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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 10 No 1 (2019)" : 6 Documents clear
Pengaruh Personal Branding Sandiaga Uno Terhadap Minat Pemilih Perempuan Pada Pilpres 2019 Gusmia Arianti; Rahman Asri
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.317 KB) | DOI: 10.35814/coverage.v10i1.1227

Abstract

Sandiaga Uno has been known as a young entrepreneur, and has the competence to maximize small and medium enterprises (MSMEs), and increase the participation of Jakarta citizens to build the Capital, by creating jobs. After being elected as the Deputy Governor of DKI Jakarta, Sandiaga Uno increasingly intensively in building his personal branding . The purpose of this study was to determine how much interest women voters have towards the personal branding strategy undertaken by Sandiaga Uno. To be able to lead Indonesia in 2019, Sandiaga Uno needs a strategy developed by Political public relations practitioners. The concept used in this study revolves around personal branding with three main elements in building good personal branding and aspects of interest that are complemented by the concepts of political marketing and political public relations. The approach used in this research is quantitative with a positivist paradigm. While the method used is a survey method in the form of a questionnaire distributed to 100 respondents who are women voters in the Greater Jakarta electoral district. The results of the study show that the influence of Sandiaga Uno's personal branding as a Vice-Presidential candidate on the interests of female voters by 53% can be categorized as strong.
Analisis Model Pengelolaan Platform New Media Oleh Klub Sepakbola di Indonesia Faridhian Anshari; Fathru Qalbie Septizar Akbar
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.1 KB) | DOI: 10.35814/coverage.v10i1.1228

Abstract

This study aims to determine what models are created from the management of the new media platform by football clubs in Indonesia. Furthermore, the results of this study will be compared with the new media management model conducted by European football clubs through the MOSC (Model for Online Sport Communication) approach. The benefit of this research is the creation of a model that can be used as a reference for other football clubs, in utilizing the new media platform. This study uses a qualitative approach in which data collection techniques will begin by using content analysis of all new media platforms for football clubs in Indonesia, which leads to the selection of ten clubs having the highest number of followers, where in the course of the journey there are only seven clubs namely Persib Persija, Arema, Persebaya Persela , PSIS, and PSS who are willing to be the main objects in this study. Furthermore, data collection techniques through in-depth interviews are also used by researchers to the media officer division to obtain research answers. This research produces findings in the form of the creation of three models in the management of new media platforms in Indonesian soccer clubs, namely: active interaction models, passive interactions, and non-interactions.
Proses Publikasi Humas Badan Nasional Pengelola Perbatasan Pada Akun Media Sosial Instagram Tri Baskara; Menati Fajar Rizki
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.082 KB) | DOI: 10.35814/coverage.v10i1.1229

Abstract

The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.
News Aggregator dan Nilai-Nilai Jurnalisme: Studi Penyajian Berita Pada Beritagar.Id Alfito Deannova Ginting; Rifa Aisatu Ulfa Zaini; Anna Agustina; Selvi Septiani
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1272.59 KB) | DOI: 10.35814/coverage.v10i1.1230

Abstract

News aggregator is a new profession that emerges along with the abundance of information. This article aims to analyze the results of the work practices of the news aggregator whose roles are mostly held by journalists in Indonesia. The news aggregators who also work as journalists, have professional ethics guidelines in the corridor of the journalistic process where the journalistic code of ethics must be implemented, the elements of journalism need to be carried out, as well as the composition of news with information in accordance with 5W1H. This guideline becomes the concept of analyzing news content which in this study is focused on news content in beritagar.id. The results showed that the news aggregation office, in this case beritagar.id, ran a journalistic process according to journalism values. However, it is still not recognized as journalism since the principle of going to the field to collect data directly is important in the process of verifying journalistic product data. Interestingly, the results of this study indicate an increase in understanding of the journalistic process in media aggregators for senior journalists who began their careers in the mainstream media.
Anomalus dan Brand Aura Karakter Superhero Pada Film Gundala: Analisis Struktur Naratif Joko Utomo Hadibroto
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.017 KB) | DOI: 10.35814/coverage.v10i1.1231

Abstract

This research or analysis uses Vladimir Propp's narrative structure analysis of the genre of superhero film titled Gundala, which is based on Indonesian comics. Gundala is a superhero character or hero who has supernatural powers that come from the energy of lightning. Through the power of his lightning energy, Gundala as a hero is able to defeat villain as a criminal. This is the narration presented from the film Gundala. Thus, the use of the concept of narrative structure aims to reveal the role and position of each character in the frame of binary opposition. Next, an understanding of his supernatural powers was analyzed using the concept of anomalous categories from Claude Levi-Strauss. Furthermore, the film Gundala has its appeal in presenting the narratives of the characters. Both superhero and villain characters. Related to that, the use of the concept of brand aura aims to find an element of attraction for the characters of the shop for the cinema audience.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Grab Semarang Rini Sugiarsih Duki Saputri
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.831 KB) | DOI: 10.35814/coverage.v10i1.1232

Abstract

Online transportation services that currently operate in big cities get human needs wherever and whenever. The emergence of online transportation options has made people switch from conventional transportation to online transportation. This makes entrepreneurs create a variety of online transportation services in order to meet the needs of the community and satisfy customers. Online transportation customers are increasing at this time supported by the brand image of the transportation used so it gives the impression when using it like using private transportation. Determination of affordable online transportation service tariffs with the convenience of the services provided makes this service increasingly loved by the public. This study aims to determine the effect of each independent variable namely service quality and price on the dependent variable of customer loyalty. By taking respondents by purposive sampling 50 Grab online transportation users in the Masters of Communication Studies UNDIP Semarang with a minimum of three times using Grab transportation. Data collection was carried out by survey method using multiple linear regression analysis through SPSS software. The results show that service quality and price affect customer loyalty.

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