cover
Contact Name
Henny Indarwaty
Contact Email
henykhair@ub.ac.id
Phone
-
Journal Mail Official
alphabet@ub.ac.id
Editorial Address
Faculty of Cultural Studies, Universitas Brawijaya, Jl. Veteran, Kota Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Published by Universitas Brawijaya
ISSN : 2615630X     EISSN : 26156296     DOI : 10.21776/ub.alphabet
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Articles 6 Documents
Search results for , issue "Vol. 8 No. 1 (2025)" : 6 Documents clear
The Psychoanalytical Roles of Imaginary Friends in Emotional Development in If Movie Pasopati, Rommel Utungga; Zhafirah, Muthiah Qalbu; Wirnoto, Yasmine Azzah Adillah; Fadillah, Muhammad Reza Ishadi; Andharu, Devito
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.06

Abstract

This article explores the role of imaginary friends in children’s emotional development in IF movie using qualitative approach grounded in psychoanalytic theory. The movie centers around Bea, a young girl who remembers her forgotten imaginary friends and embarks on a mission to find them a new home. Psychoanalytic theory of Freud and Winnicott suggests that imaginary friends act as transitional objects, helping children externalize and manage internal conflicts such as fear, anxiety, and unresolved emotions. Imaginary friends serve as mirrors for children’s evolving emotional needs, allowing them to project their inner struggles and engage in emotional regulation through play and imagination. Through an analysis centered around imaginary friends, this article explores how these friends help children navigate and process complex emotions. Bea’s forgotten imaginary friends represent parts of her emotional world that need resolution, acting as guides to help her confront and manage her deeper feelings. These friends provide a safe space for Bea to explore difficult emotions and internal conflicts, ultimately aiding in her emotional growth. In conclusion, this article illustrates how imaginary friends serve as crucial tools for children to express, manage, and navigate their internal worlds, helping them to work through unresolved emotions and fears.
Tourism and Tradition in the Himalayas: Divergent Narratives from Western and Nepalese Travelers Sharma, Khum Prasad
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776//ub.alphabet.2025.08.01.01

Abstract

The Himalayas, renowned for their majestic landscapes and rich cultural heritage, have long captured the imagination of travelers and scholars. However, the narratives surrounding tourism in this region reveal contrasting perspectives. Western travel narratives often romanticize the Himalayas as a space for adventure, spiritual awakening, and personal transformation, while Nepalese narratives emphasize the cultural, communal, and environmental significance of the region. This study aims to explore these divergent narratives, examining how tourism influences cultural representation, identity, and preservation in the Himalayas. The research adopts a qualitative and textual analysis approach, analyzing key travel literature by Western authors such as H.W. Tilman and Peter Matthiessen alongside Nepalese voices like Karna Shakya and Takaraj Gurung. Employing postcolonial theory, discourse analysis, and cultural sustainability as theoretical frameworks, the study identifies thematic patterns such as adventure, commodification, ecological sustainability, and cultural authenticity. The research highlights the interplay between these narratives and their implications for tourism practices. The findings reveal that Western accounts often romanticize the Himalayas as an exotic landscape, marginalizing the socio-cultural realities of local communities. Conversely, Nepalese narratives critique the commodification of traditions and advocate for sustainable tourism practices that prioritize cultural preservation and environmental stewardship. These perspectives underline the necessity of integrating local voices into global tourism discourses to foster more balanced and inclusive narratives. In conclusion, the study underscores the importance of bridging the gap between Western romanticism and Nepalese realism, recommending further research that includes diverse voices and interdisciplinary approaches. Such efforts can contribute to sustainable tourism models that respect cultural heritage, empower local communities, and ensure ecological sustainability in the Himalayas.
War, technology, and environmental destruction: An ecocritical reading of Ghost Fleet Dwi Linda Kusuma; Azyyati, Nurina
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.03

Abstract

Environmental issues are currently a global focus, affecting various aspects of life, including literature. Some contemporary literary works, such as Ghost Fleet, a novel by P.W. Singer and August Cole, also engage with environmental issues. Ghost Fleet is a contemporary techno-thriller that explores the possibility of a third World War, emphasizing the use of sophisticated and cyber technologies in warfare. Although ecological issues are not the novel’s main topic, its depiction of nature as a background highlights the significant role of war and technology on environmental destruction. With that background, this study examines these issues by using the lens of ecocriticism, a theoretical approach that explores the relationship between literature and the environment. This study is a qualitative study which analyzes data from the novel as its main source. The findings reveal some cases of environmental destruction, both biological and physical, caused by the use of modern technology, specifically in the context of warfare. This study underscores the importance of further research on environmental and war-related themes in literature, contributing to a broader understanding of global environmental issues.
Politics of Participatory Culture: Indonesian NCTzen and WayZenNi Transforming Fandom for #SM_BOYCOTT_GENOCIDE Nadya Ulfa; Desi Dwi Prianti
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.02

Abstract

This study examines the #SM_BOYCOTT_GENOCIDE movement as a form of strategic activism undertaken by Indonesian NCTzen and WayZenNi to respond to the dilemma between affective bonds and a sense of humanity. Using Henry Jenkins' framework of fan activism, this study analyzes how participatory culture practices are repurposed as instruments of political participation. Through digital ethnography, data were collected from social media archives (X, Instagram, TikTok, Weverse), interviews with eight fans, and participant observation. The findings suggest this movement is more than a simple act of rejection. It functions as a communicative strategy that balances two distinct approaches: exerting pressure through boycotts and protests and persuading through educational efforts rooted in humanitarian values and often framed by religious narratives. Fandom can take over commodified relational spaces like Weverse, Bubble, and fan call sessions, transforming them into arenas for political struggle. This demonstrates that fans are not just passive consumers but are socio-political actors who can strategically balance affection and ethical commitments and turn fandom into a platform for informal civic education.
Global Aesthetics, Local Realities: Internationalization Discourse in Higher Education Digital Media Ade Wijaya, Duitarama; Oktaviani, Fitri Hariana; Prasetyo, Bambang Dwi
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.04

Abstract

This study analyzes how language and symbols in digital media are used to represent the discourse of internationalization in Indonesian higher education, focusing on the official Instagram account of an institution disguised as FI. Using a descriptive-qualitative approach with critical thematic analysis (Lawless & Chen, 2019), this study explores 16 Instagram posts selected based on visibility and level of audience interaction. The results of the analysis show that FIs construct an institutional image as a global entity through the use of the English language, visual symbols such as foreign flags, overseas university logos, and imagery of prestigious academic locations. However, local identity only appears as an additional element in the form of dances, traditional clothing, or traditional cuisine displayed decoratively to support international events. The findings reveal the tension between responding to the demands of internationalization and commitment to local values, and reflect the orientalist logic of cultural representation. This study contributes to the understanding of institutional identity construction through digital media, as well as providing a critical reading of power relations in the discourse of globalization of higher education.
Tumbler and Workplace Position: Representation and Distinction in Digital Meme Culture Yuniarta, Ajeng; Khairunnisa, Khansa Vitria; Wulandari, Dini Rahma; Priohandoko, Rafli Aditya
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.05

Abstract

In today’s digital culture, everyday objects such as tumblers have become symbols of social identity, mediated through memes. This study analyzes memes in social media, especially Instagram posts that show “Kasta Tumbler di Tempat Kerja” shared by an account @luarsekolah, which represents hierarchical position in the workplace through tumbler brand choices. Using Pierre Bourdieu’s theory of distinction and Stuart Hall’s concept of representation, this study examines how brand preferences in choosing tumbler reflect job positions and memes' role as a medium of social criticism in the context of digital culture. Through content analysis and contextual interpretation, the findings of the study highlight how tumbler is not only seen as a bottle only, but also shows lifestyle, social status, and identity in the digital era. In the end, someone’s tumbler choice not only reflects individual preferences, but also social status and how they want to be seen in the community.

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