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ARTic
Published by Universitas Komputer Indonesia
ISSN : -     EISSN : 27152618     DOI : https://doi.org/10.34010/artic
Core Subject : Art,
Arts
The aim of ARTic journal is the dissemination of knowledge related to design. It covers particular issues on education, practice, and research of design (Interior, Industrial Product, and Visual Communication) . Letters and commentaries of our published articles are welcome.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 72 Documents
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Religiosity and Modest Fashion Hijab of Indonesian Muslimah Influencers Gilang Aghistya Ramadhan; Yully Ambarsih Ekawardhani
ARTic Vol 9 No 1 (2026): June
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v9i1.21400

Abstract

As one of the countries with the largest Muslim population in the world, Indonesia is known as one of the centers of modest hijab fashion in the world. In this context, many Muslim women have successfully blended their religious identity with modern, stylish clothing, making the hijab not only a religious symbol but also a part of creative and flexible fashion. Muslim influencers in Indonesia, particularly on social media platforms like Instagram and YouTube, use these platforms to showcase their identity as stylish yet religious individuals while inspiring their followers to live a life that balances spiritual values with personal style. This research is important for understanding how religiosity can be conveyed and adapted to the context of popular culture and social media in Indonesia. Based on this phenomenon, the author is interested in examining the concept of religiosity and modest hijab fashion as presented by Indonesian Muslim women influencers on social media. This study uses qualitative methods to examine the social phenomenon of the relationship between religiosity, hijab, and modest fashion as expressed through the content of Indonesian Muslim women influencers on social media. The study aims to investigate how Muslim women construct and present their identities, particularly in the context of fashionable clothing that still adheres to religious values. The results of the study indicate that religiosity and modest hijab fashion are mutually complementary. Religiosity reflects Islamic spiritual and ethical, values, including in dressing that reflects modesty and covering the body.  Modest fashion, on the other hand, provides space for Muslim women to express their identities through contemporary, trendy fashion styles that remain consistent with religious values. Keywords: Religiosity, Hijab, Modest, Fashion, Influencer, Muslim Women 
The Ideology Behind the “Ramayana: Your Happiness Is My Happiness” Commercial Rizki Nurdiana; Kankan Kasmana
ARTic Vol 9 No 1 (2026): June
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v9i1.21401

Abstract

The purpose of this study is to examine the use of ideology in the Ramayana advertisement titled “Bahagianya adalah Bahagiaku” (Your Happiness Is My Happiness) by employing discourse analysis as the method for its analysis. This study employs a qualitative research design, utilizing Norman Fairclough’s discourse analysis model. Discourse analysis is used to identify linguistic communication as an exchange between speakers and listeners—a personal activity whose form is determined by its social purpose. The data sources used by the author to support this research were obtained from two sources: the primary data source the 2017 “His Happiness Is My Happiness” version of the Ramayana advertisement and secondary data sources, which included books, reports, and other texts to support the theory. The researcher obtained secondary data from books, journals, the internet, articles, and other sources. Thus, it can be seen that the concept of discourse operates within both discursive and non-discursive practices used to present a system of consumerist and capitalist ideology wrapped in the sacred values of Islamic teachings, thereby making these commercial advertisements appear normal and reasonable even though the reality depicted in them often does not fully align with everyday life. Keywords: Ideology, Advertisements, Discourse Concept, Advertising, Ramayana 

Page 8 of 8 | Total Record : 72

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