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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 47 Documents
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Search results for , issue "Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024" : 47 Documents clear
STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

Abstract

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.
THE ROLE OF PRODUCT QUALITY IN THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON PURCHASE DECISIONS IN E-COMMERCE CAHYONO, FANNY AGUS; MARGARETHA, YOLLA; WINARTO, JACINTA
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15471

Abstract

Information technology is developing very rapidly, as is the internet which also has a major impact on all aspects of life. Likewise, changes in trade and business in the world also have an impact on Indonesia. The presence of e-commerce in Indonesia is growing so rapidly. E-commerce not only provides support for the changing consumption methods and lifestyles of society, but also presents the latest economic opportunities for all individuals. This study aims to test the role of product quality on the influence of price perception and promotion on the decision to buy in e-commerce. The research sample was 100 people who had become consumers of one of Shopee, Tokopedia, Lazada and Bukalapak. The sampling technique applied purposive sampling. The data analysis technique applied multiple regression tests and Moderated Regression Analysis (MRA) tests. The results of the study showed that Promotion and price perception had a positive and significant effect on purchasing decisions. Product quality is able to moderate the influence of promotion on purchasing decisions and Product quality is able to moderate the influence of promotion on purchasing decisions. Keywords: Promotion, price perception, product quality, purchasing decisions.
EXPLORING THE ROLE OF MENTAL HEALTH: THE RELATIONSHIP BETWEEN DESPOTIC LEADERSHIP, EMPLOYEE WELL-BEING, AND JOB SATISFACTION Ramadhani, Hanif Fariz; Daud, Ilzar; Marumpe, Dody Pratama; Hasanudin, Hasanudin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15535

Abstract

This study aims to investigate the role of mental health as a mediator in the relationship between despotic leadership and employee well-being on job satisfaction. Specifically, it examines how despotic leadership and employee well-being affect the mental health and job satisfaction of officers in the Civil Service Police Unit (Satpol PP) Office of West Kalimantan Province. The study uses a quantitative approach with a sample of 207 officers who have worked for three years or more. The data was processed and analyze using AMOS 26 and structural equation model (SEM). The results of this study found that despotic leadership and employee well-being have a significant influence on job satisfaction. Additionally, this research successfully tested the role of mental health as a mediator in the relationship between despotic leadership, employee well-being, and job satisfaction, with the findings showing that mental health has a positive and significant impact. The study will contribute to the existing literature by providing a nuanced understanding of the interplay between despotic leadership, employee well-being, and mental health on job satisfaction. The research findings can have significant implications for organizational practices and policies aimed at improving employee job satisfaction and overall well-being.
ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN Mahendra, Vidorova Ardian; Hartono, Sri; Marwati, Fithri Setya; Kustiyah, Eny; Istiqomah, Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16576

Abstract

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of the important aspects that SMEs must carry out in order for the business in which they are involved to develop properly is to innovate. The goal is that the types of products and services offered are different from those of competitors, so that consumers will come. The purposes of this study were (1) to determine the effect of the use of digital marketing on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency and (2) to determine the effect of product innovation on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. The analytical approach used in this research is descriptive quantitative. The population in this study is 38 people. The sample in this study were 38 people. According to the findings, the t test (Partial Test) has a significant value for the variable use of digital marketing, namely 0.002 < 0.05, implying that the variable use of digital marketing has a significant effect on marketing performance at MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. According to the t test (Partial Test) results, the significant value for the product innovation variable is 0.006 < 0.05, implying that the product innovation variable has a significant effect on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency.Keywords: Use of Digital Marketing, Product Innovation, Marketing Performance, MSMEs Furniture.
REVEALING THE ROLE OF SYSTEMATIC AND NON-SYSTEMATIC RISK IN ENHANCING OPTIMAL PORTFOLIO RETURNS IN GLOBAL STOCK MARKETS Sidiq, Ahmad; Suprihati, Suprihati; Darmanto, Darmanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16586

Abstract

This study analyzes the effects of systematic and unsystematic risks on the optimal portfolio return in Global Stock Indices during the 2016–2023 period using the Single-Index Model. The findings reveal that systematic risk, measured by stock beta, has a significant and positive influence on expected return (regression coefficient = 0.37; t-statistic = 8.018; p-value < 0.05), explaining 65% of the portfolio return variance. Conversely, unsystematic risk is statistically insignificant (regression coefficient = 0.37; t-statistic = 5.546; p-value > 0.05) due to its reduction through diversification. The constructed optimal portfolio yields an expected return of 12.5% with an 8.3% risk level. These results align with Modern Portfolio Theory and the Capital Asset Pricing Model (CAPM), emphasizing the importance of systematic risk management and diversification in optimizing portfolio performance. These findings provide actionable insights for investors to design investment strategies tailored to their risk tolerance.Keywords: Expected Return, Systematic Risk, Unsystematic Risk, Optimal Portfolio
THE PANDEMIC PARADIGM: DECODING INTELLECTUAL CAPITAL'S INFLUENCE ON INDONESIA, THAILAND, AND PHILIPPINES’ PROFITABILITY Elsinta, Laurentia Yuke; Marlina, Maria Asumpta Evi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15545

Abstract

The COVID-19 pandemic has triggered a global decline in corporate profitability. However, it has also accelerated digital transformation, driven by intellectual capital (IC). This study examines the relationship between IC and its components (HCE, SCE, CEE, RCE, and MVAIC) and corporate profitability during the global crisis (2020-2022). Employing a quantitative approach with purposive sampling and multiple linear regression analysis, the study investigates 78 companies in Indonesia, Thailand, and the Philippines. Resource-Based Theory (RBT) elucidates IC's role as a competitive advantage. The findings reveal that CEE and SCE significantly positively impact corporate profitability, while HCE, RCE, and MVAIC exhibit no significant influence.
STOCK PRICE DETERMINANTS: BEFORE AND DURING THE COVID-19 PANDEMIC Ardila, Lina Nur; Saputra, Dany Adi; Budiwati, Christiyaningsih; Syafiqurrahman, Muhammad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16560

Abstract

This study aims to analyze the effect of financial variables, namely Earnings per Share (EPS), Return on Assets (ROA), Debt to Equity Ratio (DER), and Price to Book Value (PBV) on Stock Prices in companies listed on the Indonesia Stock Exchange during the period 2018-2021. The analysis method used is multiple linear regression to test the effect of each variable partially and simultaneously. The results of the study show that in 2018-2019, EPS, ROA, and PBV have a significant effect on Stock Prices, while DER does not have a significant effect. Conversely, in 2020-2021, only EPS shows a significant effect on Stock Prices, while ROA, DER, and PBV do not have a significant effect. The overall regression model shows good ability in explaining variations in Stock Prices, with high R Square values, namely 78.7% for 2018-2019 and 82.4% for 2020-2021. This research is expected to provide insight for investors in making investment decisions based on the company's financial performance.

Page 5 of 5 | Total Record : 47

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