cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Made Ardi Sudestra
Contact Email
adminfeb.doit@undiknas.ac.id
Phone
-
Journal Mail Official
mahyuniluhputu@undiknas.ac.id
Editorial Address
-
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis
Published by Universitas Pendidikan Nasional
ISSN : 25281208     EISSN : 25282077     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen, bisnis, pemasaran dan ilmu ekonomi. Jurnal Ilmiah Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) dengan ruang lingkup: Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Bisnis dan Kewirausahaan, Manajemen Operasi, Manajemen Strategi, dan Manajemen Pariwisata.
Arjuna Subject : -
Articles 323 Documents
 29   30   31   32   33 
Optimizing Marketing Strategies in Encouraging the Adoption of Mobile-Based Digital Financial Services among Students Baiq Reinelda Tri Yunarni; Diana Sulianti K. Tobing; Dedy Iswanto
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7072

Abstract

This study analyzes effective marketing strategies to enhance the adoption of mobile application-based financial services among university students, particularly in Indonesia, where mobile banking and e-wallet penetration is high among the youth. The primary aim of this study is to identify and optimize marketing strategies that drive the adoption of digital financial services. Using a Systematic Literature Review (SLR) approach and PRISMA 2020 guidelines, this research analyzes 30 relevant peer-reviewed articles. The synthesis identifies key factors that promote and hinder the adoption of digital financial services. Key findings indicate that digital marketing strategies, particularly through social media, influencer marketing, and personalized content, are effective in increasing students' intention to adopt financial applications. Adoption factors include ease of use, perceived financial benefits, trust in data security, and digital financial literacy. However, major barriers remain, such as low financial literacy and distrust in data security. This research extends TAM and UTAUT models by highlighting the role of modern marketing strategies as external variables influencing adoption. Practically, the study emphasizes the need for integrated education-communication strategies and transparent trust-building mechanisms to enhance adoption. It also recommends focusing on financial literacy education and improving data privacy features to foster broader acceptance among student populations.
Resource-Based View, Dynamic Capabilities, and Entrepreneurial Orientation: Their Impact on MSME Performance and Sustainable Competitive Advantage of MSMEs in Bali Ni Made Widnyani; Arif Agus Riyanto; Elok Rosyidah; Ni Made Ary Lisnawati; Kadek Riyan Putra Richadinata; Cokorda Istri Dharmayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7113

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Bali play a crucial role in employment absorption, driving the tourism sector, and strengthening the regional economy. However, most MSMEs still face challenges such as low levels of digitalization, limited resources, and vulnerability to external shocks like pandemics. In this context, the Resource-Based View (RBV) emphasizes the importance of managing resources that are valuable, rare, inimitable, and non-substitutable (VRIN) as the foundation for competitive advantage. Meanwhile, Dynamic Capabilities (DC) are required to enable organizations to perform sensing, seizing, and reconfiguring in response to environmental opportunities and threats, while Entrepreneurial Orientation (EO)—including innovativeness, proactiveness, and risk-taking—encourages creativity and business growth. This study aims to analyze the influence of RBV, DC, and EO on MSME performance and Sustainable Competitive Advantage (SCA) in Bali Province. The research applies a quantitative approach with an explanatory design, involving 200 active MSME respondents who meet the operational criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that all three variables—RBV, DC, and EO—have positive and significant effects on MSME performance and SCA. DC emerged as the most dominant factor in creating sustainable competitive advantage, followed by RBV and EO. These findings highlight that the integration of internal resource management, adaptive capabilities, and entrepreneurial orientation is a key strategy for Balinese MSMEs to sustain and excel in the digital transformation era.
Perceived Value as a Mediator: How Customer Experience Outweighs E-Service Quality in Driving Digital Repurchase Intention in Quick-Service Restaurants Ardo Mohhanto; Muhadjir Anwar; Zainal Abidin Achmad; Thinzar Win
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7170

Abstract

This study explores the different impacts of e-service quality and customer experience on repurchase intention, with perceived value as a mediator, among digital consumers of Yoshinoya quick-service restaurants in Surabaya, Indonesia. Using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on data from 148 respondents, the results show that e-service quality does not significantly affect repurchase intention (coefficient = 0.166, p = 0.120), while customer experience has a strong direct effect (coefficient = 0.405, p < 0.001). Perceived value mediates the relationship between customer experience and repurchase intention (coefficient = 0.497, p < 0.001), but not between e-service quality and repurchase intention (coefficient = 0.074, p = 0.217). This study contributes to digital service and consumer behavior literature by showing that perceived value acts as a selective mediator, enhancing the impact of customer experience while reducing the role of e-service quality in technology-based QSR environments. Practically, the findings suggest that QSR managers should view e-service quality as a basic requirement and focus on experiential strategies, such as emotional engagement, personalization, and omnichannel consistency, to improve perceived value and maintain customer loyalty in competitive digital food service markets.
Scrolling Toward Simplicity: Social Media Use, Fear of Missing Out, and Minimalist Consumption Among Generation Z In Indonesia N. Azizia Gia Mutiarasari; Wahyu Eka kiswardhani; Krisnayanti Aditasari
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7232

Abstract

This study examines how social media use and fear of missing out (FoMO) relate to minimalist consumption tendencies among young people in Indonesia. The study examines whether intense social media use merely stimulates overconsumption or can also support a more focused and sustainable minimalist lifestyle. A cross-sectional quantitative survey was conducted with 275 young Indonesian users who actively use Instagram and TikTok. Data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) to test for direct and indirect effects. Results indicate that social media use has a positive and significant effect on FoMO and a positive and significant effect on minimalist consumption. Conversely, FoMO does not significantly predict minimalist consumption; therefore, FoMO does not mediate the relationship between social media use and minimalist consumption. These findings suggest that social media can serve as a supportive space for minimalist practices when users are exposed to content and communities that promote simple and sustainable living. Practically, despite the insignificant role of FoMO, this study informs sustainable marketing and consumption initiatives by suggesting that brands and their supporters integrate buy less but better messaging into Instagram/TikTok campaigns, encourage mindful reordering and purchasing routines, and build community based engagement rather than relying on promotional cues driven by urgency or FoMO. Overall, this study highlights the ambivalent role of social media in youth consumption behavior and suggests opportunities to promote minimalist lifestyles in developing countries.
Building a Nation Branding Image through Social Media Strategy: What does Gen Z say? Ade Pranajaya; Sara Rashid
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7447

Abstract

This study explores how digital diplomacy, particularly through digital content and social media campaigns, impacts Indonesia’s nation brand image in Pakistan, with cultural curiosity among Pakistani Gen Z acting as a mediating factor. Using a quantitative research approach, data were gathered from 545 respondents selected via purposive sampling and analyzed with Structural Equation Modelling. The results show that digital content and social media campaigns do not directly improve Indonesia’s nation brand image. Instead, both significantly increase cultural curiosity among Gen Z audiences. An important insight is that cultural curiosity effectively mediates the relationship between social media campaigns and the nation's brand image, while digital content has no significant effect. This indicates that successful digital nation branding relies on culturally engaging social media campaigns that foster familiarity and meaningful cognitive connections. Theoretically, the study advances the literature on nation branding and digital diplomacy by identifying cultural curiosity as a key psychological mechanism linking diplomatic stimuli to brand outcomes, supporting the Stimulus–Organism–Response (S–O–R) framework and consumer multiculturation theory. Future research should incorporate mixed and experimental methods, expand to broader contexts, and use applied behavioral and participatory data to capture genuine digital diplomacy engagement better. Overall, the study highlights the strategic importance of digital diplomacy in sparking curiosity and shaping positive international perceptions among younger audiences.
Managing Image in the Midst of Uncertainty: A Systematic Analysis of Destination Communication Strategies Post-Security Crisis Dedy Iswanto; Sulhan Hadi; Baiq Reinelda Tri Yunarni; Muhammad Fuzail
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7495

Abstract

Post-security crises, particularly those arising from political instability or natural disasters, tourism destinations in Indonesia face challenges in managing their image and sustaining tourist visits. Effective crisis communication strategies, including transparent actions and engagement with tourists, play a crucial role in rebuilding trust and loyalty, essential for long-term tourism sustainability. These strategies, along with smart tourism technologies and community involvement, are vital for managing destination image during and after a crisis, ensuring recovery and maintaining tourist interest. This study explores key strategies destinations use to manage their image post-crisis, focusing on the role of smart tourism technologies (STT) and content marketing in fostering tourist loyalty, and investigates community involvement in building resilience. A systematic literature review using the PRISMA framework was conducted, supplemented by bibliometric analysis with VOSviewer, covering 18 articles published between 2020 and 2025. Adaptive crisis communication, STT (AI, VR), content marketing, and community engagement are essential in restoring destination image and sustaining tourist loyalty. Digital platforms and UGC play significant roles in shaping visitor perceptions and decisions. The integration of digital strategies, transparent communication, and community involvement are crucial for post-crisis recovery and long-term resilience. Emotional engagement and perceived safety significantly influence the effectiveness of these strategies. This study provides unique insights into strategies for managing tourism destinations' post-crisis recovery. It offers practical guidance for managers on how to integrate crisis communication strategies, community involvement, and digital innovations to enhance both tourist loyalty and destination resilience, ensuring long-term sustainability.
Digital Marketing as Behavioral Architecture: How Online Content Designs Internalize Sustainable Consumption Values Andri Ardhiyansyah; Yusuf Iskandar; Kurniawan Kurniawan; Kristia Kristia
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7515

Abstract

This study investigates the influence of digitally mediated marketing environments on pro-environmental consumption through indirect perceptual and value-based mechanisms, conceptualizing online content design as an element of broader behavioral architecture within digital decision environments. Drawing on behavioral architecture theory, the research examines how perceived choice architecture and perceived nudging connect digital content design to sustainability-related behavioral tendencies.  Design/methodology/approach: A quantitative cross-sectional survey was administered to 250 active social media users in West Java, Indonesia. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the relationships among online content design, perceived choice architecture, perceived nudging, value internalization, and pro-environmental behavior.  Findings: Online content design does not directly affect pro-environmental behavior. Instead, its influence is mediated by perceived choice architecture and perceived nudging, both of which are positively related to value internalization. Value internalization is identified as the most immediate predictor of pro-environmental behavioral tendencies. Although the model exhibits limited explanatory power, the findings highlight a significant indirect mechanism through which digitally structured environments shape sustainability-related behavior.  Practical implications: Sustainability-oriented digital marketing strategies should focus on structuring digital environments that frame consumer choices and facilitate value-consistent decisions, rather than relying exclusively on persuasive messaging.  Originality/value: This study contributes to digital marketing and sustainability literature by reframing digital marketing as behavioral architecture and identifying value internalization as a central mechanism linking perceived digital environments to pro-environmental behavior.
Not Just Privilege: The Moderating Role of Financial Knowledge in The Relationship Between Parental Income and Locus of Control on Youth Financial Management Baiq Reinelda Tri Yunarni; Elok Sri Utami; Dedy Iswanto; Fuzail Muhammad
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7532

Abstract

This study examined personal financial management behavior of Generation Z within the digital economic landscape, specifically analyzing how it is driven by their internal Locus of Control and the level of parental income and the moderating role of Financial Knowledge. Using a quantitative approach with Structural Equation Modeling (SEM) through SmartPLS, data were gathered through an online survey of 231 Generation Z respondents in Mataram City. The results showed a significant positive impact on financial management behavior from both parental income and locus of control, these indicated that both psychological self-regulation and family economic background play important roles in shaping responsible financial habits, while Financial Knowledge did not significantly moderate these relationships. Additionally, Locus of Control was found to mediate the relationship between Parental Income and Financial Management Behavior, highlighting the importance of internal motivation in financial decision-making. Overall, the findings suggest that improving financial management among Generation Z requires not only strengthening financial literacy but also fostering personal responsibility and supportive socio-economic environments, providing useful implications for educators, policymakers, and families in developing more comprehensive financial education strategies in the digital era.
Does Business Intelligence Reverse the Negative Impact of ESG on Firm Value? Oviliani Yenty Yuliana; Yenni Mangoting; Audrie Jessalyne Tankilisan; Eugunia Evanthe Yenardi; Desi Arisandi
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7552

Abstract

Environmental degradation in Indonesia has increased significantly in recent decades, thereby increasing the importance of Environmental, Social, and Governance (ESG) factors in corporate decision-making. This study aims to analyse the impact of ESG implementation on company value and investigate the moderating effect of business intelligence (BI) on this relationship. This research uses data panels from 35 listed non-financial companies on the Indonesia Stock Exchange, covering the period from 2018 to 2023. A total of 201 observations were collected through purposive sampling. We used descriptive statistics and Fixed Effects regression methods to analyse the data using a data panel approach. The findings show that ESG implementation is associated with a decrease in firm value. This suggests that such initiatives were still perceived primarily as symbolic activities that imposed additional costs and responded to external pressures rather than being fully embedded in corporate strategy. BI, when considered independently, also exhibits a negative relationship with firm value. Nevertheless, the correlation between ESG and BI yields a positive impact, implying that effective BI governance enhanced the credibility and strategic relevance of ESG information. The combined effect appeared to strengthen market perceptions and supports long-term formation firm value. This study provides empirical insights regarding literature that discusses the inconsistent link on the relationship of ESG and firm value in developing countries and emphasizes the strategic role of BI as an information governance mechanism that can increase the relevance of ESG for investors.
From Adoption to Productivity: The Central Role of Optimal Technology Use in The Informal Economy Mizan Ikhlasul Rahman; Chairul Sa'roni; Sri Hidayah; Muhammad Fathur Reza
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7610

Abstract

This study examines factors influencing optimal technology use and its relationship with technology adoption and business performance in the informal economy. It highlights the need to explore ways in which technology can maximize productivity and performance. Most studies have documented the discourse on technology adoption and its drivers, while the drivers or factors that facilitate optimal technology use remain comparatively underexplored. Thus, this study fills the gap. This study addresses the question: What factors influence optimal technology use, and how does it mediate the relationship between technology adoption and business performance? It also emphasizes that directly eradicating or formalizing the informal economy is not an ideal solution. Mixed methods were employed in this study. PLS-SEM analysis was conducted using SEMinR in RStudio, based on data from 221 completed questionnaires, providing reliable empirical evidence. Thematic analysis was also applied to qualitative responses to provide additional insights. Quantitative and qualitative evidence confirms significant relationships among technology adoption, technology use, and business performance. All indicators significantly impact their respective constructs, supporting the hypothesized relationships. Optimal use of technology partially mediates the positive and significant impact of adoption on business performance. Key factors, such as technology adoption and user commitment to continuous learning, are essential to optimizing technology use. Practical strategies include allocating adequate resources for ongoing training and skill development and ensuring the technology aligns with operational needs to enhance efficiency.

Page 32 of 33 | Total Record : 323

 29   30   31   32   33 

Filter by Year

2016 2026


Reset
Filter By Issues
All Issue Vol 11 No 1 (2026) Vol 10 No 2 (2025) Vol 10 No 1 (2025) Vol 9 No 2 (2024) Vol 9 No 1 (2024) Vol 8 No 2 (2023) Vol 8 No 1 (2023) Vol 7 No 2 (2022) Vol 7 No 1 (2022) Vol 6 No 2 (2021) Vol 6 No 1 (2021) Vol 5 No 2 (2020) Vol 5 No 1 (2020) Vol 4 No 2 (2019) Vol 4 No 1 (2019) Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis Vol 3 No 2 (2018) Vol 3 No 1 (2018) Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis Vol 2 No 2 (2017) Vol 2 No 2 (2017): Jurnal Ilmiah Manajemen danBisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis Vol 2 No 1 (2017) Vol 1 No 1 (2016) Vol 1 No 1 (2016): Jurnal Ilmiah Manajemen Dan Bisnis More Issue