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Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Desain (STD) Bali Kampus STD Bali, Jl. Tukad Batanghari No. 29 Panjer, Denpasar-Bali
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Jurnal Nawala Visual
Published by Institut Desain & Bisnis Bali
ISSN : 26849798     EISSN : 26849801     DOI : https://doi.org/10.35886/nawalavisual
Core Subject : Art,
Arts
Ruang lingkup artikel dalam Jurnal Nawala Visual meliputi ontology ilmiah, epistemology dan aksioma Desain Komunikasi Visual (DKV), yang meliputi: (a) semiotika visual, (b) ikonografi, (c) ilustrasi, (d) tipografi, (e) ) fotografi, (f) animasi, (g) periklanan, (h) strategi branding, (i) identitas perusahaan, (j) system tanda, (k) logo, (l) media cetak, (m) desain kemasan, (n) kritik film, (o) produksi film pendek, (p) sinematografi, (q) video eksperimental, (r) teknologi terapan terbaru yang terkait dengan DKV, metode pendidikan dalam pengajaran DKV, (t) masalah budaya terkait dengan Desain Komunikasi Visual.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 82 Documents
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ANALISIS DESAIN KEMASAN LOLOH CEMCEM DALAM PENINGKATAN NILAI PRODUK MELALUI PENDEKATAN ESTETIKA KOMUNIKASI VISUAL I Komang Angga Maha Putra; Made Arini Hanindharputri
Jurnal Nawala Visual Vol 2 No 2 (2020): Jurnal Nawala Visual Oktober 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i2.129

Abstract

Loloh cemcem is a typical herbal drink from the tourist village of Penglipuran, Bangli Regency, Bali which has good health properties for the body, such as preventing heartburn and providing freshness. This drink is widely traded, but its packaging only uses bottles that resemble mineral water bottles, so that many tourists view this cemcem loloh drink as unhygienic, less aesthetic, and different from similar drinks. Penglipuran Village is a tourist village that is always visited by hundreds of tourists per day, should be able to create an increase in sales from loloh cemcem. When viewed from the character of consumers who are currently the millennial generation, visual appearance is certainly one of the attractions in choosing a product. Therefore, it is necessary to analyze the packaging design of loloh cemcem to increase the value of the product using a visual communication aesthetic approach. The trial was conducted on consumers and prospective consumers of the loloh cemcem drink to get feedback using existing packaging designs with new packaging design innovations, as data analysis taking into account the visual communication aesthetics of each loloh cemcem packaging design. This research is expected to provide additional benefits to the knowledge of visual communication design, in this case, packaging design, so that it can be used as a reference for further research. The research method used in determining the research topic, determining the problem based on internal and external factors, data collection, data analysis, and conducting trials to obtain the expected research reports and outputs. The results of the research are in the form of Loloh cemcem packaging prototypes, and how the packaging can increase the value of Loloh cemcem products.
PENGENALAN CERITA RAKYAT I GEDE BASUR MELALUI CERITA BERGAMBAR BERBASIS ANDROID Ni Putu Setia Dewi; I Ketut Setiawan
Jurnal Nawala Visual Vol 2 No 2 (2020): Jurnal Nawala Visual Oktober 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i2.132

Abstract

The loss of storytelling tradition makes children forget about folktales, whereas folktales contain many positive values about norm, ethics, and moral character. In the middle of technology development nowadays, it needs synergy between local wisdom with technology so that both can walk hand in hand and support each other. Considering that children become “close” with their smartphone, thus to introduce folktales to the children with modern medium, comic strip (cergam) based on digital android is designed. The folktales being used is taken from the story by I Gede Basur, where in the story contains a moral message about cause and effect law, the bad will always be defeated by the good, we should not be arrogant, filial to parents and work hard.Data collection method used in this research is observation related to the development of smartphone usage by children. Questionnaire to know the types of characters, and whatever the children do with their smartphone.Literature method is used to obtain information about narration and plot of the story from I Gede Basur’s folktales.The research resulted in a digital comic strip based on android which consists of 3 parts, namely introduction, content, and closure. The comic strip is made with the concept of happiness, with cartoonal visualization style and light color, combined with animation, and sound effect to make the comic strip become interesting to be read by children.
KAJIAN PENGARUH COPYWRITING KREATIF TERHADAP IDENTITAS BRAND KEDAI KOPI TAKEAWAY DI DENPASAR Made Vairagya Yogantari; I Gst Bagus Bayu Baruna Ariesta
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.160

Abstract

Dewasa ini, di tengah kemajuan teknologi digital dan perkembangan sektor ekonomi kreatif di Indonesia membuat banyak usaha yang mengoptimalkan penggunaan copywriting yang kreatif di dalam membangun identitas brand-nya. Dari tujuh belas sub sektor ekonomi kreatif di Indonesia, salah satu yang paling berkembang disumbangkan oleh industri makanan dan minuman. Copywriting sangat erat kaitannya dengan promosi dan branding karena pesan yang dikomunikasikan melalui copywriting merupakan jembatan dari brand menuju konsumen agar produk yang dijual mampu menampilkan karakter yang berbeda dibandingkan dengan kompetitornya. Oleh karena hal tersebut, penelitian ini dilakukan untuk mengkaji pengaruh copywriting kreatif terhadap identitas brand kedai kopi take away di Denpasar dengan mengambil enam objek kasus untuk kemudian diklasifikasi berdasarkan copywriting yang digunakan. Hasil yang diperoleh dapat menjadi acuan untuk mempertimbangkan copywriting dalam proses perancangan identitas dari sebuah usaha.
KAJIAN PENGARUH PERIKLANAN KOMUNIKASI VISUAL MELALUI MEDIA SOSIAL TERHADAP DAYA TARIK KONSUMEN RESTORAN DI CANGGU, BALI I Gusti Agung Ayu Widiari Widyaswari; Made Vairagya Yogantari; Agung Eko Dhananjaya
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.162

Abstract

Periklanan sebagai porsi kecil dari proses pemasaran memiliki peranan yang besar dalam penjualan sebuah produk atau jasa. Oleh karena itu, studi mengenai periklanan sangat diperlukan dalam kegiatan pemasaran sebagai langkah awal pengembangan strategi penjualan yang efektif . Saat ini, media baru seperti media sosial banyak digunakan dalam periklanan. Bidang usaha yang menawarkan produk atau jasa nya melalui media sosial saat ini dapat dikatakan sangat variatif. Mulai dari produk fashion, arsitektur dan desain, restoran, hingga event musik. Penelitian ini bermaksud untuk mengetahui sejauh mana pengaruh periklanan komunikasi visual melalui media sosial terhadap daya tarik konsumen ke sebuah restoran. Penelitian ini akan melihat seberapa besar dampak konten periklanan yang di unggah di media sosial oleh penyedia produk atau jasa dalam hal ini adalah restoran terhadap alasan kedatangan konsumen. Penelitian ini juga akan mempertimbangkan beberapa faktor seperti gaya hidup dan usia dari konsumen sebagai pengguna media sosial. Metode yang dilakukan dalam penelitian ini adalah metode kualitatif dan kuantitatif ini maka penelitian dilakukan melalui beberapa tahapan, antara lain diawali dengan melakukan observasi di daerah penelitian yaitu beberapa restoran di desa Canggu, Kecamatan Kuta Utara, Kabupaten Badung, Bali. Tahap berikutnya adalah melakukan wawancara pada pengelola restoran Oldmans, La Laguna, La Brisa, dan Parachute Bali. Serta pada tahapan selanjutnya mengukur pengaruh kedatangan konsumen berdasarkan data yang diperoleh dan skala pengukuran berdasarkan hasil kuisioner kepada para konsumen yang menjadi responden. Hasil penelitian yang diharapkan adalah agar memberikan gambaran tentang bagaimana peranan media sosial sebagai media baru dalam periklanan komunikasi visual, serta untuk mengetahui efektifitas konten di media sosial terhadap daya tarik kunjungan dari para responden ke sebuah restoran.
KREATIVITAS SENI GRAFIS LINOCUT DI MASA PANDEMI Dwi Novita Sari
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.165

Abstract

For some people, limiting activities during the pandemic actually makes them more creative, such as graphic and fine arts artists from Bali who are members of "cukilin" collaborating and cooperating with several parties such as studios, restaurants and coffee shops located in Canggu - Bali, making workshops linocut which includes high printing techniques, through the creative process of drawing sketches, then cuts it to follow the image pattern before finally becoming a stamp as a print reference, which can be used repeatedly on media such as cloth, paper, etc. Of course, this workshop activity follow the regulation of health protocols according to existing standards. Furthermore, in this study refers to the qualitative method based on the results of observations, interviews, documentation and literature study. With the results of research how the creativity of linocut, which is one of the earliest (ancient) techniques with manual processing, was able to attract local and foreign people during a pandemic. Not only does it just release boredom from online activities during the pandemic, this Linocut graphic arts creativity also produces creative products that have value and function. Key words : Creativity, linocut/ lino printmaking, pandemic
VIDEO IKLAN LAYANAN MASYARAKAT SEBAGAI MEDIA KOMUNIKASI KAUM DIFABEL I Gede Yudha Pratama
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.185

Abstract

Setiap Individu mempunyai keinginan serta kemauan tentang suatu hal positif tentang kehidupan mereka agar dapat berjalan sesuai dengan yang diharapkannya. Namun, seringkali yang terlihat saat ini harapan positif tersebut seakan-akan diterima dan berubah menjadi harapan negatif. Individu yang seringkali mengalami hal tersebut ialah mereka para kaum difabel. Dalam menjalani kesehariannya para kaum difabel tentu merasakan hal berbeda dengan orang normal lainnya. Perbedaan tersebut terlihat jelas terutama pada kemampuan kaum difabel yang dipengaruhi dari berat ringannya kendala cacat fisik dan mental yang dialami. Kaum difabel yang selalu semangat untuk melakukan komunikasi ialah mereka yang manyangdang tuna rungu maupun tuna wicara, tidak sedikit kita temui mereka dapat bergabung dan belajar di dunia pendidikan. Adapun media yang dapat dimanfaatkan untuk menyampaikan aspirasi dari para kaum difabel kepada masyarakat dengan memanfaatkan media video iklan layanan masyarakat. Untuk memenuhi kebutuhan data yang digunakan sebagai bahan penelitian ini digunakan metode penelitian kualitatif deskriptif untuk mendeskripsikan video iklan layanan masyarakat yang diteliti dengan didasari atas pengumpulan data yang di lakukan melalui observasi, dokumentasi serta studi pustaka. Tujuan dari penelitian ini untuk mengetahui efektivitas dari pemanfaatan video iklan layanan masyarakat sebagai media komunikasi dari kaum difable. Dalam video iklan layanan masyarakat memuat aspirasi dari para kaum difabel dengan apa yang mereka rasakan serta harapan mereka dimana mereka ingin merasakan hal yang sama seperti orang lain yang tidak menyandang kebutuhan khusus pada umumnya. Dengan media ini dapat dimanfaatkan dengan baik dan diterima oleh masyarakat sebagai media komunikasi audio visual dari kaum difabel.
MEMBANGUN DIGITAL MARKETING YANG EFEKTIF PADA PRODUK LOKAL (su-re.co) Emilika Budi Lestari; Ngurah Adhi Santosa; Ni Ketut Netri Andiyani
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.186

Abstract

In digital marketing on social media the role of layout in digital marketing on social media plays an important aspect but not in su-re.co. However, su-re.co has not implemented a good layout, yet. This is because the layout of Instagram feeds has not arranged properly, because the company's content combines with activities, product sales, and video testimonials. Therefore, the author uses qualitative method, which is a method that examines the problem in case of case. In addition, the author provides a graphic design theory for a digital marketing. This theory will explain in detail what design theory is right to use. For the results of their own research, the authors found several sample feeds for social media content that could be applied. This aims to further develop creative ideas in designing a digital marketing on su-re.co and can be known by everyone with interesting visuals, simple, unique and varied both in providing content and explanation of activities by the company for the natures and the farmers in Indonesia.
STRATEGI BISNIS USAHA KECIL DI MASA PANDEMI MENGGUNAKAN MEDIA SOSIAL I Gusti Agung Sinta Prema Candra; Ni Putu Emilika Budi Lestari
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.187

Abstract

In 2020, the whole world is hit by a disaster, namely a COVID-19 outbreak, this has caused many people to lose their livelihoods, and has caused an economic crisis around the world. Likewise with small businesses started by business people. Many small businesses have experienced a decrease in income due to this outbreak, where people save a lot to survive, but on the other hand there are some small businesses that have experienced an increase in turnover during the pandemic, because they apply the theory of digital marketing which makes their business turnover increase. even during a pandemic like now. The theory of digital marketing is very important to know by all business people who have small or large businesses because the impact that can be generated from marketing products online is said to be effective and much cheaper compared to offline marketing, for example with brochures and others. Advertising online is also very effective because on social media there are already segregation of consumer interests, so it is very easy for us as business people to determine the market according to the products or services we have. This research was conducted because many business people still do not understand how to market their wares through social media, the purpose of this research is that small business people who read this can understand how to market their products with digital marketing theory and can increase business turnover.
ANALISA TEKNIK FOTOGRAFI DALAM TREN FOOD PHOTOGRAPHY Kadek Dede Muliawan; Sagung Intan Pradnyanita
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.193

Abstract

This research aims to solve the problems faced by most of the business actors who have just pioneered especially in the food and beverage sector, because at the time of the COVID-19 pandemic they were currently required to save production costs to save on product marketing costs due to their limited capital. have so that the sales of a product are not optimal. In this problem, in particular, their food and beverage businesses are required to have photos of the food and drinks they sell as attractive as possible to attract buyers, but most of them cannot afford to pay for the services of professional photographers to create such photos. So this research will describe starting from camera operation, some of the techniques used by professional photographers, things that need to be considered in photographing, to tips and tricks for creating good and attractive-looking photos like a professional photographer so that business people can do it themselves. this new pioneering food and beverage. In this study the authors used qualitative methods, made observations of microbusinesses that had just been formed this year, according to the target of the theory writer used are the basic theories of photography itself, but the authors summarize them so that they are shorter, concise and clear, only use the theory used to photograph the food itself to make it easier to understand, for example, camera operating techniques, lighting techniques, composition, to the introduction of various food photography moods, and others.
ANALISA UNSUR VISUAL KHAS INDONESIA DALAM ANIMASI ATLAS BOY ADVENTURES SERIAL HANTU ABU-ABU Ni Made Sri Wahyuni Trisna; Hikma Novita Rahma
Jurnal Nawala Visual Vol 3 No 1 (2021): Jurnal Nawala Visual Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v3i1.195

Abstract

The rise of intellectual property, which is the right to own work in the creative industry, which has played an important role in efforts to increase the country's foreign exchange income, is now being pursued in the form of animated works which now function not only as entertainment but also as learning and commercial media. To increase the number of audiences, innovation needs to be done, selected Indonesian local wisdom to be implemented in the visual so that it makes it more attractive. This has succeeded in triggering the audience's curiosity which resulted in the audience being educated about the various Indonesian local wisdom that are adapted to it. Keywords: Intelectual Property, Animation, Visual, Local Wisdom, Innovation

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