cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Astri Ayu Purwati
Contact Email
astriayu90@gmail.com
Phone
+6282283109433
Journal Mail Official
msej.yrpi@gmail.com
Editorial Address
Jl. Amanah, Kec. Marpoyan Damai, Pekanbaru, Riau - Indonesia
Location
Kota pekanbaru,
Riau
INDONESIA
Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4,036 Documents
 393   394   395   396   397 
Peran Digital Leadership Dan Literasi Digital Terhadap Kinerja SDM: Adopsi Teknologi Digital Sebagai Variabel Moderasi Pada UMKM Kab. Bekasi Irma Rohmatul Manan; Ahmad Gunawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10463

Abstract

Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to have human resources (HR) who are adaptive, competent, and able to utilize digital technology optimally. In this context, the role of digital leadership and digital literacy is an important factor in improving human resource performance. This study aims to analyze the influence of digital leadership and digital literacy on human resource performance with the adoption of digital technology as a moderation variable in MSMEs in Bekasi Regency. The research method used is a quantitative approach with survey techniques through the distribution of questionnaires to MSME actors who have applied digital technology in their business activities. The data was analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results of the study show that digital leadership and digital literacy have a positive and significant effect on human resource performance. In addition, the adoption of digital technology has been proven to strengthen the relationship between digital leadership and HR performance, as well as between digital literacy and HR performance. These findings indicate that the success of improving the performance of MSME human resources is not only determined by the quality of leadership and digital literacy, but also by the level of adoption of digital technology that is carried out effectively. This research is expected to make a theoretical contribution to the development of digital-based human resources studies and become a practical reference for MSME actors and policy makers in designing strategies to strengthen human resources in the digital economy era.
Pengaruh Inovasi Layanan Vending Machine Terhadap Persepsi Konsumen Tentang Keunggulan Bersaing Produk Makanan Kue ‘Artirasa’ di Wilayah Jakarta Marvic Davis Logan Siagian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10467

Abstract

Dunia bisnis di era globalisasi mengalami perkembangan yang cukup pesat dan signifikan. Sehingga, secara tidak langsung kondisi ini menuntut setiap pelaku usaha untuk beradaptasi dan berinovasi agar dapat bertahan ditengah ketatnya persaingan yang ada. Tujuan penelitian ini adalah untuk mengkaji pengaruh inovasi layanan melalui strategi vending machine terhadap persepsi konsumen mengenai keunggulan bersaing Artirasa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kuesioner Google Form. Hasil penelitian menunjukkan bahwa inovasi layanan memiliki pengaruh positif dan signifikan terhadap persepsi konsumen mengenai keunggulan bersaing. Original Sample bernilai sebesar 0,804 dengan nilai P value 0,000, artinya inovasi layanan memberikan kontribusi langsung dan bermakna terhadap pembentukan keunggulan bersaing perusahaan di mata konsumen. Selain itu, hasil R-square menunjukkan bahwa variabel inovasi layanan mampu menjelaskan pembentukan keunggulan bersaing secara kuat dengan nilai R-square sebesar 0,644, artinya 64,4% variabilitas keunggulan bersaing dapat dijelaskan oleh inovasi layanan. Sehingga dapat dikatakan bahwa inovasi layanan melalui strategi vending machine berpengaruh terhadap persepsi konsumen mengenai keunggulan bersaing Artirasa dan mampu menjadi sumber daya strategis dalam menciptakan keunggulan kompetitif di pasar.
Employee Relations and Customer Satisfaction: A Systematic Review Carmen Mandey; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10468

Abstract

The growing recognition of employees as central actors in service delivery has intensified scholarly interest in understanding how employee relations shape customer satisfaction. Despite a substantial body of research, the literature remains fragmented across human resource management, internal marketing, and service management domains, limiting cumulative theory development. This study presents a comprehensive systematic literature review (SLR) examining the relationship between employee relations and customer satisfaction, utilizing Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. Drawing on 224 peer-reviewed journal articles, the review integrates theoretical perspectives, contextual settings, key constructs, and methodological approaches to map the intellectual structure of the field. The findings reveal dominant theoretical foundations such as social exchange theory and internal marketing, with empirical emphasis on service-oriented behavior, employee engagement, and service quality as critical linking mechanisms. However, notable gaps persist in relational dynamics, non-service contexts, and longitudinal and multi-level research designs. This study contributes to the literature by synthesizing fragmented insights into two integrative conceptual frameworks that clarify the pathways through which employee relations influence customer satisfaction. It further identifies theoretical blind spots, offers practical implications for managing employee–customer interfaces, and proposes a future research agenda to advance interdisciplinary integration in employee relations and service research.
Analisis Key Successs Factor Keamanan Maritim Guna Menghadapi Ancaman Hibrida dalam Rangka Mendukung Tugas TNI Angkatan Laut Anshari Ahmad Junaidi Harahap; Baharudin Anwar; Dany Wira Nugraha; Tohonan Evangelista Siagian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10469

Abstract

Keamanan maritim, dalam praktiknya memiliki sejarah yang telah berlangsung selama ratusan tahun, dan banyak orang yang berteori tentang makna dan nilai laut bagi umat manusia, khususnya hukum yang berlaku di dalamnya, namun kajian mengenai keamanan maritim itu sendiri dan apa yang menjadi bagiannya masih relatif baru. Bueger (2015, hlm. 160–161) menggunakan semiotika, kerangka sekuritisasi, dan teori praktik keamanan untuk membangun matriks di mana keamanan maritim menghubungkan empat konsep satu sama lain: lingkungan laut, pembangunan ekonomi, keamanan nasional, dan keamanan manusia. Bueger memasukkan: kecelakaan di laut, polusi, penyelundupan, aksi teroris, perubahan iklim, pembajakan, dan IUU Fishing, proliferasi senjata, sengketa antarnegara, dan perdagangan manusia. Ancaman hibrida kini telah bergabung dengan serangkaian konsep alternatif yang berkembang tentang karakter konflik modern yang terus berkembang. Ancaman hibrida mencakup berbagai macam modus peperangan, termasuk kemampuan konvensional, taktik dan formasi yang tidak teratur, aksi teroris, serta gangguan kriminal. Pertanyaan yang selanjutnya muncul adalah bagaimana cara terbaik untuk memberikan pengetahuan terkait dengan keamanan maritim dalam menghadapi ancaman hibrida global tersebut. Penelitian ini bertujuan untuk mengetahui faktor kunci keberhasilan kemanan maritim nasional dalam menghadapi ancaman hibrida dalam rangka mendukung tugas TNI AL. Penelitian ini menggunakan metode kualitatif dengan melakukan wawancara mendalam dan didukung triangulasi data menggunakan pendekatan Delphi-ISM untuk mengidentifikasi faktor-faktor yang berpengaruh terhadap kemanan maritim nasional. Metode Delphi digunakan untuk mendapatkan faktor-faktor yang mempengaruhi kemanan mariti nasional. Selanjutnya data divalidasi menggunakan pendekatan Content Validity Index (CVI). Dalam menentukan interelasi antar faktor kunci keberhasilan dalam analisis kemanan maritim nasional dalam menghadapi ancaman hibrida dalam rangka mendukung tugas TNI AL melalui metode dan pendekatan Interpretative Structural Modelling (ISM). Hasil penelitian ini menunjukkan bahwa faktor kunci keberhasilan dalam aspek kemanan maritim dalam menghadapi ancaman hibrida adalah faktor arms proliferation, karena memiliki driving power tertinggi dan dependence power terendah, arms proliferation adalah masalah priotitas yang harus menjadi fokus utama dalam evaluasi upaya strategis. Mengendalikan arms proliferation akan secara mendasar mengurangi ancaman maritim lainnya. Penelitian ini memberikan gambaran nyata terhadap faktor kunci keberhasilan kemanan maritim nasional dalam menghadapi ancaman hibrida dalam rangka mendukung tugas TNI AL.
Pengaruh Soft Skills dan Self-Efficacy terhadap Kesiapan Kerja Mahasiswa Generasi Z dengan Digital Literacy sebagai Variabel Intervening pada Mahasiswa Universitas Muhammadiyah Surakarta Rena Daiva Fatihahsari; Nur Achmad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10470

Abstract

Perkembangan teknologi digital dan tuntutan dunia kerja modern menempatkan kesiapan kerja sebagai kompetensi penting bagi mahasiswa generasi Z, bukan sekedar dari sisi kemampuan teknis tetapi juga dari aspek soft skills, kepercayaan diri, dan literasi digital. Studi ini ditujukan untuk mengkaji pengaruh soft skills dan self-efficacy terhadap kesiapan kerja mahasiswa generasi Z dengan digital literacy sebagai variabel intervening pada mahasiswa Universitas Muhammadiyah Surakarta. Desain riset ialah kuantitatif eksplanatori melalui metode survei, dengan responden mahasiswa aktif generasi Z yang dipilih menggunakan teknik purposive sampling dan data dikumpulkan melalui kuesioner berskala Likert. Data dianalisis menggunakan PLS-SEM via SmartPLS 4 guna memetakan signifikansi pengaruh, baik secara parsial maupun simultan. Temuan membuktikan bahwasannya soft skills dan self-efficacy berpengaruh positif dan signifikan terhadap kesiapan kerja, serta berpengaruh positif signifikan terhadap digital literacy. Namun, digital literacy tidak terbukti berpengaruh signifikan terhadap kesiapan kerja dan tidak memediasi hubungan antara soft skills maupun self-efficacy dengan kesiapan kerja mahasiswa generasi Z. Temuan ini menekankan bahwa peningkatan kesiapan kerja lebih banyak ditentukan oleh penguatan soft skills dan self-efficacy secara langsung dibandingkan melalui literasi digital sebagai variabel intervening.
Analysis of Adaptation Levels to the ISO 9001:2015 Quality Management System Amendment Regarding Climate Change at PT Indocement Tunggal Prakarsa: A Case Study of Cement Production Process at Plant 14 Zahra Fitriyana; Merita Bernik
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10471

Abstract

Climate change poses a significant challenge to the manufacturing sector, including the cement industry, as it may affect operational performance and product quality consistency. In response, ISO 9001:2015 has been amended to emphasize organizational context and a risk-based approach, including climate-related risks. This study aims to analyze the implementation of the ISO 9001:2015 amendment related to climate change and its influence on the quality management system and cement production operations at PT Indocement Tunggal Prakarsa Plant 14, as well as to propose recommendations to accelerate the integration of climate change aspects into the quality management system. This research adopts a qualitative case study approach. Data were collected through interviews, questionnaires, observations, and document analysis, and analyzed using data reduction, data display, and conclusion drawing, supported by correlation analysis using NVivo software. The findings show that the amendment has been implemented 57% fully and 42% partially, mainly at the technical and operational levels, particularly in operational control, quality planning, and infrastructure support. However, integration at the strategic level, especially through management review, remains limited. Strengthening leadership involvement and performance evaluation is therefore essential to enhance the adaptability and sustainability of the quality management system in addressing climate change.
The Influence Of The Role And Professionality Of Internal Audit On The Effectiveness Of Fixed Assets Internal Control At PT. AB Fauziah Firda Widiastuti; Arni Karina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10472

Abstract

This study aims to quantitatively assess the influence of internal audit professional and professional roles on the effectiveness of internal control of PTAB fixed assets based on saturated sampling methods. This study uses a sample of 42 respondents who work as internal auditors at PT. AB. The data of this study were analyzed using multiple regression analysis which is processed through IMB SPSS 23. The results show that the role and professional internal audit affect the internal control of fixed assets.
The Effect Of Talent Management And Transformational Leadership On Organizational Performance With Work Engagement And Perceived Organizational Support As Mediation At MAN 1 Jepara Rahmat Arif Syaifudin; Sisno Riyoko; Hadi Ismanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10476

Abstract

This study was conducted to analyze the influence of talent management and transformational leadership on organizational performance with work engagement and perceived organizational support as mediators at MAN 1 Jepara. Using a quantitative approach by conducting a survey of 92 respondents consisting of educators and education personnel through a questionnaire with a Likert scale of 1-10. Data were analyzed using SmartPLS software to determine the significance and strength of the relationship between variables. The results showed that organizational performance was significantly influenced by perceived organizational support and work engagement. Transformational leadership and talent management did not have a direct effect on performance, but both had an indirect effect through employee psychological mechanisms. Transformational leadership improved performance through perceived organizational support, while talent management through work engagement. These findings confirm that the improvement in madrasah organizational performance occurs through strengthening work engagement and perceived organizational support by employees. Keywords: Talent Management, Transformational Leadership, Organizational Support, Work Engagement, Perceived Organizational Support
Analisis Pengendalian Persediaan Obat Di Instalasi Farmasi Rumah Sakit Umum Proklamasi Kabupaten Karawang Dengan Metode ABC Nurul Laily Fadhillah; Andri Prasetyo; Rafrini Amyulianthy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10479

Abstract

Manajemen persediaan obat di Rumah Sakit Umum Proklamasi dilakukan oleh Instalasi farmasi yang dimulai dari perencanaan, pengadaan, penerimaan dan penyimpanan. Menjamin ketersediaan obat adalah tanggung jawab yang harus dipenuhi oleh rumah sakit dengan menyesuaikan antara kebutuhan dengan anggaran yang tersedia. Penelitian ini bertujuan untuk melakukan analisis ABC berdasarkan nilai pemakaian dan nilai investasi. Penelitian ini merupakan penelitian deskriptif kualitatif dan kuantitatif dengan pengambilan data secara retrospektif. Pendekatan kuantitatif dengan analisis ABC dengan mempertimbangkan pemakain periode 2022 dan 2023 di Rumah Sakit Umum Proklamasi Karawang dan pendekatan kualitatif dilakukan dengan melakukan wawancara mendalam. Pengelolaan data menggunakan Microsoft Excel. Hasil analisis ABC berdasarkan nilai pemakaian tahun 2022 dari total item obat kelompok A memiliki persentase 32,50%; kelompok B 31,54% dan kelompok C 35,96% dan hasil nilai pemakaian tahun 2023 dari total item obat kelompok A memiliki persentase 28,92%; kelompok B 32,51% dan kelompok C 38,57%. Hasil analisis berdasarkan nilai investasi tahun 2022 dari total item obat kelompok A memiliki persentase 69,81%; kelompok B 20,14% dan kelompok C 10,05% dan hasil nilai investasi tahun 2023 dari total item obat kelompok A memiliki persentase 69,92%; kelompok B 20,00% dan kelompok C 10,09%.
Business Design Of Smoosh In South Jakarta Malik Yahya Basalamah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10487

Abstract

The growth of the healthy beverage industry in Indonesia, particularly fruit-based smoothies, has increased along with rising public awareness of healthy lifestyles, especially among urban consumers. South Jakarta, with its large population of young professionals and health-conscious individuals, represents a promising market for affordable and practical healthy beverages. This study aims to develop a business design for SMOOSH, a mobile cart–based smoothie brand, by analyzing consumer needs, competitive conditions, and an appropriate Minimum Viable Product (MVP). This research employs a qualitative descriptive approach. Primary data were collected through semi-structured interviews with 11 consumers who had recently purchased SMOOSH products, while secondary data were obtained from market reports and competitor digital platforms. The analysis tools used in this study include the Value Proposition Canvas (VPC), Competitor Analysis Matrix, and the MVP framework. The findings indicate that SMOOSH’s customers prioritize freshness, natural taste, affordability, fast service, and friendly customer interaction. Competitor analysis shows that SMOOSH has strong advantages in price perception, product taste, and customer service compared to established brands such as Boost, Joomba, and Re.juve. However, brand image and packaging appeal still require improvement. The VPC analysis confirms a strong alignment between customer needs and SMOOSH’s value proposition, particularly in addressing pain points related to high prices, overly sweet flavors, and slow service. Based on these insights, the MVP is designed to focus on essential features, including fresh and natural smoothies, affordable pricing, a limited but focused menu, simple packaging, and efficient service. Overall, the results suggest that SMOOSH’s business design is feasible and well-aligned with market expectations, providing a strong foundation for sustainable business development in South Jakarta.

Page 395 of 404 | Total Record : 4036

 393   394   395   396   397 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 6 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 5 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 3 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 2 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 1 (2022): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 2 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ) More Issue