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Jurnal Komunikasi dan Organisasi (J-KO)
Published by Universitas Muhammadiyah Makassar
ISSN : 26563010     EISSN : 26563487     DOI : https://doi.org/10.26644/jko.v1i1.1769
Core Subject : Humanities,
Humanities
Komunikasi organisasi, studi media, teknologi komunikasi, komunikasi interpersonal, iklan, komunikasi antarbudaya, strategi komunikasi, public relations, kajian organisasi publik dan bisnis.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 8 No. 1 (2026): FEBRUARI" : 5 Documents clear
Trash Talk Dan Transformasi Diri: Refleksi Filsafat Komunikasi Terhadap Budaya Verbal Dalam Game Online Beiskom, Devin Sachio; Yuliana, Nina
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/sz1vae91

Abstract

Trash talk has become an integral element of communication among online gamers and is often perceived as a spontaneous expression triggered by competitive tension. However, its influence extends far beyond momentary emotional reactions, shaping how players communicate, construct their identities, and negotiate social meaning within virtual and real-life interactions. This study aims to examine the verbal culture of trash talk through the lens of communication philosophy by exploring its ontological, epistemological, and axiological dimensions, while also integrating perspectives from symbolic interactionism, speech act theory, and constructivism. Using a literature review method, this article analyzes various studies that address verbal behavior in online games, digital communication ethics, and the linguistic impact of gaming on players’ character and social interactions. The findings indicate that trash talk is not merely an emotional outburst, but a symbolic communicative practice that emerges through repeated interactions within gamer communities. The use of harsh language and specific expressions contributes to the formation of shared meanings and group identity, functioning as markers of social positioning in digital competition. Conversely, this phenomenon reveals shifts in values and ethical challenges, as the normalization of verbal aggression risks influencing players’ attitudes, emotional responses, and interpersonal behavior. This study highlights the importance of a philosophical perspective to understand trash talk more comprehensively, particularly regarding how it constructs meaning, shapes social relations, and contributes to players’ self-transformation within the increasingly dominant culture of online gaming.
Persepsi Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Makassar Terhadap Iklan “Temukan Makna Untuk Bersama” di Youtube IM3 Akbar, Andi Nur Firatunnizwah; Wardah; Riyadi, Ilham
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9jstyb67

Abstract

This study was designed with the main objective of analyzing the perceptions of Communication Science students at Muhammadiyah University Makassar regarding the advertisement “Find Meaning Together” aired on YouTube IM3, with the main question: how do students interpret the message of the advertisement in relation to their experiences and values. This study uses a descriptive qualitative approach with the Stimulus–Organism–Response (S-O-R) theory as the basis for analysis, as well as data collection through in-depth interviews with selected informants. The results of the study show that the power of advertising lies not only in visual and audio elements, but also in narratives built with an emotional approach. These elements serve as stimuli that can foster emotional bonds in students (organisms), which in turn generate responses in the form of positive appreciation and encouragement to manifest real behavior in the form of small acts of kindness in everyday life. These findings reinforce the understanding that emotional approaches that are relevant to the lives of the younger generation are able to create psychological bonds that encourage audience engagement. In conclusion, this research makes a significant contribution to the study of digital marketing communication by emphasizing the importance of emotional storytelling that is in harmony with local culture. In addition, this research also opens up space for further exploration through a mixed-method approach or by expanding their search population, so that the external validity and generalization of the findings can be further strengthened.
Kampanye Global 16 Hari Anti Kekerasan terhadap Perempuan dalam Media Digital di Indonesia Bachtiar, Farahdiba; Revka Mahesa, Alif
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/xbbj7a57

Abstract

This article examines the mechanisms through which transnational actors, specifically Non-Governmental Organizations (NGOs) and Civil Society Organizations (CSOs), introduce gender cosmopolitan values into the 16 Days of Activism Against Gender-Based Violence (HAKTP) campaign in Indonesia. The analysis focuses on two primary dimensions: first, the impact of the internet on the escalation of Online Gender-Based Violence (OGBV) in Indonesia, and second, the contributions of digital platforms and social media utilized by NGOs and CSOs. To achieve this, the study integrates gender studies and communication theory to evaluate the extent of media roles in the localization of gender norms within the Indonesian context. Employing a qualitative research methodology, this study draws on secondary data from various authoritative sources. The findings indicate that digital media plays a significant role in the transnational gender movement in Indonesia, facilitated by the digital platforms of local and international NGOs and CSOs to disseminate the 16 HAKTP campaign. Simultaneously, the 16 HAKTP campaign distributed across various digital channels substantially reflects transnational activism that reconstructs pre-existing gender values and norms in Indonesia. The digitalization of norms through news and information—curated into diverse digital content and posts—ultimately bridges local and global narratives. This digital intervention aims to construct counter-narratives to mitigate the recent surge of OGBV in Indonesia.
Strategi Komunikasi Pemasaran Thrifting Doubleus.Mks Pada Media Sosial Instagram Fitriani; Syukri; Arni
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kx6hwg53

Abstract

This research is motivated by the importance of marketing communication strategies in increasing consumer attraction and purchase decisions in thrifting businesses in the digital era, particularly through Instagram social media. This study aims to analyze the implementation of the marketing communication strategy of Doubleus.mks in attracting attention, building interest, creating desire, and encouraging consumer purchasing actions. The research employed a qualitative method with a descriptive-analytical approach, using primary and secondary data collected from four informants. The results show that Doubleus.mks implements its marketing communication strategy by utilizing various Instagram features such as Instagram Story, feed posts, Reels, Live Instagram, story highlights, Direct Message (DM), and geotagging to facilitate audience access to store location information and enhance interaction with customers. These strategies are proven effective in delivering consistent marketing messages, building two-way communication between seller and consumers, and increasing purchase intention and buying decisions. In conclusion, the optimal use of Instagram features can serve as an effective marketing communication strategy for thrifting businesses in expanding market reach and strengthening relationships with consumers.
Eksistensi Jurnalisme Surat Kabar pada Era Media Digital di Indonesia Aguswandi; Haruna, Rahmawati
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/s5vkjf63

Abstract

This research explores the adaptation of the newspaper industry in Indonesia to shifts in the media business triggered by advancements in digital technology. Over the last two decades, there has been a significant shift in how the public accesses information, creating a stark contrast between online media consumers and print newspaper readers. This phenomenon poses a major challenge for conventional newspapers to transform in order to remain relevant. Using a literature review method, this study analyzes various relevant sources to identify factors influencing the sustainability of newspaper journalism in the digital era. The results of the study indicate that there are three formulations of the integration model of the existence of newspaper journalism, namely the structural-economic dimension, the professional-cultural dimension of journalism, and the theoretical dimension: Integration of convergence-mediamorphosis-political economy. The conclusion of this study confirms the theoretical contribution that the success of newspaper journalism in Indonesia is highly dependent on the ability of media convergence and mediamorphosis to change the consumption behavior of an increasingly digital society. By utilizing existing opportunities, newspapers can continue to contribute in providing quality and reliable information to the public, even though they have to compete fiercely with digital media.

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