cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Marina Wardaya
Contact Email
marina.wardaya@ciputra.ac.id
Phone
-
Journal Mail Official
jurnalvcd@ciputra.ac.id
Editorial Address
CitraLand CBD Boulevard, Made, Kec. Sambikerep, Kota SBY, Jawa Timur 60219
Location
Kota surabaya,
Jawa timur
INDONESIA
VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD" : 11 Documents clear
DESIGNING THE COVER OF THE FANTASY NOVEL ‘ALPHERATZ CHRONICLE: GUIDE TO AN UPRISING’ TO FIT THE MARKET Atita Sashita Rahmadiva; Shienny Sutanto
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3887

Abstract

The illustrations in the book or the cover in the book have the intention to explain the contents of the book. Popular fantasy novels like The Little Prince by Antoine de Saint-Exupéry, have illustrations from book covers to book contents. The novel 'Alpheratz Chronicle: Guide to an Uprising' is one of the novels inspired by popular fantasy novels. But 'Alpheratz Chronicle: Guide to an Uprising' does not yet have a visual for the book to be marketable. Therefore, in order for the original novel 'Alpheratz Chronicle: Guide to an Uprising' to be more acceptable and attractive in the eyes of readers, a visualization design for the cover and contents of the novel 'Alpheratz Chronicle: Guide to an Uprising' was made using art style that determined by research over the topic. This study uses questionnaires and interviews with expert users who are proficient in this field and extreme users who frequently consume the product. The results of the questionnaires and interviews will determine what artstyle makes the original fantasy novel more interesting and whether the resulting prototype from the design meets the criteria to be a marketable book or not. Therefore, it is hoped that the results of the visualization design of the original novel 'Alpheratz Chronicle: Guide to an Uprising' are expected.
Quarter Life Crisis Card Game Design Based on The Purpose Venn Diagram and IPE Ciputra Concept Alexandra Ruth Santoso; Hanna Agustin
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3910

Abstract

As individuals transition towards emerging adulthood, the younger generation often experiences what is commonly referred to as a quarter-life crisis. Anxiety in choosing a profession and the future is a problem that needs to be solved. In order to be able to achieve a life balance with the principles of The Purpose Venn Diagram and to have a personality with values of integrity, professionalism, entrepreneurship, and creativity, this study designed an interactive card game design as a communication medium for sharing stories with peers. A qualitative approach utilizing the design thinking method has been implemented to observe the psychological shifts in students following the use of this game card. According to the study findings, this playing card has the potential to serve as both a communication facilitator and an engaging form of entertainment for college students.
Elemen Visual Sebagai Promosi Libong Coffee Pada Media Instagram I Gusti Ayu Agung Aristi Putri; I Nyoman Larry Julianto
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3983

Abstract

Promosi merupakan suatu upaya dalam memperkenalkan dan mengajak konsumen dengan tujuan menarik pelanggan untuk membeli produk yang ditawarkan. Bentuk promosi yang lumrah dilakukan adalah promosi dengan memanfaatkan media sosial. Salah satu bisnis yang memanfaatkan media sosial sebagai media untuk mengenalkan produknya adalah Libong Coffee. Libong Coffee merupakan kedai kopi di daerah Senen Raya, Jakarta Pusat. Libong Coffee memanfaatkan instagram sebagai media promosi produk dari kopinya dengan mengunggah konten instagram dalam bentuk foto maupun video. Namun kekurangan dari konten instagram yang dibagikan oleh Libong Coffee yaitu dari segi tampilan instagram yang kurang memiliki estetika dan ciri khas tersendiri. Hal ini dilihat dari pengaplikasian elemen visual dan konten visual instagram yang masih minimal. Tujuan penelitian ini adalah untuk mengetahui peran elemen visual terhadap konten instagram Libong Coffee. Penelitian ini merupakan penelitian kualitatif dengan data primer yang diperoleh melalui observasi dan wawancara dengan pemilik Libong Coffee sebagai informan kunci. Data sekunder yang digunakan untuk memperoleh informasi dari berbagai sumber berupa buku, jurnal ilmiah, laporan penelitian dan sumber kepustakaan lainnya. Hasil penelitian ini menunjukkan bahwa penerapan elemen visual pada konten instagram Libong Coffee masih terbatas. Pengaplikasian elemen visual pada konten visual yang digunakan antara lain ilustrasi, warna, tipografi dan layout. Selain itu, konten visual yang ditampilkan juga belum memanfaatkan fitur-fitur instagram secara maksimal. Konten visual yang dterapkan oleh Libong Coffee antara lain kesatuan konsep, produk dan testimoni.
VISUAL COMPOSITION IN BUILDING DRAMATIZATION OF SONG LYRICS IN THE MUSIC VIDEO “MELAWAN RESTU”: KOMPOSISI VISUAL DALAM MEMBANGUN DRAMATISASI LIRIK LAGU PADA VIDEO MUSIK “MELAWAN RESTU” William Sanjaya
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4007

Abstract

Cinematography is about combining and capturing images to form a series of images that tell a story. In practice, cinematography has several compositions, such as the rule of thirds, visual composition, and camera angles. "Melawan Restu" is a music video that applies visual composition to highlight the theme of romance. Unlike other music videos, many visual compositions emphasize the meaning of each song’s lyrics. This study aims to show the visual composition that builds dramatization of the song lyrics in the music video "Melawan Restu". The method used is qualitative by using a purposive sampling technique. This study uses Gustavo Mercado's theory which discusses visual composition in cinematography. The results of this study indicate that visual composition not only provides aesthetics but also the meaning of each shot so that it can be understood by the audience. In the music video for "Melawan Restu", there is an application of the visual composition showing serenity which connotes the lyrics of the song. While several other visual compositions show sadness, powerless, and turmoil in the bad situations experienced by the female characters in the story.
Place Branding through Establishing IP Mascot to Increase Economy in Indonesia using Pentahelix Model Inne Chaysalina
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4099

Abstract

Indonesia has a diversity of cultures, each of which has its uniqueness. The characteristics of a region can be the basis for forming an Intellectual Property (IP) in the form of a mascot. The presence of an IP Mascot can improve the branding performance of the region. This research uses a descriptive qualitative method with a literature review comparing several case study areas are discussed. This research will specifically discuss the benefits of IP Mascots as a means of communication in a region based on the case studies raised. Based on the results, an attractive mascot design can build a region's branding image because an attractive mascot will be easier for the public to remember. Mascots can also increase consumer appeal and familiarity with a region. This research will also discuss the form of recommendations for the participation of various parties using the Pentahelix Model. It refers to coordination and collaboration towards the synergy of Pentahelix Actors to implement the role of it at tourism locations that use IP Mascot as a form of promotional media.
THE CREATION OF “The Unseen Side of Sidoarjo” BOOK AS A COMMUNICATION MEDIA FOR SAVE STREET CHILD SIDOARJO COMMUNITY Evan Pratomo
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4185

Abstract

The creation of "The Unseen Side of Sidoarjo" book as a communication media for Save Street Child Sidoarjo Community: Quality Education is point number 4 in the Sustainable Development Goals promoted by the United Nations. As a non-profit organization that cares for street children, Save Street Child (SSC) tried to reach out to cities in Indonesia until the emergence of the SSC Sidoarjo branch, which until now is still challenging to socialize concerns for street children in Sidoarjo city. Qualitative research will be conducted with field studies and primary and secondary data collection to gain a comprehensive understanding of the lives of street children in support of SSC Sidoarjo. This research will produce a documentary photo book that tells the stories of several Sidoarjo street children and information to support the SSC Sidoarjo community. Researchers designing "The Unseen Side of Sidoarjo"'s book found that combining photos with narrative, concept, and sequential content improves the delivery of social issues.
Creation of the Short Documentary 'Sampah Siapa? Siapa Sampah?" for Waste Management Awareness and Sustainable Development in Surabaya Theodore Michael Budiono; Fatahayan Widodo; I Made Restu Kinandana Sumerta; Vinsen Candra; Laurensius Rubben Surya Dinata
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4199

Abstract

The Sustainable Development Goals (SDGs) represent a global action plan endorsed by world leaders, including Indonesia, comprising 17 Goals and 169 Targets, the SDGs aspire to be achieved by 2030. This study focuses on environmental preservation, aligning with Goal 15 (preserving terrestrial ecosystems), Goal 6 (access to clean water and sanitation) and Goal 14 (conserving marine ecosystems). Environmental degradation remains a detrimental factor in disrupting Earth's natural ecosystems, impacting various aspects of the environment and giving rise to problems such as floods, which inevitably lead to various diseases, bacteria, and even viruses. Waste is generated, ranging from household refuse to industrial waste. Our current challenge lies in a lack of public awareness regarding the importance of responsible waste sorting. We hope that the public will shift their perspective on waste from being a "negative" aspect to a resource that can be repurposed for the betterment of society and the environment. To raise awareness, we have created short videos featuring testimonies from individuals affected by waste pollution in their communities. Waste management serves as a solution and is a crucial element of our video content, as it not only raises awareness but also imparts essential knowledge to the public, helping to reduce waste generation and simplify the waste separation process. This, in turn, minimizes the residual impact of waste disposal. Our study underscores the significance of promoting waste management awareness to achieve the SDGs. Through educational videos and public engagement, we aim to inspire individuals to take proactive steps in preserving our environment and building a sustainable future.
Digital Media of Aliansi Laki-Laki Baru in Design Studies: Building a New Image of Men (?) Samuel Utomo
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4209

Abstract

This research seeks to elucidate digital feminist activism in the context of user interface design and content within the study of design, exploring the visual representation on the Alliance of New Men (ALB) website. The qualitative research method employed in this study, which includes a literature review, indicates that digital feminist activism within the user interface explains that the ALB website demonstrates a multi-faceted identity that cannot be confined to a single website characteristic. The website's user interface is more intuitive compared to offering a distinct uniqueness that deviates from the dominant values of ALB. On one hand, the ALB website's user interface breaks rigid boundaries in its layout flexibility, yet on the other hand, it still reflects the meaning of traditional gender stereotypes through color usage. The content related to domestic space in ALB appears to merely reverse roles, but it ultimately reverts to traditional codes of masculinity.
City Branding Design from the Identification of Local Values of Penajam Paser Utara Regency Fulkha Tajri M; Olivia Febrianty Ngabito; Denny Huldiansyah; Sherlia; Sasferi Yendra
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4238

Abstract

Penajam Paser Utara Regency is in a strategic location to improve its brand identity. Its existence adjacent to the new State Capital (IKN) is an opportunity with great potential for developing all Penajam Paser Utara Regency (PPU) sectors. The natural wealth in the form of the sea, endemic fauna in the form of sambar deer, Mastogok traditional motifs and some rice-producing areas that can be said to be the granary of IKN food security are local values that will be visualized in the form of a logo that characterizes Penajam Paser Utara Regency, plus a location that can be said to be "Serambi Nusantara" which means that PPU is the front porch / front page of IKN. The method in designing the city branding logo of Penajam Paser Utara Regency is practice-based (Practice-based research) because the foundation at the beginning is the experience of directly observing and obtaining data directly from the community, regional officials, and local customary leaders. The stages in this method include observation, improvisation, and realization. Ultimately, this paper shows a comprehensive design process for creating a visual identity for a city/district, which begins with research, visual enrichment, and visual design finalization.
Integration of 3D Scanning and Augmented Reality (AR) Technology in East Kalimantan Furniture Products in E-Commerce Eko Agung Syaputra; Syamsul Mujahidin; Widya Sartika; Novianti Rossalina
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4242

Abstract

The creative furniture industry in East Kalimantan faces the challenge of less effective online marketing in e-commerce. In 2018, there were more than 370 furniture entrepreneurs in the region, but only 37% of their total production managed to reach the market. According to projections from Markets and Markets, the market value of Augmented Reality (AR) in e-commerce is expected to grow by 34% between 2020 and 2025. To overcome this problem, the use of 3D object configuration visual technology and AR presents a better solution. promising solution. This technology can improve product presentation, create a more interactive and realistic shopping experience, and reduce the environmental impact of e-commerce due to the re-shipment of non-conforming products. The main objective of the research is to assess the effectiveness of product communication, the ease of the purchasing process, and the level of consumer trust in the product. This visual method of 3D object configuration combines 3D scanning to produce detailed and realistic 3D images. This research uses a sprint design method based on design thinking, which involves co-creation to refine ideas. Next, a prototype design was developed with a focus on aspects of the user interface and user experience, fostering intelligent interaction between users and their environment, thus contributing to the progress of the Smart City concept in IKN Nusantara.

Page 1 of 2 | Total Record : 11

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 10 No. 1 (2025): Journal of Visual Communication Design VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD Vol. 6 No. 1 (2021): Journal of Visual Communication Design VCD Vol. 5 No. 2 (2020): Journal of Visual Communication Design VCD Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD Vol. 4 No. 2 (2019) Vol. 4 No. 1 (2019) Vol. 3 No. 1 (2018) Vol. 2 No. 1 (2017) Vol. 1 No. 1 (2016) More Issue