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INDONESIA
JLA (Jurnal Lingua Applicata)
Published by Universitas Gadjah Mada
ISSN : 25976117     EISSN : 25980556     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
JLA (Jurnal Lingua Applicata) is an academic journal in Indonesian published by the Departemen Bahasa Seni dan Manajemen Budaya (DBSMB), Sekolah Vokasi UGM, which manages several Diploma majors in foreign languages. JLA accepts scientific articles in the field of study in applied foreign languages, especially in English, Japanese, Mandarin, and Korean. JLA aims to provide comprehensive knowledge of the applicative aspects of foreign languages in its real-life practice, especially in academic and workspace settings. JLA is issued twice a year, in the first and second semester.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 105 Documents
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Analysis of Difficulties Faced by Fifth Semester Japanese Language Education Students in Learning N3 Kanji Diner, Lispridona; BRATANANDA, REIGAN DWANU; HIBATULLAH, SHEVANANDA NAUFAL; AMIN, RIZQI MAULANA MALIKI AL AMIN MAULANA MALIKI AL
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.97085

Abstract

This study investigates the challenges faced by fifth-semester Japanese Language Education students at Semarang State University in learning N3 level Kanji. Kanji, the most complex of the Japanese writing systems due to its multiple readings and intricate strokes, is essential for understanding everyday texts. Utilizing a quantitative approach, data were collected from 13 students through questionnaires. The findings reveal major difficulties in focusing during self-study at home, memorizing Kanji meanings and writings, and understanding the usage of Kanji in context. Specifically, 33.3% of students struggled with home study concentration, 33.3% had trouble remembering Kanji meanings and writings, and 30.0% found it challenging to comprehend Kanji usage in sentences or texts. Despite positive perceptions of classroom learning, these insights highlight the need for improved teaching strategies and academic support. The study concludes with recommendations for adopting more effective teaching methods and providing additional resources to enhance Kanji learning outcomes for students.
Inherence of Indonesian Identity in The Foreign Language Point of View Hiwakari, Joseph Matthew; Anjanette, Chanelle
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.105275

Abstract

Indonesia is a country with a rich tapestry of culture. Each culture represents a group of people in a specific region, and each region speaks using their own native language. In order to preserve each local language, the role of international language is highly needed to make sure that people from other nations can communicate with locals and engage in local traditions respectfully. An utmost importance in this case is the use of international language. International travellers in most tourism sites in Indonesia, such as Bali, Yogyakarta, or Labuan Bajo, tend to speak using either English or Chinese language to interact with local sellers or accommodation workers. Other tourists, on the other hand, use Indonesian language in purchasing items from locals or simply for asking directions in order to gain new soft skills and have a better proximity among each other. This research paper is made with care in order to analyse how foreign language is inherent and important in order to shape each individual’s worldview and to conserve local cultures and traditions from extinction which would cause future generations to be able to experience them as well.
Representasi Feminisme dalam Video “So Win”: Sebuah Analisis Wacana Multimodal Vardhani, Nabilla Kusuma; Shahnaz, Puteri Felisha
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.112354

Abstract

Feminism is one of the oldest social movements that has entered its fourth wave. This wave is closely related to the use of digital media and technology, where feminist issues are disseminated massively through various platforms, such as songs, posters, videos, and so on. One campaign video that voices feminism is "So Win" from the Nike brand. This campaign explicitly advocates feminist values, featuring various female athletes who break gender stereotypes in sports. In this study, the correlation between fourth-wave feminism and the messages conveyed through the campaign video will be discussed. To understand the messages conveyed in depth, this study uses multimodal analysis by Kress & van Leeuwen. This approach allows researchers to decipher the meaning contained not only in the narrative text, but also in visual elements such as scenes, expressions, and symbolism in the video. Furthermore, this analysis is also supported by fourth-wave feminist theory to identify how Nike's campaign reflects the characteristics of this wave, namely intersectionality, popular culture criticism, individual empowerment and visibility, and digital activism. The study's findings indicate that the visuals in the 22 scenes containing narrative text support the feminist message within them, both representationally, interactively, and compositionally. Meanwhile, elements of fourth-wave feminism are present throughout the videos, including heterogeneity within feminism, gender representation in popular culture, empowerment and visibility of individual personal experiences, and a presence in online platform.
DECONSTRUCTING BEAUTY STANDARDS: A CRITICAL DISCOURSE ANALYSIS OF SOCIAL MEDIA BEAUTY PRODUCT PROMOTION Muam, Ahmad; Azahra, Ardania Nur Raihan Rizka; Ishak, Nurhamizah Binti
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.113442

Abstract

This study investigates how two Indonesian beauty brands, Luxcrime and Wardah, construct and communicate idealized beauty standards through the interaction of linguistic and visual modes in their digital promotion. Using a multimodal discourse analysis (MDA) approach, the research integrates Fairclough’s Critical Discourse Analysis, Martinec and Salway’s image–text relations, and Naomi Wolf’s Beauty Myth to examine how vocabulary, tone, visual composition, and discursive patterns contribute to the normalization of aesthetic ideals. Textual analysis reveals that both brands employ evaluative adjectives, affective tone, and dedicated terminology to portray beauty concept. Luxcrime employs “natural perfection” through intimate, influencer-like language that frames self-improvement as self-care, while Wardah highlights rapid, technologically driven transformation through scientific claims such as biomimetic peptide and RadicareTM Gold Oil. Visual analysis shows that both advertisements use pastel palettes, soft lighting, and polished imagery to reinforce narratives of flawlessness, purity, and youthfulness. At the discursive level, both brands propose postfeminist, neoliberal, and wellness ideologies, presenting empowerment as a consumer choice while subtly reinforcing the inadequacy of natural skin. Lastly, in social practice analysis, these advertisements reproduce Indonesian cultural norms that privilege smooth, radiant skin, while simultaneously embedding global beauty discourses within digital consumer culture. The findings highlight that although Luxcrime and Wardah differ in stylistic strategies, emotional intimacy versus scientific efficiency, they ultimately sustain the same ideological construction of beauty as a moral obligation and commodified identity
The Use of Code-Mixing in Instagram Captions of a B2B Logistics Company Di Jogjana, Najla Aprilia; Yuanti, Erlin Estiana
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.114156

Abstract

This research investigates the use of code-mixing in the Instagram captions of Brand X, a B2B logistics company, focusing on its posts from August 2023 to March 2024. The study aims to identify the types and forms of code-mixing, determine the most frequently used types, and analyze their functions within Brand X's social media strategy. Using a descriptive qualitative approach, the study employed AntConc as a corpus analysis tool analyzing the frequency of the occurrence of the code-mixing, both in word and phrase levels. An in-depth interview with Brand X's digital content strategist was also conducted to support the analysis. The research is grounded on Muysken's (2000) theory of code-mixing classification and Hoffmann's (1991) theory of code-mixing functions. The findings reveal that single-word insertion is the most dominant type  of code-mixing, accounting for 56.59% of occurrences, followed by phrase insertion at 42.93%, while alternation is the least frequent at only 0.49%. The identified functions of code-mixing align with the  content strategist’s statement, which are to address specific topics and express group identity. This study concludes that even B2B companies utilize code-mixing in copywriting and social media marketing to engage audiences and reinforce brand identity.

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