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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 10 Documents
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Search results for , issue "Vol 9, No 2 (2020): JURNAL LENTERA BISNIS" : 10 Documents clear
PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA Mariah Mariah; Siti Ruhana Dara
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.375

Abstract

This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.Keywords:  product innovation, social media marketing, brand image, impulsive buying, interest in visiting.
PENGARUH PERENCANAAN PAJAK DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Abdul Muslim; Ahmad Junaidi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.373

Abstract

This study aims to measure tax planning and profitability on firm value in mining companies listed on the Indonesia Stock Exchange for the period 2014-2018. Firm value, tax planning, and profitability use the Q ratio (Tobins Q), Effective Tax Rate (ETR), and Return on Equity (ROE). The research sample consisted of 36 data and the method of analysis used multiple linear regression analysis. The test results show that tax planning has an effect but not significantly on firm value and profitability has a significant effect on firm value.Keywords: Tax planning, profitability, company value
PENGARUH NILAI PELANGGAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMILIHAN PENDIDIKAN KAMPUS BERBASIS VOKASI Minggu Minggu; May Vitha Rahmadhani; Siswandi Siswandi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.382

Abstract

This research was conducted to determine how much the influence Customer Value to the College Selection Decision of Student  in Polytechnic LP3I Jakarta Kampus Blok M, to determine how much the influence Quality 0f Education Services to the  College Selection Decision of Student in Politectic LP3I Jakarta Kampus Blok M, and determine how much the influence Customer Value and Quality of Education services simultaneously to the College Selection Decision of Student  in Polytechnic LP3I Jakarta Kampus Blok M. This research was conducted on 75 students out of a population of 300 students using slovin method and quantitative research methods using regression analysis, to prove that the variable customer value has a positive and significant influence towards college selection decisions; and the variable quality of educational services has a positive and significant influence towards college selection decision. The research proved that the customer value has a positif influence 0,823 to the college selection decision,the quality of educational services has a positif influence 0,756 to the college selection decision,customer value and quality of education services simultaneosly has a significant influence 0,854. The Results of this research prove that hypotests Ha accepted and proven linear.Keywords: College Selection Decision, Customer Value, Service Quality
ANALISIS GAYA KEPEMIMPINAN DAN PENGARUHNYA TERHADAP KEPERCAYAAN KARYAWAN PT XYZ Dingot Hamonangan Sitanggang
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.383

Abstract

The purpose of this research is to obtain empirical data, facts, and valid and reliable information about the influence of the Leadership Style and its influence on the trust of the employees of PT. XYZ. This study uses an associative quantitative approach and regression techniques. The population in this study were all employees of PT. XYZ numbered 228 people. The sampling method using simple random sampling, for all employees who are still actively working in 2019, amounted to 228 people. Samples were taken with the Slovin formula so that the total sample of 145 people. Research data in the net through questionnaires. This study uses item analysis for both variables. The results of the study concluded, there is a positive direct effect of leadership style on employee trust. This finding means that if you want to increase employee confidence in the organization, it can be done through changing leadership styles.Keywords: Leadership Style, Trust, Millennial Generation
ANALISIS PASAR SEMPURNA DAN TIDAK SEMPURNA PT.PLN MEDAN, JAMBI 1991 Neli Mafatikun Nikmah
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.376

Abstract

The market is a place where sellers and buyers meet. This study describes research on the vegetable market in Medan and the PT.PLN monopoly market in Jambi. This report presentsome data regarding the market and access to market data. The purpose of this research is the market situation, the condition of buyers and sellers, market access for new sellers and the ability of sellers to determine market prices. This research is a qualitative research with literature review through elaboration, descriptive analysis to see and examine in detail how the pattern of PT.PLN Medan and Jambi usesthe patterns in the application ofservise performance to the community and how the impact isfelt. This research still needs to be development as a medium for academic development and management-management at PT.PLN in general and PT.PLN Medan and Jambi in particular. The results showed that the implementation of a perfect and imperfect market application pattern was done intentionally unintentionally by PT.PLN Medan and Jambi as a form of application that was adjusted tothe respentive Regional Laws and Perpu so that all matters of implementation became market reaction to follow the rules and accept the consequences if they occur on the rules applied by PT.PLNKeywords: perfect market; imperefect market; price; price mechanism.
ANALISIS PENDIDIKAN KARAKTER RELIGIUS, PEDULI SOSIAL, DAN PEDULI LINGKUNGAN TERHADAP KEDISIPLINAN (Studi Kasus Mahasiswa Administrasi Perkantoran Politeknik LP3I Jakarta) Edi Wahyu Wibowo
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.379

Abstract

The impact of globalization that is currently happening has made Indonesians forget their character. There are many problems that arise in Indonesian society, including the case of the lack of character possessed by students. This research analyzes the influence of religious character education, social care, environmental care on discipline of LP3I Jakarta Polytechnic Office Administration students. In the t test, the religious character variable partially does not have a positive and significant effect on the discipline variable. While the Social Care Character variable partially does not have a positive and significant effect on the discipline variable. However, the variable Character Caring for the Environment partially has a positive and significant effect on the discipline variable. In the F test simultaneously or together the independent variables have a significant effect on the dependent variable, that the model is able to explain 41.22% of the dependent variable, while 58.78% is influenced by other factors outside the regression model. For the character of caring for the environment, discipline is good and must be improved. Meanwhile, religious character does not affect discipline, this needs to be increased again in the spirit of learning motivation for religious subjects, it is also necessary to make an appropriate curriculum for religious subjects in order to produce disciplined students. For the character of social care, it is necessary to improve soft skills, especially in terms of sharing, so that students have an increased sense of empathy. This also requires an integrated curriculum between subjects, so that graduates Office Administration program of the Polytechnic LP3I Jakarta, can be ready to work with adequate hard skills and soft skills.Keywords: Character Education, Religious, Social Care, Environmental Care, Discipline
PENGARUH PANDEMI COVID-19 TERHADAP UMKM DI INDONESIA Rosita, Rahmi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.380

Abstract

Penelitian ini bertujuan untuk dan menganalisis sejauh mana pengaruh pandemi covid-19 terhadap UMKM yang ada di Indonesia. Metode penelitian yang digunakan adalah metode deskriptif kualitatif, dengan menggunakan sumber data sekunder dari hasil penelitian, referensi dan berita online yang terkait langsung dengan penelitian ini. Sejak merebaknya virus corona atau yang dikenal dengan pandemi covid-19 terjadilah penurunan omzet pelaku UMKM yang sangat signifikan.Terdapat beberapa lapangan usaha UMKM yang terkena dampak yang paling besar yaitu penyedia akomodasi, pariwisata, dan makan minum, perdagangan besar dan eceran, serta reparasi sepeda motor dan transportasi dan perdagangan. Berdasarkan data yang diolah P2E LIPI, dampak penurunan pariwisata terhadap UMKM yang bergerak dalam usaha makanan dan minuman mikro mencapai 27%. Sedangkan dampak terhadap usaha kecil makanan dan minuman sebesar 1,77%, dan usaha menengah di angka 0,07%. Pengaruh virus COVID-19 terhadap unit kerajinan dari kayu dan rotan, usaha mikro berada di angka 17,03%. Untuk usaha kecil di sektor kerajinan kayu dan rotan 1,77% dan usaha menengah 0,01%. Sementara itu, konsumsi rumah tangga juga akan terkoreksi antara 0,5% hingga 0,8%. Perkembangan digital dalam globalisasi sangat berpengaruh pada roda ekonomi termasuk pasar ritel. Hasil penellitian menunjukkan bahwa UMKM adalah jenis usaha perekonomian yang paling banyak terdampak dari pandemic covid-19 meliputi indusri automotif, industri baja, peralatan listrik, industri tekstil, kerajinan dan alat berat, pariwisata. Sedangkan industri yang mampu bertahan di masa pandemic covid-19 adalah 1. UMKM yang mampu mengadaptasikan bisnisnya dengan produk-produk inovasi2. Industri ritel yang mampu bertahan , hal ini dikarenakan sebagian memanfaatkan penjualan melalui marketing digital 3. Industri lain yang mampu bertahan dimasa pandemi covid 19 adalah industri yang terkait dengan pemenuhan kebutuhan dasar, antara lain listik, air bersih, pertanian, peternakan, perkebunan, perikanan, otomotif dan perbankan.  Industri yang mengalami perkembangan selama masa pandemic covid-19 adalah pangan, farmasi, teknologi Informasi dan komunikasi.Kata kunci :  Pandemi, COVID-19, UMKM
PENGARUH PENERAPAN SRHRM DENGAN DUKUNGAN KARYAWAN BAGI KEGIATAN CSR EKSTERNAL PERUSAHAAN DI JAKARTA DAN SEKITARNYA Goputra, Gionardy; Michael, Sebastian
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.368

Abstract

This study aims to look at the relationship between Socially Responsible Human Resource Management (SRHRM) and employee support for the perception of Corporate Social Responsibility (CSR). The data collection method used for the research is through surveys, which are distributed to employees of several companies in various industries in Indonesia and the collected data are analyzed using the Structural Equation Modelling (SEM) method. The findings of this research suggest that SRHRM practices will affect employee support for external CSR through the creation of a socially responsible organizational climate. Therefore, it should be considered by companies in Indonesia throughout its operations particularly for the company’s human resource department. This research contributes to expanding the CSR and HR literature which is still uncommon particularly in Indonesia.Keywords: Corporate Social Responsibility, Organizational Climate, Socially Responsible Human Resource Management
PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN, PEMUDA DAN OLAHRAGA KABUPATEN MAJENE Sri Indira Hartawati; Meutia A Sahur
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.385

Abstract

This research was conducted at the Department of Education, Youth and Sports of Majene Regency with the title The Effect of Work Environment and Compensation on Employee Performance. The formulation of the problem used by researchers is How the influence of the Work Environment on Employee Performance at the Education and Youth Sports Office of Majene Regency, How the influence of Compensation on Employee Performance at the Education and Youth Sports Office of Majene Regency, which variables have more influence on Employee Performance at the Education and Youth Office Majene District Sports. The research method, namely the population and sample used in this study were all employees of the Department of Education and Youth Sports of Majene Regency, which amounted to about 50 people, while the analysis method used the Validity Test, Reliability Test, Multiple Linear Regression Analysis This analysis was used to determine how much influence it had. independent variables, namely: compensation (X1), and work environment (X2) on the dependent variable, namely Employee Performance (Y). Multiple linear regression equations, Partial Significance Test (t test) and Simultaneous Test (F test). The results obtained from this study are the work environment has a significant effect on employee performance at the Department of Education and Youth Sports of Majene Regency, compensation has an effect on employee performance at the Education and Youth Sports Office of Majene Regency. and the work environment has a more dominant influence on employee performance at the Department of Education and Youth Sport, Majene Regency.Keywords: Work Environment, Compensation, Employee Performance
STUDI KUALITATIF KONSEP TELECOMMUTING DI PERGURUAN TINGGI: PENGALAMAN PENGAJARAN DARING DOSEN DI MASA PANDEMI COVID-19 Liswandi Liswandi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.360

Abstract

The purpose of this qualitative research is to examine lecturers' understanding of how to experience telecommuting or working from home (WFH) through virtual or online teaching during the Covid-19 pandemic. Respondents for this study were 15 lecturers, who teach online from various private universities in Jakarta, Bogor, Tangerang and Bekasi (JABOTABEK). Semi-structured interviews via email and telephone were conducted using purposive sampling technique and content analysis approach. The results of this study illustrate that most of the lecturers (93%) understand the concept of telecommuting, the importance of information technology support and a home work environment to support their virtual or online teaching activities. The study also found several advantages of online teaching experiences such as flexibility, cost reduction and efficiency, work-life balance; and for the disadvantages, namely, lack of socialization for students and interaction between lecturers and students, and lack of infrastructure support, and the last is self-discipline.Keywords: Telecommuting, online teaching, flexibility.

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