGARA INDONESIA (PERSERO) TBK BULUKUMBA BRANCH haeruddin; Ibrahim Ibrahim; Rahmi Rahmi; Hisnol Jamali
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to analyze the influence of Working Capital Credit and People's Business Credit (KUR) on company profitability at PT. Bank Negara Indonesia (Persero) Tbk, Bulukumba Branch Office. This study uses secondary data obtained from banks' annual financial reports for the 2017-2021 period. The analysis was carried out using multiple linear regression to test the partial and simultaneous influence of the two types of credit on profitability. The research results show that Working Capital Credit has a significant influence on bank profitability, which is in line with the theory that this credit provides the liquidity needed for operations and increases interest income. In addition, KUR also shows a significant influence on bank profitability, which supports the importance of this credit in expanding financial inclusion and increasing the customer base. Simultaneously, the combination of Working Capital Credit and KUR makes a significant contribution to profitability, which shows the importance of credit portfolio diversification in improving bank financial performance. The uniqueness of this research is its focus on the simultaneous influence of Working Capital Credit and KUR on bank profitability, which is rarely analyzed in previous studies. Additionally, this research was conducted in the context of regional banks, which provides a new perspective on credit management and profitability outside of large or national banks. These findings provide an important contribution to the literature on credit management and bank financial performance, as well as providing practical guidance for bank management in optimizing credit strategies to increase profitability. This research also provides insight for future researchers to develop further studies that can explore other variables that influence bank profitability and can enrich understanding of the dynamics of credit management in the banking sector.
THE INFLUENCE OF CONSUMER CREDIT AND INVESTMENT ON BANKING PROFITABILITY: CASE STUDY OF PT. BANK NEGARA INDONESIA (PERSERO) TBK MAMUJU BRANCH haeruddin; Erni Salijah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to evaluate the partial influence of consumer credit and investment credit on profitability and the simultaneous influence of consumer credit and investment credit on profitability. This research uses a quantitative descriptive approach using quantitative data sourced from secondary data, namely the financial reports of PT. Bank BNI Mamuju Branch. The analysis used to test the hypothesis uses multiple linear regression analysis with the T test and F test. The findings from this study are that partially consumer credit has a positive effect on profitability and investment credit has a positive effect on profitability. Meanwhile, in simultaneous testing, the results showed that consumer credit and investment credit together had a significant effect on profitability.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM Tarisa Tarisa; Refi Rifaldi Windya Giri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This research is entitled "The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram". The main focus is to understand the influence of social media marketing activities on brand trust, brand equity, and brand loyalty on Traveloka's Instagram platform. The background of this research is based on the estimation that the tourism industry in Indonesia is growing rapidly along with the widespread use of social media which affects marketing methods. The phenomenon in this study was explored using a questionnaire survey method using a Likert scale with the criteria of Instagram social media users and Traveloka applications in the DKI Jakarta area and SEM-PLS analysis. The purpose of this research is to identify the influence of social media marketing on Traveloka's brand trust, brand equity, and brand loyalty on Instagram. This is important given the growth of Indonesia's tourism sector and the important role of social media in the marketing strategy of online travel agents (OTAs). The results showed that social media marketing has a significant influence on brand equity, brand trust, and brand loyalty. In addition, the factor that needs to be considered is brand trust because it has the greatest influence than other variables, which indicates that consumers' trust in the brand affects their perception of value and their desire to remain loyal to the brand. The benefits of this research include theoretical contributions in the field of management, especially in the aspects of social media marketing, brand trust, brand equity, and brand loyalty, as well as practical benefits for academics and companies in planning marketing strategies and business development.
THE INFLUENCE OF LIVE STREAMING COMMERCE ON PURCHASE INTENTION FOR BEAUTY PRODUCTS IN SHOPEE E-COMMERCE Rimbun Adillah Herianto rimbun; Refi Rifaldi Windya Giri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

As technology advances rapidly worldwide, including in Indonesia, the impact on marketing has led individuals and groups to shift their strategies to online marketing via e-commerce. Shopee has become a popular e- commerce platform among Indonesians. In facing the digital era, Shopee has adopted various innovative marketing strategies, including the use of live streaming to enhance consumer engagement and facilitate online transactions through direct interaction with sellers. This study aims to investigate the influence of live streaming commerce on purchase intention for beauty products in Shopee e-commerce, with trust, product fit uncertainty, and product quality uncertainty as mediating variables. The focus is on two signals from live streaming broadcasters to consumers: physical characteristics and value similarity, which can reduce product uncertainty and increase consumer trust. This descriptive (causal) study employs a quantitative research approach, involving Shopee users in Indonesia who watched live streaming of beauty products in the last six months. We collected data from 400 registered respondents through a Google Form survey with predetermined criteria and analyzed it using SEM and Smart PLS. We found that physical and value similarities between consumers and broadcasters significantly influence product quality uncertainty and trust. High trust in the broadcaster reduces product quality uncertainty and increases purchase intention. Product fit uncertainty also has a negative impact on purchase intention. The lower the consumers' uncertainty about product fit and quality, the higher their purchase intention.
EDUCATION AND JOB MATCH : THE RELATIONSHIP OF EDUCATION AND EMPLOYMENT IN SOKO TUBAN DISTRICT Handoko Sosro Hadi Wijoyo Handoko; Afifa Ulfaida
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of education and soft skills on employment in the District of Soko Tuban, both partially and simultaneously. It employs a descriptive quantitative approach, targeting high school graduates up to bachelor's degree holders in Soko District, with a sample size determined using the Slovin formula. Primary data was collected from 99 respondents through questionnaires using purposive sampling. Data was analyzed using multiple linear regression
HOUSING LOANS AND PEOPLE'S BUSINESS LOANS AS DETERMINANTS OF RETURN ON ASSETS: AN EMPIRICAL STUDY ON PT BANK NEGARA INDONESIA (PERSERO) TBK MATOANGIN BRANCH OFFICE Abbas Muhammad; Salmah Harun; Muhammad Amin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to analyze the influence of Housing Loans (KPR) and People's Business Loans (KUR) on Return on Assets (ROA) at PT Bank Negara Indonesia (Persero) Tbk Matoangin Branch Office. KPR and KUR were chosen because of their strategic role in supporting the housing sector and micro, small, and medium enterprises (MSMEs) in Indonesia. The data used is secondary data from the bank's financial statements for the period 2017-2022. The research method used is a quantitative approach using multiple linear regression analysis in SPSS. The results of the analysis show that both KPR and KUR have a positive and significant influence on bank ROA. The regression coefficient shows that each unit of increase in the mortgage will increase the ROA by 152,912, while the KUR will increase the ROA by 110,033, assuming the other variables are constant. The determination coefficient test showed that the regression model was able to account for about 96.5% of the variation in ROA, showing a good match between the model and the existing data. These results make a theoretical and practical contribution in understanding the effectiveness of KPR and KUR as instruments to improve bank financial performance. This research is expected to be a reference for bank management in optimizing credit distribution policies to support economic growth and increase company profitability. These findings also have the potential to provide input for further research in the context of the use of microcredit and housing in Indonesia.
INFLUENCE OF CAPITAL STRUCTURE, OWNERSHIP STRUCTURE, FIRM SIZE AND SALES GROWTH AGAINST FINANCIAL DISTRESS (STUDY ON FAMILY COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE YEAR 2018 -2020) Dwi Warni Wahyuningsih; Endang Palupi; Titi Rapini
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

At the end of 2019, it became intimidation in itself almost all over the world, this began with the shock of the covid 19 virus. The wider the spread of this virus, the more it will have an impact on the economy in various countries as well as Indonesia. With the hampering of the export and import processes, the level of public consumption is getting lower until the implementation of layoffs in several companies. With the background of these conditions, researchers are interested in studying more deeply the company's financial distress. The financial distress itself can be influenced by several factors such as capital structure, ownership structure, company size, and sales growth. The purpose of this study is to determine the effect of capital structure, ownership structure, firm size, and sales growth on financial distress in family companies. The scope of this study is a family company listed on the IDX which is also an object in the study. This study used data on family companies listed on the Indonesia Stock Exchange for the period 2018 to 2020 with the criteria, namely companies with minimum family ownership of 25%. The data used in this study are financial statements obtained from www.idx.co.id.

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