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JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : 25016682     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Journal for Business and Entrepreneurship merupakan sekumpulan artikel di bidang kajian ilmu administrasi bisnis dan kewirausahaan. Bidang kajian meliputi hasil penelitian tentang studi bisnis dan kewirausahaan meliputi pemasaran, keuangan, operasional, strategik, sumber daya manusia khususnya pada sektor UMKM.
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Articles 65 Documents
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Pengaruh Keunggulan Atribut Produk Menu Masakan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Royyani Hasanah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

Customer loyalty is an important role in increasing sales during a pandemic, and subsequently loyal customers will continue to believe in other products made by manufacturers, and will forever be loyal to producers or companies. the achievement of customer loyalty, namely the product attributes of the cuisine menu and customer satisfaction. This study aims to examine the effect of the superiority of the menu product attributes on customer loyalty which is moderated by consumer satisfaction. The population in this study were all employees of Kobexindo Tower, Artha Graha, and Diamond Fair. The data collection method in this study was a purposive sampling test which was adjusted to the Structural Equation Model (SEM) method, resulting in a total sample of 116 respondents. The data analysis method in this study is the outer model and inner model analysis method through an analytical tool in the form of Smart PLS version 3.0. The results showed that the product attributes of the menu have a positive and significant effect on customer loyalty, consumer satisfaction has a positive and significant effect on customer loyalty, and consumer satisfaction has the ability or magnitude to moderate the relationship between product attributes and customer loyalty.Keywords: Product Attributes of Cuisine Menu, Customer Loyalty, and Consumer Satisfaction
Аnаlіsа Pеngаruh Іnfluеncеr Mаrkеtіng Tеrhаdаp Brаnd Аwаrеnеss Shopее Dеngаn Pеnggunааn Іnstаgrаm Sylvіа Sаrі Rosаlіnа; Lіdyа Lіdyа
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
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Abstract

Thіs study аіms to dеtеrmіnе thе еffеct of Іnfluеncеr mаrkеtіng on shopее brаnd аwаrеnеss on thе usе of Іnstаgrаm. Thе populаtіon іn thіs study іs not known thеn, thе populаtіon usеd іn thіs study іs іn thе North Jаkаrtа аrеа, wіth thе sаmplіng mеthod іs probаbіlіty sаmplіng. Thе sаmplе obtаіnеd wаs 70 rеspondеnts. Dаtа obtаіnеd wеrе аnаlyzеd usіng structurаl еquаtіon modеl (SЕM) аnаlysіs tеchnіquеs wіth PLS (Pаrtіаl Lеаst Squаrе) stаtіstіcаl tеst tools through SmаrtPLS softwаrе. Dаtа collеctеd by quеstіonnаіrеs thаt hаvе bееn tеstеd for vаlіdіty аnd rеlіаbіlіty wіth а sаmplе of 30 rеspondеnts. Thе rеsults of thіs study іndіcаtе thаt, thеrе іs а sіgnіfіcаnt іnfluеncе of іnfluеncеr mаrkеtіng on brаnd аwаrеnеss, thеrе іs а sіgnіfіcаnt іnfluеncе of іnstаgrаm (Z) on brаnd аwаrеnеss, іnfluеncеr mаrkеtіng (X) wіth brаnd аwаrеnеss (Y) showіng T-Stаtіstіcs vаluе of 0.476 <1.96 аnd P - Vаluе 0.634> 0.05. Thеrеforе, thе rеsults of thіs tеst cаn bе concludеd thаt thеrе іs no sіgnіfіcаnt еffеct bеtwееn іnfluеncеr mаrkеtіng on brаnd аwаrеnеss whіch іs modеrаtеd by thе usе of Іnstаgrаm. So wіth thіs іnfluеncеr mаrkеtіng on brаnd аwаrеnеss wеаkеns Іnstаgrаm.Kеywords: Іnfluеncеr Mаrkеtіng, Brаnd Аwаrеnеss, Shopее, Іnstаgrаm
Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Konsumen Dimediasi Kepuasan Konsumen Generasi Milenial Masa Pandemic Covid-19 (Survei Pengguna Tokopedia Generasi Milenial Jakarta Utara) Koerniawan Hidajat; Ahmad Fahlevi
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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This study aims to determine and explain the influence of service quality, service quality affects consumer loyalty, trust affects consumer loyalty, consumer satisfaction affects consumer loyalty, service quality affects consumer loyalty mediated by consumer satisfaction and trust affects consumer loyalty mediated by consumer satisfaction. This type of research uses explanatory quantitative research with survey methods. The results of the study show that service quality has a positive and significant effect on consumer loyalty, customer trust has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, consumer satisfaction is able to indirectly affect service quality on consumer loyalty, consumer satisfaction is able to indirectly affect customer loyalty. indirectly affect customer confidence in consumer loyalty. Keywords: Service Quality, Customer Trust, Customer Satisfaction, Consumer Loyalty
Pengaruh Kualitas Pelayanan Dan Keamanan Aplikasi Ebranch Bca Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Dengan Citra Perusahaan Sebagai Variabel Moderating Pada Pt Bank Central Asia Tbk., Kcu Tanjung Priok Harris Manurung; Lani Diana Wijaya
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
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This study aims to examine the effect of Service Quality and Security of the eBranch BCA Application and Customer Satisfaction on Customer Loyalty and Corporate Image as moderating. The population in this study were customers of PT Bank Central Asia Tbk. who already have experience using the eBranch BCA application. The amount of data was 116 respondents who were taken through a questionnaire using partial least square (PLS) data analysis. Based on statistical tests, the results of the study show that the Service Quality and Security of the BCA eBranch Application and Customer Satisfaction have a significant effect on Customer Loyalty, Corporate Image has a significant effect on Customer Loyalty. Corporate Image Moderation has no significant effect and weakens the effect of Service Quality and Security of the BCA eBranch Application on Customer Loyalty. Corporate Image Moderation has insignificant effect and weakens the effect of Customer Satisfaction on Customer Loyalty Keywords : Service Quality, Application Security, Customer Satisfaction, Customer Loyalty, Corporate Image.
Pengaruh Word of Mouth Terhadap Citra Merek Serta Dampaknya Pada Keputusan Pembelian (Studi Pada Pengguna Iphone Mahasiswa Universitas 17 Agustus 1945 Jakarta) Koerniawan Hidajat; Dini Diovana Koesumaningrum
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to determine the effect of word of mouth and brand image on purchasing decisions on iphone smartphones. This research was conducted on Apple iPhone smartphone users. The population in this study is the University Students August 17, 1945 Jakarta, people who use iphone smartphones and know the iPhone smartphone products. The technique used in this writing test uses purposive sampling technique, which is sampling technique with certain considerations. Data collection is done by providing a list of questions to respondents and tested using the SPSS data analysis method. Based on statistical tests, the results of the study showed that Word of Mouth directly had a positive and significant effect on purchasing decisions on product quality significantly affected purchasing decisions, while Brand Image directly had a negative and significant effect on purchasing decisions. There is a significant influence between Word of Mouth on purchasing decisions. And there is a significant influence between Brand Image on purchasing decisions.Keywords: Word of Mouth, Brand Image, Citra Merek, Keputusan Pembelian
Pengaruh e-Service Quality Dan e-Trust Terhadap Keputusan Pembelian Konsumen Pada Produk Dengan e-Satisfaction Sebagai Variabel Intervening Harris Manurung; Qiven Daud
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to see the effect of e-service quality and e-trust on consumer purchasing decisions on products with e-satisfation as an intervening variable. This research is a quantitative research with a survey method. The population in this study are consumers who have forgotten about the Shopee site more than once. The sampling technique used purposive sampling with a total sample of 215 people. The data technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis with the help of simple regression and sobel test. Keyword: e-Service Quality; e-Trust; e-Satisfaction;
Pengaruh Persepsi Kemudahan, Persepsi Manfaat, dan Persepsi Harga Terhadap Keputusan Belanja Pada Aplikasi Cumart Dengan Kepercayaan Pelanggan Sebagai Variabel Moderating Catarina Cori Paramitha; Rezky Agung Setiawan
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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E-commerce is one of the concepts that is quite developed in the field of information technology. The concept of E-commerce provides many conveniences and advantages when compared to the concept of e-commerce conventional shopping, including all the information that consumers want can be accessed more detailed, fast without being limited by place and time, and the transaction process can be done remotely easier. So that with the implementation of this system it will be very easy and more benefit many parties, both consumers and sellers. The purpose of this research is to produce a web-based application, the Cumart application. With The implementation of this system will greatly facilitate and benefit both consumers and consumers seller.
Pengaruh E-Service Quality Dan E-Wom Terhadap Keputusan Pembelian Serta Implikasinya Terhadap E-Customer Loyalty Pada E-Commerce Virgo Simamora; Syifa Fauziah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
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This sresearch aims to determine the effect of e-service quality, e-wom (electronic word of mouth), purchasing decisions, and e-customer loyalty in online shopping and transactions. The rapid development of technology has a big impact on various aspects, including the business world. This research is a quantitative study using explanative type. The sampling technique uses non probability sampling and the purposive sampling approach. Where the population is all e-commerce consumers such as Shopee, Tokopedia, Lazada, BliBli.com, Bukalapak, and so forth. While the sample is 99 consumers with certain criteria. Data collection techniques using Google Form and by distributing questionnaires. This research uses the validity and reliability and path coefficients test, the results obtained from this study indicate that E-Service Quality parcially influences Purchasing Decision is not significant with insignificant value of 0.073, E-Customer Loyalty with Purchase Decision parcially influences Decision Purchases with a significant value of 0.001, and E-WOM (electronic word of mouth) Purchasing Decisions parcially affect Purchasing Decisions with a significant value of 0.003.Keyword : e-service quality, e-wom, buying decision , dan e-customer loyalt
Pengaruh Relational Benefits Terhadap Kepuasan Pelanggan Dalam Meningkatkan Loyalitas Pelanggan Studi Kasus Pada Pengguna Aplikasi Grab Virgo Simamora; Juita Verawati
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to determine the Effect of Relational Benefit on Customers in increasing Loyalty. Relational Benefit is the dependent variable in this study. Further data analysis using smart PLS. The population in this study are Grab users in the Cilincing Village, North Jakarta. The number of samples in this study were 100 Grab users using purposive sampling. The results of this study indicate that Relational Benefit has a significant positive effect on Customer Loyalty, Relational Benefit has a significant positive effect on customers, Furthermore, Relational Benefit has a significant positive effect on Customer Loyalty through customer goals.Keywords: Relational Benefit, Customer Satisfaction, Customer Loyalty
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Dan Brand Trust Risqy Aziz Basuki; Maediana Rahayuning Tyastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
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This research aims to determine the influence of experiental marketing on customer loyalty mediated by satisfaction and brand Trust at PT. PBM Bandar Krida Jasindo. The population in the study consisted of 81 companies who were PBM BKJ customers. The sampling technique in this study uses Yamane formula 5%, resulting in 68 customers that shorten the sample selection criteria. The results of the study showed Experiental marketing variables affecting customersatisfaction with the value of Original Sample = 0.841 T Statistics = 23.024 > 1.96 P Value = 0.000. The Experiental marketing variable affects the brand trust with the Original Sample value = 0918 T Statistics = 0.858 > 1.96 P Value = 0.000. Experiental Marketing variables do not necessarily affect customer loyalty with the Original Sample value =-0.055 T Statistics = 0.331 < 1.96 P Value = 0741. Customer Satisfaction variables affect customer loyalty with value Original Sample = 0.352 T Statistics = 3.407 > 1.96 P Value = 0000. The brand trust variable affects customer loyalty with the Original Sample value = 0.620 T Statistics = 5.038 > 1.96 P Value = 0.000. Mediation of customer satisfaction is able to increase the influence of experiental marketing towards customer loyalty with Original Sample value = 0.532 T Statistics = 5.041 > 1.96 P Value = 0.000. The mediation of brand trusts is able to add a marketing experiental effect to customer loyalty with the value of Original Sample = 0.297 T Statistics = 3.338 > 1.96 P Value = 0.001. Gained experiental marketing results have a positive and significant effect on customer satisfaction, Experiental marketing has positive and significant effect on brand trust, Experiental Marketing has positive and significant effect on customer loyalty, customer satisfaction has positive and significant effect on customer loyalty, brand Trust has positive and significant effect on customer loyalty, customer satisfaction mediation have positive and significant effect on customer loyalty, mediation of brand trusts is capable of adding experiental marketing influence to customer loyalty. Keywords: experiental marketing, customer loyalty, customer satisfaction, brand trust

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