cover
Contact Name
Mohammad Shihab
Contact Email
shihab@president.ac.id
Phone
+6281280255415
Journal Mail Official
-
Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550
Location
Kota bekasi,
Jawa barat
INDONESIA
FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Articles 135 Documents
KEBIJAKAN PEMBANGUNAN KAWASAN INDUSTRI YANG BERWAWASAN LINGKUNGAN (ECO-INDUSTRIAL PARK) Yunita Ismail
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.77 KB) | DOI: 10.33021/firm.v1i1.48

Abstract

The construction industry by concentrating the industry in one place, which is called as an industrial area, is intended to suppress the spread of the environmental impact of the industry. Another goal is that the existence of the industry in the same place will double impact on society. Bu tthese objectives must be followed by the fulfillment of strict criteria. Such criteria starting from the allotment of land for the establishment of industrial zones, to the obligations of waste management or environmental impact. Industrial estate development policy must pay attention to the environmental aspects thus awakened environmentally sound industrial area.
Model Pengembangan Kampung sebagai Desa Inovatif (Studi Kasus Kota Palembang) Dedi Rianto Rahadi
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.141 KB) | DOI: 10.33021/firm.v1i2.102

Abstract

The village is a village resident innovative society able to recognize and address as well as the use of advanced technology or new ways to tackle the problem and improve the economy by way of using existing technology around his environment independently. This study aims to develop a model village as a village innovative. The research object in Palembang and the research methods used by kualititif descriptive approach. The results showed an innovative rural development model is needed to approach the competitive advantage of each in every village in Palembang. Poverty is difficult to remove, but with the advantages of each mengedapankan each household expected by society to be independent. Innovative village in Palembang developed in villages with the highest poverty levels the District Seberang Ulu I model with the involvement of all relevant elements between the government, employers and society.
Analisis Pengaruh CAR, NIM, BOPO, dan LDR terhadap Profitabilitas Bank Persero Fenandi Bilian; Purwanto Purwanto
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.889 KB) | DOI: 10.33021/firm.v2i1.157

Abstract

ABSTRAKPenelitian ini bertujuan mencari variabel mana yang memiliki pengaruh paling signifikan terhadap return on assets. Dengan menggunakan purposive sampling dan data panel, penelitian ini memperoleh 80 sampel analisis yang memenuhi kriteria. Sampel tersebutmerupakan laporan keuangan tahun 2010 – 2014 dari 4 Bank Persero. Penelitian ini menggunakan beberapa metode analisis, yakni analisis deskriptif, asumsi klasik, regresi linier berganda dan pengujian hipotesis. Berdasarkan penelitian yang telah dilakukan didapatkan hasil bahwa net interest margin dan biaya operasional pendapatan operasional memiliki pengaruh yang signifikan terhadap return on assets. Sedangkan capital adequacy ratio dan loan to deposit ratio tidak berpengaruh signifikan terhadap return on assets. Secara simultan keempat variabel memiliki pengaruh 95,9% dan sisanya 4,1% dijelaskan oleh variabel lain diluar dari penelitian ini. Kemudian variabel yang memiliki pengaruh paling signifikan terhadap return on assets adalah biaya operasional terhadap pendapatan operasional. Kata Kunci          :  Return On Assets, Capital Adequacy Ratio, Net Interest Margin, Biaya Operasional terhadap Pendapatan Operasional, dan Loan to Deposit Ratio. ABSTRACTThis research also identify the most significant influence factor towards return on assets. By using purposive sampling and pooling data, this study analyzes to obtain 80 samples that meet the criteria. The sample is an financial report 2010 - 2014 of 4 Bank Persero. This research uses descriptive analysis, classical assumption, multiple linear regression and hypothesis testing. Based on the research that has been conducted showed that the net interest margin, operating income and operating costs have a significant influence toward return on assets. In the other hand capital adequacy ratio and loan-to-deposit ratio have not significant influence toward return on assets. Simultaneously the four variables have an influence 95.9% and the remaining 4.1% is explained by other variables outside of this research. Then the variable that has the most significant effect toward return on assets is operating expenses to operating income. Keywords          :  Return on Assets, Capital Adequacy Ratio, Net Interest Margin, Operating Expenses to Operating Income, and a loan to deposit ratio.
ANALISIS SERVUCTION MODEL JASA PENDIDIKAN SD MULIA DHARMA DI PONTIANAK Arief Hartono
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.53 KB) | DOI: 10.33021/firm.v2i2.332

Abstract

AbstractMarketing activities are needed in all sectors of business and organizations. Schools which offer education services also need marketing for student intakes that generates revenues for the school. The key to marketing success of a school is the satisfaction of students and their parents, especially Primary School level where parents play an important role in making decision which school to enroll. But customers’ satisfaction doesn’t come automatically, it depends on how the marketers can satisfy their customers. Four factors directly influence service experience of customers : servicescape (physical evidence), contact personnel/service providers, other customers, and organizations and systems. The writer made a study on the servuction model of SD Mulia Dharma in Pontianak using  descriptive method involving the whole population, students and parents, as respondents. It is concluded that most respondents are not satisfied with the school’s servicescape, some teachers’ communication skills, and the Foundation’s low willingness to develop the school. The management of the school is recommended to improve the school’s physical environment, teachers’ communication skills and build communications with the students’ parents represented by Komite Sekolah (School Committee).
ANALISIS STRATEGI IMPLEMENTASI MEDIA SOSIAL (STUDI KASUS UKM “XYZ”) Pandu Adi Cakranegara; Ety Susilowati
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.66 KB) | DOI: 10.33021/firm.v2i2.337

Abstract

Social media is is currently a trend for the company. It is free of charge and offer enormous benefit for the company. The purpose of this study is to find out how SME sector in implementing social media in the operational activities of its business? The research methodology used is case study with qualitative approach. The results of the study show In general, the SME sector has not optimally develop social media in promoting the company's business. The selection of social media tools is less precise. Instead some SMEs using all the plafform social media. Social media content is not yet optimal and contains information, videos or images that are not congested with company goals. Suggestions for SMEs are they can do the selection of models in accordance with their needs of such models. One example of the model is the model developed by Isra Garcia. In conclusion, social media options need to be suitable in with user needs.
The Influence Of Customers’ Perception And Attitudes Toward Customer Purchase Intention At Gramedia Lembuswana, Samarinda Hanif Adinugroho Widyanto; Tubagus Achmad Rachmad Saleh
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.631 KB) | DOI: 10.33021/firm.v3i1.387

Abstract

This research aims to find out the influence between customers’ perceptions and attitude toward customerpurchase intention at Gramedia Lembuswana, Samarinda that is experiencing a slowdown in sales growth.Factors examined are extrinsic factors which include perceived price, advertisement, and store image;intrinsic factors which include perceived quality, perceived risk and perceived value; and customer’attitudes which include trust, and familiarity. All responses were collected by using questionnaire with apurposive sampling method. The methodology used in this research is quantitative by utilizing themultiple regression analysis. The research population are people who have purchased items at GramediaLembuswana. Likert scale was used on 165 random respondents of the research. The result shows thatperceived value, advertisement, store image, trust, and familiarity have significant influence towardintention to purchase, while perceived quality, perceived risk, and perceived price do not have asignificant influence toward customer purchase intention. Finally, all the independent variables are foundto have simultaneously significant impact toward customer purchase intention with an adjusted R squarevalue of 0.467.
Peran Koperasi Unit Desa Dalam Kegiatan Usaha Masyarakat Donald Samuel Slamet Santosa; Ida Yuliana Putri
FIRM Journal of Management Studies Vol 3, No 2 (2018): FIRM Journal of Management Studies
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.758 KB) | DOI: 10.33021/firm.v3i2.479

Abstract

Co-operation is one of solution in society development, because of its motto or goals: member’s wealth. As the organization that members-owner, many provits and benefits that achieved by co-operation may used by co-operation’s members. This research aim to analyzed the role of village unit co-operation in support sociecty’s business. This research is qualitative research . Data collected by semi structured interview and Focus Group Discussion, that validated by sources and technique triangulation. Data analyzed by interactive analysis model of Miles and Huberman. Results of this research is 2 main roles: direct role and indirect role. The direct role consist by: 1) kredit activity; 2) advisor and distributor of production equipment; 3) processing and marketing of product; 4) distributing and trading. Then, indirect roles consist by: 1) developing member potency and economic ability; 2) improving economic wealth and social; 3) improving living quality; 4) reducing unemployment and poverty; 5) reducing urbanization.
THE INFLUENCE OF ENTREPRENEURIAL CULTURE ON ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS Genoveva Genoveva
FIRM Journal of Management Studies Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.975 KB) | DOI: 10.33021/firm.v4i1.682

Abstract

The number of entrepreneurs in Indonesia increased in 2017 from 1.67% to 3.10% from 225 million Indonesians. But the number is still less than the number of our neighboring entrepreneurs, Malaysia has 6% entrepreneurs, Singapore 7% and Thailand 5%. Increasing the number of entrepreneurs shows the increasing economic growth of a country, therefore the government made various efforts encourages the growth of the number of entrepreneurs in Indonesia, through education in this case the ministry of education provides an appeal for entrepreneurship to be included as part of the curriculum, both at the high school and university level. Entrepreneurship education giving the students experiances of various technical and skills to become more confident as an entrepreneurs. Beside of education, motivation, personality and family background also determine entrepreneurial intention. The aims of this research is to find out the entrepreneurial education, entrepreneurial motivation, entrepreneurial personality and family background influence on entrepreneurial intention. This study uses a sample of 326 business students of President University. The data collection using google docs that is spreaded via whatshapp, line and email. The result of the study were processed using SPSS version 22. The conclusion show that independent variables (entrepreneurial education, entrepreneurial motivation, entrepreneurial personality and family background) influence on entrepreneurial intention with affected 54.4% and the rest by the others factors.
Do Learning and Development Interventions Motivate Employees at PT Danone Indonesia? Applying McClelland’s Theory of Motivation to FMCG Industries Maria Jacinta Arquisola; Sabiqa Uqda Walid Ahlisa
FIRM Journal of Management Studies Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.749 KB) | DOI: 10.33021/firm.v4i2.780

Abstract

This research aimed to determine whether there is a relationship between employee motivation and learning and development programs at one of Indonesia’s biggest FMCG companies, PT Danone Indonesia. Guided by McClelland’s Theory of Motivation, three independent variables were analyzed relative to learning and development: the need for achievement, the need for power, and the need for affiliation. The research used quantitative method through a survey to gather data from 105 participants working at PT Danone Indonesia who, at the time of the study, had recently joined a series of learning and development programs. Data was analyzed using multiple regressions analysis. Findings show that employees are motivated to undergo learning and development because they want to fulfill two motivational needs: the need for power, and the need for achievement, the former being the highest motivator. On the other hand, the need for affiliation was not a strong motivator to encourage them to learn and develop. Results also show that the interest for learning and development could be explained by 42% of the variables. Implications for research and practice are discussed.
THE RELEVANCY INTER-MARKET THEORY TO EXPLAIN GLOBAL FINANCIAL CRISIS Iman Heru Wijayanto; Albert Hasudungan
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.015 KB) | DOI: 10.33021/firm.v1i1.49

Abstract

This research will examine the relevancy of the inter-market theory to describe the relationship among financial market variables in the inflationary stage, where the global crisis happens.  From the empirical finding, the relationship between stock and commodities prices is relevant with the inter-market theory. Furthermore, inter-market theory is similar with the empirical relationship between exchange rates and commodities. However, empirical relationship between commodities and bonds prices is not relevant with the relationship in the inter-market theory. This irrelevant relationship respectively occurs in the relationship between bonds and stocks prices. A quantitative method by using secondary data is used to explain correlation among these markets. Therefore, inter-market theory needs to be complement with other theories to explain such irrelevant relationship between financial market variables.

Page 4 of 14 | Total Record : 135