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Aris Indriyanti, S.Pd., M.Pd.
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Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKP
ISSN : 20870817     EISSN : 26214148     DOI : 10.37330/prima-ekonomika
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Prima Ekonomika merupakan jurnal ilmiah berkala tentang ekonomi dab bisnis. Frekuensi terbit setiap 6 bulan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 14 No. 1 (2023): Prima Ekonomika" : 6 Documents clear
Strategi STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA: - Maszudi, Edi; Hapid, Hapid; Haedar, Haedar
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.155

Abstract

ABSTRACT The purpose of this research is to find out digital marketing strategies for empowering MSMEs in Indonesia 2021-2022. Type of data used; secondary and tertiary data. This research method: qualitative data analysis. The problem in this research: what is the digital marketing strategy for empowering MSMEs in the digital era in Indonesia? The digital marketing strategy for Indonesian MSMEs in 2021, 2022 is carried out with five strategies. First, the quality of products from MSMEs must follow the SNI (Indonesian National Standard). Second, the packaging must be attractive, healthy and unique. Third, must enter the market place and social media. Fourth, do digital branding. Fifth, give a halal label. The tough challenge is that not all MSME actors understand digital marketing. Based on data, the number of MSMEs in 2021, as many as 64 million, there are 19 million MSMEs entering the digital realm. The target of the Cooperatives and MSMEs Service is to collect as many as 14.5 million from Cooperatives, MSMEs in 2022. There are 65 million cooperatives, MSMEs in 2022. Based on data, only 19% of MSMEs have entered the digital realm. Keywords: Strategy, Digital Marketing and MSME
PENGARUH LINGKUNGAN KERJA, ROTASI KERJA, DAN PROMOSI JABATAN ATAS KEPUASAN KERJA KARYAWAN PERUSAHAAN DISTRIBUSI OBAT DAN ALAT KESEHATAN Pranogyo, Antaiwan Bowo; Santoso, Joko Bagio; Mayana, Ana Nur
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.143

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, rotasi kerja, dan promosi jabatan terhadap kepuasan kerja PT. Guna Abdi Wisesa. Populasi penelitian adalah pekerja PT. Guna Abdi Wisesa sebanyak 66 karyawan. Ilustrasi yang digunakan pada riset ini memakai metode ilustrasi jenuh sehingga diperoleh sebanyak 64 responden. Tata cara pengumpulan informasi yang digunakan ialah observasi serta kuesioner. Metode analisis informasi yang digunakan dalam riset ini diuji memakai program SPSS v 25.0. Hasil penelitian pada pengujian hipotesis secara parsial menyatakan: (1) berdasarkan pengujian hipotesis menunjukkan bahwa variabel lingkungan kerja secara parsial tidak berpengaruh signifikan terhadap kepuasan kerja PT. Guna Abdi Wisesa sebesar 80%. (2) berdasarkan pengujian hipotesis menunjukkan bahwa rotasi kerja secara parsial tidak mempengaruhi signifikan terhadap kepuasan kerja PT. Guna Abdi Wisesa sebesar 28,6%. (3) berdasarkan pengujian hipotesis menunjukkan bahwa variabel promosi jabatan secara parsial terdapat pengaruh signifikan terhadap kepuasan kerja PT. Guna Abdi Wisesa sebesar 2.7%. (4) berdasarkan pengujian hipotesis secara simultan menunjukkan variabel lingkungan kerja, rotasi kerja, dan promosi jabatan terhadap kepuasan kerja PT. Guna Abdi Wisesa, memperoleh hasil sebesar 4,5% sedangkan sisanya dipengaruhi oleh faktor lain atau variabel lain.
The EFFECT OF CASH HOLDING, PROFITABILITY AND FINANCIAL LEVERAGE ON COMPANY VALUE: Studies on Manufacturing Companies and Basic Industry Sector Chemistry Listed on the IDX for 2018-2020 wijoyo, fernaldy arie; As'ari, Hasim
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.168

Abstract

This study aims to determine the effect of cash holding, profitability and financial leverage on firm value, especially in companies in the basic and chemical industrial sectors. This research is a quantitative research with a causal approach. The research operational variables consist of the characteristics of cash holding, profitability and financial leverage as independent variables and firm value as the dependent variable. The research population is Manufacturing Companies in the Basic Industry and Chemical Sector Registered on the IDX in 2018-2020. The sample collection technique was carried out using a purposive sampling technique and the data used were secondary data taken from idx.co.id. Data analysis used the classical assumption test with four steps, namely normality test, heteroscedasticity test, multicollinearity test and autocorrelation test and was processed by multiple linear regression analysis and statistical t test. The results of this study indicate that the three variables have a significant influence on firm value. The results of this study are expected to help companies, especially in the manufacturing sector, maintain cash levels, profits, and pay off debts
PENGARUH RATING PENILAIAN DAN ULASAN ONLINE TERHADAP KEPERCAYAAN KONSUMEN PADA PENGGUNAAN TOKO ONLINE SHOPEE Nurhayati, Siti; Sarjita, Sarjita; Cahyono, Edi
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.157

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh secara parsial dan simultan pada Rating Penilaian dan Ulasan Online terhadap Kepercayaan Konsumen pada toko online Shopee. Populasi dalam penelitian ini yakni mahasiswa di Yogyakarta dan merupakan pengguna/pernah berbelanja di Shopee dengan sampel 110 orang konsumen yang mengetahui dan menggunakan Shopee. Metode pengambilan sampel dengan menggunakan purposive sampling dan regresi linear berganda. Pengolahan data dilakukan dengan menggunakan software SPSS versi 26 for windows. Hasil penelitian ini menunjukkan bahwa secara parsial variabel Rating Penilaian berpengaruh signifikan terhadap Kepercayaan Konsumen, sedangkan Ulasan Online tidak berpengaruh signifikan terhadap Kepercayaaan Konsumen. Secara simultan variabel Rating Penilaian dan Ulasan Online berpengaruh terhadap Kepercyaan Konsumen. Selain itu, faktor Rating Penilaian dan Ulasan online berkontribusi sebesar 58,6% terhadap Kepercayaan Konsumen sedangkan sisanya 41,4% dipengaruhi oleh variabel lain diluar penelitian ini. Kata Kunci : Rating Penilaian, Ulasan Online, Kepercayaan Konsumen ABSTRAC This study aims to examine the effect of partial and simultaneous Rating Ratings and Online Reviews on Consumer Confidence in Shopee's online store. The population in this study are students in Yogyakarta and are users/have shopped at Shopee with a sample of 110 consumers who know and use Shopee. The sampling method used purposive sampling and multiple linear regression. Data processing is done using SPSS version 26 software for windows. This study's results indicate that the Rating variable partially has a significant effect on Consumer Trust, while Online Reviews have no significant effect on Consumer Trust. Simultaneously, the variables of Rating Rating and Online Reviews have an effect on Consumer Trust. In addition, the online rating and review factor contributed 58.6% to consumer confidence while the remaining 41.4% was influenced by other variables outside of this study. Keywords : Rating, Online Reviews, Consumer Trust
PERANAN IHSG, SUKU BUNGA, DAN KURS RUPIAH DALAM MEMPENGARUHI PERGERAKAN INFLASI DI INDONESIA Rahayu, R Maya Putri; Hutajulu, Dinar Melani
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.144

Abstract

This study aims to analyze the effect of composite index, BI rate, rupiah exchange rate on the inflation in Indonesia. This study was conducted using time series data in the period 1990- 2020. This study utilizes data by Bank of Indonesia, BPS, and BEI. The method used is the Error Correction Model (ECM) which aims to determine the existence in the long term and short term relationships that occur in each variable. The results indicates that exchange rate and BI rate has an effect and is significant on the inflation in the long-term and the short-term. Meanwhile exchange rate on composite index not has a significant on the inflation, both in the short-term and long-term. Keywords: exchange rate; composite index; inflation; interest rates
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI DI HEHA SKY VIEW GUNUNG KIDUL YOGYAKARTA Winarni, Selo; Adhiyani, Oryza Rully
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.169

Abstract

As one of tourism object, Heha Sky View has many efforts to increase revisiting domestic or international tourists. This research aim to observe the impact of marketing mix and service quality on interest in revisiting to Heha Sky View Tourism in Gunung Kidul, Special Region of Yogyakarta partially or simultaneously.The type of research was a survey research, with a quantitative descriptive approach. Population in this study were respondents who had visited the Heha Sky View Tour of Gunung Kidul, Special Region of Yogyakarta. As much as 70 respondents taken as sample. Data resources include primary data obtained by giving questionnaires directly and secondary data include literature study and documentation. The analysis includes classical assumption test , Multiple Linear Regression, Hypothesis Testing using t Test, F Test and Coefficient of Determination Test. Data processing was carried out using SPSS computer software version 23.The results showed that the marketing mix variable (X1) and service quality (X2) has positive impact to interest in revisiting partially which significant value was 0.000 <0.05. The marketing mix variables and service quality have a significant effect on the interest in revisiting simultaneously which significant value is 0.000 <0.05. and F count is greater than F table (3.13) In addition, the results of the calculation of Adjusted R Square marketing mix and service quality contribute 0.687 or 68.7% to the interest in revisiting. While the remaining 31.3% is influenced by other models in this study. Keywords: Marketing Mix, Service Quality, Interest in Revisiting.

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