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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis
Published by Universitas Pendidikan Nasional
ISSN : 25281208     EISSN : 25282077     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen, bisnis, pemasaran dan ilmu ekonomi. Jurnal Ilmiah Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) dengan ruang lingkup: Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Bisnis dan Kewirausahaan, Manajemen Operasi, Manajemen Strategi, dan Manajemen Pariwisata.
Arjuna Subject : -
Articles 311 Documents
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CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION Setini, Made
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3888

Abstract

Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a competitive advantage towards better marketing performance. This study analyzes customer orientation, product innovation moderated by social capital on the implementation of green marketing for non-culinary SMEs. Data were collected from 100 SMEs from various sectors, and collected using a 5-point Likert scale questionnaire with Google for media, analyzed using SEM-PLS, SmartPLS as tools. The results show that social capital is a moderator in the relationship between customer orientation, product innovation and green marketing. The direct relationship between marketing orientation and innovation has a significant positive impact on Green Marketing. Social capital becomes a bridge for exchanging information between customers, the product to be purchased, and how the product will be marketed. The existence of information from one individual to an individual or group makes positive energy that is very important in growing concern for the environment.  
PENGARUH SELF-EFFICACY TERHADAP KEPUASAN KERJA DENGAN VARIABEL BURNOUT SEBAGAI VARIABEL MEDIASI PADA KARYAWAN ORGANISASI SEKTOR BISNIS Marwansyah, Marwansyah; Damri, Damri; Degustia, Frilla
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3929

Abstract

Penelitian ini bertujuan untuk 1) Menganalisis pengaruh langsung variabel self-efficacy terhadap variabel kepuasan kerja; 2) Menganalisis pengaruh langsung variabel burnout terhadap variabel kepuasan kerja; 3) Menganalisis mediasi variabel burnout antara self-efficacy dan kepuasan kerja. Penelitian ini merupakan penelitian korelasional dan dianalisis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa variabel self-efficacy memiliki pengaruh dan signifikan terhadap variabel kepuasan kerja (? = 0.553, p < 0.001). Sementara untuk variabel burnout memiliki pengaruh yang negatif dan signifikan terhadap variabel kepuasan kerja (? = -0.489, p < 0.001). Selanjutnya, variabel burnout juga diketahui memoderasi self-efficacy terhadap kepuasan kerja, dengan ? = 0.395, p < 0.001. Berdasarkan hasil penelitian, peneliti menyarankan para pengambil kebijakan di organisasi bisnis untuk menghindari burnout di lingkungan karyawan adalah dengan tidak memberikan beban kerja yang berlebihan. Selain itu, dilakukannya retreat kantor secara berkala juga dapat menjadi upaya oleh para petinggi organisasi bisnis untuk mencegah terjadinya burnout. Selain itu agar para supervisor atau manajer untuk memberikan pujian kepada para karyawannya, ketika karyawannya tersebut melakukan hal yang baik atau memiliki prestasi di tempat kerja.
MINAT INDIVIDU TERHADAP PENGGUNAAN E-WALLET SHOPEE PAYLATER BERBASIS MODIFIED TECHNOLOGY ACCEPTANCE MODEL Wibasuri, Anggalia; Rahayu, Mieke; Adi, Ni Wayan Cahaya; Yuda, I Made Yuda Suryawan
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3950

Abstract

Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat untuk menggunakan e-wallet shopee paylater dengan menggunakan model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada 1989. Faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater dalam penelitian ini adalah Perceived Ease of Use, Perceived Usefulness, Attitude, dan Intention to Use. Penelitian ini dilakukan di Bandar Lampung dengan menggunakan metode survei. Peneliti telah memperoleh respon sebanyak 120 orang pengguna yang menggunakan E-Wallet Shopee Paylater. Analisis dilakukan dengan Structural Equation Model (SEM) dengan menggunakan program Smart-PLS. Hasil analisis untuk model ini menunjukkan bahwa konstruk sikap berpengaruh terhadap minat individu untuk menggunakan E-Wallet Shopee Paylater. Hal ini berarti bahwa minat untuk menggunakan E-Wallet Shopee Paylater dipengaruhi oleh sikap, serta variabel sikap dipengaruhi oleh Perceived Ease of Use dan Perceived Usefulness. Implikasi dari penelitian ini relevan bagi pihak induk perusahaan Shopee (Seagroup) dan analisis E-Wallet Shopee Paylater agar memperhatikan kembali faktor-faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater.
The Role of HRM in Global Transition to Green Economy Sustainability in Indonesia's Halal Industry Rahmat, Taufiq; Apriliani, Diah; Ardiansyah, Iwan; Bukhori, Reza Fauzi
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i2.5997

Abstract

Indonesia halal industry faces challenges in adopting sustainable practices within the green economy framework, primarily due to limited human resource readiness. This study examines the role of Green Human Resource Management (Green HRM) in strengthening the global competitiveness of halal SMEs engaged in international exports. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observations, and document analysis involving three business owners from the Halal Product Producers Association of Indonesia, representing western, central, and eastern regions. Findings indicate that Green HRM facilitates the development of green skills and sustainability-focused leadership, addressing gaps in awareness and capability among halal SMEs. Practical implications include integrating Green HRM into HR policies, emphasizing sustainability training and global green certifications. Additionally, the use of digital technology is highlighted as a means to expand access to training and accelerate the adoption of sustainable practices. The study's limitations include its focus on export-oriented halal SMEs, which may not fully represent the entire sector. Future research could explore the application of Green HRM in domestically focused halal businesses and assess long-term impacts on organizational performance. These findings underscore the need for global collaboration, government support, and human resource capacity-building to ensure the successful implementation of Green HRM in Indonesia’s halal industry
An Analysis of the Driving Factors Behind Afghan Youth Migration to Türkiye Shafaq, Abdul Qayum; Shuaa, Hameedullah
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i2.6206

Abstract

This study investigates the factors driving Afghan youth migration to Turkey using primary data from 199 respondents via an online survey. Analysis of demographic characteristics and migration experiences reveals that Afghan youth migrants to Turkey, predominantly male (73.9%) with an average age of 28 years, hold high levels of education, with 43.2% possessing bachelor’s degrees and 32.7% holding master’s degrees. The research finds that a significant portion of Afghan youth migrants encounter challenges and discrimination during migration, with 80.4% reporting difficulties and 68.8% experiencing discrimination. Furthermore, a large majority (84.4%) do not intend to remain in Turkey, indicating a transient migration pattern. Key push factors identified include political instability (cited by 57.8% of respondents) and economic factors such as unemployment and poverty (influencing 34.7% of respondents). Conversely, the education system in Turkey emerges as a prominent pull factor, influencing migration decisions for 49.2% of respondents. Correlation analysis shows a statistically significant positive relationship (Pearson correlation coefficient = 0.187**, p = 0.008) between satisfaction with migration and pull factors, emphasizing their importance. Regression analysis highlights the impact of political factors, support from the Turkish government, and integration into Turkish society on satisfaction with migration decisions. Notably, political factors (B = 0.134, p = 0.042), government support (B = 0.173, p = 0.004), and integration (B = 0.204, p = 0.011) significantly influence satisfaction. Findings offer insights for cross-cultural workforce integration management, providing valuable implications for policymakers and organizations working with migrant populations.
Measuring E-Customer Loyalty as an Implementation of Netflix’s Marketing Strategy Gwigon, Kim; Pidada, Ida Ayu Iswari; Aryana, I Putu Yogi
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i2.6215

Abstract

This study examines Netflix’s performance in Indonesia, where it lags behind competitors and faces persistent negative feedback. Focusing on Netflix users in Denpasar, the research investigates how e-service quality and perceived value influence e-customer loyalty, with e-customer satisfaction as a mediating variable. Data were collected via a 17-item questionnaire and analyzed using Partial Least Squares (PLS). The results reveal that both e-service quality and perceived value significantly enhance e-customer satisfaction. However, only perceived value has a direct and indirect (mediated by satisfaction) impact on loyalty, whereas e-service quality shows no significant effect on loyalty, either directly or through mediation. These findings underscore the critical role of perceived value—such as cost-benefit trade-offs and content relevance—in fostering customer retention, while suggesting that service quality alone is insufficient to drive loyalty in this context. This study contributes to digital marketing strategy by emphasizing the need for platforms like Netflix to prioritize value perception over mere service efficiency in competitive markets. Future research could expand on these insights by exploring additional factors like e-recovery service quality, e-CRM, and e-trust, or by applying alternative theoretical frameworks in different regional or industry contexts.
Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda Purnami, Ni Made; Nurcaya, I Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6066

Abstract

The purpose of this paper is to provide a comprehensive analysis of the determinants of customer loyalty in the restaurant industry and identify opportunities for future research. A systematic literature review was conducted using the PRISMA protocol, involving a final sample of 33 articles published between 2015 and 2024. The databases used include Scopus journals, with inclusion and exclusion criteria applied to ensure relevance and quality. Key factors influencing restaurant loyalty were identified, including satisfaction, service quality, and food quality, which are crucial for fostering long-term relationships and ensuring repeated patronage. Additional significant factors include brand image, price fairness, sensory experiences, sustainable practices, and customer engagement. Enhancing customer satisfaction through excellent service, quality food, and positive dining experiences is paramount for building a loyal customer base. The study highlights key factors for improving customer loyalty in restaurants, such as satisfaction, service quality, and sustainable practices. It offers valuable insights for both academics and practitioners, suggesting future research on mobile food-ordering apps and sustainability. The findings emphasize the importance of understanding these factors to develop effective strategies for enhancing customer satisfaction and loyalty.
What Makes Them Stay? The Important Role of Employee Value Proposition in Retaining Frontliner Retail Namira, Ananda; Pramesti, Muthia
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6092

Abstract

Amidst massive digital disruption, the retail industry faces its highest employee turnover rate, making the retention of frontline workers—who are crucial for operations and customer experience—a pressing strategic issue. This study investigates factors influencing frontliners' intention to stay (ITS). It examines the influence of the Employee Value Proposition (EVP) on ITS, with the Psychological Contract (PC) and Perceived Organizational Support (POS) as potential mediators. Adopting a mixed-methods approach, this study surveyed 269 frontline workers, with quantitative data analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis was then deepened by qualitative interviews to provide a richer interpretation of the findings. The results reveal a key finding: the transactional aspect of the EVP, encompassing compensation and tangible benefits, significantly and positively influences the intention to stay. Conversely, relational aspects like the psychological contract and perceived organizational support were found to have no significant influence. Furthermore, PC and POS also proved ineffective as mediators in the relationship between EVP and ITS. This finding implies that for today's retail frontliners, concrete economic elements are more powerful drivers of loyalty than psychological bonds or emotional support. The study provides clear strategic guidance for retail managers to prioritize transactional incentives in their efforts to curb high turnover rates and enhance workforce stability.
Determination Purchase Intention for Skincare in Indonesia Silitonga, Frans Stevenardo H; Soelasih, Yasintha
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6094

Abstract

Indonesia's beauty sector has experienced substantial expansion, with an annual growth rate exceeding 4%. This corresponds with the 10% rise in national skincare product demand, underscoring an increase in consumer interest and competition in the industry. The rapid digitalization of consumer behavior has notably altered the dynamics of the skincare industry, especially in emerging markets.  This research investigates the impact of the marketing mix—product, price, place, and promotion—on consumers' purchase intentions, with electronic word of mouth (e-WOM) acting as a mediating variable.  Data were collected from 240 respondents using a purposive sampling technique. These respondents had experience purchasing skincare products online and had been exposed to e-WOM content across digital platforms.  Structural Equation Modeling (SEM) was utilized to evaluate the proposed hypotheses.  The findings demonstrate that product, price, and promotion have a significant impact on purchase intention, both directly and indirectly via e-WOM, whereas place does not show a significant direct effect.  Moreover, e-WOM plays a significant mediating role, underscoring its strategic relevance in influencing digital purchasing behavior.  The findings enhance marketing literature by merging traditional marketing strategies with mechanisms of digital consumer influence.  This study offers practical implications for skincare brands aiming to improve consumer engagement and purchase conversions via optimized marketing mix strategies and the strategic management of digital word-of-mouth channels.
Psychological Capital, Work Happiness, and Innovative Behaviour: Evidence from Millennials Worker of Star-Rated Hotels Indrayani, I Gusti Ayu Putu Wita; Sari, Desak Made Febri Purnama
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6182

Abstract

This study focuses on the innovative behaviour of starred hotel employees driven by their psychological capital and happiness at work. An explanatory sequential analysis with a positivistic paradigm were applied through the Smart PLS approach. Data were collected through a cross-sectional survey of 129 millennial employees at starred hotels which were validated through in-depth interviews with different levels millennial employees. The findings of the study indicate that happiness at work fully mediates the effect of psychological capital on innovative work behaviour. Psychological capital offers psychological resources that enable employees to experience job happiness, which in turn fosters the development of innovative behaviour. Happiness at work creates an internal drive to try new things, participate in innovation efforts, and contribute to improving work processes. Several dimensions play an important role in the formation of innovation through work happiness, namely a positive work environment, career development opportunities and flexibility, work-family balance, recognition and appreciation. The practical implications of this study offer recommendations for star hotel management to enhance organizational culture that fosters employees’ happiness at workplace by implementing recognition and appreciation programs, providing work-life balance facilities, and strengthening positive work relationships. Theoretically, these findings align with the conservation of resources theory which is emphasizing the reinforcement of internal resources to support innovative work behaviour. Future research is encouraged to validate these findings in different contexts to enhance generalizability.

Page 30 of 32 | Total Record : 311

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