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JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : 25016682     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Journal for Business and Entrepreneurship merupakan sekumpulan artikel di bidang kajian ilmu administrasi bisnis dan kewirausahaan. Bidang kajian meliputi hasil penelitian tentang studi bisnis dan kewirausahaan meliputi pemasaran, keuangan, operasional, strategik, sumber daya manusia khususnya pada sektor UMKM.
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Articles 61 Documents
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Pengaruh Influencer Dan Social Media Sebagai Strategi Marketing Baba Rafi Enterprise Terhadap Keputusan Pembelian Produk Ngikan Dengan Brand Awareness Sebagai Variabel Moderating Virgo Simamora; Riska Aulia Umry
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

This study aims to examine the influence of Influencers and Social Media as Baba Rafi Enterprise's Marketing Strategy on Ngikan Product Purchase Decisions with Brand Awarness as Moderating Variables. The population in this study are consumers ngikan products. The data collection technique was carried out by purposive sampling by distributing questionnaires to 100 respondents of Ngikan consumers using partial least square (PLS) data analysis. Based on statistical tests, The results showed that influencers had a significant effect on Ngikan Product Purchase Decisions, Social Media did not significantly influence Ngikan Product Purchasing Decisions, Brand Awareness had a significant effect on Ngikan Product Purchase Decisions. Moderation of Brand Awareness has insignificant effect and weakens the influence of Influencers on Ngikan Product Purchase Decisions. Brand Awareness moderation has a significant effect and has the character of strengthening the influence of Social Media on the Ngikan Product Purchase Decision. Kata Kunci : Brand Awareness, Influencer, Purchase Decisions, Social Media, Baba Rafi Enterprise’s Marketing Strategy
Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Minat Beli Ulang Melalui Brand Trust Pada Produk Kosmetik Focalluresebagai Variabel Moderasi Risqy Aziz Basuki; Nanda Alika Fairuz
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
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This study aims to determine and explain the effect of Celebrity Endorser on Repurchase Intention, the influence of Word of Mouth on Repurchase Intention, the effect of Brand Trust on Repurchase Intention, the influence of Brand Trust as a moderating variable on Celebrity Endorser and Repurchase Intention on Focallure Account Followers in Instagram, the influence of Brand Trust as a moderating variable on Word Of Mouth and Repurchase Intention on Focallure Followers on Instagram. The method used in this study is a quantitative method. The results show that Celebrity Endorser has a positive and insignificant effect on Repurchase Intention, Word of Mouth has a positive and significant effect on Repurchase Intention, Brand Trust has a positive and significant effect on Repurchase Intention, Brand Trust can be a moderating variable of Celebrity Endorser on Repurchase Intention, Brand Trust can be a moderating variable of Word of Mouth on Repurchase Intention. Keywords: Brand Trust, Celebrity Endorser, Repurchase Intention, Word of Mouth
Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Widiastuti Widiastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to empirically examine the effect of store atmosphere and service quality on consumer loyalty with customer satisfaction as a moderating variable (Survey at Caffe Pabbo & Co Jakarta). The population in this study are Caffe Pabbo & Co Jakarta customers. The characteristics in this study are Caffe Pabbo & Co Jakarta customers 2 times or more who have made a purchase transaction. The sampling technique was carried out using a non-probability sampling technique with a purposive sampling technique. Using the Marchin & Campell formula (Population unknown). This research will use Partial Least Square software (PLS). The results of this study indicate that the store atmosphere has a negative and insignificant effect on consumer loyalty, service quality has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on the store atmosphere moderated by consumer loyalty, consumer satisfaction has a positive and significant effect on service quality moderated by consumer loyaltyKeywords: Store Atmosphere, Service Quality, Consumer Satisfaction, Consumer Loyalty
Pengaruh Keunggulan Atribut Produk Menu Masakan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Moderating Koerniawan Hidajat; Royyani Hasanah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 1 (2019): Journal For Business and Entrepreneurship
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Customer loyalty is an important role in increasing sales during a pandemic, and subsequently loyal customers will continue to believe in other products made by manufacturers, and will forever be loyal to producers or companies. the achievement of customer loyalty, namely the product attributes of the cuisine menu and customer satisfaction. This study aims to examine the effect of the superiority of the menu product attributes on customer loyalty which is moderated by consumer satisfaction. The population in this study were all employees of Kobexindo Tower, Artha Graha, and Diamond Fair. The data collection method in this study was a purposive sampling test which was adjusted to the Structural Equation Model (SEM) method, resulting in a total sample of 116 respondents. The data analysis method in this study is the outer model and inner model analysis method through an analytical tool in the form of Smart PLS version 3.0. The results showed that the product attributes of the menu have a positive and significant effect on customer loyalty, consumer satisfaction has a positive and significant effect on customer loyalty, and consumer satisfaction has the ability or magnitude to moderate the relationship between product attributes and customer loyalty.Keywords: Product Attributes of Cuisine Menu, Customer Loyalty, and Consumer Satisfaction
Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian Melalui Brand Image Skincare Nature Republic Virgo Simamora; Rana Sadilah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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Abstract

This study has the main objectives, namely to inform the effect of celebrity endorsement on the brand image of Nature Republic skincare, to inform the influence of celebrity endorsement on the purchasing decision of Nature Republic, to inform the influence of brand image on the purchasing decision of Nature Republic, and to inform the influence of celebrity endorsement on purchasing decisions through brand image skincare Nature Republic. The sampling technique used is non-probability sampling. To determine the number of sample respondents using purposive sampling technique, the sample obtained is 100 respondents using Nature Republic. The data analysis technique needed in this research is Structural Equation Modeling (SEM) with PLS (Partial Least Square) software. The results of the analysis obtained in this study are that each variable has a positive effect on each other.Keywords: Celebrity Endorsement, Purchase Decision, Brand Image
Pengaruh E-Procurement, Kualitas Produk Terhadap Keputusan Pembelian Dimoderasi Oleh Pelayanan Purna Jual Studi Pada Produk Smartkey & Smartlock Di Pt Netwave Maju Abadi. Pristiana Widyastuti; Mochammad Angga Prasetyo
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 2 (2019): Journal For Business and Entrepreneurship
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This study aims to examine the effect of e-procurement, product quality on purchasing decisions moderated by after-sales service, studies on smartkey and smartlock products at PT Netwave Maju Abadi. The unit of analysis in this study is the customer of PT Netwave Maju Abadi. The population in this study were customers who purchased the product and purchased the smartkey and smartlock at PT Netwave Maju Abadi with a sample of 60 respondents. The sampling method in this study uses a Purposive sampling technique with special characteristics in accordance with the research objectives. The type of data used is primary data using a questionnaire which is filled directly by the respondent and then processes the data using Partial Least Square (PLS). The statistical results of the research data show (X1) e-procurement has no significant effect on purchasing decisions, whereas (X2) product quality, (Z) after-sales service has a positive and significant effect on (Y) purchasing decisions, while service moderation after-sales of e-procurement and product quality have no significant effect.Keywords : E-Procurement, Product Quality, Purchase Decision, After Sales Service.
Pengaruh Consumptive Habit dan Kemudahan Transaksi Online Terhadap Business Productivity dengan Fasilitas Kemudahan IT sebagai Variable Moderasi Virgo Simamora; Tri Wahyuningsih
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 1 (2019): Journal For Business and Entrepreneurship
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Abstract

The growth of e-commerce in Indonesia makes the number of business people in e-commerce also increase. Along with this growth, it has an impact on competition among increasingly competitive e-commerce players. Although the development of e-commerce is high, Indonesian people are still afraid to make online purchasing decisions, because of the low level of consumer confidence in shopping online. This study aims to analyze the effect of consumptive habbit and ease of online transactions on business productivity with IT facilities as a facility variable moderation. with the consumptive habbit, online transactions, and the ease of IT will make a company grow and increase its productivity in accordance with technological developments. In this study using a survey. The population of this research was conducted at the University of August 17 Jakarta students. While the sample in the study This is a student who already has a job. In this study also uses Rondom Sampling, which is that any writer found can be used as a sample. Data collection can also be done by giving questions n to respondents and tested by the analysis method of validates test and SmartPLS reliability. Keyword : consumptive habit, transaksi online,kemudahan IT dan business produktifity
Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Holland Bakery Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Masyarakat Sunter Jakarta Utara Risqy Aziz Basuki; Sendi Nurafni
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
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This study aims to determine and explain the effect of Service Quality on Purchase Decisions, the influence of Service Quality on Consumer Satisfaction, the influence of Purchase Decisions on Consumer Satisfaction, the influence of Purchase Decisions in mediating Service Quality on Consumer Satisfaction. The method used in this study is a quantitative method. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Purchase Decisions had a positive and significant effect on Consumer Satisfaction, Service Quality had a positive and significant effect on Consumer Satisfaction, and Purchasing Decisions could be a mediating variable of Service Quality on Consumer Satisfaction.Keywords: Consumer Satisfaction, Purchase Decisions, Service Quality
Pengaruh Electronic Word of Mouth Terhadap Purchase Intention Melalui Consumer Trust Pada Online Shop Fashion Wanita di Media Sosial Instagram (StudiPada Generasi Milenial di DKI Jakarta) Koerniawan Hidajat; Reiza Dessy Aprianty
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 2 (2019): Journal For Business and Entrepreneurship
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This study aims to determine the effect of electronic word of mouth on purchase intention through consumer trust in women's fashion shop online on social media Instagram (a study on millennial generation in DKI Jakarta). The population in this study is the millennial generation of women in DKI Jakarta, with the sampling technique being purposive sampling. The sample obtained was 100 respondents. The data obtained were analyzed using structural equating model (SEM) analysis techniques using smartPLS. Data collected with a questionnaire that has been tested for validity and reliability. The results showed that there was a significant influence of electronic word of mouth on purchase intention, there was a significant effect of electronic word of mouth on consumer trust, there was a significant influence of consumer trust on purchase intention, there was a significant effect of electronic word of mouth on purchase intention through consumer trust.Keyword : Electronic Word of Mouth, Purchase Intention, Consumer Trust
Pengaruh Indonesia Port Corporation (IPC) dan Kompetensi Terhadap Dwelling Time di Moderasi Oleh Peran Bea Cukai Studi Pada Pelabuhan Tanjung Priok Catarina Cori Paramitha; Jimmy Prahesha Sugandi
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 1 (2019): Journal For Business and Entrepreneurship
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This research is a study of "The role of the IPC role and competency in residence time is moderated by the role of customs and excise. While the independent variables in research are the role of IPC and competence. The data used in this study are primary data obtained from questionnaire research. This study transferred the questionnaire to 300 respondents in Tanjung Priok port. All questionnaires that returned only 98 and filled in completely can be used as research data. The study was conducted with several stages. The first stage is to explore theories from libraries and collect data from researched objects. The second stage is collecting primary data through questionnaire research. The third stage is to test the feasibility of the data by using the validity test and reliability test. The fourth stage is the stage of testing the research hypothesis. The results of the study prove the fact that the partial role of IP determines positively and is significant for residence time. Positive competence and significant time to stay. The role of customs and excise affects negatively and not significantly. Moderating the role of customs and excise can weaken the role of the IPC in terms of residence time. Moderation of the role of customs is able to complement positive and insignificant competencies.Keywords: Dwelling Time, Role of Customs and Excise, Competence, Role of IPC

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