cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tri Indra Wijaksana
Contact Email
-
Phone
-
Journal Mail Official
journals@telkomuniversity.ac.id
Editorial Address
Program Studi S1 Adminsitrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom Jl. Ters. Buah Batu Bandung 40257
Location
Kota bandung,
Jawa barat
INDONESIA
Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 60 Documents
 2   3   4   5   6 
MEASURING ENTREPRENEURSHIP INTENTION OF FEMALE STUDENTS AT TELKOM UNIVERSITY Adellia Hartono
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 1 (2022): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i1.4842

Abstract

This study aims to determine the effect of interest in entrepreneurial intentions. This research is a survey research using a questionnaire as an instrument. The population used in this study were college students at Telkom University and West Java university students. The sample used was Telkom University undergraduate students and 100 respondents were selected using the purposive sampling method, which is a sample selection technique where an individual chooses a sample based on a personal assessment of some appropriate characteristics of the sample members. The instrument validity test uses Confirmatory Factor Analysis, while the reliability test uses Cronbach Alpha. The analysis technique used is multiple regression analysis.
PENGARUH HARGA TERHADAP MINAT BELI PENGUNJUNG E-COMMERCE TOKOPEDIA (SEBUAH STUDI PENDAHULUAN) Ahmad Abdoel Harits Alfatih
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 1 (2022): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i1.4843

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap minat beli pengunjung e-commerce Tokopedia. Dengan adanya pembatasan pergerakan dan upaya social distancing yang berkelanjutan, konsumen dan bisnis semakin merangkul pembayaran digital untuk kenyamanan dan keamanan yang lebih baik. Kami menyusun studi pendahuluan berupa bab latar belakang, tinjauan pustaka, kerangka pemikiran, dan metodologi sebelum melakukan uji validitas instrumen menggunakan Confirmatory Factor Analysis dan teknik analisis yang digunakan adalah analisis regresi berganda.
Desain Perbaikan Proses Customs Clearance Menggunakan Value Stream Mapping, Critical Path Method dan Benchmarking iqbal Firmansyah
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 1 (2022): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i1.4914

Abstract

This research aims to develop a methodology for applying the principles of lean manufacturing in the service industry Courier Express. Customs is the main process in the industry express courier and the objective here is to apply lean principles to eliminate processes that have no added value and common parameters between the processes and optimization of resources humans or the allocation of workers. Value Stream Mapping (VSM) is used to identify a variety of waste on the current conditions and the Critical Path Method (CPM) identify the critical path in the process that takes place at this time. Model simulation of the Current Value Stream Mapping and Future State Mapping developed by using lean principles in the model simulation. The design of the repair process scheduling is done by analyzing the critical path process of Customs Clearance, with a critical path analysis we can determine the most process priority and most influential against the thorough repairs. A fusion method of Value stream mapping and Cricital Path Method supported by the method of benchmarking to finding best practice that has been done in the industry and doing the improvement so that the simulation generate a future state map with with the new critical path with faster acceleration time of customs clearance process from a total of 936 minutes before improvement and only required 389.6 minutes after improvements.
PENGARUH KOORDINASI TERHADAP PENINGKATAN KEAMANAN DI KAWASAN WISATA PANTAI ANYER OLEH DITPAMOBVIT POLDA BANTEN Hendra Susanto
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 1 (2022): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i1.5225

Abstract

Penelitian ini bertujuan mengetahui seberapa besar pengaruh koordinasi oleh Ditpamobvit Polda Banten terhadap peningkatan keamanan di kawasan wisata Pantai Anyer. Penelitian ini menggunakan metode kuantitatif dan korelatif. Permasalahan diteliti secara komprehensif, mendalam dan menelaah variabel-variabel yang ada. Dari populasi yang ada seluruhnya dijadikan responden yaitu sebanyak 48 orang. Pengujian hipotesisi dilakukan dengan menggunakan analisis kuantitatif dan menggunakan pengujian statistik dengan rumus Rank Spearman. Adapun hasil perhitungan untuk hipotesis tentang besar pengaruh koordinasi oleh Ditpamobvit Polda Banten terhadap peningkatan keamanan di kawasan wisata Pantai Anyer menunjukkan angka korelasi 0.9752 artinya hubungan yang sangat kuat. Sedangkan koefisien determinasi koordinasi dengan keamanan di kawasan wisata Pantai Anyer sebesar 95.11%, Sedangkan sisanya yaitu 4.89% keamanan dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
ANALYSIS OF EXTERNAL BUSINESS COMMUNICATION IMPLEMENTATION PT UNILEVER INDONESIA Yoga Bagus Pambudi
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 1 (2022): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i1.5025

Abstract

The purpose of this study is to find out how PT Unilever Indonesia Tbk applies the scope of external business communication in enlarging its market prey. The method used in this study is a literature review with the approach taken in this study, namely collecting as many sources of information as possible including credible articles and books. Based on the analysis, Unilever was very concerned about various things before starting to acquire the company. This was done because Unilever wanted to stay on the main line, namely providing Fast Moving Customer Goods (FMCG) products.
The Effect Of E-WOM And Source Credibility Of Instagram Account @racunshopeecheck On Customer Path 5A (Aware, Appeal, Ask, Act, Advocate) Tharisa Azzahra Rizky; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5833

Abstract

One of the marketplaces that has managed to get a lot of users in Indonesia is Shopee. Having many users encourages Shopee to develop features that can facilitate and satisfy its users. One new feature launched by Shopee is Shopee Affiliate Program. Among many affiliates account in Instagram, @racunshopeecheck Instagram account has the highest followers’ and engagement rate. To maintain audiences and compete with other competitors, @racunshopeecheck as an affiliate needs to create an innovative marketing strategy to attract and moved audiences to act. Therefore, this study aims to analyze the effect of E-WOM and source credibility on customer path 5A. Through this research, it is hoped that it can produce an appropriate marketing strategy that can run customer path 5A effectively. This research was conducted using quantitative methods with descriptive research type. The sampling technique used in this study is probability sampling, with simple random sampling techniques. The analysis technique uses a normality test, multicollinearity test, heteroscedasticity test, coefficient correlation test, coefficient of determination, and multiple linear regression. Based on the study results, E-WOM partially influenced Customer Path 5A by 81,6%, and the remaining 18,4% was influenced by other factors not examined in this study. Source Credibility partially influenced Customer Path 5A by 84,2%, and the remaining 15,8% was influenced by other factors not examined in this study. E-WOM and Source Credibility simultaneously influenced Customer Path 5A by 84,3%, and the remaining 15,7% was influenced by other factors not examined in this study.
Pengaruh Media Sosial Instagram @wonderfulindonesia Terhadap Citra Destinasi Indonesia Dellia Paramitha; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5823

Abstract

Instagram social media is a digital application that is used to be able to provide information and carry out two-way communication with fellow users. In Instagram, there are features that can be used to support communication, including hashtags, geotags, follow, share, like, comments, mentions. The purpose of this study was to determine the influence of social media Instagram @wonderfulindonesia on the image of Indonesian destinations. The method used in this study is quantitative with the correlation coefficient test and the coefficient of determination test and the data analysis technique uses simple linear regression analysis. The results of the correlation coefficient test were 0.895 so that it can be concluded that Instagram social media variables and destination image variables have a very strong relationship. In addition, it was found that there was a relationship between Instagram social media variables that affected the image of Indonesian destinations by 80%, while 20% were influenced by other variables not discussed in this study. The positive and significant influence on the image of the Indonesian destination, as evidenced by the results of a simple linear regression of 0.611 on the Instagram social media variable has the effect that every one unit increase will affect the Indonesian destination image variable.
Strategi Promosi PT Electronic City Indonesia Tbk Melalui Instagram Dalam Menghadapi Masa Pandemi Covid-19 Jessica Caroline Charis; Adrio Kusmareza Adim
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5838

Abstract

Di tengah masa pandemi Covid-19 saat ini, telah mempengaruhi banyak bidang terkhusus dalam perekonomian. Bisnis cenderung mengalami penurunan dikarenakan berkurangnya interaksi secara langsung. Pada kondisi seperti ini menyebabkan persaingan dalam dunia bisnis semakin ketat sehingga diperlukan strategi promosi yang berbeda untuk dapat bertahan dan meningkatkan penjualan. Tujuan dari penelitian ini adalah peneliti ingin mengetahui dan menganalisa bagaimana strategi promosi yang digunakan pada PT Electronic City Indonesia Tbk di masa pandemi saat ini melalui media sosial yaitu Instagram. Pada penelitian ini menggunakan metode kualitatif deskriptif dengan berdasarkan pendekatan studi deskriptif dengan teknik pengumpulan data berdasarkan hasil wawancara yang akan diolah terlebih dahulu menggunakan uji triangulasi data. Penelitian ini juga menggunakan beberapa teori seperti teori Strategi Promosi, Bauran Promosi, Media Baru, dan Media Sosial Instagram. Kesimpulan pada penelitian ini mengetahui bauran apa saja yang diterapkan oleh PT Electronic City Indonesia Tbk di masa PPKM
Brand Architecture and Branding Strategy of B2C Product and Service of Bosowa Corporation Dian Gita Utami; Syachriani Syam; Asri Essada Nurachmah
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5985

Abstract

Bosowa Corporation and other substantial businesses have a diverse portfolio of companies and brands, people today are becoming more and more conscious of the importance of brands as marketing tools. In order to maximise total brand equity for its brands and goods, Bosowa must have a brand architecture and branding strategy. This study will go into detail on brand architecture and branding strategy for Bosowa Corporation's goods and services, particularly those that are B2C (business to customer) and sold solely in Makassar. Information on company strategy, brand equity, market dynamics, and audit portfolio is used as input to gain a general picture of the operations and performance of Bosowa brands. Any brand portfolio-related issues that Bosowa Corporation faces will be formulated with the use of a SWOT analysis.
THE EFFECT OF #JUMATBERKAHF EWOM AND DIMAS SETO AS SOURCE CREDIBILITY ON KAHF BRAND IMAGE Dya Savica; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5794

Abstract

The phenomenon of men who are now more aware and concerned about their selfappearance positively impacts the Indonesian men's personal care market. Therefore, this study aims to analyze the effect of eWOM and source credibility on Kahf's brand image. Through this research, it is hoped to produce an appropriate marketing strategy to build a positive brand image in the minds of consumers. This research was conducted using quantitative methods with descriptive research type. The sampling technique used in this study is probability sampling, with simple random sampling techniques. The analysis technique uses a normality test, multicollinearity test, heteroscedasticity test, coefficient correlation test, coefficient of determination, and multiple linear regression. Based on the study results, eWOM partially influenced Kahf's Brand Image by 21%, and the remaining 79% was influenced by other factors not examined in this study. Source Credibility partially influenced Kahf's Brand Image by 25%, and the remaining 75% was influenced by other factors not discussed in this study. eWOM and Source Credibility simultaneously influenced Kahf's Brand Image by 32%, and the remaining 68% was influenced by other factors not examined in this study

Page 4 of 6 | Total Record : 60

 2   3   4   5   6 

Filter by Year

2019 2024


Reset
Filter By Issues
All Issue Vol 10 No 2 (2024): November Vol 10 No 1 (2024): Mei Vol 9 No 2 (2023): November Vol 9 No 1 (2023): Mei Vol 8 No 2 (2022): November Vol 8 No 1 (2022): Mei Vol 7 No 2 (2021): November Vol 7 No 1 (2021): Mei Vol 6 No 2 (2020): November Vol 6 No 1 (2020): Mei Vol 5 No 2 (2019) Vol 5 No 2a (2019): November More Issue