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INDONESIA
JLA (Jurnal Lingua Applicata)
Published by Universitas Gadjah Mada
ISSN : 25976117     EISSN : 25980556     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
JLA (Jurnal Lingua Applicata) is an academic journal in Indonesian published by the Departemen Bahasa Seni dan Manajemen Budaya (DBSMB), Sekolah Vokasi UGM, which manages several Diploma majors in foreign languages. JLA accepts scientific articles in the field of study in applied foreign languages, especially in English, Japanese, Mandarin, and Korean. JLA aims to provide comprehensive knowledge of the applicative aspects of foreign languages in its real-life practice, especially in academic and workspace settings. JLA is issued twice a year, in the first and second semester.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 110 Documents
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Analysis of Difficulties Faced by Fifth Semester Japanese Language Education Students in Learning N3 Kanji Diner, Lispridona; BRATANANDA, REIGAN DWANU; HIBATULLAH, SHEVANANDA NAUFAL; AMIN, RIZQI MAULANA MALIKI AL AMIN MAULANA MALIKI AL
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.97085

Abstract

This study investigates the challenges faced by fifth-semester Japanese Language Education students at Semarang State University in learning N3 level Kanji. Kanji, the most complex of the Japanese writing systems due to its multiple readings and intricate strokes, is essential for understanding everyday texts. Utilizing a quantitative approach, data were collected from 13 students through questionnaires. The findings reveal major difficulties in focusing during self-study at home, memorizing Kanji meanings and writings, and understanding the usage of Kanji in context. Specifically, 33.3% of students struggled with home study concentration, 33.3% had trouble remembering Kanji meanings and writings, and 30.0% found it challenging to comprehend Kanji usage in sentences or texts. Despite positive perceptions of classroom learning, these insights highlight the need for improved teaching strategies and academic support. The study concludes with recommendations for adopting more effective teaching methods and providing additional resources to enhance Kanji learning outcomes for students.
Inherence of Indonesian Identity in The Foreign Language Point of View Hiwakari, Joseph Matthew; Anjanette, Chanelle
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.105275

Abstract

Indonesia is a country with a rich tapestry of culture. Each culture represents a group of people in a specific region, and each region speaks using their own native language. In order to preserve each local language, the role of international language is highly needed to make sure that people from other nations can communicate with locals and engage in local traditions respectfully. An utmost importance in this case is the use of international language. International travellers in most tourism sites in Indonesia, such as Bali, Yogyakarta, or Labuan Bajo, tend to speak using either English or Chinese language to interact with local sellers or accommodation workers. Other tourists, on the other hand, use Indonesian language in purchasing items from locals or simply for asking directions in order to gain new soft skills and have a better proximity among each other. This research paper is made with care in order to analyse how foreign language is inherent and important in order to shape each individual’s worldview and to conserve local cultures and traditions from extinction which would cause future generations to be able to experience them as well.
Representasi Feminisme dalam Video “So Win”: Sebuah Analisis Wacana Multimodal Vardhani, Nabilla Kusuma; Shahnaz, Puteri Felisha
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.112354

Abstract

Feminism is one of the oldest social movements that has entered its fourth wave. This wave is closely related to the use of digital media and technology, where feminist issues are disseminated massively through various platforms, such as songs, posters, videos, and so on. One campaign video that voices feminism is "So Win" from the Nike brand. This campaign explicitly advocates feminist values, featuring various female athletes who break gender stereotypes in sports. In this study, the correlation between fourth-wave feminism and the messages conveyed through the campaign video will be discussed. To understand the messages conveyed in depth, this study uses multimodal analysis by Kress & van Leeuwen. This approach allows researchers to decipher the meaning contained not only in the narrative text, but also in visual elements such as scenes, expressions, and symbolism in the video. Furthermore, this analysis is also supported by fourth-wave feminist theory to identify how Nike's campaign reflects the characteristics of this wave, namely intersectionality, popular culture criticism, individual empowerment and visibility, and digital activism. The study's findings indicate that the visuals in the 22 scenes containing narrative text support the feminist message within them, both representationally, interactively, and compositionally. Meanwhile, elements of fourth-wave feminism are present throughout the videos, including heterogeneity within feminism, gender representation in popular culture, empowerment and visibility of individual personal experiences, and a presence in online platform.
DECONSTRUCTING BEAUTY STANDARDS: A CRITICAL DISCOURSE ANALYSIS OF SOCIAL MEDIA BEAUTY PRODUCT PROMOTION Muam, Ahmad; Azahra, Ardania Nur Raihan Rizka; Ishak, Nurhamizah Binti
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.113442

Abstract

This study investigates how two Indonesian beauty brands, Luxcrime and Wardah, construct and communicate idealized beauty standards through the interaction of linguistic and visual modes in their digital promotion. Using a multimodal discourse analysis (MDA) approach, the research integrates Fairclough’s Critical Discourse Analysis, Martinec and Salway’s image–text relations, and Naomi Wolf’s Beauty Myth to examine how vocabulary, tone, visual composition, and discursive patterns contribute to the normalization of aesthetic ideals. Textual analysis reveals that both brands employ evaluative adjectives, affective tone, and dedicated terminology to portray beauty concept. Luxcrime employs “natural perfection” through intimate, influencer-like language that frames self-improvement as self-care, while Wardah highlights rapid, technologically driven transformation through scientific claims such as biomimetic peptide and RadicareTM Gold Oil. Visual analysis shows that both advertisements use pastel palettes, soft lighting, and polished imagery to reinforce narratives of flawlessness, purity, and youthfulness. At the discursive level, both brands propose postfeminist, neoliberal, and wellness ideologies, presenting empowerment as a consumer choice while subtly reinforcing the inadequacy of natural skin. Lastly, in social practice analysis, these advertisements reproduce Indonesian cultural norms that privilege smooth, radiant skin, while simultaneously embedding global beauty discourses within digital consumer culture. The findings highlight that although Luxcrime and Wardah differ in stylistic strategies, emotional intimacy versus scientific efficiency, they ultimately sustain the same ideological construction of beauty as a moral obligation and commodified identity
The Use of Code-Mixing in Instagram Captions of a B2B Logistics Company Di Jogjana, Najla Aprilia; Yuanti, Erlin Estiana
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.114156

Abstract

This research investigates the use of code-mixing in the Instagram captions of Brand X, a B2B logistics company, focusing on its posts from August 2023 to March 2024. The study aims to identify the types and forms of code-mixing, determine the most frequently used types, and analyze their functions within Brand X's social media strategy. Using a descriptive qualitative approach, the study employed AntConc as a corpus analysis tool analyzing the frequency of the occurrence of the code-mixing, both in word and phrase levels. An in-depth interview with Brand X's digital content strategist was also conducted to support the analysis. The research is grounded on Muysken's (2000) theory of code-mixing classification and Hoffmann's (1991) theory of code-mixing functions. The findings reveal that single-word insertion is the most dominant type  of code-mixing, accounting for 56.59% of occurrences, followed by phrase insertion at 42.93%, while alternation is the least frequent at only 0.49%. The identified functions of code-mixing align with the  content strategist’s statement, which are to address specific topics and express group identity. This study concludes that even B2B companies utilize code-mixing in copywriting and social media marketing to engage audiences and reinforce brand identity.
Alasan Strategi Post-Editing pada Penerjemahan Puisi Karya Li Bai 李白 Antoinette Wilhemina Ather
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.98596

Abstract

Penelitian ini membahas membahas mesin penerjemahan dengan fokus utama post-editing. Tujuan dari penelitian ini adalah untuk mendeskripsikan alasan yang mendasari penggunaan strategi post-editing dalam penyuntingan penerjemahan puisi karya 李白 Li Bai. Penelitian ini merupakan penelitian kualitatif deskriptif dengan sumber data primer yaitu puisi karya 李白 Li Bai dari buku kumpulan puisi berjudul “唐诗三百首 Three Hundred Poems of The T’ong Dynasty”. Pengambilan data dilakukan dengan partisipan, lima orang mahasiswa yang dipilih dengan teknik purposive sampling, untuk melakukan post-editing. Setelah post-editing dilakukan, lembar post-editing dianalisis untuk menyusun pertanyaan untuk wawancara. Dari hasil analisis lembar post-editing dan transkrip wawancara ditemukan 8 alasan yang mendasari penggunaan strategi dalam lembar post-editing. Penelitian selanjutnya dapat meneliti strategi post-editing menggunakan karya sastra lain dan kendala ataupun kesulitan dalam melakukan post-editing puisi ataupun karya sastra lainnya, beserta cara untuk mengatasi kendala tersebut. Penelitian selanjutnya juga dapat menggunakan membandingkan hasil post-editing penerjemahan profesional dengan hasil post-editing mahasiswa.
Kroni Prabowo Dalam Proyek Makan Bergizi Gratis Narasi Media Bocor Alus Politik: Kajian Wacana Kritis Sonya Ade Putri; Patriantoro Patriantoro
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.106559

Abstract

Program Makan Bergizi Gratis (MBG) merupakan kebijakan pemerintah untuk mengatasi masalah gizi anak Indonesia, namun pelaksanaannya menuai kontroversi karena dugaan kronisme politik. Penelitian ini menganalisis narasi kronisme dalam video “Kroni Prabowo dalam Proyek MBG” di kanal YouTube Bocor Alus Politik Tempo dengan pendekatan Analisis Wacana Kritis Teun A. van Dijk. Hasil analisis menunjukkan bahwa media alternatif membongkar relasi kuasa dan ideologi tersembunyi melalui tiga dimensi: struktur teks (tema kronisme, narasi investigatif, dan diksi seperti “kroni” dan “KKN”), kognisi sosial (opini kritis dan sikap anti-kronisme), serta konteks sosial (MBG sebagai alat konsolidasi politik). Temuan ini menyoroti bagaimana framing media membentuk opini publik dengan mengangkat isu ketimpangan akses, konflik kepentingan, dan potensi korupsi, serta menegaskan peran media alternatif dalam mengkritisi kebijakan pemerintah di era digital. Kata kunci: Analisis Wacana Kritis, Van Dijk, kronisme politik, MBG, media alternatif, Bocor Alus Politik.
Strategi Penerjemahan Idiom Bahasa Korea ke Bahasa Indonesia Putri Amalia Amalia Syafa; Usmi Usmi
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.108487

Abstract

Translating idioms presents a unique challenge in translation practice, as idioms often carry cultural meanings that cannot be transferred literally into the target language. This study focuses on the strategies used to translate Korean idioms (source language) into Indonesian (target language). The aim is to identify the strategy applied in translating idioms in the corpus, namely, Korean webtoon and its translation. The research question addressed is: What translation strategy is most dominantly used in rendering Korean idioms into Indonesian within the selected corpus? This study employs a quantitative approach to determine the most dominant strategy and a qualitative approach to illustrate examples of how these strategies are applied. The data analysis reveals that the equivalence strategy was used 50 times (55.5%), followed by literal translation (21 times or 23.3%), transposition (12 times or 13.3%), modulation (5 times or 5.5%), and adaptation (2 times or 2.2%). These findings indicate that the equivalence strategy is the most frequently employed in translating idioms from Korean to Indonesian, even though most translated expressions are not idiomatic. This tendency reflects the translator’s effort to convey the idiomatic meaning in a communicative and culturally appropriate manner in the target language.
Representasi Feminisme dalam Video “So Win”: Sebuah Analisis Wacana Multimodal Nabilla Kusuma Vardhani; Puteri Felisha Shahnaz
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.112354

Abstract

Feminism is one of the oldest social movements that has entered its fourth wave. This wave is closely related to the use of digital media and technology, where feminist issues are disseminated massively through various platforms, such as songs, posters, videos, and so on. One campaign video that voices feminism is "So Win" from the Nike brand. This campaign explicitly advocates feminist values, featuring various female athletes who break gender stereotypes in sports. In this study, the correlation between fourth-wave feminism and the messages conveyed through the campaign video will be discussed. To understand the messages conveyed in depth, this study uses multimodal analysis by Kress & van Leeuwen. This approach allows researchers to decipher the meaning contained not only in the narrative text, but also in visual elements such as scenes, expressions, and symbolism in the video. Furthermore, this analysis is also supported by fourth-wave feminist theory to identify how Nike's campaign reflects the characteristics of this wave, namely intersectionality, popular culture criticism, individual empowerment and visibility, and digital activism. The study's findings indicate that the visuals in the 22 scenes containing narrative text support the feminist message within them, both representationally, interactively, and compositionally. Meanwhile, elements of fourth-wave feminism are present throughout the videos, including heterogeneity within feminism, gender representation in popular culture, empowerment and visibility of individual personal experiences, and a presence in online platform.
Labeling Gibran Rakabuming: Corpus-Based Critical Discourse Analysis of YouTube Political Comments Achmad Fauzi
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.114804

Abstract

Studi ini meneliti bagaimana Gibran Rakabuming Raka, Wakil Presiden Indonesia, direpresentasikan dan diberi label dalam 1.500 komentar YouTube pada video “Generasi Muda, Bonus Demografi dan Masa Depan Indonesia” dari akun resmi Wakil Presiden. Dengan menggunakan pendekatan metode campuran, penelitian ini menggabungkan Analisis Wacana Berbasis Korpus dengan AntConc, Analisis Wacana Kritis (CDA) Norman Fairclough, dan Teori Pelabelan Howard Becker. Analisis mengidentifikasi 22 kata kunci, yang mengungkapkan tema dominan anti-nepotisme, meritokrasi, dan skeptisisme terhadap pembangunan citra politik. Temuan menunjukkan bahwa para pemberi komentar menggambarkan Gibran sebagai sosok yang tidak kompeten secara kontekstual, disebut sebagai “orang yang terbelakang secara situasional,” menyoroti ketidakdewasaan yang dirasakan, ketergantungan pada hak istimewa keluarga, dan kurangnya otentisitas. Strategi linguistik, termasuk sarkasme, istilah peyoratif, dan referensi intertekstual, membangun narasi kritis, sementara genre digital dan dinamika platform memperkuat resistensi publik. Analisis sosio-kultural menggarisbawahi kontestasi hegemonik terhadap struktur patrimonial di Indonesia pasca-pemilu 2024, yang mencerminkan ketegangan sosial yang lebih luas. Studi ini menyimpulkan bahwa komentar YouTube secara signifikan membentuk narasi politik, yang berdampak pada legitimasi Gibran. Penelitian ini memperkaya wawasan tentang wacana politik digital dan merekomendasikan agar studi masa depan mengeksplorasi dinamika lintas platform dan elemen visual untuk memperdalam pemahaman.

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