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INDONESIA
Jurnal Manajemen
Published by Universitas Tarumanagara
ISSN : 14103583     EISSN : 25498797     DOI : 10.24912
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on management. Jurnal Manajemen invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and suistainable, and entrepreneurship
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 632 Documents
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Strategies to Overcome Consumer Behavior Gaps in Purchasing Environmentally Friendly Products Dipa Mulia; Rosalendro Eddy Nugroho; Tukhas Shilul Imaroh; Mohamad Jihan Shofa; Wahyu Oktri Widyarto
Jurnal Manajemen Vol. 30 No. 3 (2026): October-January 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i3.4122

Abstract

This study aims to examine the effects of External Influence, Customer Internal Value, and Environmental Knowledge on Purchase Intention, and the effect of Purchase Intention on Actual Purchase of environmentally friendly products, with Purchase Intention as a mediator and Price Perception and Consumer Skepticism as moderators. A quantitative survey was conducted among 123 consumers in Jakarta and surrounding areas using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Customer Internal Value and Environmental Knowledge positively and significantly influence Purchase Intention, whereas External Influence has no significant effect. Purchase Intention significantly affects Actual Purchase and mediates the effects of Customer Internal Value and Environmental Knowledge. Consumer Skepticism significantly weakens the Purchase Intention Actual Purchase relationship, while Price Perception shows no significant moderating effect.
Digital Marketing And Madurese Cultural Identity Shape Generation Z's Sports Participation Intention Deny Hardianto; Basuki Rachmat
Jurnal Manajemen Vol. 30 No. 3 (2026): October-January 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i3.4184

Abstract

This study examines how digital marketing, perceived AI-based personalization, and health consciousness relate to late-adolescent Generation Z members' intention to participate in competitive sports events through the Theory of Planned Behavior, and whether Madurese cultural identity conditions two of these relationships. A cross-sectional survey of 300 residents of Bangkalan Regency aged 17 to 19 years, recruited through purposive and referral sampling, was analyzed using partial least squares structural equation modeling. Digital marketing was positively associated with attitude, subjective norm, and perceived behavioral control, which in turn were associated with participation intention. Health consciousness was associated with both attitude and intention, whereas perceived AI-based personalization showed only a negligible association with attitude. Madurese cultural identity strengthened the association between subjective norm and intention but did not condition the association between digital marketing and attitude. Credible event communication and culturally embedded social support emerge as complementary levers for youth sport participation.

Page 64 of 64 | Total Record : 632

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