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Jurnal Ilmu Sosial Politik dan Humaniora (Jisora)

jisora
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Published by Universitas Garut

ISSN : 26543583 EISSN : 26543338 DOI : https://doi.org/10.36624/jisora

Core Subject : Humanities, Social,

Humanities Social Sciences

Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) is a multidisciplinary open access journal on a national scale with a combination of Social, Political and Humanities studies. All articles published go through a rigorous and fast review process to meet journal quality standards. In particular, JISORA discusses more topics on Human Resources, Community Studies, Community Services, and Social Economics. whether it is a theory-oriented article, it is also practically questionable to improve research in the social, political and humanities fields. JISORA also regulates the relevance of eligibility and the text to be published.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 120 Documents

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The Study of Consumer Preferences and Advertising Effectiveness Analysis Towards Studio Hikari Instagram Story Video Ads Dovan Fakhradyan
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Currently, one of the fastest-growing platforms for advertisement is Instagram stories. With this relatively new format, Studio Hikari is having difficulties in developing an effective advertisement for its Instagram stories. This research aims to understand factors that influence viewer preferences toward Instagram stories advertisement, assess the Instagram story advertising effectiveness, and give recommendations to Studio Hikari regarding their upcoming advertisement in an Instagram story. This study was conducted with an online survey method, to test the advertising preferences and effectiveness of 7 different planned Instagram story advertisements from Studio Hikari that has a unique combination of three variables (duration, color of background, level of informativeness). The result of this study shows that the most preferred combination is the Instagram story with a duration of 15 seconds, yellow background color, and a medium level of informativeness. For advertising effectiveness, it is found that there is a significant difference between ad effectiveness and the 7 Instagram stories advertisement. The limitations of this research are that the number of variables tested are limited, which is only 3 variables, and all of the respondents are Studio Hikari's target market.

Assessment of Investment Plan and Financing Strategy for Hobbyist-Based Marketplace as a New Business from PT XYZ Putri Nadiya Intan Safira; Mandra Lazuardi Kitri
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

PT XYZ is a successful technology enterprise, intends to open a new business line in e-commerce with unique selling propositions as a hobbyist-based marketplace. The marketplace, ABC, has built website and application generating event registration, communities, and articles. ABC still needs to reduce bugs and acquiring sellers to sell their products on. ABC needs to seek investments to fulfill the required financing at IDR 245,000,000 since PT XYZ needs to reallocate the money to another business. It firstly needs to determine the financial feasibility study of ABC with the capital budgeting method of NPV, IRR, and Payback Period. The amount of NPV at IDR 500,722,291.51, IRR at 13.32%, and PP at 4 years 2 months and 19 days are acceptable. The risk assessment with sensitivity analysis and Monte Carlo simulation determine the accounts that are risked by the assumption from the owners, the high risk are on Bike Selling quantity and COGS also Salary (Full-Time) with the probability of positive IRR at 97.80%. ABC wants to have financing schemes of 65%, 45%, and 25% equity where PT XYZ will give IDR 25,000,000 and intangible asset of IDR 61.600.000, this makes the 25% equity cannot be used, therefore it will be changed to 35.35% equity. With total share outstanding of 10.000 shares, the sales price of A, B, and C are IDR 46,199.55, IDR 43,803.40, and IDR 42,771.43 respectively. Capital structure analysis is needed to get the best value of ownership, yet, all alternatives can be used for attracting investors.

New Marketing Strategy to Increase Sales in the Digital Transformation Competition in Indonesia a Case Study of PT XYZ Ivory Rachmalia Beskarina
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Digital transformation aims to manage an organization in light of progressing digitalization to assure sustainable value creation since it is a key to develop the new opportunity, product, and sales. PT XYZ gives data-driven solutions for business challenges helping decision-makers to build new revenue streams, to create better customer experiences, and to lower business costs. Therefore, the marketing plan is the main issue for PT XYZ to increase sales and raise awareness of the market in Indonesia. The purpose of this study is to propose a new marketing strategy for PT XYZ to compete in the digital infrastructure competition. The author would like to analyze the external and internal data using the qualitative and quantitative methods to formulate SWOT. The SWOT result used to propose new marketing strategies to increase sales and market share in Indonesia with a new STP and 7P marketing mix. In general, the impact of technological change and the right marketing strategy on PT XYZ has a positive effect because it improves human life quality and sustainable society.

Designing Training Program to Solve Competencies Gap in Non-Managerial Level, Low Management Level, and Middle Management Level at PT Frolant Maharani Gitaastuti; Nur Arief Rahmatsyah Putranto
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Competencies gap is now becoming a common problem in Indonesia. Research done by the World Bank in 2019 shows that one of the reasons for the competencies gap is limited opportunities for on-the-job training, only 5% of the workforce reported receiving formal training. One of the companies in Indonesia that experiences a problem of competencies gap is PT Frolant. PT Frolant is a manufacturer of instant food and drinks in Indonesia. The problem of competencies gap is shown from the low internal readiness of the company, employees don’t have the competencies required by the company, especially competencies for higher positions of Supervisor and Manager. The proposed solution to solve the competencies gap problem in PT Frolant is by designing new training programs. The process of designing a new training program included conducting training need analysis, design training based on competency, and using the Kirkpatrick Model to evaluate the training program. The research findings show that the company needs to do several improvements in order to create a training program that can solve the problem of the competencies gap. Those including aligning competency standards with organizational goals and organizational design; use several tools to be better in identifying employees with competency gap; differentiate between soft skill and hard skill or between strategic knowledge and operational knowledge in designing training; and perform all four steps of Kirkpatrick Model in evaluating training. Designing training programs based on competencies aims to help PT Frolant improving employee performance that will further improve company performance.

The Influence Of Servicescape And Service Quality On Customer Satisfaction And Repurchase Intention At One Eighty Café In Bandung Armayoga Mukti Al-ghifari; Ira Fachira
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 1 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Servicescape and Service Quality play essential roles in the sustainability of the hospitality industry, particularly in Bandung restaurant business. One-Eighty Café is in the heart of Bandung Tourism Area, which has to deal with tight competition, leading to a focus on improving these factors. This study aims to help One Eighty café to overcome the problem and retain its customers by enhancing Servicescape and Service Quality, leading to Customer Satisfaction and Repurchase Intention. The preliminary data using observation and qualitative methods, followed by a quantitative approach by questionnaire, which is expected to be completed by at least 200 respondents. Quantitative data will be analyzed with SEM analysis. The findings of this study are expected to show the relationship between Servicescape (i.e., ambience and interior layout and design) and Service Quality (i.e., tangible, reliability, responsiveness, assurance, and empathy) influence on Customer Satisfaction and Repurchase Intentions in details. The recommendations of this study are expected to respond to the specific elements that management should focus on to save costs and maximize Customer Satisfaction to retain customers.

Attracting the Foreign Direct Investment (FDI) Using Financial Network: A Case in Zimbabwe Masango Matimura; Colin Gan Cheong Kiat; Raden Aswin Rahadi
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 2 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

The purpose of this study is to investigate the critical reasoning and to develop a research framework on how to attract foreign direct investment (FDI) to rebuild the country from the economic slump caused by previous government failure. By applying a trusted financial network such as Sardex, business owners would be able to access FDI. By applying performance metrics based on The Morgan Stanley Capital International – Environmental, Social, and Governance or MSCI-ESG risk factors and principles of responsible investment, the study can measure the efficiency and the productivity of the proposed financial network. Experiments will be carried out to determine how efficient and productive ZimNet is in assisting Zimbabwe to attract FDI. This research is one of the first studies investigating the critical reasoning and developing a research framework on attracting FDI for the country's economic rebuilding. This study would also be the first to measure the efficiency and productivity of the proposed financial network.

The Penal Populism in The Changing Status of Papuan Criminal Armed Group (KKB Papua) into A Terrorist Organization Leebarty Taskarina; Nuri Widiastuti Veronika
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 2 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Abstract The Indonesian government’s decision to change the status of Papuan Criminal Armed Group (KKB Papua) into a terrorist organization generated mixed responses. Over exposure on KKB Papua’s brutal acts by the media had showed a firm support for this decision and it had successfully influenced public opinion on justice and crime as well as contributed to deeper stigmatization towards the group. This status-changing decision signifies the penal populism policy, which was highly predisposed by political actors’ emotional state and ignored the legal mechanism to define a group as a terrorist organization (List of Suspected Terrorist and Terrorist Organizations). This paper analyzes government’s decision on KKB Papua’s status changing from penal populism point of view, where the construction of public’s punitive opinion had been highly dominated by the media. Employing a qualitative discourse analysis, this paper argues that the public anger, social discontent, and sentiments regarding a political event and the criminal justice system, had been justified as the “people’s will” which pushed government’s decision to determine KKB Papua as a terrorist organization. In turn, penal populism policy and media’s influence in presenting virtual reality to frame people's emotions had ultimately led to state hate crime against KKB Papua.

The Effect of Competence, Training, Compensation on Job Satisfaction and Employee Performance Adi Kurnia; Ari Ramdani
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 2 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

This research was conducted at the Department of Transportation of the City of Tasikmalaya. The selection of the object of this research is based on the existence of several problems. The first problem relates to training, and the second problem relates to compensation, which is suspected to have an effect on job satisfaction and employee performance. This study aims to determine, analyze and interpret the relationship between the direct and indirect effects of competence, training, compensation on job satisfaction and employee performance at the Department of Transportation of the City of Tasikmalaya. The research method used is a descriptive-correlation method with a quantitative approach with testing on 30 samples of respondents taken through an expert formula from Gay and Diehl in (Indrawan & Poppy, 2017) with 25% of the population of employees at the Department of Transportation of the City of Tasikmalaya. Based on the results of the study, it was found that Competence, Training, Compensation through Satisfaction simultaneously affected the Performance of the Tasikmalaya City Transportation Service Employees. worth 91.3% and others 8.7% caused by other variables that were not examined

Analysis Of Value Exchange Between Traditional Market Stakeholders (Case Study: Baleendah Traditional Market) Fajar Sidiq Adi Prabowo; Radityo Priambodo
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 2 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Baleendah traditional market is one of the market located in Bandung regency. Baleendah traditional market is managed by the government of the department of cooperatives and trade. Many buyers who shop at this traditional market with the aim of selling it back because the price is quite friendly, has complete different kinds of materials and stuffs and also has a good quality that is not inferior to other shopping places. The purpose of this study is to map the exchange of values between stakeholders in the traditional market Baleendah. As well as to find out the possibility of conflict among stakeholders. Based on the analysis conducted through observation and in-depth interviews, it can be seen that the flow of value exchange that occurs among the stakeholders in the traditional market Baleendah in the form of tangible values such as money, facilities, permits, etc. also intangible values such as trust, Knowledge, suggestions or criticism and so forth. And from the identification of exchange patterns that have been made, there are stakeholders who take advantage of losses from other stakeholders.

TAM of E-parking in order to Increase Regional Income Yuliana Maulida; Muslim Al Kautsar; Abdullah Ramdhani
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 4 No 2 (2021): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

The phenomenon of e-parking itself has been implemented in several big cities in Indonesia, namely in Jakarta, Bali, Solo, Surabaya, and Bandung. The application of e-parking carried out by DISHUB in Bandung was used to overcome the problem of leakage of parking retribution receipts. This study aims examine Technology Acceptance Model (TAM) in the adoption of e-Parkir as parking infrastructure collection. In this study sampling using snowball sampling with staff in UPT Parkir Kota Bandung. The methodology of research is qualitative method and the data collected by interview, literature review, and observation. Meanwhile the analyses data done by reduction, presentation, and conclusion drawing and then the analyses method used description analysis. Conclude it was found perceived usefulness and perceived ease of use one of the most that affecting e-parkir acceptance. Our result also have confirmed perceived usefulness and perceived ease of use has been positively influencing attitude towards using e-parkir and give positive effect to behavioral intention dan actual usage e-parkir.

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Contact Name
Mila Karmila

Contact Email
jisora@uniga.ac.id

Phone
+6282219291520

Journal Mail Official
jisora@uniga.ac.id

Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut Jl. Cimanuk No. 285A Garut, Jawa Barat, 44151 e-mail: jisora@uniga.ac.id

Location
Kab. garut,

Jawa barat

INDONESIA

Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mila Karmila

Contact Email jisora@uniga.ac.id

Phone +6282219291520

Journal Mail Official jisora@uniga.ac.id

Editorial Address Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut Jl. Cimanuk No. 285A Garut, Jawa Barat, 44151 e-mail: jisora@uniga.ac.id

Location Kab. garut, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mila Karmila

Contact Email
jisora@uniga.ac.id

Phone
+6282219291520

Journal Mail Official
jisora@uniga.ac.id

Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut Jl. Cimanuk No. 285A Garut, Jawa Barat, 44151 e-mail: jisora@uniga.ac.id

Location
Kab. garut,

Jawa barat

INDONESIA