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INDONESIA
Jurnal Wacana Ekonomi
Published by Universitas Garut
ISSN : 14125897     EISSN : 2715517X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Wacana Ekonomi mengupas dan mendesiminasikan informasi ilmiah/ pengetahuan yang berkaitan dengan ilmu ekonomi sebagai ilmu yang mempelajari perilaku manusia dalam memilih dan menciptakan kemakmuran. Jurnal Wacana Ekonomi merupakan media komunikasi ilmiah dalam pengembangan dan penyebarluasan ilmu yang merupakan hasil-hasil penelitian, kajian, analisis, dan gagasan ilmiah dalam bidang ilmu ekonomi, akuntansi, manajemen, dan bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 253 Documents
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The Effect of Provincial Minimum Wages and Open Unemployment Rate on Poverty in DKI Jakarta 2016 - 2023 Cut Nurul Aidha; Safna Afriani; AB Christono
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43404

Abstract

Poverty has always been an interesting issue in research, especially when linked to unemployment and minimum wage levels. The purpose of this study is to examine how the provincial minimum wage and the open unemployment rate affect poverty levels in DKI Jakarta during the period 2016–2023. The data used is secondary quantitative time series data obtained from the DKI Jakarta Central Statistics Agency (BPS) and the Ministry. Republic of Indonesia Labor Force during the period 2016 -2023. The study employs a multiple linear regression model. The findings indicate that, when tested individually, the Provincial Minimum Wage (t-test) shows a significant effect on poverty, as the calculated t-value exceeds the critical value (3.726 > 1.943). In contrast, the Open Unemployment Rate (t-test) demonstrates no significant impact on poverty since the obtained t-value is lower than the critical threshold (1.727 < 1.943). Nevertheless, the joint test (f-test) reveals that both variables collectively exert a significant influence on poverty, supported by the f-value being higher than the f-table (13.291 > 5.79).
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Factors That Encourage Consumers to Choose Dexlite as Fuel for Diesel Vehicles Kushariyadi Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43412

Abstract

Dexlite is a diesel fuel product that was just released in mid-2016. This study aims to explain the influence of product quality, promotion, and price of Dexlite on purchasing decisions so that it can be used as a reference for developing Dexlite marketing strategies in Malang City. The type of research used is explanatory with a quantitative approach. The variables in this study include product quality, promotion, and price. The population of this study is Dexlite consumers in the private vehicle user sector in Malang City. The sample used in this study was 100 respondents taken using convenience sampling and data collection methods using questionnaires. The results of this study include: 1. The product quality variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 2. The promotion variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 3. The price variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 4. The product quality, promotion, and price variables together have a positive and significant effect on T purchasing decisions.

Page 26 of 26 | Total Record : 253

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