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Sari Yuniarti
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Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Published by Universitas Merdeka Malang
ISSN : 2721138X     EISSN : 25487159     DOI : https://doi.org/10.26905/abdimas
Core Subject : Humanities,
Humanities
ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang as part of the spirit of disseminating the results of community service. The ABDIMAS UNMER Malang Journal site provides journal articles for free download. ABDIMAS UNMER Malang Journal is a national scientific journal which is a reference source of academics in the field of Community Service.
Arjuna Subject : Umum - Umum
Articles 531 Documents
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Accelerating legalization and branding to enhance market access of Kampung Madu MSMEs, Kediri Regency Lilik Purwanti; Iwan Triyuwono; Ghozali Maski; Melinda Ibrahim; Aryo Prakoso; Paras Imani; Romi Muharrom
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16858

Abstract

Kampung Madu in Kediri Regency has been known as a center of beekeeping activities since the 1980s. However, most honey MSMEs still face limitations in business legality, halal certification readiness, and product branding, which hinder their access to wider markets and government empowerment programs. This community service program aimed to strengthen the business capacity of honey MSMEs through business legalization assistance and the development of a collective visual identity. The program was implemented from October 2025 to January 2026 through socialization, workshops, mentoring, participatory logo design, and evaluation activities involving 30 MSME partners. The results showed that 23 MSMEs successfully obtained a Business Identification Number (NIB), while 10 MSMEs completed the required documents for halal certification submission. In addition, a collective logo for Kampung Madu was successfully developed as a shared branding identity. Participants also demonstrated improved understanding of business legality and branding after participating in the program. These outcomes contributed to strengthening the legal and branding foundations of Kampung Madu MSMEs, thereby supporting broader market access and encouraging the sustainability of local honey-based businesses.

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