cover
Contact Name
Ely Nuryani
Contact Email
elynuryani@unbaja.ac.id
Phone
+6282114420019
Journal Mail Official
-
Editorial Address
Jl. Syeh Nawawi Albantani Kp. Boru Kec. Curug Kota Serang, Banten
Location
Kota serang,
Banten
INDONESIA
Jurnal Sistem informasi dan informatika (SIMIKA)
ISSN : 26226901     EISSN : 26226375     DOI : -
Core Subject : Science,
Jurnal SIMIKA diterbitkan oleh Program Studi Sistem Informasi Fakultas Ilmu Komputer Universitas Banten Jaya. Jurnal SIMIKA Volume 1 Nomor 1 terbit pada bulan Agustus 2018. Jurnal SIMIKA diterbitkan dalam rentang waktu 6 bulan yang artinya dua kali dalam setahun yaitu di bulan Februari dan Agustus. Jurnal SIMIKA berisi 8 artikel yang mencangkup bidang sistem informasi dan teknologi informasi yang dimaksudkan sebagai media dokumentasi dan informasi ilmiah yang sekiranya dapat membantu para dosen, staf dan mahasiswa dalam menginformasikan dan mempublikasikan hasil penelitian, opini, tulisan dan kajian ilmiah lainnya kepada masyarakat ilmiah.
Articles 161 Documents
IMPLEMENTASI ALGORITMA FP-GROWTH PADA PENEMPATAN PRODUK DI PRIMA DEWATA Uly, Novem Berlian; Lobo, Murry Albert Agustin; Hary, Nyongki Daku Ali; Hinggiranja, Yupiter Yiwa
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/a0210c68

Abstract

Effective product placement in a mini market or retail store is an important factor in increasing sales and customer satisfaction. The FP-Growth algorithm is able to identify patterns or relationships of products that are often purchased together, so that it can help in more strategic product arrangement. Prima Dewata faces challenges in optimizing product placement to attract customer attention and maximize available space. This study aims to identify patterns of product relationships that are often purchased together, so that related products can be strategically placed to attract consumer attention. This study begins with data collection, pre-processing, implementation of the FP-Growth Algorithm and analysis then results. The results obtained are that Sariwangi tea products are the most purchased products by Prima Dewata visitors in the period January - November 2024 and there are 4 main rules that can be used as a reference in compiling goods based on data processing results, namely 1. Sariwangi tea and Clear Men Shampoo (support: 0.682 and confidence: 0.867); 2. Sariwangi tea and Indomie Pepsodent Toothpaste (support: 0.171/ confidence: 0.876); 3. Sariwangi tea and Indomie Ayam Bawang (support: 0.175/ confidence: 0.922); 4. Sariwangi tea and Lifebuoy Soap (support: 0.166/ confidence: 0.937).