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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Search results for , issue "Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022" : 60 Documents clear
PENGARUH ELECTRONIC WORD OF MOUTH, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI Diana Leli Indratno; Lalu Supardin; Eka Wiranto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3707

Abstract

This study aims to determine the effect of Electronic Word Of Mouth, Brand Image and Trust on Purchase Decisions at Matahari and at the same time find out how much contribution is given by Electronic Word Of Mouth, Brand Image and Trust to Purchase Decisions at Matahari. The population in this study is solar consumers in Yogyakarta with a total sample of 100 respondents. This study used primary and secondary data, the type of research used is a quantitative research type, while the tool used is a questionnaire. The data analysis methods used to answer this research problem are: (1) Qualitative Analysis which includes the characteristics of the respondents (2) Test of the research instrument which includes validity and reliability tests (3) Quantitative analysis which includes multiple linear regression analysis and hypothesis testing which includes test t, f test and R2 test (determination). The results showed that the contribution given by Electronic Word Of Mouth (X1), Brand Image (X2) and Trust (X3) to Purchase Decisions (Y) is 65.50% while the remaining 34.50% influenced by other variables not examined in this study. Keywords : Electronic Word Of Mouth, Brand Image, and Belief in Purchase Decision
STUDI TENTANG PENGALAMAN KERJA, KOMITMEN KERJA, DUKUNGAN ORGANISASI DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN Samsul Arifin; Didit Darmawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3727

Abstract

Organizational effectiveness is determined by the role of human resources. The quality of human resources does not only come from work ability but also comes from extra role behaviors such as work experience, organizational commitment, and perceived organizational support. Together with other variables, it is expected that all of these factors are carried out effectively in aggregate. Organizational citizenship behavior needs to be observed in order to obtain the expected work results of the organization. This study will examine work experience, organizational commitment, perceived organizational support, and its effect on employee performance. The purpose of this study was to analyze and determine the effect of work experience, organizational commitment, and perceived organizational support on employee performance. The number of samples carried out using the census technique were 72 employees. The analysis tool is multiple linear regression analysis, t test and F test assisted by SPSS 26 program. From the results of the study, it was found that work experience had a significant effect on employee performance. Organizational commitment has a significant effect on employee performance. Perception of organizational support has a significant effect on employee performance. Work experience, organizational commitment, and perceived organizational support have a significant simultaneous effect on employee performance Keywords : Work experience, organizational commitment, perceived organizational support, job performance
Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen Smartphone Android Sengguruh Nilowardono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4471

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen smartphone Android. Kerangka kerja konseptual dari penelitian ini diuji dengan menggunakan pendekatan SEM Structural Equation Modeling). Jumlah sampel dalam penelitian ini 125 pengguna smartphone Android di Surabaya. Hasil penelitian menunjukkan bawa (1) product inovation berpengaruh positif dan tidak signifikan terhadap Brand Loyalty, (2) Product innovation berpengaruh positif dan signifikan terhadap Brand Love, (3) Brand Love berpengaruh positif dan signifikan terhadap Brand Loyalty (4) product inovation berpengaruh positif dan signifikan terhadap Brand Loyalty bila melalui Brand Love. Hasil penelitian terbatas dikarenakan sampel penelitian dilakukan sebatas pengguna smartphone Android di Surabaya. Dalam usaha meningkatkan Brand Loyalty pada smartphone Android pemasar produk perlu meningkatkan Brand Love pada smartphone Android. Penelitian ini sangat penting dalam melengkapi penelitian sebelumnya mengenai keterkaitan antara product innovation, Brand Love dan Brand Loyalty Keywords: product innovation, Brand Love, brand loyalty
STRATEGI MEMBANGUN BRAND ADVOCACY DI ERA MARKETING 4.0 Kadek Elyani Kusumasari; I Gede Sanica
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3934

Abstract

Conditions in the transition from traditional to digital era require a new marketing approach to assist marketers in anticipating and managing the impact of this disruptive technology. Building effective branding in the era of connectivity is by building a brand advocacy. In the past, customers went through an easy buying process, namely 4A, now the process has changed to 5A. the purpose of this research is to find out the strategy applied to build the adcocay brand in the marketing 4.0 era to consumers. This study uses descriptive qualitative and interpretive through observation, documentation, and interviews with informants. Informants in this study are active social media users and know the Gubuk Baju. the results of the research at the stage of being aware of the Gubuk Baju using social media and WOM to introduce their products.appeal stage using content marketing.at the ask stage on the social media account, the Baju Baju has provided sufficient information. If consumers want to know additional information, they can use direct messages or other platforms.at the act stage, the clothes hut provides the best service to build engagement with consumers. If the consumer is satisfied with the meal, the consumer will not hesitate to recommend it to others.
KEPUTUSAN PEMBELIAN MELALUI ONLINE DITINJAU DARI KEMUDAHAN, PROMOSI, KEPERCAYAAN, DAN KUALITAS PRODUK PADA BATIK GUNAWAN DI SURAKARTA Istibsyaroh Wulandari; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.2523

Abstract

Online purchasing decisions by buyers of batik products can be made possible because of the convenience, promotion, trust and quality of the product at Batik Gunawan in Surakarta. In general, the purpose of this study is to analyze consumer purchasing decisions through online media in terms of convenience, promotion, trustworthiness, and product quality. This research is a type of quantitative descriptive research by taking a sample from a population using a questionnaire as a tool for data collection in the form of numbers and used to test predetermined hypotheses. The study population was all online customers of Batik Gunawan Surakarta with a total sampling technique, a total sample of 67 research samples was obtained during 2020. The data analysis technique used multiple linear regression, F test, test, and coefficient of determination. The results showed that there was an effect both simultaneously and partially, namely the effect of convenience, promotion, trustworthiness, and product quality simultaneously on online purchasing decisions at Batik Gunawan in Surakarta. Keywords: purchase decision, online, ease of promotion, trustworthiness, product quality.
STRATEGI USAHA KECIL DAN MENENGAH (UKM) BERBASIS EKONOMI KREATIF PENGOLAHAN KOPI KABUPATEN ACEH TENGAH Abdul Azizs; Rosdaniah Rosdaniah
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3970

Abstract

Coffee processing carried out by the people of Central Aceh is part of an activity that can increase the income of coffee farmers. This activity is the role of Small and Medium Enterprises (UKM), because the existing coffee processing is people's coffee processing, the community is the actors who are members of community plantations. SMEs market their coffee through social media and creative business actors, the aim of which is to get buyers widely. In the midst of the current era of globalization, people have used social media a lot as a means of promotion and information, the aim of which is to bring their production closer to consumers.
PENGARUH VARIABEL MAKRO EKONOMI TERHADAP KEMISKINAN DI KABUPATEN/KOTA PROVINSI ACEH Muttaqien Muttaqien; M. Lutfi Al Fahmi; Neni Triana; Januar Fadli; Bobby Rahman
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3774

Abstract

The purpose of this study is to analyze macroeconomic variables, namely the human development index (HDI), unemployment and economic growth that have an impact on poverty levels in the District/City of Aceh Province. The data used in this study is time series data with a time period of 2015-2015. 2019 and cross-sectional data sourced from 23 regencies/cities in Aceh Province. The analytical method used in this study is panel data regression using the Eviews 10 analysis tool. The panel data regression estimation technique uses the Common Effect Model, Fixed Effect Model (FEM), and Random Effect Model (REM). Based on the results of the Chow test which analyzes The Common Effect and Fixed Effect Model are not in accordance with this study, then proceed with the Random Effect Model and continue with the Hausman test whose results show that the Random Effect Model is in accordance with this study. The results showed that HDI had no effect on poverty, while economic growth and unemployment had a significant and positive effect on poverty, then together the variables HDI, economic growth and unemployment had a significant and positive effect on poverty. Keywords: IPM, Unemployment, Economic Growth, Poverty
PENGARUH RISIKO KREDIT DAN LIKUIDITAS TERHADAP RASIO KECUKUPAN MODAL PADA PT. BPR SWADAYA ANAK NAGARI PERIODE 2015-2019 Mardahleni Mardahleni; Eko Putra
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4329

Abstract

Capital Adequacy Ratio (CAR) is one of the indicators used to measure bank capital adequacy. Capital for banks is used to absorb losses from banking activities and as the basis for several policies issued by banks. This research was conducted to determine (1) the effect of Non Performing Loan and Loan to Deposit Ratio on Capital Adequacy Ratio partially at PT. BPR SwadayaAnakNagari period 2015 - 2019. (2) the effect of the Non Performing Loan and Loan to Deposit Ratio on the Capital Adequacy Ratio simultaneously at PT. BPR SwadayaAnakNagari for the 2015 - 2019 period. The results of this study show that (1) Partially the Non-Performing Loan and Loan to Deposit Ratio variables have a positive and significant effect on the Capital Adequacy Ratio. (2) Simultaneously the variables of Non Performing Loan and Loan to Deposit Ratio have a positive and significant effect on the Capital Adequacy Ratio. The value of the coefficient of determination (R-Square) is 0.766. From this value, it can be interpreted that the Non-Performing Loan (X1) and Loan to Deposit Ratio (X2) to the Capital Adequacy Ratio (Y) are 76.6%. Meanwhile, the remaining 23.4% is influenced by other factors not examined in this study. Keywords: Non Performing Loan (NPL), Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR)
STRATEGI PEMBERDAYAAN SUMBER DAYA MANUSIA UNTUK MENINGKATKAN PRODUKSI UMKM Fitria Astuti; Siti Maryam; Burhanudin AY
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.2018

Abstract

The purpose of this study is to analyze the strategy of empowering human resources of weaving craftsmen at the center of the goyor sarong industry "advanced companies" in the village of Kenteng Sukoharjo. The population of this study are craftsmen in the weaving section. The population sampled was 40 weaving craftsmen. The data analysis technique used in this research is analytical hierarchy process (AHP) by weighting the value of each criterion which includes the ability to trust leadership and motivation with Expert choice 11. The conclusion of ability and motivation is that it is effective to increase production. An alternative strategy is to monitor / supervise the weaving craftsmen and give rewards to weavers whose work is neat, good and can finish in a short time, can be just a greeting or a bonus.
PENGARUH INTELLECTUAL CAPITAL TERHADAP EARNINGS MANAGEMENT DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI Ira Hapsari; Nur Isna Inayati; Anisa Ilma Hartikasari
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3960

Abstract

The purpose of this study is to provide empirical evidence regarding the effect of human capital, structural capital, and relational capital which are the three components of Intellectual Capital on Earning Management and how profitability memorization of the relationship. Research data obtained from reports financial year 2015 to 2019 originating from 17 banking companies in Indonesia Purwokerto. The results of hypothesis testing prove that Intellectual Capital with the variables Capital Employed Efficiency, Human Capital Efficiency, and Structured Capital Efficiency can reduce earnings management practices in the company. In addition, profitability can also be found to strengthen relationship between Intellectual Capital and Earnings Management. This proves that the higher the level of profitability, the higher the value of Capital Employed Efficiency, Human Capital Efficiency, and Structured Capital Efficiency so that caused a decline in Earnings Management. Results Based on this research, It is expected that the company will always keep the profitability value stable thereby increasing the value of Intellectual Capital owned and is expected to earnings management practices that can harm the company. Keywords: Efficiency, Intellectual Capital, Earning Management, Profitabilitas

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