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M Hasan Ma'ruf
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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Search results for , issue "Vol 8, No 4 (2024): EDUNOMIKA" : 137 Documents clear
PENGARUH BRAND AMBASSADOR AKTOR KOREA TERHADAP NIAT BELI KONSUMEN PADA SKINCARE INDONESIA DI KUPANG Pramanenda Sinaga, Mentari Putri; Y. Sahetapy, Stella; Adi, Johan Constantino
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15448

Abstract

Abstract A brand ambassador must be the representation of image and identity of a brand. They tend to build costumers’ trust to the product in order to create buying transactions. Recently, there are some local skincare brands who hired korean male celebrities to be the face of their products. This phenomenon belongs to a discourse that is engaging to study, since they have brighter skin then Indonesian especially people who come from East of Indonesia. This study aims to investigate the meaning of visual presentation of the brand ambassador on five advertisements and define the customers’ purchase intention. To interprete the advertisements, the authors apply Kress and Van Leewen’s (2006) visual grammar. The authors also conduct a survey to women respondents that will be proceed quantitatively with SPSS 27. Kewywords: Purchase Intention, Brand Ambassador, Visual Grammar, Advertisment, Discourse. Abstrak Seorang duta merek (Brand Ambassador) harus menjadi representasi citra dan identitas merek. Mereka cenderung membangun kepercayaan pelanggan terhadap produk untuk menciptakan transaksi pembelian. Baru-baru ini, beberapa merek perawatan kulit lokal mempekerjakan selebriti pria Korea sebagai wajah produk mereka. Fenomena ini termasuk dalam suatu wacana yang menarik untuk dipelajari, karena mereka memiliki kulit yang lebih cerah daripada orang Indonesia, terutama orang yang berasal dari Timur Indonesia. Penelitian ini bertujuan untuk menyelidiki makna presentasi visual duta merek pada tiga iklan dan menentukan niat beli pelanggan. Untuk menginterpretasi iklan, penulis menerapkan tata bahasa visual Kress dan Van Leewen (2006). Penulis juga melakukan survei kepada responden wanita yang akan diproses secara kuantitatif menggunakan SPSS 27. Kata Kunci: Niat Beli, Duta Merek, Tata Bahasa Visual, Iklan, Wacana.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
MENILAI DAMPAK EKONOMI DARI FAKTOR MICE TERHADAP PERTUMBUHAN PARIWISATA: WAWASAN DARI GEOPARK KALDERA TOBA Siagian, Desmon Gunadi; Sirait, Katrin Jenny
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15082

Abstract

This study analyzes the impact of MICE (Meeting, Incentive, Convention, Exhibition) factors on the economic growth of the Toba Caldera Geopark tourism destination. To support the economic growth of the Geopark, it is essential to have robust infrastructure, including adequate accessibility, convention centers with quality accommodation options, three to five-star hotels, attractive destinations with numerous facilities, parking areas, and skilled local PCOs (Professional Conference Organizers). The research background highlights issues related to the impact of MICE factors on the economic development of tourism destinations. Besides infrastructure, the products offered must have value and can be packaged to provide added value. This includes not only competitive pricing but also packaging and the product's connection to the local environment. Data collection methods used in this research include observation and questionnaires. Informants comprised various stakeholders in the MICE industry, such as the Medan City Tourism Office, event organizers, and businesses involved in tourism, including hotels, restaurants, ATMs, money changers, travel agencies, souvenir shops, transportation providers, guides, meeting organizers, congress organizers, and incentive travel organizers. The results show that accessibility does not have a direct and significant impact on the economic growth of the Toba Caldera Geopark tourism destination. Similarly, accommodation facilities do not directly and significantly influence economic growth. However, information has a positive and significant impact on the economic growth of the Toba Caldera Geopark tourism destination.
PENGARUH EKSPOR TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Jannah, Ayu Roudhatul; Efendi, Bakhtiar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15477

Abstract

Export is the simplest form of international trade and is a strategy in marketing production abroad. This study aims to determine the effect of exports on economic growth with a mediating variable, namely the exchange rate. This research method is a research method with a quantitative approach supported by secondary data sourced from the Central Bureau of Statistics and the World Bank (World Bank) with a research time of 2009 to 2023. The research data analysis technique used is path analysis. The results explain that exports influence economic growth. Exports as a driving force for GDP, where exports can expand markets, can encourage the flow of capital, and will generate foreign exchange. When exports increase, economic growth also increases and vice versa if exports decrease, economic growth decreases. And the exchange rate can be a mediating variable of the indirect effect of the export variable on the economic growth variable. This means that exports can be a factor that can influence directly without the mediation of other variables. The higher the real exchange rate, the more it will encourage exports and others and be able to affect Indonesia's economic growth.
ANALISIS PERAN APARAT PENGAWAS INTERNAL PEMERINTAH (APIP) PROVINSI NUSA TENGGARA TIMUR DALAM PENCEGAHAN FRAUD DAN PENYALAHGUNAAN DANA DESA Poeh, Melda Mariana; Samadara, Selfesina; N. P. Gah, Tiffany; Mooy, Febriyanti K
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15649

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran Aparat Pengawas Internal Pemerintah yaitu Inspektorat Daerah Nusa Tenggara Timur dalam mencegah fraud dan penyalahgunaan dana desa di Provinsi Nusa Tenggara Timur. Teknik pengumpulan data pada penelitian ini adalah wawancara, observasi, dan dokumentasi dengan metode analisis data yang telah digunakan oleh Miles dan Huberman. Hasil dari penelitian ini menunjukan bahwa Inspektorat Daerah Provinsi Nusa Tenggara Timur telah menjalankan perannya sebagai Aparat Pengawas Internal Pemerintah dalam pengawasan dana desa yaitu peran sebagai pengawas, peran sebagai konsultan, dan peran assurance yaitu monitoring dan evaluasi. Bentuk dari pelaksanaan ketiga peran tersebut yaitu untuk menjalankan perannya sebagai pengawas Inspektorat membuat Program kerja Pengawasan Tahunan, dan untuk menjalankan perannya sebagai konsultan Inspektorat membuka klinik konsultasi, serta untuk menjalankan perannya sebagai assurance Inspektorat menjadi pengawas dalam memonitoring dan mengevaluasi dengan tujuan agar dapat mengetahui pengelolaan Dana Desa telah dilakukan sesuai ketentuan yang berlaku dan memberikan Saran/Rekomendasi perbaikan terhadap pengelolaan Dana Desa. Kata Kunci: Peran APIP, Inspektorat, Pengawas, Konsultan, Fraud, Dana Desa Abstract This study aims to determine the role of the Government Internal Supervisory Apparatus, namely the East Nusa Tenggara Regional Inspectorate in preventing fraud and misuse of village funds in East Nusa Tenggara Province. Data collection techniques in this study were interviews, observations, and documentation with data analysis methods that have been used by Miles and Huberman. The results of this study indicate that the East Nusa Tenggara Provincial Inspectorate has carried out its role as the Government Internal Supervisory Apparatus in supervising village funds, namely the role as a supervisor, the role as a consultant, and the role of assurance, namely monitoring and evaluation. The form of implementation of the three roles is to carry out its role as a supervisor, the Inspectorate creates an Annual Supervision Work Program, and to carry out its role as a consultant, the Inspectorate opens a consultation clinic, and to carry out its role as an assurance, the Inspectorate becomes a supervisor in monitoring and evaluating with the aim of being able to find out that the management of Village Funds has been carried out in accordance with applicable provisions and provide Suggestions/Recommendations for improvements to the management of Village Funds. Keywords: Role of APIP, Inspectorate, Supervisor, Consultant, Fraud, Village Fund.
EFEKTIVITAS CASH FLOW DEPOT TAHU SUMEDANG RWJ TONJONG TAJURHALANG KABUPATEN BOGOR JAWA BARAT A.R, Rasmawati; Tahang, Moh.
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16589

Abstract

The impact of the Covid-19 pandemic, many Micro, Small and Medium Enterprises closed, one of the reasons is the inability to manage cash flow properly. The company's cash flow plays a role in controlling financial conditions on a regular basis, and knowing for sure the source of the company's income and expenses. When cash flow is managed properly, business activities will run smoothly. This study aims to determine whether the cash flow report has an effect on business continuity, and how much effectiveness the cash flow of the Sumedang RWJ Depot Tahu business is. This qualitative research, based on natural conditions, starts from data, clarified with relevant theories. Collecting data by triangulation, observation, interviews, literature studies and documentaries. Analysis of data reduction techniques, draw conclusions and present the results. The results of the study, cash flow management has an effect on business continuity, even though the recording is not in accordance with the usual accounting procedures, Simple cash management is applied with the principle that cash outflows should not exceed cash inflows. The achievement of the expected goals shows that the cash flow of the Sumedang Tahu Depot is quite effective. Keywords: Cash Flow; Depot Tahu Sumedang RWJ; Effectiveness; Covid-19 pandemic; UMKM
ANALISIS PERBANDINGAN CITRA MEREK KECAP ABC DENGAN KECAP BANGO PADA PEDAGANG KULINIER DI PASAR TRADISIONAL KABUPATEN SUKOHARJO Zailani, Abdullah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16521

Abstract

As the soy sauce industry continues to grow and competition becomes more intense, many companies are using brand approaches as marketing strategies, thereby enhancing product marketing with brand power that influences consumer behavior. The purpose of this research is to identify and test the differences between the brand image of ABC soy sauce and the brand image of Bango soy sauce among culinary traders. This research was conducted in the traditional market of Sukoharjo Regency. The population consists of culinary business actors who use Bango brand soy sauce and ABC brand soy sauce. The sample consisted of 80 traders using the purposive sampling technique, specifically 40 traders of culinary businesses using Bango soy sauce and 40 traders of culinary businesses using ABC soy sauce. The research results concluded that there is a difference in the image of ABC soy sauce compared to Bango soy sauce among culinary traders in the traditional market of Sukoharjo Regency.Keywords: brand image, soy sauce, culinery

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