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INDONESIA
Jurnal Wacana Ekonomi
Published by Universitas Garut
ISSN : 14125897     EISSN : 2715517X     DOI : -
Core Subject : Economy, Science,
Jurnal Wacana Ekonomi mengupas dan mendesiminasikan informasi ilmiah/ pengetahuan yang berkaitan dengan ilmu ekonomi sebagai ilmu yang mempelajari perilaku manusia dalam memilih dan menciptakan kemakmuran. Jurnal Wacana Ekonomi merupakan media komunikasi ilmiah dalam pengembangan dan penyebarluasan ilmu yang merupakan hasil-hasil penelitian, kajian, analisis, dan gagasan ilmiah dalam bidang ilmu ekonomi, akuntansi, manajemen, dan bisnis.
Articles 255 Documents
The Effect of Provincial Minimum Wages and Open Unemployment Rate on Poverty in DKI Jakarta 2016 - 2023 Cut Nurul Aidha; Safna Afriani; AB Christono
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43404

Abstract

Poverty has always been an interesting issue in research, especially when linked to unemployment and minimum wage levels. The purpose of this study is to examine how the provincial minimum wage and the open unemployment rate affect poverty levels in DKI Jakarta during the period 2016–2023. The data used is secondary quantitative time series data obtained from the DKI Jakarta Central Statistics Agency (BPS) and the Ministry. Republic of Indonesia Labor Force during the period 2016 -2023. The study employs a multiple linear regression model. The findings indicate that, when tested individually, the Provincial Minimum Wage (t-test) shows a significant effect on poverty, as the calculated t-value exceeds the critical value (3.726 > 1.943). In contrast, the Open Unemployment Rate (t-test) demonstrates no significant impact on poverty since the obtained t-value is lower than the critical threshold (1.727 < 1.943). Nevertheless, the joint test (f-test) reveals that both variables collectively exert a significant influence on poverty, supported by the f-value being higher than the f-table (13.291 > 5.79).
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Factors That Encourage Consumers to Choose Dexlite as Fuel for Diesel Vehicles Kushariyadi, Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43412

Abstract

Dexlite is a diesel fuel product that was just released in mid-2016. This study aims to explain the influence of product quality, promotion, and price of Dexlite on purchasing decisions so that it can be used as a reference for developing Dexlite marketing strategies in Malang City. The type of research used is explanatory with a quantitative approach. The variables in this study include product quality, promotion, and price. The population of this study is Dexlite consumers in the private vehicle user sector in Malang City. The sample used in this study was 100 respondents taken using convenience sampling and data collection methods using questionnaires. The results of this study include: 1. The product quality variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 2. The promotion variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 3. The price variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 4. The product quality, promotion, and price variables together have a positive and significant effect on T purchasing decisions.
Designing a Sustainable Value Proposition for MSMEs (Case Study: Watu Gunung Perkasa) Syahmadina, Definna Tarissa; Prabowo, Fajar Sidiq Adi
Jurnal Wacana Ekonomi Vol 24 No 3 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i3.42696

Abstract

Currently, MSMEs have an important role in supporting the country’s economic growth. However, the challenge of creating a sustainable business amidst the increasing public awareness of environmental issues presents a unique challenge for MSME actors. This research aims to design a sustainable value proposition for Watu Gunung Perkasa, which operates in the natural stone processing sector. Additionally, the goal of this research is to maintain business relevance and enhance the competitiveness of  Watu Gunung Perkasa in the long term. This Study employs a qualitative exploratory method. Data collection in this research was conducted through in-depth interviews, observations, and documentation with the business owner and stakeholders. The results of the study indicate that Watu Gunung Perkasa has created value through the services and products it offers. However, there are still several opportunities that have not been fully utilized by Watu Gunung Perkasa. It can be seen that the value mapping tool is an effective analysis tool used to design sustainable value propositions for MSMEs with analysis of captured value, missed value, and value destruction. This research also can contribute to the development of the literature related to business sustainability in the context of MSMEs.
Factors That Impact Fraud Prevention in Village Financial Management Rahmawati, Wita; Nurhayati, Enung; Puspasari, Oktaviani Rita
Jurnal Wacana Ekonomi Vol 24 No 3 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i3.43019

Abstract

In recent years, the government has annually allocated a large amount of funds to villages as a form of commitment to accelerate development and empowerment of rural communities. However, the large allocation of village funds is at risk of causing irregularities. The purpose this study was to determine the effect of religiosity, locus of control, transparency, bystander effect, and whistleblowing system on fraud prevention in village financial management. This study uses a quantitative method with a stratified random sampling technique. The respondent sample consisted of 105 people from three sub-districts in Cirebon Regency, namely Ciledug District, Pabuaran District, and Waled District. The units of analysis of this study were the village head, village secretary, finance officer, head of BPD (Village Consultative Body), and head of LPMD (Village Community Empowerment Institution) through direct distribution of questionnaires. This study uses the IBM SPSS version 22 data processing program. which uses multiple linear regression data analysis techniques. The results of the study indicate that religiosity, focus of control, transparency, and whistleblowing system have a positive and significant effect on fraud prevention in village financial management. While the bystander effect has a negative and significant effect on fraud prevention in village financial management.

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