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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 6 No. 3 (2022): International Journal of Business Studies" : 6 Documents clear
Evaluation of Instagram Social Media Marketing to Plan New Strategy Formulation in Menantea Dinanti, Maharani Putri; Soputra, Auryn Nathania; Sampurno, Griselda; Chan, Arianis
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.226

Abstract

Social media allows marketers to connect and engage potential customers. This led many marketing professionals to refocus on their social media marketing strategy. Menantea Toko is one of the most talked Food and Beverage Brand in 2021. Their existence surprised the public because they gained 100k followers in just 3 days. The purpose of this research is to determine how to evaluate the usage of social media Instagram Menantea and to propose a social media marketing strategy for Menantea. This form of research is taken as descriptive quantitative research. The research population is followers of Instagram Menantea. This study used a non-probability sample approach known as purposive sampling, with the minimal sampling size obtained using the slovin formula. Methods for gathering data include in-depth interviews, surveys, and Forum Group Discussions (FGD). Pearson's product moment validity test and the Cronbach's Alpha formula were used to evaluate the questionnaire's reliability. The results demonstrated that social media marketing on Instagram Menantea was effective and generated a positive response from followers.
Relationship between digital banking and financial inclusion: Evidence from Tunisia Gharbi, Inés; Kammoun, Aida
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.228

Abstract

The concept of financial inclusion emerged in the period from the 1990s to 2000. It has been considered a policy priority by governments and international organizations to reduce poverty and establish inclusive growth. The Tunisian government and the Central Bank of Tunisia have taken some measures to promote financial inclusion through digitalization, such as Automated Teller Machine, mobile banking, internet banking and e-wallets. Within this framework, our study examines the relationship between the digitization of the Tunisian banking sector and financial inclusion and whether technological developments in Fintech have contributed to an inclusive financial system. By developing a questionnaire survey of Tunisian bank employees, we find a significant positive relationship between digital technology and financial inclusion. Our research is original in that it examines the relationship between digital banking and financial inclusion using four inclusive development indicators: access, use, quality, and efficiency of financial services. Likewise, and to our knowledge, this is the first study of its kind in the Tunisian context.
Work Environment, Supervision and Job Satisfaction on Employees Productivity of Manufacturing Firms in Oluyole Local Government Area, Oyo State, Nigeria. Ajamobe, John Oluwaseun; Adeniyi, Samuel Oluwamuyiwa; Adeniyi, Oluwafisayo Grace
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.233

Abstract

The life wire of every organization is the quality of its workforce. Thus, employee’s productivity is an important consideration for the success of any business as it provides the needed competitive comparative advantage over rivalry firms in the market. In fact, understanding the peculiarity of every employee within an organization in term of work psychology geared towards bring the best out of each employee is as important as the organization itself. In the light of this basic truth, it is highly imperative that attempts be made at examining work environment, supervision and job satisfaction on employees’ productivity of manufacturing firms in Oyo State, Nigeria. The study aimed at examining the impact of work environment, supervision and job satisfaction on employees’ productivity in Nigeria. Three research hypotheses were formulated and tested at 0.05 significant levels to guide the study. Consequently, adopting the causal-comparative research design which is ex post facto in nature using purposive sampling technique, 466 manufacturing firms was the total population for the study in which 50% was sampled comprising 235 participants. However, only 202 participants returned their questionnaire given 86% which is high enough for analysis. The research instrument titled “Work Environment, Supervision and Job Satisfaction on Employees Productivity Questionnaire” (WESJSEPQ) was validated to gather data in the study at .85 reliability value. The data collected was analyzed using descriptive statistics such as frequency coefficient, percentage, mean and standard deviation while Pearson Product Moment Correlation was used to test the three hypotheses. Findings of the study showed that work environment (r= -.92; df= 193; P <.05), supervision (r= .791; df= 193; P <.05) and job satisfaction (r= .679; df = 193; P < .05) were significantly correlated with employees’ productivity. The study recommends that workers welfare and supervision should be of paramount importance to the management of manufacturing firms which will translate to increased productivity.
The Impact of Green Products on Sustainability Business with Green Marketing as a Moderating Variable in Restaurant in Badung Bali Yudawisastra, Helin Garlinia; Suwarna, Asep; Mansur, Daduk Merdika
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.242

Abstract

Topics on business sustainability and environmentally friendly products and ways to introduce issues have become much in demand by various levels of society. This research aims to see the effect of green products in influencing sustainability business through green marketing, where green marketing acts as a moderating variable. This analysis method is multivariate data analysis model analysis, including factor analysis and Partial Least Square (PLS). The research object is 350 restaurants in Badung with the criteria of environmentally friendly restaurants. The results show that green marketing does not moderate green products towards sustainability business. The study was conducted during the recovery period of the COVID-19 pandemic, where these results represent the condition of the culinary business at restaurants in Badung, especially restaurants affected by the pandemic conditions.
Evaluating the Impact of Indonesia’s Instagram Influencer Marketing on Influencing Purchase Decision of Their Followers Daud, Nasreen Anis Putri; Basbeth, Firdaus
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.256

Abstract

Social media influencers are winning over the internet with their outstanding work and presence. Their opinions have a powerful impact on people, especially on the young generation. We can mark them as a modern phenomenon that has seen a huge increase in cooperation with marketing agencies over recent years. More and more people are following such influencers so that they do not miss out on their content. Brands flock to such influencers for mentions, reviews, and recommendations. Even though influencer marketing is a relatively new strategy, it continues to be a viable solution for marketers who are willing to think outside the box while building relationships with their target market. The aim of the study is to offer a comprehensive reflection on influencer marketing opportunities and determine the impact of influencers on consumer behavior of Generation Y and Z. We wanted to find out whether influencers, who promote products, can attract potential customers and encourage them to purchase, as well as find differences between the given consumers' generations. The analysis is performed using statistics. Thus, this inquiry is also a study of causality. Causal research, alternatively referred to as explanatory study, is used to determine the extent and type of cause-and-effect relationships
Entrepreneurial Risk Management of Buddhist Entrepreneurs Mahadewi, Lufina; Surachman, Surachman; Hadiwidjojo, Djumilah; Indrawati, Nur Khusniyah
International Journal of Business Studies Vol. 6 No. 3 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.257

Abstract

This study aims to explore and understand the context of the behavior and perceptions of Buddhist entrepreneurs in the application of risk management in entrepreneurial activities. This study reveals the implementation of Buddhist values ​​in the framework of entrepreneurial risk management. This study is set in the setting of Buddhist entrepreneurs in the city of Bekasi, West Java, through a phenomenological qualitative research approach. This study reveals that risk management is a process of reducing inefficiencies that arise from the causal relationship of the actions of Buddhist entrepreneurs in the perspective of Buddhism, Truth in Dhamma. The values ​​of Buddha's teachings are the background for the risk management process which is characterized by an entrepreneurial spirit and character based on Buddhism. This implementation provides a form of motivation in an effort to eliminate risk in an attempt to create value from entrepreneurial activities for the beatitude of oneself and others by having an awareness that is focused on spiritual beatitude. Buddhist values ​​color the formation of an entrepreneurial culture which is reflected in the practices of Buddhist entrepreneurial risk management. The findings of this study provide developments on stakeholder theory on the fulfillment of financial and social performance to stakeholders and its relevance to the fulfillment of spiritual aspects. This study provides the development of stakeholder theory on the interaction between stakeholder attributes and the essential meaning of entrepreneurship in economic, social and spiritual contexts. This study reveals an integrated theoretical model of Buddhist value-based entrepreneurial risk management practices that not only raises the spectrum of traditional risk management, but reflects the value of Buddhism in entrepreneurial activities in fulfilling the goals of Buddhist entrepreneurs in the form of holistic adherence to Buddhist values ​​in personal and business life. Keywords: Entrepreneurial Risk Management, Risk Process, Buddhist Values

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