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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

Arjuna Subject : -

Articles 289 Documents

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Lifestyle Marketing, Brand Personality, Brand Image, Customer Satisfaction, Customer Loyalty dan Impulse Buying Kadek Adi Surya Pranantha; Nyoman Sri Subawa
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTLifestyle is a person's lifestyle in the world expressed in his activities, interests, and opinions Widjaja (2009). Lifestyle describes a whole person in interacting in their environment. Lifestyle or lifestyle of humans today grow in tandem with the history of economic globalization and the transformation of consumption capitalism which is characterized by the mushrooming of shopping centers. Through many media that exploit the luxurious lifestyle around the development of food, fashion, and fun, humans indirectly need to adjust to these developments. Along with the lifestyle changes that are fixated on food, fashion, and fun, the learning centers began in Bali, especially in Badung Regency in recent years. The data analysis used in this study is CB-SEM (Covariance Based-Structural Equation Modeling) with the AMOS (Analysis of Moment Structure) program. The data used in this study are primary data obtained directly from the source where in this study the primary data that will be used is obtained from the questionnaire. The results of the study show that lifestyle marketing, brand personality, brand image, and customer satisfaction have a positive and significant influence on customer loyalty and impluse buying at Starbuck in Badung Regency.

Kinerja Pegawai Ditinjau Dari Aspek Kemampuan Intelektual dan Disiplin Kerja Pada Kantor Kecamatan Siantar Sitalasari Kota Pematangsiantar Grace Endang Pakpahan; Dita Permata Sari; Novita Butarbutar
Jurnal Manajemen dan Bisnis Vol 17 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study are to determine the influence of intellectual ability and work decipline on employee performance at Kantor Kecamatan Siantar Sitalasari Kota Pematangsiantar. The research was done by using the design of library and field research. The research method used is the causality method with a qualitative and quantitative approach. The sources of data used in this research are primary and secondary. The population in this study were all employee which amounted to 46 employees. The datawere collected through questionnaire, interviews and documentation. The analysis technique used is qualitative and descriptive quantitative analysis which consists of multiple linear regression, correlation test and test of determination and hypothesis. Theresults of this study can be summarized are the intellectual ability, the work discipline and the employee performance are good. Then the intellectual ability have a positive and significant influence to the employee performance. Next work descipline have a positive and significant influence to the employee performance.

Menakar Perbedaan Kurs Rupiah Terhadap Dolar Amerika Serikat dan Australia Sebelum dan Setelah PSBB WNA Lusianus Heronimus Sinyo Kelen; Nur Asmy Abbas
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This study aims to analyze the difference in the exchange rate of the Indonesian rupiah against two foreign currencies: United States dollar and Australian dollar before and after large-scale social restrictions for foreign nationals as of January 1, 2021. The research method used in this thesis is quantitative research. with a descriptive approach. Using the exchange rates of the Indonesian Rupiah (IDR), United States Dollar (USD), and Australian Dollar (AUD) by obtaining data through the Bank Indonesia (BI) website, in the form of a January 2021 report. Analysis conducted on paired sample test, with research results showing no significant differences, it can be concluded that foreign exchange rates in each country are stable and improving

Harga, Kualitas Pelayanan, Citra Merek dan Kepuasan Pelanggan Pengguna Jasa Transportasi Online Ghufron Ulinuha
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This study aims to determine: (1) the effect of price on customer satisfaction, (2) the effect of service quality on customer satisfaction, (3) the effect of brand image on customer satisfaction, and (4) the influence of price, service quality, and brand image on satisfaction. customer. This research is a quantitative research. The population in this study are all customers who use online ojek transportation Grab in Magelang City. The sampling technique used purposive sampling with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results of the study indicate that: (1) there is a positive and significant effect of price on customer satisfaction (2) there is a positive and insignificant effect of service quality on customer satisfaction, (3) there is a positive and significant effect of brand image on customer satisfaction (4) there is an influence service quality, price perception, and brand image simultaneously on customer satisfaction.

Menakar Penerapan Standar Operasional Prosedur Budidaya Untuk Pengendalian Kualitas Hasil Panen Jagung Achmad Ivan Dwi Putra; Moh Agung Surianto
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures for cultivation on maize farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of maize yields at PT. Agro Aku Bisa Jember. The basic method used is descriptive qualitative with case study implementation method. Data were collected by interview, observation and documentation methods. The results showed that the application of standard cultivation procedures had been carried out well in the process of planting to harvesting based on the principles, namely: (a) pre-planting land maintenance process (b) periodic maintenance of corn plants.

Menakar Literasi Keuangan dan Pendapatan Terhadap Perilaku Manajemen Keuangan Bagi Dokter Gigi Dengan Gaya Hidup Sebagai Mediasi Ni Made Vivi Cintya Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

The purpose of this study was to determine the effect of financial literacy and income partially on financial management behavior and dentist's lifestyle and to determine the influence of lifestyle in mediating financial literacy and income partially on financial management behavior for dentists. The population of this study were all dental practices in Denpasar City. According to the Association of Indonesian Dentists (PDGI), the number of dental practices in Denpasar City is 607 units which can be accessed at www.certification.pdgi.or.id. The number of samples was calculated using the Slovin formula so that the respondents obtained were 86 dentists in Denpasar City. The analytical tool used in this research is Partial Least Square/PLS (Component-based SEM) analysis. The results of the analysis of this study indicate that the higher the financial literacy and income, the higher the behavior of the dentist's financial management then the higher the financial literacy and income, the higher the dentist's lifestyle. The results also show that the higher the lifestyle, the higher the dentist's financial management behavior. Furthermore, the higher the lifestyle (full mediated) affects financial literacy, the higher the financial management behavior. As well as lifestyle affects (partial mediated) income, the higher the financial management behavior.

Personal Selling dan Minat Beli di Industri Asuransi Yuni Elisa Suyani; Verina Halim Secapramana
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

The research aims to increase customer buying interest through personal selling. Interest in buying insurance in Indonesia is low because there is no trust in insurance. To increase customer trust, direct interaction is needed. Interaction is manifested in Service Quality and Social Interaction. The object of research is PT Prudential Life Assurance. The research uses a quantitative approach through statistical testing. The test was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS 26. The research respondents were 160 who were active customers. The results showed that there was an effect of Service Quality on Purchase Intention, Social Interaction on Customer Trust, and Customer Trust on Purchase Intention. By providing the services needed by customers, it will increase buying interest, because there is satisfaction with the agent's performance, so that it can increase buying interest. Meanwhile, the relationship of Social Interaction to Purchase Intention was re-measured using multiple linear regression and showed that the structural dimension and cognitive dimension had a relationship with Purchase Intention. It can be said that more interaction is needed that focuses on building relationships so as to create trust that will affect customer buying interest.

Peran E-Commerce Dalam Pengoperasian UMKM di Masa Pandemi Covid-19 Mela Fitri Andini; Fadiyah Sefia Nafiza; Luiz Fernando; Nugia Dwi Yunita
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This study aims to determine the role of increasing the income factors in e-commerce MSME on the operation of MSMEs during the Covid-19 pandemic. The method used in this research is quantitative. In this method, researchers distribute online questionnaires to 100 more respondents who are MSME owners, especially those who usemedia e-commerce in their business operations. The results of the research conducted showed that most of the MSME actors who were respondents in this study experienced an increase in their income level which was directly proportional to the development of their business operation process as seen by the increase and development of online sales through e-commerce during the Covid-19 pandemic

Kualitas Layanan, Kepuasan Mahasiswa dan Word of Mouth Nur Budi Setiawan; Sony Prastanto
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This study aims to determine the effect of service quality on student satisfaction in doing word of mouth for IST AKPRIND students. The type of research used is exploratory research with a quantitative approach. The sample in this study was 186 respondents who were alumni and active students at IST AKPRIND. The sampling technique used purposive random sampling. The data collection method used in this study used an online questionnaire with the google form application, which was distributed through social media. Data analysis in this study used the Structural Equation Method (SEM) to determine the size of the data, Maximum Likelihood was used where the number of samples was between 100 and 200 respondents. The results showed that the variables tangible, reliability, responsiveness, and assurance had a positive effect on satisfaction but not significant on satisfaction, while the empathy variable had a positive and significant effect on satisfaction. For the mediation variable, satisfaction has a positive and significant effect on word of mouth. Based on the results of this study, it is suggested to the management of IST AKPRIND to improve their services by focusing on the empathy dimension so that student satisfaction increases significantly.

Menakar Kelayakan Bisnis Kripik Lidah Buaya Risxa Ayu Anggreani; Laily Nurjanah; Tia Masherly Berlianna; Siti Mudzalifah; Tatanka Rizky Adinugroho; Hendra Dwi Prasetyo
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

This research aims to find out whether or not the business of the Aloe Vera Kripik Business is produced by Alove.it team. The non-financial feasibility aspects used in the analysis of this research are aspects of production and marketing. As for the financial aspects used, namely payback period analysis tools, Net present value, Internal Rate of Return, and Profitability Index, to determine whether an effort is worth doing. The results obtained in this study that the Aloe Vera Kripik Business Alove.it from the results of the production aspects of this Alove.it business is declared feasible because the location is on the roadside, strategically profitable, and easily accessible to consumers, the technology used is cutting-edge and the manufacturing process is simple. From the marketing, aspect is stated quite well and decent, with high-quality products, affordable prices, and make good use of the role of social media where everyone can more easily buy it, the breadth of distribution reach, and advertise offered by the owner is enough to make consumers familiar with this product. In terms of finances shown that this Aloe Vera Kripik Business is said to be worth developing because the value results are above the minimum standard of investment. By generating Payback period for 21 days, net present value of Rp 2,284,416.5, Profitability Index value of 26.8%, and, Internal Rate of Return of 56%.

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Home Page

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Contact Name
I Made Wira Dharma

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Kota denpasar,

Bali

INDONESIA