Jurnal Manajemen Bisnis
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
Articles
289 Documents
<![CDATA[Peran UMKM Dalam Mengurangi Tingkat Pengangguran Masyarakat dan Strategi UMKM Ditengah Pandemi Covid-19 ]]>
<![CDATA[Nida Alfi Nur Ilmi]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i1.2790
<![CDATA[ABSTRACT This paper tries to explain and describe the position of UMKM in the Kepuh, Boyolangu Village, Banyuwangi, as an effort to reduce the unemployment rate, especially in the lower middle class and to see how the strategy of the UMKM founders in maintaining their position in all conditions. So it is hoped that readers can find out and analyze UMKM within the scope of the region as an effort to minimize unemployment and increase living standards. This paper use qualitative research method with a qualitative descriptive approach. Establishing UMKM is certainly not an easy thing, because the large number of workers does not guarantee UMKM, who is determined by the appropriate expertise and strategy. In addition, the Government has not been maximally perfect in overcoming problems and financial assistance for community UMKM which in reality is able to absorb many new workers, and has an impact on reducing the unemployment rate.]]>
<![CDATA[Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop ]]>
<![CDATA[Tuti Wediawati]]>;
<![CDATA[Ella Fitria Rahmayani]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i1.2793
<![CDATA[The purpose of this study is, namely to describe the use of lean canvas at startup using the components contained in it,to explain the factors considered by managers in implementing lean canvas, to identify the constraints contained in implementing lean canvas, and the benefits associated with it. It can be in the application of lean canvas. This research is a descriptive study with a qualitative approach. The authors conducted interviews and observations in collecting data. The result of this research is the application of lean canvas to the Toekang Coekoer business model, so that it can be make it easier to determine the strategy in its development]]>
<![CDATA[Strengthening Student Engagement: How Student Hone Their Soft Skill Along Online Learning During Covid-19 Pandemic? ]]>
<![CDATA[Valeny Suryaningsih]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i1.2806
<![CDATA[The objective of this research is to know how student hone their soft skill along online learning during Covid-19 pandemic. It is a descriptive research, applied through interview and questionnaire survey among 15 students taken Leadership Class, Academic Year of 2020-2021. This study has discovered by providing group discussion session, lecturer has generated enthusiasm for learning and student’s interaction during online learning. To enhance students’ soft skill along online learning, it is found by optimizing the usage of media and method of learning; up to date SLP, integrated the LMS with Whatsapp function through Collaborative Learning. Students are schooled by submitting mind mapping sub-subject task, class discussion, FGD team discussion, PPT submission and oral presentation in specific time limit every meeting. It is provided from up to date case studies in every meeting that help students in providing the practitioner's view, hone critical thinking, presentation and public speaking skills.]]>
<![CDATA[Peran Kepemimpinan dan Kedisiplinan Melalui Pengawasan Untuk Meningkatkan Kinerja di Industri Otomotif ]]>
<![CDATA[Ahmad Nizar Yogatama]]>;
<![CDATA[Robby Himawan Giri]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2795
<![CDATA[This study aims to determine the role of leadership and discipline on performance through supervision at PT. Prosperous with Motor. This is because the company is the official sales and maintenance branch of Honda cars in the Probolinggo and Pasuruan area which has a vision of entering the 10 branches with the most Honda car sales in East Java in 2020. The method used in this research is descriptive and correlational using path analysis. This study uses a questionnaire to get answers about this research from respondents. The population was taken from all employees of PT. Prosperous with Motorcycles as many as 75 people. While the samples obtained in this study were 75 respondents. In this study using a nonprobability sampling technique, namely the census technique. The results showed that leadership and discipline on employee performance through supervision had a positive impact. However, the results achieved were not optimal due to ineffective communication.]]>
<![CDATA[Menakar Mutasi dan Kinerja Pegawai di Sektor Pendidikan ]]>
<![CDATA[Amanda Yola Puspitasari]]>;
<![CDATA[Dian Marlina Verawati]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2812
<![CDATA[This study aims to determine the description of employee mutations in the Department of Education and Culture of the City of Magelang. And to find out whether the mutation can improve employee performance or not. The research method used is quantitative and analyzed using descriptive qualitative methods. The sampling technique is Proportionate Stratified Random Sampling. The number of popylates in this study was 85 employees, while for the number of samples used were 8 employees with conditions including permanent employees and THL who had experienced mutations. Mutations held at the Department of Education and Culture of the City of Magelang in order to refresh the organization so it is not saturated. The results of this study indicate that the implementation of mutations has been done well by the leadership. This can be seen from the positive responses of employees who have mutations and high employee performance seen from the timeliness of employees in working and the use of working tools to the full.]]>
<![CDATA[Kepuasan Pelanggan, Kualitas Pelayanan, Varian Produk, dan Kualitas Produk ]]>
<![CDATA[Indriana Maha Resti]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2849
<![CDATA[The purpose of this research is to find out of the effect of service quality, product variants and product quality towards customer satisfaction. this research is focused on product or buyers at Batik Fajar Indah Surakarta. This research’s type quantitative descripte. this research’s population of this study were buyers for 3 months in 2020 is 1.350 and the sample of this researched is totally 100 responden. Data collection method use questionarie method with accidental sampling technique, and analysis technique used multiple linear regression analysis. The concluded of this researched is servive quality, product variants and quality product influencences significantly towards customer satisfaction.]]>
<![CDATA[Panic Buying, Bauran Pemasaran, Citra Merek dan Keputusan Pembelian Produk ]]>
<![CDATA[Bonifasius Wisandono Sarsanto]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2884
<![CDATA[Bratamed hand sanitizer product as one of many products from PT. Brataco was increasing in sales in times of COVID-19 pandemic. The research intension is to find if there is effects of panic buying, marketing mix and brand image on purchasing decision of Bratamed hand sanitizer. Population for the research are all the customers of Bratamed hand sanitizer at PT.Brataco Yogyakarta branch and using accidental sampling technique with direct questioner to collect samples. Variables used for this research are Panic Buying (X1), Marketing Mix (X2), Brand Image (X3) for.independent.variables.and.Purchasing Decisions (Y).for.dependent.variable. Multiple.linear.regression is the analysis technique which used and then processed with SPSS for Windows 19 statistic computer program. Based on data analysis and discussion about this research it leads to result that there is an effect from each aspects which is panic buying, marketing mix and brand image on purchasing decision of Bratamed hand sanitizer.]]>
<![CDATA[Kepuasan, Kepercayaan, Komitmen dan Loyalitas Mahasiswa ]]>
<![CDATA[Asep Suhendar]]>;
<![CDATA[Eveline Yeremia]]>;
<![CDATA[Verra Aprilianty Mutohariatul]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2899
<![CDATA[Universities in Indonesia, including in Bandung, inspite of being a social organization, it must be able to compete with the foreign universities. Internal Marketing approach is one way to analyze the strengths of Internal Resources owned by a service company. This study examines the mediating role of satisfaction in trust and commitment relationships with loyalty in a University in Bandung. Sample size is 162 respondents whom taken by self-administered questionnaires from bureau academic staff of X University. This research shows that satisfaction is still a major consideration that cause loyalty, since there is a fully mediating role of satisfaction in trust and loyalty relationship. It means that trust should be elaborated into satisfaction firstly before turn into loyalty. The authors also make some recommendations, especially the recommendation that satisfaction is still an important factor in determining loyalty, It means that a universities in Bandung should developed employees’ satisfaction to survive in the borderless economic competition.]]>
<![CDATA[Upah Minimum, Skala Upah dan Produktifitas Kerja ]]>
<![CDATA[Tuwinanto Tuwinanto]]>;
<![CDATA[Dedi Rianto Rahadi]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2918
<![CDATA[The minimum wage in Indonesia is one that is often discussed in the industrial world, this is because there are still some companies that implement a wage system that does not include a wage scale instrument, one of which is the period of work. So that it causes disharmony between old workers and new workers and can make internal communication not run smoothly.]]>
<![CDATA[Feasibility Analysis for Investment of Cargo Village Development in Soekarno-Hatta International Airport ]]>
<![CDATA[Meutia Damai Nurlita]]>;
<![CDATA[Dian Masyita]]>;
<![CDATA[Yudi Ahmad Faisal]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 18 No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v18i2.2932
<![CDATA[The sector of world air cargo industry has become broader becoming one of the most integral parts of the global economy, as a significant airport company in Indonesia, PT Angkasa Pura II (Persero), AP2, builds Cargo Village of the Soekarno-Hatta International Airport to provide the best air cargo service providers to meet the competition in the global market. This research aims to investigate the most suitable Construction Staging scenario of the Cargo Village construction project for investment decision by using business issue analysis and financial analysis. This study uses mixed methodology, a combination of qualitative and quantitative research methods. The qualitative method in this study aims to assess the external conditions and AP2 resources, by TOWS Analysis method. Meanwhile, quantitative research methods are used to conducting Financial Feasibility in form of Capital Budgeting Payback Period (PP), Net Present Value (NPV) and Internal Rate of Return (IRR) for several scenarios of development staging. The result shows that AP2 continuously improves its capabilities and core competencies as the internal strength to balance the threat from outside the company and is prepared to start taking advantage of the opportunity available from the external environment to gain more knowledge to take a new step for comprehensive cargo business. the construction of Cargo Village is feasible to be done by the three scenarios of development staging. This research found that Development scenario of finishing the construction on the main cargo terminal building, which has the biggest investment cost prior to the construction of warehouse and additional services such as perishable and transhipment, gives the best result with the largest value of NPV & IRR and less payback period. ]]>
