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Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 68 Documents
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Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Pelindo Jasa Maritim Sulthanah Ridwan
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10064

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja terhadap kinerja karyawan pada PT Pelindo Jasa Maritim. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif dan asosiatif. Populasi dalam penelitian ini berjumlah 172 karyawan, sedangkan sampel yang diambil sebanyak 63 karyawan. Teknik pengambilan sampel menggunakan metode non-probability sampling dengan pendekatan purposive sampling berdasarkan kriteria tertentu. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh terhadap kinerja karyawan sebesar 66,2%.
How Coffee Beverage Quality Drives Consumer Satisfaction: A Quantitative Study in Bandung Hariadi Ismail
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i2.10750

Abstract

This study examines the influence of coffee beverage product quality on consumer satisfaction at Yellow Truck Coffee Bandung. Using a quantitative approach with multiple regression analysis, the research evaluates four dimensions of product quality. The findings suggest that visual appeal and presentation play a key role in shaping consumer perceptions. Managerially, Yellow Truck Coffee Bandung is advised to expand and refine its coffee menu variants, enhance barista responsiveness and service speed, and implement a guest comment system to better capture customer feedback. Strengthening these areas is expected to improve overall consumer satisfaction and support the coffee shop’s competitive performance.
Pengembangan Sistem Prediksi Harga Emas Real-Time Berbasis LSTM Untuk Optimalisasi Waktu Investasi Bisnis Diki Wahyu Nugraha; Mohammad Rezza Pahlevi; Hardiansyah
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10777

Abstract

Penelitian ini bertujuan mengembangkan sistem prediksi harga emas real-time berbasis Long Short-Term Memory (LSTM) untuk optimalisasi waktu investasi bisnis di tengah tingginya volatilitas pasar global. Emas sebagai aset safe haven memerlukan instrumen prediksi yang mampu menangani data deret waktu non-linear dan fluktuatif, mengatasi keterbatasan metode konvensional seperti ARIMA dalam menyimpan informasi jangka panjang. Penelitian kuantitatif eksperimental ini menggunakan data historis harga harian emas periode 3 Maret 2021 hingga 2 Maret 2026 yang diperoleh dari Yahoo Finance, dengan total 1.257 entri data. Model LSTM dirancang dengan arsitektur dua lapis (masing-masing 100 unit), fungsi aktivasi ReLU, optimasi Adaptive Moment Estimation (Adam), dan pembagian data 80% pelatihan serta 20% pengujian. Hasil evaluasi menunjukkan kinerja sangat baik dengan nilai R² Score Training 0,9908, R² Score Testing 0,9725, Mean Percentage Error (MPE) 1,74%, dan kemampuan menjelaskan variabilitas data mencapai 91%. Prediksi 30 hari ke depan (2-31 Maret 2026) mengindikasikan fase konsolidasi jangka pendek pasca tren kenaikan sejak Januari 2026, dengan rentang harga stabil di $5.203 hingga $5.217. Model mampu memprediksi arah perubahan harga harian dengan akurasi 50,67% menggunakan periode lookback 30 hari. Meskipun memiliki performa statistik kuat, prediksi bersifat probabilistik dan tidak mengantisipasi kejadian tak terduga seperti perubahan kebijakan bank sentral atau krisis geopolitik. Sistem ini direkomendasikan sebagai alat bantu analisis yang terintegrasi dengan pendekatan fundamental dan teknikal lainnya untuk mendukung pengambilan keputusan investasi yang lebih komprehensif.
The Influence of Service Quality on Customer Loyalty at PLN ICON PLUS ICONNET Rifqi Syamsudin
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10782

Abstract

This study examines the connection between PLN Icon Plus Iconnet's customer loyalty and service quality, highlighting the importance of service quality in building client loyalty. Data was gathered via a Google Form survey that was directed at 100 PLN Iconnet customers as part of a quantitative approach. The study finds a strong correlation between customer loyalty and service quality using Partial Least Squares Structural Equation Modeling (PLS-SEM). Supported by strong reliability and validity measurements in the models, the study emphasizes how crucial it is to provide high-quality service in order to establish and maintain loyalty. The results offer practical advice for businesses looking to increase client loyalty and retention through higher-quality services.
Peran Sistem Informasi Dalam Optimalisasi Strategi Digital Marketing Pada Perusahaan Ritel Diki Wahyu Nugraha; Arief Hertadi Rustam
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10783

Abstract

Penelitian ini bertujuan untuk menganalisis peran sistem informasi dalam mengoptimalkan strategi digital marketing pada perusahaan ritel. Perkembangan teknologi informasi telah mengubah pola pemasaran konvensional menjadi berbasis data dan digital, sehingga perusahaan dituntut untuk mampu memanfaatkan sistem informasi secara efektif dalam pengambilan keputusan strategis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-analitis. Data diperoleh melalui observasi, dokumentasi, serta analisis data kampanye digital yang meliputi anggaran promosi, tingkat impresi, klik, konversi, dan pendapatan. Hasil penelitian menunjukkan bahwa pemanfaatan sistem informasi memungkinkan perusahaan melakukan pemantauan kinerja kampanye secara real-time, menganalisis perilaku konsumen, serta mengukur indikator kinerja seperti Click Through Rate (CTR), Conversion Rate (CR), dan Return on Investment (ROI). Sistem informasi juga mendukung integrasi data pelanggan melalui Customer Relationship Management (CRM) sehingga strategi pemasaran dapat disesuaikan dengan segmentasi pasar yang lebih akurat. Temuan penelitian mengindikasikan bahwa penggunaan sistem informasi yang terintegrasi berkontribusi signifikan terhadap peningkatan efisiensi anggaran promosi dan peningkatan pendapatan perusahaan ritel. Dengan demikian, sistem informasi berperan sebagai instrumen strategis dalam menciptakan keunggulan kompetitif melalui optimalisasi strategi digital marketing yang berbasis data.
Pengaruh Disiplin Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan pada PT Barru Barakah Properti Nuralisya Nuralisya
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 1 (2025): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i1.10103

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja dan budaya organisasi terhadap kinerja karyawan pada PT Barru Barakah Properti. Metode yang digunakan metode kuantitatif dengan jenis penelitian deskriptif dan asosiatif. Populasi dalam penelitian ini berjumlah 50 karyawan, sedangkan sampel yang diambil sebanyak 50 karyawan. Teknik pengambilan sampel menggunakan metode non-probability sampling dengan pendekatan jenuh sampling. Hasil penelitian menunjukkan bahwa disiplin kerja dan budaya organisasi berpengaruh terhadap kinerja karyawan sebesar 41%
DIGITAL MARKETING RESEARCH IN THE ERA OF DIGITAL TRANSFORMATION Rachmat Yanto
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The development of digital technology has pushed Digital Marketing to become one of the fastest growing fields of research in recent years. Digital transformation, the increasing use of the internet, social media, electronic commerce, artificial intelligence, and data analytics have expanded the scope of Digital Marketing from just a promotional medium to an integrated business strategy in creating value for customers and organizations. The very rapid growth of scientific publications leads to the need to map research developments to understand the scientific structure, publication trends, author productivity, distribution of scientific fields, publication sources, and the geographical spread of research. This study aims to analyze the development of Digital Marketing research through a bibliometric approach using indexed data in the Scopus database. Analysis was carried out on publication metadata using bibliometric indicators which included the development of the number of documents based on the year of publication, author productivity, distribution of subject areas, sources of publications, and country or territory distribution. The results of the analysis show that Digital Marketing research has experienced significant growth in recent years, especially since the increase in global digital transformation. The Business, Management and Accounting fields are the largest contributors to Digital Marketing publications, followed by Economics, Econometrics and Finance, Social Sciences, Decision Sciences, Computer Science, and Engineering, which show the multidisciplinary character of these fields. The author's productivity analysis shows that the development of Digital Marketing is built through the contributions of various researchers without the very strong dominance of certain individuals, thus showing the opening of opportunities for the emergence of new perspectives and research approaches. The distribution of publication sources shows that Digital Marketing articles are published in various international journals across disciplines, which reflects the increasing application of the concept of Digital Marketing in various organizational contexts and industry sectors. Meanwhile, analysis by country shows that Digital Marketing research is growing globally with significant contributions from various countries, including Indonesia as one of the main contributors in the analyzed dataset. The findings of this study indicate that Digital Marketing has developed into a scientific ecosystem that integrates management, marketing, economics, computer science, information systems, communication, and data analytics. In addition to mapping the development of science, this research also identifies various future research opportunities, especially related to the integration of Digital Marketing with Artificial Intelligence, Big Data Analytics, Generative Artificial Intelligence, data-driven marketing, sustainability), and the digital transformation of the organization. The results of the research are expected to be a reference for academics in identifying research gaps, developing new research agendas, and providing input for practitioners and policymakers in designing Digital Marketing strategies that are more adaptive to the development of digital technology.
The Evolution of Logistics Innovation Research: A Bibliometric Analysis of Global Trends and Knowledge Structure Tosho Pratama
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital transformation, trade globalization, and the increasing complexity of supply chains have made logistics innovation a rapidly growing research theme in the field of logistics and supply chain management. Although the number of international publications on logistics innovation continues to increase, the development of knowledge in this field is still scattered across various disciplines, countries, authors, and publication media, thus not providing a complete picture of the intellectual structure or direction of research evolution. This condition indicates the need for a bibliometric study that can map research developments systematically and comprehensively. This study aims to analyze the development of research on logistics innovation using a bibliometric approach based on Scopus data by identifying publication trends by year, country distribution, scientific field, author productivity, and primary publication source. The analysis was conducted using the Analysis Results feature in Scopus to obtain an overview of the dynamics of research development over nearly five decades. The analysis results show that publications on logistics innovation experienced relatively slow growth in the initial period, then increased significantly since the 2010s and peaked in the 2020–2025 period along with the development of digital transformation, the Internet of Things, Artificial Intelligence, blockchain, big data analytics, and increasing attention to supply chain resilience and continuity. The distribution of publications shows the dominance of countries such as China, the United States, Italy, Germany, and the Netherlands as centers of knowledge production, while research fields are dominated by Business, Management and Accounting, Engineering, Computer Science, Social Sciences, and Decision Sciences, demonstrating the multidisciplinary character of logistics innovation. Analysis of author productivity shows that the development of this field is built through collaborative networks without strong dominance of a particular author, while analysis of publication sources shows that journals such as Sustainability, Journal of Business Logistics, Industrial Management and Data Systems, International Journal of Logistics Systems and Management, and Acta Logistica are the main media for research dissemination. The research findings also identify theoretical, methodological, empirical, and practical descriptions that indicate that bibliometric research on logistics innovation is still relatively limited compared to empirical research, so that the description of the intellectual structure, the evolution of research themes, and the direction of scientific development still require more in-depth study. Therefore, this research makes a theoretical contribution through the preparation of a knowledge map on the development of logistics innovation, a methodological contribution through the analysis of the application of bibliometrics as a systematic approach in the dissemination of scientific development, and a practical contribution as a reference for academics, practitioners, and policymakers in understanding the direction of logistics innovation development in the era of digital transformation and capabilities. The novelty of this research lies in the integration of publication trend analysis, geographic distribution, scientific field structure, author productivity, and publication sources within a comprehensive bibliometric framework, thereby providing a comprehensive overview of the evolution of logistics innovation research at the global level.

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