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INDONESIA
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : 25016682     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Journal for Business and Entrepreneurship merupakan sekumpulan artikel di bidang kajian ilmu administrasi bisnis dan kewirausahaan. Bidang kajian meliputi hasil penelitian tentang studi bisnis dan kewirausahaan meliputi pemasaran, keuangan, operasional, strategik, sumber daya manusia khususnya pada sektor UMKM.
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Articles 61 Documents
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Peran Norma Pribadi dan Awarness of Consequnces Terhadap Proenviromental Behaviour Dalam Pengelolaan Bisnis Yang Dimoderasi Oleh Status Sosial Ekonomi Koerniawan Hidajat; Rachmawati Rachmawati; Indri Wahyu Pramesti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 2 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

In 2018 Jakarta produces 1,900 - 2,400 tons of plastic waste / day, the entire area produced by Jakarta is around 7000 tons of waste / day. In 2016 the big problem faced by all major cities in the world was an increase in the volume of waste. In Jakarta, the data submitted by the Head of the DKI Jakarta Sanitation Service shows that DKI Jakarta is a city with a garbage volume of 6,500 - 7,000 tons per day. In overcoming floods the Government and Penprov of DKI Jakarta have made efforts to build dams, and normalize rivers. Therefore the importance of having personal values and awareness of consequences to reduce environmental problems. The purpose of this study is to see the role of personal norms and awareness of consequences on proenvironment in managing a business that is moderated by social status. The sample used was 100 people in Jakarta who have businesses aged 20-65 years. The researcher used General Ecological Behavior (GEB) to measure pro-environment behavior, the Personal Norms Scale to measure personal norms and awareness of conscience dimensions. To test the hypothesis using multiple regression. Based on the results of the analysis conducted by researchers that personal norms play a significant role in pro-environment behavior. Personal norms are a feeling of moral obligation in acting that causes pro-environmental behavior to arise. That is, the higher the personal norm possessed by the individual, the higher the pro-environment behavior shown by the individual. Personal norms also play a significant role in economic status and Awareness of Consequences have a significant role in socio-economic status.
Pengaruh Green Marketing, Brand Image dan Orientasi Pelanggan terhadap Minat Beli Produk Zorlien Led yang Dimoderasikan dengan Teknologi Internet Catarina Cori Paramitha; Nurika Haerul Utami
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
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This research is direct consumer buying interest in Zorlien LED products which is based on green marketing, brand image and customer orientation through technology internet consisting of 250 questionnaire respondents who have been filled out by consumers. Result of 250 respondents consisting of 17 indicators using smartpls are declared valid, because the validity test value is above the average > 0.5 and the reliability test is above the average > 0.7. Results of hypothesis testing brand image, green marketing, customer orientation and internet technology on buying interest declared significant, but when moderated the results were not significant.Keywords: Green Marketing, Brand Image, Customer Orientation and Internet Technology
Pengaruh Physical Distancing Dan Keamanan Konsumen Terhadap Minat Beli Produk Sepatu Bata Dengan Kualitas Pelayanan Protokol Kesehatan Sebagai Moderating Harris Manurung; Fais Datul Fidad Nurul Islam
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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Knowing the application of physical distancing and consumer safety to purchases with quality service. This study aims to examine and analyze the effect of physical distancing and consumer safety on buying interest in brick products with the quality of health protocol services as a moderating variable. The population in this study were all brick product consumers at Bata Sunter Mall in Jakarta. The data collection technique uses random sampling by distributing questionnaires via Google Form and Whatsapp.Keywords: Physical distancing, consumer safety, interest in buying brick products, quality of health protocol services.
Pengaruh Celebrity Endorse Dan Trust In Platfrom Terhadap Minat Menggunakan Grab Melalui Brand Awarness Sebagai Variabel Mediasi Virgo Simamora; Widiastuti Widiastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
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This study aims to examine the effect of Celebrity Endorser and Trust in Platfrom on Interest in Using Grab and Brand Awarness as a mediator. The population in this study is the Students of the University of August 17 Jakarta who already have income. The sampling technique uses the Random Sampling method. The amount of data is 80 respondents taken through a questionnaire using partial least square (PLS) data analysis. Based on statistical tests, the results of the study show that Selebrity Endorser significantly influences the Interest in Using Grab, Trust in Platfrom significantly influences the Interest in Using Grab, Brand Awarness significantly influences the Interest in Using Grab. Brand Awarness mediation has a significant effect and is to strengthen the influence of Celebrity Endorser on Interest in Using Grab. Brand Awarness mediation has a significant effect and is to reinforce the influence of Trust in Platform on Interest in Using Grab.Keywords: Celebrity Endorser, Trust in Platform, Brand Awarness, Interest in Using Grab.
Pengaruh Cyberloafing Dan Komitmen Organisasional Terhadap Kinerja Pegawai Dengan Self Control Sebagai Variabel Moderating Catarina Cori Paramitha; Ira Wahyuni
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to test and analyze the effect of cyberloafing and organizational commitment on employee performance with self-control as the moderating variable. The population in this study used a sample of 186 respondents, who are employees of private companies in Jakarta. The data collection technique uses simple random sampling by distributing google form questionnaires and spreading it to social media such as Whatsapp and Instagram. The data processing method in this study uses Smart PLS3 software which is used to test the hypothesis. The method of determining the number of respondents (eligibility) can use Hair. The results of this study indicate that the effect of cyberlofing has a negative effect on employee performance, organizational commitment cannot be a factor in employee performance, changes in self-control have a positive or significant effect on employee performance, moderation in cyberloafing behavior changes can weaken and negatively affect self control on employee performance, change moderation. self control is able to strengthen and significantly influence organizational commitment on employee performance.Keywords: Cyberloafing, Organizational Commitment, Employee Performance, Self Control
PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI PADA PERUSAHAAN GOJEK INDONESIA TERHADAP KEPUASAN PELANGGAN GOJEK (Studi Kasus Pada Konsumen Gojek Pengguna Layanan Goride Pada Mahasiswa STIE Mikroskil) Hanny Siagan; Venny Wang
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 3 (2021): Journal For Business and Entrepreneurship
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan promosi pada Perusahaan Gojek Indonesia terhadap kepuasan pelanggan Gojek (Studi Kasus Pada Konsumen Gojek Pengguna Layanan Goride Pada Mahasiswa STIE Mikroskil). Jenis penelitian dalam penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan metode konvenien sampling dengan jumlah sampel sebanyak 92 responden. Metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian diperoleh bahwa variabel kualitas pelayanan, harga, dan promosi secara parsial berpengaruh terhadap kepuasan pelanggan. Namun, secara simultan kualitas pelayanan, harga, dan promosi berpengaruh terhadap kepuasan pelanggan. Hasil koefisien determinasi sebesar 65.8%. Hal ini menunjukkan bahwa variabel yang terdiri dari kualitas pelayanan, harga, dan promosi mempengaruhi variabel kepuasan pelanggan sebesar 65.8%, sementara sisanya sebesar 34.2% dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini. Kata Kunci: Kualitas Pelayanan, Harga, Promosi, Kepuasan Pelanggan
PENGARUH DIGITAL MARKETING TERHADAP DAYA SAING PELAKU UMKM KRIPIK SINGKONG DI KECAMATAN KEBON BAWANG, JAKARTA UTARA. Virgo Simamora; Muhammad Ulul Albab; Rio Johan Putra; Diansyah Diansyah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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Penelitian ini adalah penelitian eksplanasi yang bertujuan untuk melihat pengaruh digital marketing terhadap daya saing pelaku Usaha Mikro, Kecil Dan Menengah (UMKM) di Kelurahan Kebon Bawang, Jakarta Utara dan Kelurahan Utan Panjang di Jakarta Pusat. Penelitian ini adalah penelitian sensus karena seluruh anggota populasi menjadi objek penelitian. Terdapat 18 UMKM yang berpartisipasi pada penelitian ini. Sebelum dilakukan uji analisis regresi sederhana, dilakukan uji asumsi klasik yang menunjukkan terpenuhinya syarat regresi linear. Hasil penelitian menemukan bahwa digital marketing berpengaruh positif dan signfikan terhadap daya saing UMKM sebesar 92.1% dan sisanya 7.9% disebabkan oleh variabel lain yang tidak diteliti pada penelitian ini.
PENGARUH MARKETING COMMUNICATION CAFFE KENANGAN DI INSTAGRAM TERHADAP MINAT BELI PENGUNJUNG Fauziah Fauziah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 6, No 1 (2022): Journal For Business and Entrepreneurship
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Media sosial Instagram bisa digunakan untuk melakukan promosi melalui konten dalam bentuk video dan foto yang akan menarik tindakan seseorang untuk memberikan like, comment dan share. Promosi di Instagram inilah yang dapat digunakan sebagai strategi Marketing Communication. Marketing Communication memberi pengaruh tersendiri terhadap pelanggan maupun follower mereka salah satunya minat beli. Penggunaan foto, ilustrasi, gambar, teks iklan, bahkan video dalam konten Instagram digunakan untuk menarik konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Marketing Communication terhadap minat beli produk Caffe Kenangan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan analisis data menggunakan regresi linier sederhana. Hasil dari penelitian menyatakan bahwa terdapat pengaruh desain feed instagram terhadap minat pembelian produk Caffe Kenangan. Gambar, warna, copy writing,  call to action dan konsistensi dalam post setiap harinya merupakan komponen Marketing Communication yang memberikan kontribusi terhadap minat beli adalah sebesar 29,4% dan sisanya 70,6% minat beli dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.Kata Kunci: Instagram, Marketing Communication, Minat Beli
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA CV. XYZ DI KOTA BEKASI Muhammad Ulul Albab
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 6, No 1 (2022): Journal For Business and Entrepreneurship
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Dalam penelitian ini penulis menganalisa strategi pemasaran yang cocok dan tepat sasaran untuk CV. XYZ di Kota Bekasi, kendala-kendala yang dihadapi untuk mencapai target, dan rencanaPerusahaan dalam mengembangkan usahanya guna meningkatkan volume penjualan. Metode penelitian yang digunakan dalam Tesis ini adalah metode kualitatif. Hasil penelitian dengan Analisis SWOT menunjukkan bahwa marketing mix (place, product, price, promotion) dan ditambah lagi dengan (People, Process, Physical Evidence) berpengaruh untuk peningkatan penjualan pada CV. XYZ di Kota Bekasi. saat ini pihak perusahaan belum memanfaatkan peluang-peluang yang ada secara maksimal. Strategi pemasaran yang tepat diterapkan oleh pihak perusahaan adalah dari rekomendasi customer, pihak perusahaan juga harus mampu menghadapi hambatan-hambatan yang ada agar volume penjualan meningkat dan target tercapai. Tidak hanya itu saja pihak perusahaan harus banyak upaya dalam meningkatkan kualitas layanan dengan cara komitmen dan ketersediaan armada yang cukup agar citra perusahaan tetap terjaga.kata kunci : Kota Bekasi, Strategi Pemasaran, Volumen Penjualan
PENGARUH BAURAN PROMOSI DAN BRAND IMAGE TERHADAP MINAT BELI BELANGGANAN NETFLIX (Studi survei berlangganan netflix di masa pandemi) Muhammad Ulul Albab
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 6, No 2 (2022): Journal For Business and Entrepreneurship
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Penelitian ini bertujuan untuk mengethui seberapa besar pengaruh Bauran Promosi dan Brand Image terhdap Minat Beli berlangganan Netflix. Netflix merupakan perusahaan yang bergerak dibidang jasa layanan perfilman streaming berbayar berbasis berlangganan, netflix menawarkan layanan Tv Show, Dokumenter dan Film dari berbagai negara. Metode penelitian kuantitatif, sampel sebesar 107 responden dengan menggunakan purposive sampling pengguna netflix. Data penilitian ini adalah data primer yang dikumpulkan menggunakan cara penyebaran kuesioner ke yang berlangganan netflix, berusia minimal 18-35 tahun. Pengujian hipotesis dilakukan dengan menggunakan metode analisis data Partial Least Square (PLS). Hasil penelitian menunjukan Bauran Promosi berdampak positif dan signifikan terhadap Minat Beli berlangganan Netflix. Brand Image berdampak positif dan sinifikan terhadap Minat Beli berlangganan Netflix. Kata kunci : Bauran Promosi, Brand Image, Minat Beli

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