cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Indi Ramadhani
Contact Email
indiramadhani@unsil.ac.id
Phone
-
Journal Mail Official
jem@unsil.ac.id
Editorial Address
-
Location
Kota tasikmalaya,
Jawa barat
INDONESIA
Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 9, No 1 (2023): Mei 2023" : 8 Documents clear
ANALYSIS OF INFLUENCE OF BRAND IMAGE, QUALITY PRODUCT, AND PRICE FOR REPURCHASE ORIFLAME PRODUCTS IN KAB. KARAWANG Yulianti, Tati; Suyaman, Dede Jajang; Solehudin, Solehudin
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.6816

Abstract

This study aims to determine the relationship between brand image and product quality, product quality and price, and brand image and price on Oriflame products. Price on Repeat Purchase of Oriflame Products, Simultaneous Influence between Brand Image, Product Quality and Price on Repeat Purchase of Oriflame Products. This research was conducted using a quantitative method with a descriptive and verification approach and the sample used Hair et al and a porposive sampling technique which then produced a sample of 180 respondents. The analysis technique used is the Likert scale analysis technique and path analysis with the Method of Successive Interval (MSI), Microsoft Office, and SPSS version 18.0. There is a partial effect of brand image on product repurchase, product quality has a partial and significant effect on product repurchase. There is a partial and significant price effect on product repurchases. Simultaneously brand image, product quality and price affect the repurchase of Oriflame products
LITERATURE STUDY: THE INFLUENCE OF SUCCESS DEEP WORK TEAM DEVELOPMENT INTERVENTION ORGANIZATIONAL DEVELOPMENT Andini, Tiara Dea; Magriasti, Lince Magriasti
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.5848

Abstract

In the process of organizational development, every aspect undergoes changes both from within and from outside the organizational environment. To balance these changes, an organization makes the necessary interventions. One intervention that focuses on Human Resources is the Work Team Development Intervention. It is explained that teamwork and organizational members are the backbone of an organization. Without good cooperation or teamwork, an organization will not be ready to face change, let alone develop. Work team development is carried out by a leader, and carried out by organizational members who are part of the organization. To be able to produce good teamwork, organizational members must be able to interact and communicate well with each other, between groups, and with superiors. Good interaction produces good social relations in the organization, with this good relationship an organizational group can unite their voices and thoughts to jointly achieve organizational goals more efficiently and satisfactorily. This research was conducted using qualitative research methods with a descriptive approach, then data collection techniques using literature studies to find the effect of the success of the Work Team Coaching Intervention in an effort to develop the organization.
ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL AT TIKTOK SHOP IN BEKASI CITY IN GEN Z AND MILENIALS Putra, Hillary Pranata; Indika, Deru R
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.6847

Abstract

This study aims to analyze the Technology Acceptance Model at the Tiktok Shop in Bekasi City regarding the effect of perceived usefulness and perceived ease of use on consumer attitudes among Gen Z and Millennials. TikTok Shop, which is a social media platform as well as an e-commerce forum, brings changes to the e-commerce system through the uniqueness of the shopping activities in it. This uniqueness is something new for the community, so it is closely related to the TAM concept, which focuses on accepting new technology. The method used in this study uses both descriptive and verification methods. By collecting data through a survey by distributing questionnaires, which obtained 211 respondents from generation Z and millennials who are TikTok Shop users in Bekasi city. The data obtained were analyzed using the SEM PLS method. The results showed that there was a positive and significant effect of perceived usefulness on consumer attitudes; perceived ease of use had a positive and significant effect on consumer attitudes; perceived ease of use had a positive and significant effect on perceived usefulness; and perceived ease of use had a positive and significant effect on consumer attitudes through perceived usefulness.
THE EFFECT OF EMOTIONAL INTELLIGENCE AND COMMITMENT ON PERFORMANCE THROUGH JOB SATISFACTION Ardiani, Gusti Tia
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v1i1.6544

Abstract

The purpose of the research that has been carried out is to determine and analyze the effect of emotional intelligence and commitment on performance through job satisfaction of non-manager employees of PT. Sinar Sosro Tasikmalaya Branch Office. The research method used is a survey method, the data obtained directly through the distribution of questionnaires to 30 non-PT employees. Sinar Sosro Tasikmalaya Branch Office. Sampling using the census and the analytical method used in this study is path analysis to determine the direct and indirect effects of emotional intelligence, commitment, satisfaction and performance. Based on the research results, it is known that emotional intelligence and commitment have a significant effect on job satisfaction; emotional intelligence, commitment and job satisfaction have a significant effect on employee performance; and emotional intelligence, commitment has a significant effect on employee performance through job satisfaction of non-managers at PT Sinar Sostro Tasikmalaya Branch.
ANALYSIS OF PERFORMANCE DETERMINING FACTORS EMPLOYEES THROUGH WORK PRODUCTIVITY AS INTERVENING VARIABLES Andriani, Yessy; Komaludin, Ade; Hanapia, Asep Yusup
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.7097

Abstract

The main objective of this study is to determine the effect of human capital, organizational commitment, spiritual intelligence, and intellectual intelligence on performance as measured by work productivity partially or simultaneously. This study's PLS-SEM analysis led to the following conclusions: (1) There is a considerable positive influence of organizational commitment, human capital, and spiritual intelligence on employee work productivity, whereas intellectual intelligence has a negative and negligible effect. (2) While intellectual intelligence has a negative and minor impact on employee performance, human capital, organizational dedication, and spiritual intelligence all have a considerable beneficial impact. (3) There is a sizable positive relationship between employee performance and job productivity. (4) Work productivity as an intervening variable for workers has a large positive relationship with human capital, organizational commitment, and spiritual intelligence, but a negative and negligible relationship with intellectual intelligence. The study's novel conclusion is that both directly and indirectly, the discovery of spiritual intelligence positively affects performance through job productivity.
THE INFLUENCE OF ENVIRONMENTAL CHARACTERISTICS AND SERVICE QUALITY ON REVISIT INTENTION IN CULINARY TOURISM (WISKUL) IN KAB. KOLAKA Satria, Joshua Febri; Titing, Andry Stepahnie; Ismanto, Ismanto Ismanto
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.6704

Abstract

The purpose of this study was to determine the effect of Environmental Characteristics and Service Quality on Revisit Intention on Culinary Tourism (WISKUL) in Kolaka Regency. This research is survey research using a questionnaire as an instrument. The population in this research were all customers who had visited Culinary Tourism (WISKUL) in Kolaka Regency and 110 respondents were taken using a purposive sampling technique. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through the Smart PLS software. Based on the results of this study, it shows that Environmental Characteristics and Service Quality have a positive and significant effect on Revisit Intention on Culinary Tourism (WISKUL) in Kolaka Regency. Greater influence by Environmental Characteristics which shows that the intention to return is influenced by several factors of Environmental Characteristics, namely employees who are friendly and responsive in providing services and having an attractive place, as well as comfortable interior (indoor) and exterior (outdoor) settings so that visitors feel comfortable to make revisit intention.
THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISIONS IN STUDENTS Nasaruddin, Nasaruddin Nasaruddin; Wonua, Almansyah Rundu; Ismanto, Ismanto Ismanto
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.6712

Abstract

This study aims to determine the effect of Social Media Marketing and Online Customer Review on the purchase decision of Scarlett Whitening among students at the University of Nineteen November Kolaka. This research uses a quantitative approach. Collecting data in this study using observation, documentation, and questionnaires. The population of this study were students of Sembilanbelas november Kolaka University. While the sample of this study amounted to 150 people according to the results of the hair formula. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS 4.0. Based on the results of the research, it is known that there is a positive and significant influence between the Social Media Marketing variable on the purchase decision of Scarlett Whitening in Kolaka Nineteen November University Students. Meanwhile, the Online Customer Review variable on the purchase decision of Scarlett Whitening for students at the Sembilanbelas november Kolaka University has a positive and significant effect.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB): JOB ROLE CHARACTERISTIC AND ORGANIZATIONAL CULTURE WITH IMPROVING EMPLOYEE JOB SATISFACTION Yanto, Wahyu Budi; Suhud, Usep Suhud; Purwohedi, Unggul Purwohedi
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i1.3305

Abstract

The aims of study were to examine and analyze the effect of job characteristics and culture on satisfaction and OCB in Jakarta Customs and Excise Office Employees. The research was conducted by the Jakarta Customs and Excise Office. The research population were 1,403 employees at the Jakarta Customs and Excise Office. The number of samples were 294 employees. The data analysis method used validity, reliability, normality tests, linearity tests, classical assumption tests and path analysis. The results showed that job characteristics did not significantly affect the OCB of the Jakarta Customs and Excise Office employees. Organizational culture had a positive effect on OCB of Jakarta Customs and Excise Office employees. Job characteristics have no significant effect on job satisfaction of Jakarta Customs and Excise Office employees. Organizational culture has a positive effect on job satisfaction of Jakarta Customs and Excise Office employees. Employee job satisfaction had a positive effect on the formation of OCB behavior of the Jakarta Customs and Excise Office employees. 

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 11, No 1 (2025): Mei 2025 Vol 10, No 2 (2024): November 2024 Vol 10, No 1 (2024): Mei 2024 Vol 9, No 2 (2023): November 2023 Vol 9, No 1 (2023): Mei 2023 Vol 8, No 2 (2022): November 2022 Vol 8, No 1 (2022): Mei 2022 Vol 7, No 2 (2021): November 2021 Vol 7, No 1 (2021): Mei 2021 Vol 6, No 2 (2020): November 2020 Vol 6, No 1 (2020): Mei 2020 Vol 5, No 2 (2019): November 2019 Vol 5, No 1 (2019): Mei 2019 Vol 4, No 2 (2018): November 2018 Vol 4, No 1 (2018): Mei 2018 Vol 3, No 2 (2017): November 2017 Vol 3, No 1 (2017): Mei 2017 Vol 2, No 2 (2016): November 2016 Vol 2, No 1 (2016): Mei 2016 Vol 1, No 1 (2015): November 2015 More Issue