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Dyah Kusuma Wardhani
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Aksen : Journal of Design and Creative Industry
Published by Universitas Ciputra Surabaya
ISSN : 24772593     EISSN : 24772607     DOI : https://doi.org/10.37715/aksen
Core Subject : Engineering,
Civil Engineering, Building, Construction & Architecture
This bi-annual journal published every April and October, managed by the Interior Architecture Department of Ciputra University. AKSEN-Journal of Design & Creative Industry invites professionals in the academic world, practitioners, researchers, and students to disseminate the latest ideas and knowledge in the field of Architecture, Interior Design, Creative Industry and Design Management.
Arjuna Subject : Umum - Umum
Articles 98 Documents
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INTERIOR BRANDING: ISSUES AND OPPORTUNITIES FOR INTERIOR DESIGN BUSINESSES Andi, Pricilia Yunita; Kusumowidagdo, Astrid
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4622

Abstract

The interior design industry is growing, but this is also accompanied by increased competition. To successfully stand out, companies need to differentiate themselves by emphasizing the power of interior branding. The purpose of this research is to find out the advantages of applying interior branding to the interior as a strategy in increasing the value of a company. Conducted qualitatively, the research involved observing various consultancies in Indonesia and reviewing relevant literature. Expert validation was used as triangulation. Findings highlighted industry challenges, such as adapting to client needs and market forces is the threat of recession and global crisis that can affect the Indonesian economy, including the post-pandemic shift to the commercial segment. In addition, emerging trends such as technological advancements, socio-cultural influences, and regulatory complexities pose both threats and opportunities. Utilizing interior branding presents a strategic advantage by differentiating the company through brand characteristics and meeting the demands of an emerging market. One significant trend involves the utilization of technology to increase client satisfaction when designing interiors, potentially popular interior designs in helping companies improve interior branding, and understanding regulations that protect interior design work. Ultimately, this research confirms the efficacy of interior branding as a competitive advantage in the interior design consulting business. Keywords: Competitive Advantage, Design Business, Interior Branding, Sense of Place.
DEVELOPMENT OF AI AND VR TECHNOLOGY IN ARCHITECTURAL FIRMS Eliana, Stacey; Fayola, Karen; Marcelino, Bong; Pamudji, Muhamad; Nuradhi, Maureen
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4623

Abstract

In the 4.0 era, many industries combine technology such as the world of design where AI and VR are widely used for reasoning, exploration, visualization, and design innovation. The use of AI and VR in the field of architecture is not something new, previously the theory of AI was discovered in 1956 by Mccarthy and was created to produce intermediate information parameters by imitating the statistical distribution of the information presented as a result of changing options, this concept is the core paradigm from AI and VR theory. Many architecture firms struggle to combine enterprise architecture and technology creation for business strategy. AI and VR can reduce design and development time by as much as 10% and 7%, also minimizes errors that occur in projects by 90%. The research aims to prove that AI and VR help make decisions in the planning and design stages through mixed methods, namely qualitative as a literature study to analyze the use of AI and VR in architecture and quantitative with surveys to analyze interest and feasibility. Based on validated literature, it’s evident that AI and VR advancements are poised to significantly benefit architectural firms by aiding in decision-making, minimizing risks and costs through visualization and calculations, as supported by a survey of 40 architects across 4 bureaus, indicating their crucial role in both current and future architectural practices, with potential to garner substantial market interest, revolutionizing design innovation and efficiency. Keywords: AI, Architecture Firm, Enterprise Business, Digital Entreprenuership, VR.
SENSE OF PLACE, THE UNIQUE PROPOSITION THAT EMPOWER INTERIOR ARCHITECTURE DESIGN CONSULTANT Jessica, Bella Eunike; Kusumowidagdo, Astrid
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4624

Abstract

The necessity for spatial planning will rise with the population of humans. As a result, the interior business will expand and encounter more rivals where differentiation is required in this industry. The purpose of this research is to determine whether applying the sense of place theme to the interior design consulting business may provide a competitiveadvantage in this industry. Methods of this research were qualitative inquiry, and data was gathered through observations and literature studies. Observations were conducted at various similar consultancies, while literature studies were conducted through textbooks and related journals. Triangulation took place with expert validation in business design. The results supported the conclusions about problems and opportunities. The need for suppliers, other actors in the value chain, and stakeholders is the problem in industry analysis, while the globalization-related problem in market forces separates society into two main groups: those who are more interested in global culture and those who are more interested in preserving and developing local culture. In key trends, it is found that the collapse of regional social and cultural norms in Indonesia is a result of globalization.This problem provides opportunities for interior design consultants who emphasize sense of place theme to have an advantage in this industry. After conducting the industry analysis, there are opportunities to work with related parties who want to develop local culture. Thus the results prove that sense of place has been proven to be a competitive advantage in the interior design consulting business. Keywords: Competitive Advantage, Genius Loci, Interior Design Consultant, Sense of Place.
UTILIZATION OF ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE BUILDING ARCHITECTURE Widodo, Stephanie; Susan, Susan
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4626

Abstract

The rise of artificial intelligence (AI) presents a transformative opportunity for architects seeking to achieve sustainable design goals. AI’s ability to extract and analyze vast amounts of data during the pre-design, design and construction, and post-construction phases empowers architects to make data-driven decisions that optimize building performance. This data can provide strategies for material selection, time and energy efficiency, and resource management, ultimately contributing to the realization of Sustainable Development Goals (SDGs) through building design. This research explores the specific applications of artificial intelligence in sustainable building design. To achieve this objective, a systematic literature review and case study analysis were conducted, utilizing academic journals and article reports as primary data sources. Specific keywords were employed to narrow the scope of the research. The analysis involved classifying AI applications and investigating their potential benefits in : 1) analyzing environmental conditions, such as historical and real-time climate data to optimize building orientation, and natural ventilation strategies, 2) facilitating the design process by providing real-time visualization and recommendations for achieving sustainable designs, 3) optimizing building materials and construction efficiency, by analyzing material properties, and providing accurate data during the construction stage to gives broader image on how to build efficiently and 4) simulating building performance, by predicting and doing assessment on the building’s energy consumption and thermal performance, allowing architects to refine design for optimal sustainability. By integrating AI into these workflows, architects can address critical challenges like global warming and climate change by creating high-performing, sustainable buildings. Keywords: Artificial Intelligence, Energy Efficiency, Global Warming, Sustainable Architecture
THE TUNJUNGAN STREET’S PHYSICAL EVIDENCE THAT ATTRACT THE VISITOR IN SURABAYA Sutikno, Keisha Amabel Saputra; Irwanto, Billy Jovian; Sebastian, Immanuel; Soewitno, Vanessa Eileen; Harsono, Yovita Aryani; Mahendra, Rico; Kusumowidagdo, Astrid
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4638

Abstract

One of the iconic tourist attractions in Surabaya City is Tunjungan Street, which recently has regained public attention. After the government declared it to be “asleep” in 1990, this tourism was finally attempted to return by the Surabaya government. Moreover, the improvement in the economic sector, mainly in the MSMEs sector, has also become one of the reasons why Tunjungan Street started to be intensively developed again by the Surabaya government. The interesting thing about this area is that the researchers obtained opportunities to define physical evidence of the area, which is a marketing tactic and also evidence of the existence of a sense of place in this area. The aim of this research is to understand the reason for the government’s success in reviving Tunjungan Street. This research used a qualitative method using a case study, supported by going directly to Tunjungan Street to observe the surrounding conditions. The results of the research revealed that physical evidence has proven to contribute to the marketing of the Tunjungan area. The results showed that the Tunjungan area, architecture, interior, and focal point became attractive physical evidence. This is shown by the crowding, interactions between visitors and sellers, and the friendly atmosphere along the corridor of Tunjungan Street. This research can be used for future consideration in forming a public space in a historical area. Keywords: Architecture, Marketing Mix, Physical Evidence, Sense of Place, Tunjungan Street.
VISITOR PERCEPTION ON THE ASPECTS THAT CREATES THE KYA-KYA SENSE OF PLACE: THE PHYSICAL EVIDENCES Gracia, Angelique; Davina, Ardelia; Natalie, Cindy; Tobing, Jeremy; Indrasakti, Marsha; Udayana, Michael; Goeinawan, Winston
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4664

Abstract

Kya-Kya is a Chinatown area, which is part of the old city of Surabaya. This place has become a culinary tourism destination and feasts visitors’ eyes on architecture that is viscous with oriental elements in its buildings. Various foods and beverages are available to welcome visitors, with seating areas decorated with round tables and chairs. Interestingly, this area provides opportunities for researchers who aim to define physical evidence of the tourism area, which is a tactic of the marketing mix. Physical evidence is one of the seven marketing mixes, which are product, price, place, promotion, people, and process. Good physical evidence is expected to increase the intention of repeat visits and word of mouth. This study used a quantitative method. Data collection was based on numerical data and 65 respondents’ data, and a direct visit to the Kya-Kya area was performed to observe the surrounding atmosphere. The results of the study revealed that physical evidence that has been proven to make a contribution was Chinatown architecture, buying and selling activities, and interiority in the Kya-Kya area. Keywords: Architecture, Interior, Physical Evidence, Sense of Place, Site
FAÇADE INTEGRATED PHOTOVOLTAIC AS NET-ZERO ENERGY BUILDING: Comparison of simulated and measured results Susan, Susan
Aksen : Journal of Design and Creative Industry Vol. 8 No. 2 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i2.4666

Abstract

Building integrated photovoltaic is considered as one of many potential strategies towards net zero energy building. Theimplementation potentials are found both on building’s horizontal and vertical envelope. For tropical area, it is knownthat solar incidence on a vertical plane is relatively lower than the one on a horizontal plane. However, potential of BIPVimplementation can be found in high-rise buildings where huge façade areas are available for PV integration. To predictthe energy generated by PV, many studies have already used a simulation method. Hence, the simulated result shouldbe compared with the one recorded in real condition. This study aims to present the potential of façade integratedphotovoltaic in tropical building area. A specified model is developed and used to calculate data of energy productionbased on the irradiance data generated by simulation and experiment. The results indicate the potential of PV’s verticalinstallation for buildings in tropical area. In the specified model, the percentages of energy substitution reach 31.04%to 35.65%, exceed the mix-used energy target set by Indonesian Government. Simultaneously, this result indicatessignificant reduction of building’s energy consumption and global emission that is derived from the use of non-renewableenergy source. Hence, it can be considered as one potential strategy towards Net-zero energy building. Furthermore, thecomparison of simulated results and measured results that less than 30% indicates that simulation using certain softwarecan be considered as a powerful tool to design strategies towards net-zero energy building. Keywords: façade-integrated photovoltaic, net-zero, measured results, simulated results. ABSTRAK Panel surya yang terintegrasi dengan bangunan diasumsikan sebagai salah satu dari banyak strategi yang potensial menuju terciptanya bangunan dengan konsep net-zero energy. Potensi integrasi PV ditemukan baik pada implementasinya di bagian-bagian selubung bangunan yang horisontal maupun yang vertikal. Untuk area tropis, diketahui bahwa radiasi matahari yang diterima oleh bidang vertikal relatif lebih rendah daripada bidang horisontal. Namun demikian, bangunan-bangunan bertingkat tinggidengan area dinding yang luas berpotensi untuk integrasi panel surya secara vertikal. Penelitian terdahulu banyak menggunakansimulasi untuk memprediksi jumlah energi yang dihasilkan panel surya. Untuk validasi, hasil simulasi tersebut perlu dibandingkandengan hasil pencatatan daya luaran pada kondisi sebenarnya di lapangan. Studi ini bertujuan untuk mencari kelayakan potensiintegrasi panel surya pada dinding bangunan di daerah tropis. Sebuah model digunakan untuk menghitung jumlah produksi energiberdasarkan data penerimaan radiasi matahari yang dihasilkan oleh simulasi dan eksperimen. Hasil studi menunjukkan potensiinstalasi panel surya secara vertikal di area tropis. Pada model yang dikaji, persentase substitusi energi yang dihasilkan panelsurya terhadap indeks kebutuhan energi mencapai 31.04% hingga 35.65%, melampaui target bauran energi yang ditetapkan olehPemerintah Indonesia. Hasil ini mengindikasikan berkurangnya konsumsi energi dan emisi global yang berasal dari penggunaanenergi tak terbarukan. Instalasi panel surya secara vertikal pada dinding bangunan dapat dipertimbangkan sebagai salah satustrategi yang potensial menuju terciptanya bangunan net-zero energy. Lebih lanjut, perbandingan antara hasil simulasi dan hasilpengukuran lapangan dengan perbedaan kurang dari 30% mengindikasikan bahwa simulasi dengan perangkat lunak tertentudapat dianggap sebagai alat yang baik dalam perencanaan strategi desain menuju bangunan net-zero energy. Kata Kunci: dinding terintegrasi panel surya, net-zero, hasil pengukuran lapangan, hasil simulasi.
The KAJIAN IMPLEMENTASI PRINSIP DESAIN INKLUSI PADA RUANG PUBLIK, STUDI KASUS ALUN-ALUN SIDOARJO dwiputri, marianne tunggadewi juluk
Aksen : Journal of Design and Creative Industry Vol. 8 No. 3 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i3.4749

Abstract

Alun-alun is a shared space that functions as a reception room for public. Because it is public space, alun-alun must be designed to be friendly for people with disabilities and the elderly. However, unfortunately, most public spaces in Indonesia were built without considering access for people with disabilities and the elderly. A design approach with inclusive principles was introduced as an equality-based approach where people with special needs such as people with disabilities and the elderly can explore every building and public space with a feeling of safety, comfort and confidence. The method used is a qualitative research method with a descriptive approach. The data collection technique was collected by direct observation in alun-alun Sidoarjo. The data obtained was then analyzed based on the inclusive design principles of Hawkins and friends. From the results of the study on the application of inclusive design, it can be seen that the Sidoarjo city square or alun-alun has not fully implemented the principles of inclusive design properly and correctly.
PERSEPSI TAMPILAN PEWARNAAN HIDANGAN AKIBAT TEMPERATUR WARNA CAHAYA DAN DAMPAKNYA PADA SELERA BERSANTAP DI CAFE Leonardo; Chandrahera, Yuma; Suhanjoyo, Shirly N.
Aksen : Journal of Design and Creative Industry Vol. 9 No. 1 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v9i1.4391

Abstract

 Correlated Color Temperature/CCT from artificial lighting in casual dining area at cafés is used to guide visitors visual perception through the interior atmosphere and dish display when served. Its visual impact triggers a non-visual response in the form of the visitors perception to rise appetite. This research aims to see the strength of causal relationship between perception of the dish display and the appetite for dining. A descriptive approach is used through questionnaire to examine the magnitude of this relationship using simple linear regression. The results show that the clarity of the dish display impact strongly on visitors perception on dish display (R Square 87.81%). Then, perception on dish display gives strong impact on appetite (R Square 87%). This research concludes that neutral CCT preferences give higher impact on dining appetite since the perception on the dish display has previously evaluated positive
PENGARUH PENERAPAN COURTYARD PADA KAFE KINERUKU TERHADAP KENYAMANAN PENGUNJUNG Surya, Felicia; Darmayanti, Tessa Eka
Aksen : Journal of Design and Creative Industry Vol. 9 No. 1 (2024): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v9i1.4434

Abstract

Green Open Space (RTH) is an open area that allows plant growth both naturally and through deliberate planting. The existence of green open space is now an important thing to have in a public interior facility, one of which is the application of a courtyard. Therefore, it is necessary to increase public awareness and understanding regarding the importance of utilizing green open spaces, especially in public facilities. This research aims to investigate the effect of courtyard implementation on the comfort level of visitors at a cafe located in Bandung, Indonesia. This research will apply the use of descriptive qualitative methods with a phenomenological approach and spatial atmosphere theory. This research will use field observation techniques, physical documentation and interviews with visitors. The results of the research will show conclusions about the comfort of Kineruku cafe visitors regarding the implementation of courtyards in cafes. The results of this research are information regarding the comfort level and preferences of visitors regarding the application of courtyards in cafe interiors in the city of Bandung. It is hoped that this research can provide a valuable insight that align with the Bandung City Government's commitment to maintaining green open spaces (RTH), namely the Draft Regional Regulations on Regional Spatial Planning (RTRW) for the City of Bandung 2022-2042.

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