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Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 60 Documents
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Green Supply Chain Management: A Literature Review about the Phenomenon in Indonesia hariadi ismail
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5956

Abstract

The literature review on green supply chain management (GSCM) highlights the growing importance of sustainable practices in supply chain management. The paper explores the concept of GSCM, its key elements, challenges and opportunities for implementation. It also examines the impact of GSCM on organizational performance, environmental sustainability and social responsibility. The review covers various studies conducted in different industries, including manufacturing, retail and logistics. The findings reveal that the adoption of GSCM practices can result in cost savings, enhanced brand reputation and reduced environmental impact. However, the implementation of GSCM faces several challenges, including lack of awareness, high implementation costs, and coordination issues among supply chain partners. The review suggests that GSCM can be an effective strategy for firms to achieve a sustainable competitive advantage and meet the increasing demand for environmental responsibility. Keywords: green supply chain, supply chain management, business administration, green business.
The Influence Of Customer Personality On Product Preference Yoga Bagus Pambudi; Pratami Wulan Tresna; Arianis Chan; Cecep Safa’atul Barkah
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5602

Abstract

A person's personality and characteristics are essential in determining anything, one of which is choosing to purchase products. Consumers prefer products that align with their personalities. It can be concluded that consumers will tend to choose products that satisfy their emotional feelings and are by the characteristics of these consumers. The method used by the author is quantitative. Quantitative methods are a systematic, planned, and structured type of research. From the discussion, it can be concluded that the customer personality variable significantly affects product selection. This is because consumers prefer to use products that align with their personalities.
DAMPAK KENAIKAN BBM TERHADAP BEBAN PENGELUARAN BIAYA PARA PEKERJA DARI TIGA PROFESI DI MASA COVID-19 Endro Tri Susdarwono
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5450

Abstract

This study aims to analyze the expenses incurred by workers from three work sectors or professions after the increase in fuel prices. The survey conducted in this study was aimed at finding out the amount of money they had to incur in order to meet food and shelter needs in the 10-day period after the increase in fuel prices. The method used in this study is quantitative analysis with a descriptive statistical approach, namely describing the data and testing the hypothesis on the sign and the Kruskall-Wallis method. The results of the study stated that based on testing the hypothesis on the sign that the increase in fuel prices determined by the government had an impact on household expenses including food and housing costs from the three work or professional sectors. Based on the results of the survey answers given by respondents, 58.62 percent said that the policies taken by the government to increase fuel prices had an impact on household expenses, while 41.38 percent had no impact. It is possible that 41.38 percent of the respondents received the BBM Direct Cash Assistance provided by the Government. Meanwhile, from the research hypothesis of the Kruskall-Wallis method, it is stated that workers from the three sectors of work or profession bear the same burden in terms of expenditure or consumption for food and housing after 10 days of the increase in fuel prices. So it was concluded that the three actors in the three work sectors were directly affected by the increase in fuel prices imposed by the Government through the burden of increasing spending costs to meet food and shelter needs.
TAHAPAN PELAKSANAAN EVENT KELANA KENALI JAKARTA JAKLINGKO INDONESIA Indria Angga Dianita; Joanne Bonycke Graciela
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5797

Abstract

Penggunaan transportasi umum di Jakarta merupakan suatu hal yang kerap dijumpai terutama bagi masyarakat yang tinggal di daerah Jabodetabek. Transportasi umum digunakan oleh masyarakat untuk melakukan kegiatan kerja/sekolah di luar kabupaten/kota tempat tinggal dan secara rutin pulang- pergi (PP) ke tempat tinggalnya pada hari yang sama atau yang biasa disebut dengan komuter. Dengan tujuan memudahkan komuter, PT Jakarta Lingko hadir untuk memermudah pembelian tiket transportasi dari para komuter. Layanan yang ditawarkan beragam, diantaranya Tarif Integrasi dan Pembelian Tiket Transportasi menggunakan Aplikasi. Untuk memasarkan layanan tersebut, JakLingko bersama dengan +Jakarta menyelenggarakan event Treasure Hunt Kelana Kenali Jakarta 2022. Event ini memiliki konsep memperkenalkan kota Jakarta dengan cara berkelana keliling kota,yang dilakukan dengan perlombaan dan pelaksanaannya dilakukan secara bertahap. Maka dari itu, perancangan karya ini berjudul “Tahapan Pelaksanaan Event Treasure Hunt Kelana Kenali Jakarta 2022” yang diharapkan dapat menjadi referensi bagi pihak JakLingko dan mahasiswa Ilmu Komunikasi untuk mengadakan event selanjutnya. Teori yang menjadi acuan dalam pelaksanaan event ini adalah komunikasi pemasaran, komunikasi pemasaran terpadu, event dan event management. Penulis melakukan metode observasi parsipatoris, survey dan dokumentasi untuk melakukan tahapan pembuatan event. Setelah itu penulis akan mengolah data tersebut untuk dijadikan tahapan pelaksanaan event Treasure Hunt Kelana Kenali Jakarta 2022.
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.
Implementasi Strategi Komunikasi dalam Perancangan Campaign Keselamatan, Kesehatan Kerja, dan Lingkungan (K3L) di PT Berau Coal Wildan Alfarizi; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5799

Abstract

Setiap pekerjaan memiliki beragam risiko yang menyertainya, agar risiko tersebut tertanggulangi dan dapat dicegah maka kesadaran akan Keselamatan, Kesehatan Kerja, dan Lingkungan (K3L) perlu ditingkatkan dan ditaati. Salah satu sektor pekerjaan yang memiliki tingkat risiko kecelakaan kerja yang tinggi adalah sektor pertambangan. Melalui penerapan dari good mining practice, risiko tersebut dapat diminimalisir. PT Berau Coal merupakan salah satu perusahaan swasta nasional yang bergerak pada industri pertambangan batu bara dengan penerapan good mining practice yang baik. Meskipun begitu, dalam operasional pertambangan batu bara tetap terdapat risiko kecelakaan kerja yang tinggi. PT Berau Coal meningkatkan kesadaran serta wawasan mengenai budaya K3L melalui campaign K3L. Namun, perencanaan campaign di PT Berau Coal belum terstruktur. Maka dari itu, perancangan karya ini berjudul “Implementasi Strategi Komunikasi dalam Perancangan Campaign K3L di PT Berau Coal” yang diharapkan mampu merancang kampanye K3L yang lebih terstruktur bagi PT Berau Coal. Teori yang menjadi acuan dalam perancangan kampanye ini adalah strategi komunikasi dan perencanaan campaign. Untuk memperoleh data, penulis melakukan metode survey kuantitatif dan wawancara serta observasi untuk merancang campaign. Setelah itu, penulis mengolah data tersebut untuk dijadikan perancangan campaign K3L kuartal keempat PT Berau Coal tahun 2022. Melalui kelima tahapan untuk membuat strategi komunikasi efektif dari Kotler & Keller (2017), penulis menghasilkan campaign plan dari “Siaga Saling Menjaga” yang dilakukan pada bulan Oktober – Desember tahun 2022. Selain untuk meningkatkan kesadaran K3L, campaign ini juga memiliki tujuan untuk meningkatkan awareness terhadap IM BOD Nomor 119/BC/BOD-AWD/IX/2022 yang di mana terdapat poin – poin terkait isu K3L yang terjadi selama kuartal sebelumnya.
EFFECT OF SALES PROMOTION ON BRAND LOYALTY GRABFOOD Dinda Putri Damara; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5656

Abstract

Sales Promotion is a sales promotion activity that is carried out at a certain time which is useful for increasing product sales. There are various tools in sales promotion that can be used including samples, coupons, cashback, price offers, premiums, promotional products, and sweepstakes, contexts, games. Forms of sales promotion activities on GrabFood services, namely cashback, price offers, and premiums. The purpose of this study was to determine the magnitude of the influence of Sales Promotion on Brand Loyalty GrabFood. The method used in this study is quantitative with the correlation coefficient test, the coefficient of determination test and data analysis techniques using simple linear regression analysis. The result of the correlation coefficient test is 0.632 so it can be concluded that sales promotion and brand loyalty have a strong relationship. In addition, it was found that there was a relationship between the sales promotion variable and the influence of brand loyalty by 40%, while 60% was influenced by other variables that were not in this study. There is a positive and significant influence on brand loyalty, as evidenced by the results of a simple linear regression test analysis of 1,440 on the sales promotion variable which has the effect that every 1% increase will affect the brand loyalty variable.
PENGARUH KECERDASAN EMOSIONAL DAN DIGITAL SKILLS TERHADAP KESIAPAN KERJA PADA MAHASISWA S1 TELKOM UNIVERSITY ANGKATAN 2018 Elva Elviana; Kiki Sudiana
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5785

Abstract

This study aims to determine the effect of emotional intelligence and digital skills partially and simultaneously on work readiness of Telkom University Undergraduate Students Class of 2018. The method used in this research is a quantitative method, with collecting data by distributing questionnaires to 375 respondents. Sampling using probability sampling method with the type of proportionate stratified random sampling. The data analysis technique used is descriptive analysis and multiple linear regression analysis. The results of the study show that emotional intelligence and digital skills partially have a positive and significant effect on work readiness. Emotional intelligence and digital skills simultaneously have a positive and significant effect on job readiness by 23.8% and the remaining 76.2% are influenced by other variables not examined in this study.
INFLUENCE OF LEADERSHIP STYLE ON PERFORMANCE: A BIBLIOMETRIC REVIEW Adrianza Putra; Renaldi Renaldi
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5986

Abstract

Leadership style is an external component that has a considerable influence on staff performance motivation. A good leadership style may enhance employee motivation and performance, whereas a negative leadership style can decrease employee motivation and performance. As a result, it is critical for organisations to understand and research successful leadership styles in order to increase employee engagement. In terms of bibliometric analysis, this article will analyse the link between leadership style and staff performance motivation. This essay will start by defining a leader, employee performance motivation, and leadership style.
THE ROLE OF COMMUNICATION AND MARKETING STRATEGY IN REALIZING THE EDUCATIONAL MISSION Tasya Salsabiila; Syahputra Syahputra
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.6899

Abstract

Kazeto Putra Perkasa Foundation is an educational institution committed to providing a positive impact on society through educational programs and humanitarian assistance. To realize a mission that originates from the vision of the Kazeto Putra Perkasa Foundation itself, this journal was created to find out the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in the current competitive era. Develop strong marketing, innovative social media tactics, and strategies to build strong relationships with stakeholders, including foundation partners. In addition, this journal discusses concrete actions taken during the process of realizing the educational mission of the Kazeto Putra Perkasa Foundation, as well as the results achieved in improving the perception of the foundation and gaining support from various parties. The purpose of this research is to describe the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in promoting its educational services to the community. The method used in this research is qualitative descriptive research, which illustrates and describes an event that occurred. In collecting data, interviews and literature studies are the methods used to complete the theory and concepts in this research. This integrated approach has enabled the Kazeto Putra Perkasa Foundation to strengthen its position as a driver of significant change in improving social welfare and education, having a greater impact on communities in need.

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