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English Language Teaching Prima Journal (ELT)
Published by Universitas Prima Indonesia
ISSN : 23387548     EISSN : 26861526     DOI : https://doi.org/10.34012
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences
ELT Prima is refered journal, published twice a year. An attempt is made to mantain a balanced coverage of language, literature, culture, teaching,pshycs, and comunication.
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Articles 221 Documents
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Analysis of Translation Strategies for Mandarin Culture-Specific Items into English in Cultural Promotional Texts Mei Lisa; Elly Romy; Wenny; Ivana; Kevin Utama
ELT (English Language Teaching Prima Journal) Vol. 8 No. 1 (2026): ELT (English Language Teaching Prima Journal)
Publisher : English Language Teaching Prima Journal (ELT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/elt.v8i1.8640

Abstract

This study examines translation strategies for Mandarin culture-specific items (CSIs) in Chinese official cultural promotional texts, motivated by the growing role of digital cultural diplomacy in projecting national identity to international audiences. Using a qualitative descriptive approach, 312 CSIs were collected from 24 bilingual documents published by Chinese government agencies and cultural institutions (2021–2024). Analysis integrated Aixelá’s CSI framework, Newmark’s cultural taxonomy, Baker’s strategies, Venuti’s foreignization/domestication, and Nababan et al.’s quality assessment model (accuracy, acceptability, readability). Findings show that cultural equivalent is the most frequent strategy, while transference is reserved for highly unique CSIs to preserve source-culture identity. A clear relationship emerged between CSI characteristics, strategy choice, orientation, and translation quality: terms with established English equivalents are rendered via cultural equivalent with domestication, whereas culturally loaded terms favor transference with foreignization. This study offers an integrative analytical framework that advances Translation Studies theory and provides practical guidance for translating cultural promotional materials, thereby supporting effective intercultural communication and digital cultural diplomacy

Page 23 of 23 | Total Record : 221

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